correa p.-sere - manwani
TRANSCRIPT
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Market Research
Product: A cigarette that tastes like candy and doesn’t leave smellTarget: 18-30Aim: To know if people will buy my productPlace: Kiosks
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15 per day 20 per day 30 per day 5 per day 2 per day18-30 30-60
YES
0
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2
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5
6
Number of cigarettes smoked per day by different age group consumers
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20%
20%
10%10%
10%
10%
20%
Flavour choices
chocolatecoffeehamburgerlemonmintstrawberryvanilla
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10%
90%
Sweet vs. Salty
SaltySweet
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10%
80%
10%
Point of Purchase
free-shop
Kiosks
service station
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60%
40%
Long lasting or Short lasting
Long-lastingshort-lasting
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10%
30%
10%10%
40%
Multi flavour vs. Single flavour packs and quantity of pack
mixed 10mixed 15mixed 20single-flavoured 10single-flavoured 20
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40%
30%
30%
Reason of smoking
A - it's relaxingC - you like itB - it's addictive
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Miranda Correa PerkinsAmalia SereGitika Manwani