COST EFFECTIVE TECHNOLOGY

SOLUTIONS FOR MARKETING

Nicole Newman

President/CEO of Newman Networks

September 29th, 2014

AGENDA Nicole Newman, Biography Vision Goals Marketing starts with a budget What is social media Traditional Marketing Techniques What is Marketing Build Your Brand Facebook Ads Work How does linkedin work? Next steps

NICOLE NEWMAN

Born in Washington DC Graduate of the High School of Engineering & Science MBA, University of Maryland 15 years in Corporate America 8 years in business at Newman Networks Embraced Islam April 2010

Connie Grier said “She is always one step

ahead of the "expected" and formulates the

"inspired". She takes the time to explain

everything, and always turns the query back to

YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!

VISIONYour business can only grow as big as your vision

What is your vision https://www.youtube.com/watch?v=sIFYPQjYhv8

GOALS Business is a three legged stool

consisting of the Product, Marketing, Financing

GOALS PART 2 What is the annual revenue goal? What is the profit margin on the sales? What is the Exit Strategy? Define the Marketing Strategy Define the Financing Strategy

Loans/Lines of CreditEquity PositionsAngel investors

J. Paul Getty “I would rather earn 1% of other peoples money than 100% of my own effort”

MARKETING STARTS WITH BUDGET

Accounting SystemQuickbooksFreshbooksOutright

Product/ServiceProduct, PlacementPositioning, Price

PositioningMust be seen by the customer 6 times

before it registersMeasurable Return on Investment

WHAT IS SOCIAL MEDIA?

Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

It is the democratization of information, transforming people from content readers into publishers.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

TRADITIONAL MARKETING TECHNIQUES PUSH (TV, Radio, Newspapers,

Magazines, Billboards, Program Guides)Versus

 PULL (Social Media, Websites, Radio Interviews...)

"It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/

WHAT IS MARKETING?

Marketing is belief in yourself transferred to someone else.

All people (someone else) are -

    1) Customer

    2) Potential Customer

    3) Referral Marketing Partner

        a. Local business

        b. High School Classmate

        c. College Alumni 

Social Media is not who you know but WHO KNOWS YOU!

SOCIAL MEDIA WEBSITES• Plaxo• Yelp

BUILD YOUR BRANDMarketing belief in yourself transferred to

someone else Testimonials Visual appearance Print Integrations -- Website

YouTube Facebook Linkedin

DEFINE YOUR SOCIAL MEDIA STRATEGYPlatform - FacebookPlatform – LinkedinPlatform - TwitterPlatform - InstagramPlatform - Yelp

FACEBOOK ADS WORK!

Facebook uses the power of influence (John X likes the ad)

  Facebook uses the status updates as

content for the ad meaning the ads dynamically change without programmer intervention

Influence and Expert knowledge = Attraction marketing

HOW DOES LINKEDIN WORK? Three levels of

Engagement On-line Resume continuous update can PDF

Recommendations stand out from the            crowd useful for job search

Groups build common interest target market

ENHANCEMENTS TO SOCIAL MEDIA PRESENCE Content to attract target market Landing Page (fan page is website for

Facebook) Favorite pages (reciprocal relationship

with other Businesses) Membership - what is their incentive to 

Become a fanSuggest to friendsAutomate tracking tools

ADVERTISE!!!!!

NEXT STEPS Vision Board Workshop on October 19th,

2014 at The Mansion at Elkins Park Calling All Female Entrepreneurs Cohort 6

begins on October 12th, 2014 Linkedin 102 “I have a profile, now what?”

workshop on November 6th, 2014 6th Annual Business Tech Expo is

scheduled for September 27th, 2014RSVP

http://newmannetworks.eventbrite.com

UPCOMING EVENTSThank you for your support WORC-PA!

Next WebinarsOctober 16th 4pm – 5pm – Power your

business with Freshbooks - The cloud based accounting solution

Get started for FREE at http://newmannetworks.freshbooks.com/refer/www