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Corporate Sustainability at HSBC in India
Education
Ecosystem Conservation
Climate Change
Life and Livelihood Skills
Financial Literacy
Corporate Sustainability at HSBC in India
OVERVIEW
OUR APPROACH
At HSBC, Corporate Sustainability is not an isolated function. In fact, it forms an integral part of the way we do business.
Over the years, the Group's work in the field of corporate sustainability has evolved significantly. Today our initiatives span
across the country, collaborating with businesses, employees, not-for-profit organisations and customers across 26 cities.
HSBC's corporate sustainability practice rests on the pillars of education, financial inclusion, environment sustainability and
employee engagement, the ultimate goal being to achieve sustainability for business and build prosperous communities.
Our financial inclusion initiatives are targeted towards the most economically marginalised and excluded communities
living at the 'bottom of the pyramid'. Our environment initiatives support many pioneering programmes in the areas of
habitat and biodiversity conservation, water harvesting and climate change. Employee engagement forms an integral part
of all our programmes and activities.
Sustainability
Employment Engagement
Communication
Education forUnderprivileged
Children
Life Skills forDisadvantaged
Youth
CapacityBuilding/
Microfinance for SHGs women
FinancialInclusion
EcosystemConservation
DirectImpact
Reduction
ClimateChange
Environment
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FINANCIAL INCLUSION
Our financial inclusion initiatives are targeted at economically and
socially marginalised and excluded sections of society in different life
stages – we support underprivileged children to access education,
youth to acquire skills for social integration and employment and
women to become economically independent. The ultimate aim of all
our programmes is to enable these communities to participate in the
economy, lead productive lives and become drivers of social change.
Education
Life andLivelihood Skills
Capacity Building and Microfinance
Financial Inclusion
OUR APPROACH
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Life and LivelihoodSkills
Capacity BuildingMicrofinance
FINANCIALINCLUSION
PARTICIPATIONIN ECONOMYACCESSDisadvantaged
Youth
UnderprivilegedChildren
Rural Women
Education
Education for underprivileged children We support initiatives that provide children from the most marginalised and
disadvantaged communities with access to education, psycho-social and skills
development support for their academic advancement and social well-being.
Education
Prayas is serving around 50,000
underprivileged children in 7 states of India.
Besides providing shelter, food and clothing to
the underprivileged children Prayas addresses
the root causes behind their suffering and
strives for their holistic development. Future First is supporting one of their centres that provides bridge courses for
out-of-school slum children between the ages of 6 - 14 years with the aim to mainstream them into the formal
education system.
Location: Northern India, Delhi
Focus Area: Non-formal Education
Beneficiaries: Out-of-school children
Number of beneficiaries: 100
Butterflies Future First has supported a
Mobile Education Resource Centre (MERC)
equipped with computers, books and other
educational resources for street and working
children. This van will travel to various locations
Location: Northern India, Delhi
Focus Area: Life skills education, children's development bank
Beneficiaries: Street and working children
Number of beneficiaries: 500 children
in Delhi to impart non-formal education, computer skills and financial literacy to thousands of children on the streets of
Delhi who are unable to attend school owing to various social and economic pressures.
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Future First is a five-year, US$ 10 million initiative of
the HSBC Global Education Trust led out of HSBC in
India. The aim of the programme is to provide education
and life skills to street children, orphans and children in
care in countries where HSBC has a presence. Globally,
Future First supports 131 projects across 39 countries
benefiting over 133,000 children.
Education
Yusuf Meherally Centre Support is being
provided to begging and working children from
the streets of Delhi who are being cared for in
the centre's hostel. In contrast to the daily
violence and exploitation that these children are
accustomed to on the street, the hostel offers a safe and caring environment with access to education, health care,
recreation activities, nutritious meals and more.
Location: Northern India, Delhi
Focus Area: Education and shelter
Beneficiaries: Begging children
Number of beneficiaries: 250
Navjyoti Delhi Police Foundation is a 17
year old organisation formed under the
leadership of Dr Kiran Bedi, India's first and
highest ranking woman officer in the Indian
Police Service. Future First supports 7
libraries in 2 resettlement colonies of Delhi catering to children studying in non-formal education centres.
Location: Northern India, Delhi
Focus Area: Non-formal Education
Beneficiaries: Out-of-school children
Number of beneficiaries: 4000
SOS Children's Villages of India The
organisation's mission is to provide abandoned
and orphaned children with a family, a home,
education and a foundation for an independent
life. Future First is supporting a family home in
Faridabad and Family Strengthening Programmes in Anagpur (Haryana), Bhuj (Gujarat) and Latur (Maharashtra) for the
benefit of children facing the risk of abandonment.
