Corporations: a manual for startups Marcin Kolago RWE Innovation Hub

Preparation First date Further cooperation

Preparation

Know yourself What do you do? Why are you better than competitors? What do you need: corporations are diverse and have a growing portfolio of cooperation options

Preparation

Know the enemy A minute of Google / LinkedIn a day keeps strange conversations away Don’t assume you know someone else’s problems

Preparation

First date

Use the Pyramid Principle

First date

Use the Pyramid Principle Balance speaking and listening

First date

Use the Pyramid Principle Think what you can give first

First date

Use the Pyramid Principle Give a trust credit, your tech or research should give you enough advantages

First date

Use the Pyramid Principle Bluffing is a double-edged sword

First date

Use the Pyramid Principle You are both each other’s Customers and the Customer is always right

First date

Use the Pyramid Principle There is a perfect match somewhere: take a “no” in stride, ask for referrals

First date

First date

Find an evangelist: non-startup people can be your biggest allies

Use the Pyramid Principle Ask for feedback

First date

Use the Pyramid Principle Further cooperation

Use the Pyramid Principle Be picky, but after making a choice commit time and resources

Further cooperation

Use the Pyramid Principle Be open about your fears, your corpo-partners have also something to lose

Further cooperation

Use the Pyramid Principle Ask about decision process, jointly scheme to convince decision makers

Further cooperation

Use the Pyramid Principle Be open about expectations and other commitments which influence your work

Further cooperation

Use the Pyramid Principle Be open to feedback what your core competence really is

Further cooperation

Use the Pyramid Principle Have someone on your team who is good in relationship building

Further cooperation

Use the Pyramid Principle Understand people in corporations have their internal networks which are limited

Further cooperation

Use the Pyramid Principle Understand corporations are big, you will need to repeat yourself sometimes

Further cooperation