cotswold networking event presentation gfirst may 2016
TRANSCRIPT
Welcome to the Cotswold’s Networking Breakfast
Who Am I?• Fellow of Chartered Institute of Marketing• Commercial Director in high growth mobile marketing & technology
companies• Non Executive Director of Active Gloucestershire• Committee Member of Institute of Engineering & Technology
Who Am I?• Fellow of Chartered Institute of Marketing• Commercial Director in high growth mobile marketing & technology
companies• Non Executive Director of Active Gloucestershire• Committee Member of Institute of Engineering & Technology• Gloucestershire Ambassador• Entrepreneurial blood & Serial Angel Investor• Love Disruptive Technologies & Commercial Models
Who Am I?• Fellow of Chartered Institute of Marketing• Commercial Director in high growth mobile marketing & technology
companies• Non Executive Director of Active Gloucestershire• Committee Member of Institute of Engineering & Technology• Gloucestershire Ambassador• Entrepreneurial blood & Serial Angel Investor• Love Disruptive Technologies & Commercial Models• Passionate about gender equality, Founding member of Women’s Equality
Party• Work to support women & girls find their voice• Mum to two gorgeous young people and a border collie
Who Are You & What Makes Your Heart Skip A Beat?
Top TipI
Top TipIf you don’t know what makes your heart skip a beat – take time to find out – use it in your marketing
Building Value In Your Offer Helps Profit Margins & Marketing Response Rates
Top TipI
Top TipTake the time to run through your value chain with your team and customers – use big brands to help your thinking
Who Are Your Customers?Top
Top TipTry not to ‘guess’ or assume what customers want – asking them is more useful and can be used as powerful marketing tools and develop your products and services
What Do Your Customers Value? Top TipI
Top TipIf you don’t know exactly what your customers value, find out fast
Marketing Strategy Building Blocks
• Know who you are to your customers• Focus on your target customers’ needs & wants• Build what customers value into your offer• Market based on what customers value & why
they [email protected]
p TipI