Location: Anagpur, Faridabad, Latur and Bhuj
Focus Area: Education and residential care
Beneficiaries: Orphans and children at risk
Number of beneficiaries: 4007
Northern and Western India,
Support is an organisation working towards
rehabilitation and mainstreaming of drug using
street children in Mumbai city. The organisation
is being supported to run day-care centres near
2 major railway stations. These centres offer
non-formal education to street children with the aim to motivate street children to opt for rehabilitation programme.
Location: Focus Area: Emergency assistance, non-formal education and rehabilitation
Beneficiaries: Drug-using street children
Number of beneficiaries: 1440
Western India, Mumbai
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Deepalaya is being supported to run an
education project for out-of-school children
from Patpar Ganj – a slum in East Delhi that has
existed for more than 30 years. Through this
project, 750 children of school going age in
Patpar Ganj slum will be identified, coached and mainstreamed into the formal education system by August 2010.
Location: Northern India, Delhi
Focus Area: Non-formal Education
Beneficiaries: Slum children
Number of beneficiaries: 750
Light of Life Trust (LOLT) HSBC is
supporting the education and integration of out-
of-school children in Karjat, Madgaon and
Alibag. The goal is not just literacy, but the all-
round development of each child.
Location: and Alibaug (rural)
Focus Area: Education and residential care
Beneficiaries: Rural marginalised children
Number of beneficiaries: 4007
Western India, Karjat, Mandgaon
Children Toy Foundation (CTF) is a
Mumbai-based NGO that harnesses the
potential force of toys and games to mould the
character and temperament of children. Given
the context of high drop-out rates among
Education
ranks of child labourers, preparing and encouraging them to be mainstreamed into formal school.
Doorstep School is being supported to
establish and run Early Childhood Education
Centres or 'Balwadis' in port communities of
Mumbai. These centres have been playing a
key role in preventing children from joining the
Location: Focus Area: Early Childhood Education
Beneficiaries: Slum Children
Number of beneficiaries: 250
Western India, Mumbai
training, and counseling and are finally rehabilitated once they turn 18 years old.
Salaam Baalak Trust Future First is
supporting a night shelter at Umerkhadi that
acts as a safe haven for 30 homeless girls who
face the risk of abuse on the streets. The girls
receive education, health care, vocational
Location: Focus Area: Education and residential care
Beneficiaries: Homeless street girls
Number of beneficiaries: 30
Western India, Mumbai
children and youth to discover and develop with positive experiences through the medium of sport.
Magic Bus uses sports as a medium to impart
life skills to street children and re-direct their
energies and time into productive recreational
activities. HSBC supports the organisation's
Sport for Development programme that enables
Location: Focus Area: Life skills training through sports
Beneficiaries: Street children
Number of beneficiaries: 120
Western India, Mumbai
children from poor communities, Future First is supporting CTF to set up a 'Khelvigyan Center’ (Toy Library) with toys that
engage children who otherwise have little access to healthy and educational forms of recreation.
Location: Focus Area: Non-formal Education
Beneficiaries: Children from poor families
Number of beneficiaries: 3000
Western India, Vadodara
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December 2008, thereby giving homeless street girls access to a safe and protected environment.
Jeevodaya Society is situated at Itarsi - a
significant railway junction in Madhya Pradesh.
Future First is supporting Jeevodaya to acquire
land to build a girls' shelter. The construction of
the shelter is expected to be completed in
Location: Focus Area: Shelter
Beneficiaries: Street girls
Number of beneficiaries: 60
Western India, Itarsi
(oppressed) and live in appalling conditions in the eastern State of Bihar. Support to a sufficient number of students of the
Mushar community on a continuing basis will transform the quality of life of the community in due course.
Shoshit Seva Sangh is being supported to
run a residential school that provides education
and vocational training to children of the
'Mushar' (rat catcher) community. Mushars are
considered the most 'untouchable' or 'Dalit’
Location: Focus Area: Education and residential care
Beneficiaries: Mushar (former untouchable) children
Number of beneficiaries: 200
Eastern India, Patna
It makes full use of the existing infrastructure and expertise already available at the school to provide access to quality
education to homeless children in the city. At the same time it also provides education to impoverished children in the
surrounding rural areas, thereby preventing them from running away from home to big cities.
