cost advantages of cloud video by arnaud perrier of envivio
TRANSCRIPT
Envivio Nuage℠ Cloud Service
A Real World TCO and ROI Analysis March 3, 2015
Arnaud Perrier – VP Strategy and Corporate Development
Agenda • About Envivio
• Nuage video cloud service overview
• Cloud vs. on-premise TCO and ROI comparison
• Conclusion
ABOUT ENVIVIO
Multiscreen TV: The Video Revolution
Envivio leads the video revolution,
enabling exceptional video user
experience on any device at any time
Envivio at a Glance
8 of
Top 10
Mobile
9 of
Top 10
Broadband
4 of
Top 4
U.S. Cable
300+ customers in over 50 countries
Video Processing
Video Delivery
Video Personalization
Superior
quality of
experience
Cloud and Software-based
IP video solution
Pioneer and market
share leader in Video
Infrastructure
Any device,
any network,
anytime
Carrier-grade
quality and
reliability
Deployment over
private and public
clouds
300+ Customers - 50,000+ Live Video Channels…
..to Millions
of Viewers
in 50+
countries
Leading The Video Cloud Revolution
• 2012: first software powered live linear cable channels in datacenter
• 2013: first MSO deployments of Envivio software on VMware
• 2014: first virtualized live services -> 10,000+ virtualized cable channels
ENVIVIO NUAGE OVERVIEW
Envivio Nuage Solution
Processing
Ingest Transcoding Workflow
Access Control
BROADCAST
Linear Sources HSS
HLS
Authentication Apps Billing
Management
Video
Clients
Delivery
Monetization DRM Ad Insertion Watermarking Analytics
URLs Analytics
MRSS
VOD Library
CMS, Apps
DASH
Packaging Origin cDVR VDN
Storage
Envivio Nuage Applications
• Live channel and VOD delivery – High quality
– DRM protection
– Device natively supported
– Integrated CDN
• Audience Analytics
• Content Management
• Client Applications
• Advertising – Linear ad insertion
– Pre/Mid/Post roll
– Analytics
– Interface to ad inventory marketplace
• Cloud DVR – Time shifting
– Catch-Up TV
– Personal recordings
Devices Supported
Apple TV Apple iPhone Apple iPad Android Tablets Amazon Fire TV Amazon Fire
Website Xbox One Xbox 360 Samsung Roku Chromecast
Windows 8 LG Sony PS4 Sony PS3
Quick Time To Market
• BSkyB wanted to break into the US market – Limited resources were available to expand their footprint to the states – Quick turnaround was paramount – Access to tens of millions of households
• 2.5 weeks from concept to launch on Apple TV – 24x7 linear streams and 100s of VOD
• Sky Sports Day Pass on 8 weeks to launch on Apple TV in the UK – Best quality Envivio Muse encoding – 6 live linear 1080p channels, FairPlay protected – The first sports app to have Day Pass without linked cable subscription
OTT Service Provider Use Case
REAL WORLD TCO AND ROI ANALYSIS
OTT Service Provider Use Case
• Deploy new multiscreen Pay TV service • 300 live linear channels with 7-days of Catch-Up • VOD library of 3,000 titles • 100,000 subscribers, $10 ARPU • Dynamic ad insertion • Target devices
– iOS, Android, Samsung, Roku, Apple TV, Chromecast
Service Provider Goal
• Successfully ramp to 100,000 subscribers within 3 years
• Plan for profitability, assess risks
• Project 3-Year TCO and ROI in 2 cases
1. On premise
2. Envivio Nuage turnkey SaaS
• Run model by CFO and decide on go/no-go
Project Assumptions
• On-premise
– 9 month project from RFP to launch
– Mostly CAPEX from various vendors
– Small internal engineering, ops and IT team
• Cloud SaaS
– No RFP, 30 days from kickoff to launch
– OPEX only
Scenario 1: Success
Year 1 Year 2 Year 3
On Premise Months of Service 3 12 12
Subscribers 15,000 50,000 80,000
Cloud Months of Service 11 12 12
Subscribers 50,000 80,000 100,000
Scenario 1 – On Premise TCO
3-Year CAPEX: $3,630,000 3-Year OPEX: $7,815,000
3-Year TCO: $11,440,000
Scenario 1 – Cloud TCO
3-Year CAPEX: $0 3-Year OPEX: $10,960,000
3-Year TCO: $10,960,000
Scenario 1 - ROI
3-Yr ROI: $7,014,000
3-Yr ROI: $20,204,000
Scenario 2: Disaster
Year 1 Year 2 Year 3
On Premise Months of Service 3 12 12
Subscribers 5,000 20,000 10,000
Cloud Months of Service 11 12 12
Subscribers 15,000 30,000 20,000
Scenario 2 – Cloud TCO
3-Year CAPEX: $0 3-Year OPEX: $7,455,000
3-Year TCO: $7,455,000
Scenario 2 - ROI
3-Yr ROI: -$6,933,000 3-Yr ROI: $1,342,000
Summary
• Cloud savings on TCO: moderate
– More savings for on-demand
– Private / public hybrid good option for live linear
• Impact of cloud on ROI: huge
– Much faster time to market, shorter cycles
– Variable spending = much lower risk
Nuage Partners Video
