corporate technology strategy and analysis

Dr. Pradeep Desai

S56 Technology and Management: Corporate Technology Strategy Realization of new Technology and Analysis for Technology Strategy

Technology and Innovation

Contents 1 Strategy

2 Components of Corporate Strategy

3 Technology Roadmap

4 Realization of new Technology

5 Corporate Technology Strategy

6 Analysis for Technology Strategy

7 References

© 2016. All Rights Reserved.

Strategy George Steiner, 1979

• Strategy is that which top management does that is of great importance to the organization.

• Strategy refers to basic directional decisions, that is, to purposes and missions.

• Strategy consists of the important actions necessary to realize these directions.

• Strategy answers the question: What should the organization be doing?

• Strategy answers the question: What are the ends we seek and how should we achieve them?


Strategy Kenneth Andrews, 1980

"Corporate strategy is the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue, the kind of economic and human organization it is or intends to be, and the nature of the economic and non-economic contribution it intends to make to its shareholders, employees, customers, and communities.“


Strategy Henry Mintzberg, 1994

• Strategy is a plan, a "how," a means of getting from here to there.

• Strategy is a pattern in actions over time; for example, a company that regularly markets very expensive products is using a "high end" strategy.

• Strategy is position; that is, it reflects decisions to offer particular products or services in particular markets.

• Strategy is perspective, that is, vision and direction.


Strategy Strategy is perspective, position, plan, and pattern.

Strategy is the bridge between policy or high-order goals on the one hand and tactics or concrete actions on the other.

Strategy and tactics together straddle the gap between ends and means.


Strategy Strategy refers to a complex web of thoughts, ideas, insights, experiences, goals, expertise, memories, perceptions, and expectations that provides general guidance for specific actions in pursuit of particular ends.


Strategy Strategy is at once the course we chart, the journey we imagine and, at the same time, it is the course we steer, the trip we actually make.

Even when we are embarking on a voyage of discovery, with no particular destination in mind, the voyage has a purpose, an outcome, and an end to be kept in view.


Strategy Strategy has no existence apart from the ends sought. It is a general framework that provides guidance for actions to be taken and, at the same time, is shaped by the actions taken.

This means that the necessary precondition for formulating strategy is a clear understanding of the ends to be obtained. Without these ends in view, action is purely tactical and can quickly degenerate into nothing more than a flailing.


Components of Corporate Strategy Vision- Outlines where an organization aims to be in the future.

It inspires you to give your best. It shapes your understanding of why you are working here. Term: 5 years

Mission- Describes what a company wants to do now.

It lists the broad goals for which the organization is formed. Its prime function is internal; to define the key measure or measures of the organization's success and its prime audience is the leadership, team and stockholders.

Goals- The purpose toward which an endeavor is directed. Generic action, or better still, an outcome towards which we strive. Term: 2 years

Objectives (measurable and observable)- Something that one's efforts or actions are intended to attain or accomplish; purpose; target. Specific action, the objective supports attainment of the associated goal. Term: 3 months



Technology Roadmap A technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology.


Technology Roadmap Developing a roadmap has three major uses- • It helps reach a consensus about a set of

needs and the technologies required to satisfy those needs,

• it provides a mechanism to help forecast

technology developments, and

• it provides a framework to help plan and coordinate technology developments.

Realization of new Technology

Corporate Technology Strategy


• Companies that build Technologies

• Companies that uses Technology

• Government

Corporate Technology Strategy Vision- To be among the top 5 digital company by 2020

Mission-

Is to develop a digital platform that will enable improved efficiency in asset and operations management, come up with faster and better innovate solutions and services.

Goals-

Develop Digital Platform

Expand operations in Asia also to address Asia Business

Create Leadership positions

Objectives (measurable and observable)-

Clear milestones for deliverables – For the Digital Platform

– Setting up operations in Bangalore, Shanghai, Seoul, Tokyo

– Org Structure with filled Executive positions


Analysis for Technology Strategy


• Mission, vision statement

• Needs assessment

• Technology initiative descriptions, goal statement and rationale

• Objectives (measurable and observable)

• Hardware, software, and facility resource requirement

• Instructional resource requirement and staff development plan

• Itemized budget and rational, evaluation method, and funding

Government Technology Strategy Case Study- Smart Cities

+ + Sensors Networks Engagement

Real Time URBAN INFORMATICS


References


Strategic Planning (1979). George Steiner. Free Press. The Rise and Fall of Strategic Planning (1994). Henry Mintzberg. The Concept of Corporate Strategy, 2nd Edition (1980). Kenneth Andrews. Dow-Jones Irwin. "What is Strategy?" Michael Porter. Harvard Business Review (Nov-Dec 1996).

corporate technology strategy and analysis

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