Loreto Day School Sealdah is being
supported to run the 'Off to school programme'
- a unique project that brings privileged and the
less fortunate together in one classroom. It is a
school in the day and a shelter for girls by night.
Location: Focus Area: Education
Beneficiaries: Street girls
Number of beneficiaries: 240
Eastern India, Kolkata
street children, mainstream these children into formal school and retain enrolled children in schools.
Partivartan Social Welfare Society runs community based education centres
serving about 2000 out-of-school slum children
every year. The project supported by Future
First aims to provide non-formal education to
Location: Focus Area: Education
Beneficiaries: Street children
Number of beneficiaries: 1000
Eastern India, Kolkata
Education
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supporting Sathi's detoxification and de-addiction camps conducted for homeless children from railway platforms aimed at
helping them give up their drug addictions and choose alternatives to the risky and uncertain life on the streets.
Sathi for street children Sathi, (Society for
Assisting Children in Difficult Situations) has
been working for the past decade to reunite
and reintegrate street children found on railway
platforms with their families. HSBC is
Location: Focus Area: Life skills, de-addiction
Beneficiaries: Drug-using street children
Number of beneficiaries: 1000
Southern India, Bangalore
Education
HSBC SCHOLARSHIPS Each year, HSBC provides two scholarships to students admitted for
undergraduate or graduate studies at Oxford, Cambridge or London Universities, in the UK. The
scholarships are provided for a maximum period of 3 years for any of the courses offered at
these Universities. 2008 was the 7th year of the HSBC Scholarship Programme and 2 students
were awarded scholarships. A total of 15 scholarships have been awarded till date.
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Yuva Parivartan HSBC supports the
Kherwadi Social Welfare Association's
programme 'Yuva Parivartan' which trains
youth from underprivileged communities in
Mumbai in skills needed by the job market.
Location: Focus Area: Vocational Training
Beneficiaries: Unemployed youth
Number of beneficiaries: 490
Western India, Mumbai
Vocational training courses are run at these centres offering a range of employment-oriented courses.
Livelihood Advancement Business
School (LABS): LABS, a flagship programme
of Dr. Reddy's Foundation (DRF), promotes
customised vocational courses for young men
and women from economically weaker
Location: Focus Area: Vocational Training
Beneficiaries: Unemployed youth
Number of beneficiaries: 187
Western India, Pune
sections of society. HSBC's support to the LABS project in Pune has trained 187 youth who are now gainfully employed.
Teen Channel is an initiative of CAP
Foundation that attempts to connect learning
and livelihoods in a model that addresses
critical issues affecting the quality of life and
future of high school drop-outs and working
Location: Focus Area: Life skills and Vocational Training
Beneficiaries: Unemployed youth
Number of beneficiaries: 400
Southern India, Hyderabad
adolescents between the ages 12-18 years. In an enabling environment, the programme addresses youth needs
continuum: academic, educational, social, recreational and workplace readiness.
Life and Livelihood Skills
Life and Livelihood Skills for disadvantaged youthWe provide vocational training and life skills to disadvantaged young adults
to enable them to seek gainful employment and thereby lead a healthy and
economically productive life.
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Manndeshi Udyogini Business School
for Rural Women in Satara district of
western Indian state of Maharashtra targets
young girls who have dropped out of school
and women with limited or no formal
Location: Focus Area: Entrepreneurship, Financial Literacy and Microfinance
Beneficiaries: Marginalised rural women
Number of beneficiaries: 5987
Western India, Satara (Rural)
education. The school prepares them to be successful entrepreneurs by giving them training in financial literacy,
marketing, technical skills, negotiation skills and confidence building measures.
Rural Urban Development Institute
(RUDI) Manager's School in 9 districts in
the Western India state of Gujarat is run by
SEWA (Self Employed Women's Association)
Gram Mahila Haat. It imparts on-going
Location: Focus Area: Financial Literacy and Capacity Building
Beneficiaries: Marginalised rural women
Number of beneficiaries: 1002
Western India, Gujarat (Rural)
managerial and leadership inputs to rural producer groups who are poor, self-employed women workers in the informal
economy. These women are members of SEWA, India's largest movement of over 600,000 self employed women in
urban and rural Gujarat. The objective of HSBC RUDI Manager's School is to enhance skills of women so as to improve
marketability of their products by educating them on advanced production techniques and introducing them to economic
concepts such as supply-and-demand prediction.
