cosumer buying behavior of tooth paste vvn (2)
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Cosumer Buying Behavior of Tooth Paste Vvn (2)TRANSCRIPT
CONSUMER BUYING BEHAVIOR OF TOOTH PASTE
PERSONAL PROFILE
1. Age : Up to 20 21-30years 31-40years Above 40years
2. Gender: Male Female
3. Education: SSLC HSC UG PG Others (Specify) __________
4. Occupation: Student Business Agriculture House wife
Retired Government employee Private employee Others
(Specify)_____
5. Marital status: Married Unmarried
6. Monthly Income: Up to Rs.5000 Rs.5001 -15000 Rs.15001 - Rs.25000 Above Rs.25000
7. Family type: Joint Nuclear
8 Number of members in the family: Up to 2 3and4 Above 4
9. Number of earning member in a family: Up to 2 Above 2
10. Number of non earning member in a family: One Two
11. Who makes all the decisions in your family? Father Mother
Brother Sister Husband Wife Self
12. Whether your suggestion influences the buying pattern of products in your family?
Yes No
AWARENESS
13. Do you think branded products are better than unbranded products? Yes No
14. What is the present toothpaste brand is used by you?
Colgate Pepsodent Close Up Dabur Anchor Babool Sensodine Vicco Others (Please specify) ____________
15. Have you used any other brands before current brand?
Yes No
16. Did you see the manufacturing date and expiry date in the product? Yes No
17. Do you think toothpaste is addictive? Yes No
18. Do you read the direction of use? Yes No
19. Do you aware that whether your toothpaste is approved by IDA? Yes No
20. How would you rank the following brands?
Toothpaste RanksColgatePepsodentClose upDaburAnchorBaboolSensodineVicco(Please specify) ____________
PREFERENCE
21. What are the attributes you prefer in tooth paste?
Cleansing Herbal Ingredients Freshness Prevention of Tooth decay Foam Health benefits Tartar control Bacteria control Others (please specify)__________
22. Which factor motivates you to buy tooth paste?
Gift Discount Extra quality Price Free Extra Gram Provision Flavor Quality Style of packing Luxury Eco friendly Necessity Brand image
Freshness Others (Specify) ___________
23. How many times do you brush your teeth a day? Once Twice Thrice
24. Frequency of purchase of tooth paste in a month Once Twice More than twice
25. What marketing technique attracts you in tooth paste buying?
Advertisement Celebrity endorsement Sales promotion Price Recommendation of professional bodies’ Others (Specify) ___________
26. State the factors that induce you to switch over to the current brand.
Promotional offers poor quality high price Short supply
Advertisement Retailer influence Others (Specify) ______
27. Which type of tooth paste pack is mostly preferred at the time of purchase?
50gm 100gm 150gm 200gm
SATISFACTION
28. How long have you been using the same brand?
6 months 9 months 1 year More than one year
29. Will you recommend your brand to others? Yes No
30. What do you think about the price of the paste you are using?
High Moderate Low
31. Are you satisfied with the innovativeness of the product?
Yes No
32. Specify the satisfaction level in using the current brand
(HS-Highly Satisfied, S- Satisfied, N-Neutral, DS-Dissatisfied, HDS- Highly Dissatisfied)
LEVEL OF SATISFACTION HS S N DS HDSQuality Price QuantityFlavourGood cleansing of teethFreshness Brightness resultPrevention of gum problemsTartar controlPrevention of tooth decayRelief from sensitivity Plague removal Prevention from Cavity Taste of the Paste Foam Diameter of the Mouth of the Toothpaste Free Coupons Free Extra Gram Provision Advertisement Provision Availability of the Product Ingredients
THANK YOU