costumer decision journay of xiaomi
TRANSCRIPT
![Page 1: Costumer Decision Journay of xiaomi](https://reader038.vdocuments.us/reader038/viewer/2022100423/588406681a28ab884b8b6997/html5/thumbnails/1.jpg)
The CDJ of Xiaomi
How to convey our love to Mi fans
![Page 2: Costumer Decision Journay of xiaomi](https://reader038.vdocuments.us/reader038/viewer/2022100423/588406681a28ab884b8b6997/html5/thumbnails/2.jpg)
Awareness
Mi fans create the Mi phones. Let’s do it together.
Mi fans, you are the boss.
Facebook, Twitter,Instagram. (Indiegogo, Kickstarter)
The Work Diary and process is transparent. Release the work team to social medias to response fans’ questions and opinions.
![Page 3: Costumer Decision Journay of xiaomi](https://reader038.vdocuments.us/reader038/viewer/2022100423/588406681a28ab884b8b6997/html5/thumbnails/3.jpg)
Active Evaluation
High function, low price. It’s a phone for friends not business.
Facebook,Twitter,Youtube, Instagram.
To show the data to Mi fans, how Xiaomi’s function is beteer than other brands, but the price is lower.
Get Mi fans involved in work team’s nomal life. Hold Mi fan’s hands to go foward together.
![Page 4: Costumer Decision Journay of xiaomi](https://reader038.vdocuments.us/reader038/viewer/2022100423/588406681a28ab884b8b6997/html5/thumbnails/4.jpg)
Post Purchase Experience
Mi fans funfest(celebration). All loves Xiaomi and Xiaomi loves all.
Steve Jobs is god, Lei Jun is only a human.
The work team and founders of Xiaomi will have fun with Mi fans together. Mi fans, let’s enjoy the music,food, and shows together.
![Page 5: Costumer Decision Journay of xiaomi](https://reader038.vdocuments.us/reader038/viewer/2022100423/588406681a28ab884b8b6997/html5/thumbnails/5.jpg)
Thank you