Capacity Building and Microfinance
Capacity Building and Microfinance for marginalised rural women We devise financial literacy programmes to help rural women achieve economic self-
sufficiency. Microfinance loans to women's self help groups facilitate establishment and
expansion of their businesses.
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Water-Based Livelihood Model in
drought prone villages in Raigad district,
Maharashtra is a partnership with SHARE
(Society to Heal, Aid, Restore and Educate)
India. This initiative ensures village based
Location: Focus Area: Rain Water Harvesting, Micro-finance, Financial Literacy
Beneficiaries: Marginalised rural families
Number of beneficiaries: 5000
Western India, Raigad (Rural)
economic livelihood revival through rain water harvesting systems, formation of self-help groups of women and men, and
creation of entrepreneurship and agricultural livelihood opportunities at the bottom of the pyramid.
Microfinance HSBC started a lending programme for small Microfinance Institutions (MFIs) in
2005. After building up a reasonable degree of understanding of this segment, the Bank started
offering commercial loan products to Large Microfinance Institutions (MFIs) who in turn provide
small loans to groups of poor people (mostly women) using well-established micro credit
delivery mechanisms. Between January and July 2008, Rs. 1.12 billion (US$ 25.8 million) has
GLOBAL FINANCIAL LITERACY INITIATIVES
been sanctioned out of which Rs. 850 million (US$ 19.58 million) has been disbursed to MFIs with a member base of
approximately 5.5 million people.
Students in Free Enterprise (SIFE) is an international organisation active in more than
40 countries that mobilises university students around the world to make a difference in their
communities while developing their skills to become socially responsible business leaders.
SIFE students form teams on their university campuses and develop community outreach
projects that equip others with the knowledge and skills to achieve greater economic success.
The teams demonstrate the results of their projects at regional, national and international competitions. Several teams that
participate in the SIFE competition from India apply for the HSBC Financial Literacy Grant, which gives them the
opportunity to work with financial literacy projects in communities across the country. HSBC employees in India participate
in judging events and mentoring college teams.
JA 'More than Money' is a global partnership between HSBC and Junior Achievement (JA)
which aims to roll out financial literacy and entrepreneurship projects in 15 countries in the first
phase. Junior Achievement India (JA) is a non-profit organisation dedicated to educating students about entrepreneurship,
work readiness, and financial literacy through experiential, hands-on programmes. In India, HSBC has rolled out the first
phase of its volunteering programme with JA in Chennai and Mumbai with the aim to expand into more cities.
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Capacity Building and Microfinance
HSBC believes in sharing responsibility with governments and citizens
for minimising the damaging effects of human activity - pollution of
land, water and air and the depletion of resources. The depletion of the
planet's natural resources on which life depends can only lead to
human conflict. Being one of the world's biggest banks means we can
sometimes make a big difference. With that comes great responsibility
to ensure our activities are a force for good. We aim to lend and invest
responsibly, avoiding projects where the potential for environmental
damage outweighs the economic benefits. Businesses that damage
the environment will eventually lose the support and commitment of
their stakeholders and so represent a less attractive credit risk to our
business. Our environment initiatives are targeted towards nature,
habitat and biodiversity conservation, water harvesting and climate
change initiatives.
ENVIRONMENT
Climate Change
Ecosystem Conservation
Direct ImpactReduction
Environment
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Climate Change
Climate ChangeWe understand the impact of climate change on our business and on
communities, and are committed to tackling this global challenge in collaboration
with other like-minded individuals and organisations.
Earth Sciences Forum is the first ever
Public Private Partnership between HSBC in
India and the Ministry of Science and
Technology and Ministry of Earth Sciences,
Government of India to find solutions to
The Earth Sciences Forum comprises of three distinct components:
A Leadership Council
Awareness Workshops for Industries
Outreach and Communication
climate change. Earth Sciences Forum hopes to create an informed environment amongst
various stakeholders on climate change in India and encourage working together to tackle
climate change by sharing and communicating best practices in climate change adaptation and
mitigation.
HSBC Climate Partnership is a USD 100 million five-year global programme to assess the
impacts of climate change on people, forests and cities and devise appropriate solutions. The
programme is a partnership between HSBC and four charities - the Climate Group, World Wide
Fund for Nature (WWF), Earthwatch and the Smithsonian Tropical Research Institute. In India,
the WWF is undertaking research on the Ganges River and assessing the impacts of climate
change and pollution in the river and on the surrounding communities. The Climate Group is facilitating advocacy for a low
carbon economy and Earthwatch is enabling a learning journey for HSBC employees to use their business skills and
climate change knowledge to build a sustainable future for their businesses and communities.
HSBC Young Rangers – for a Cooler
World aims to sensitise children to care for
environment and increase awareness through
active learning, live interactions, field sessions,
newsletters and school campus activities.
Location: Focus Area: Environment Awareness and Education
Beneficiaries: Private and Municipal Schools
Number of beneficiaries: 85,000 children (2007) 175,000 children (2008 target)
Western India, Mumbai and Pune
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HSBC Living Business HSBC in India in collaboration with TERI (The Energy and Resources Institute) has launched the HSBC
Living Business SME Awards. The award will be an annual feature and will recognise Small and
Medium Enterprises (SMEs) who have made outstanding contributions to the environment and
community in India to sustain long-term business success. Companies with a turnover of less than or
HSBC Climate Scholarships HSBC in collaboration with TERI University has instituted 2 PhD Scholarships in Climate Change covering the following areas:
a) Adaptation and adaptation financing – This will include a study of the impacts of climate change, mitigation measures
and annualised climate change finance and investments required for the implementation of adaptation measures.
b) Low carbon growth – Studies in this subject will focus on the issue of striking a balance between development and
Greenhouse Gas (GHG) emissions.
Sponsorships HSBC was senior partner at Delhi Sustainable Business Development Summit (DSDS 2008)
organised by TERI and the Confederation of Indian Industry.
HSBC supported Panel Discussions organised in association British Council on “The Last
Chance for Change” and on “Risk and Opportunities in Climate Change” (2007)
HSBC sponsored the fourth CMS Vatavaran Wildlife and Environment film festival organised by the Centre for Media
Studies (CMS) and supported by the Government of India. The theme of the festival was Climate Change. (2007)
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Climate Change
equal to Rs.100 crore are eligible for the award. To enhance the knowledge of SMEs on sustainability issues, HSBC will also
organise a series of HSBC Living Business SME workshops in association with TERI. These workshops will help SMEs in India
to acquire more skills in operating a responsible business, including issues such as environmental protection, community
involvement, employee management and corporate governance. It will also help create a structured programme for SMEs to
build corporate sustainability parameters into their business vision and operations.
Operation Kachhapa HSBC supports
Operation Kachhapa a project undertaken by
Wildlife Protection Society of India (WPSI) to
educate fisher folk and local communities on importance of conserving the endangered
Olive Ridley Turtle.
the
Location: Focus Area: Biodiversity conservation and environment education
Eastern India, Orissa
Reefwatch Marine ConservationHSBC supports a project undertaken by
Reefwatch Marine Conservation to study the
endangered Dugong (or sea cow) in the
Location: Nicobar Islands
Focus Area: Biodiversity conservation and environment education
Southern India, Andaman and
Andaman and Nicobar Islands which is the only existing species of herbivorous mammals that
live exclusively in the sea.
Ecosystem Conservation
HSBC India Bird RacesHSBC has created a unique avifauna awareness
project called the HSBC India Bird Race,
a day-long event that involves birding
enthusiasts fanning out to bird habitats to
Location: Nagpur, Chennai, Trivandrum, Kochi, Calicut, Hyderabad, Bangalore
Focus Area: Environment Awareness and Education
Beneficiaries: Participation of over 3500 individuals
Ahmedabad, Mumbai, Pune,
Ecosystem Conservation Our initiatives are targeted towards protection of biodiversity (especially
endangered species), afforestation and water conservation through watershed
and rain water harvesting projects
conduct a census of available species. This year, bird enthusiasts recorded
over 350 species of birds in Mumbai alone.
Mangrove Wetland Centre is a unique
public-private partnership established between
HSBC in India, Conservation Action Trust (CAT)
and the Maharashtra State Forest Department.
Location: Focus Area: Biodiversity conservation and environment education
Western India, Mumbai
The Mangrove Wetland Park is expected to harbour
birds, over 40 species of reptiles, mammals like jackals and jungle cats and other vivid life forms found in the mangrove
environment.
a wild population of over 150 species of
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Direct Impact Reduction We understand the impact of climate change on our business and on
communities, and are committed to tackling this global challenge in collaboration
with other like-minded individuals and organisations.
Initiatives Description
Low energy light bulbs &
intelligent controls Management system instead of conventional
system with energy saving abilities at Andheri,
Mumbai. It is estimated to increase energy saving
by 7%.
Chiller plant replacement Replaced old air-conditioning plant with a 5%
estimated reduction on energy consumption in
Dalhousie Premises, Kolkata.
Low energy light bulbs & Installed Variable Refrigerant Flow system instead
intelligent controls of conventional ductable system with energy
saving abilities at Juhu, Mumbai. It is estimated to
increase energy saving by 28%.
Automatic Power Factor Panels Automatic power factor panels are planned to be
installed at few properties. These have already been
implemented in HSBC Corporate Head Quarters,
M G Road, Mumbai and some other properties in 2006
– 2007. It is estimated to have 5% energy saving.
Air conditioning controls Installed Variable Refrigerant Volume system
instead of conventional ductable system with
energy saving abilities at VN Road, Mumbai. It is
estimated to increase energy saving by 28%.
Energy saving fixtures Replaced high energy consumption electrical
fixtures to efficient electricity consumption fixtures
at HSBC Corporate Head Quarters, M G Road,
Mumbai. It is estimated to increase saving in
electricity consumption by reducing 50%.
Air conditioning controls Installation of inverter Air-conditioning Unit instead
of conventional Split Air condition with energy
saving abilities at 2 (ATM) locations. It is estimated
to have 54.2% energy saving.
Installed Intelligent lighting and Building
Energy Saving Initiatives at HSBC Premises
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Direct Impact Reduction
Water and Waste Management Initiatives atHSBC Premises
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Initiatives Description
Vermiculture Vermiculture initiative implemented in D N Road office, Mumbai in
2008. Deep burrowing earthworms and aerobic bacteria are used
to disintegrate waste and make it fully bio-degradable.
Sensor taps Conventional Taps have been replaced with taps operating on
sensors for Basin and Urinals. This reduces wastage of water due
to negligence.
Waterless Urinals Conventional Urinals replaced with Waterless Urinals at few
properties.
Dual Mode Cisterns Conventional Cisterns replaced with dual mode cisterns which
enables user to choose between high water consuming flush and
low water consuming flush.
Rain Water Harvesting Rain water harvesting pits created at South Extension branch in
Delhi to increase the ground water table.
Direct Impact Reduction
HSBC Group Environment Targets for 2008-2011
20,000 volunteering hours clocked till July 2008
20,000 volunteering hours clocked in 2007
31,500 volunteering hours clocked in 2006
Employee Volunteering
Annual Helping Hands Mela A pan-India activity at HSBC branches to encourage charitable giving through sale of
products designed by NGOs and communities.
Junior Achievement Mentoring Programme Educating students about entrepreneurship, work readiness,
and financial literacy through experiential, hands-on programmes.
Kuch Dil Se Payroll Giving Programme Employees donate monthly to charities working in the education and
environment domains.
Mumbai Marathon Employees participate every year and raise pledges in benefit of a local charity
HSBC Climate Champions Under the HSBC Climate Partnership, employees are selected to volunteer on climate
change projects and equipped with the tools to drive environmental changes and practices within the organisation.
World Environment Day HSBC in India employees participate every year in celebrating World Environment Day on
05 June08
Breaking Barriers - Celebrating with a difference HSBC offers businesses and teams an opportunity to
celebrate their success through participating in community events and sharing their stories. Called 'Breaking Barriers',
this business- community engagement format has been utilised by numerous businesses and functions to celebrate
their success with team members and the community.
Volunteering Action Fortnight is celebrated in December every year wherein employees across India dedicate
their time to community volunteering projects.
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Other Initiatives
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HSBC in India has been actively supporting heritage awareness, conservation initiatives and
cultural events. The Bank has supported the restoration of old buildings of architectural value,
publication of books on heritage conservation and the environment and cultural events such as
the Princep Ghat festival in Kolkata and the Banganga, Kala Ghoda and Celebrate Bandra
festivals in Mumbai.
and Capital Markets India Pvt. Ltd. (HSCI) also donated a day's trading revenue.
Tsunami Rebuild Programme The HSBC Tsunami Rebuild Programme has contributed Rs
25 million (US$ 5.9 million) to 8 NGOs working in the areas of community health and housing,
reconstruction of schools, livelihood restoration and economic recovery and reef ecosystem
conservation. In addition to contributions made by staff, customers, HSBC and HSBC Group
companies, HSBC also donated to the Prime Minister's National Relief Fund. HSBC Securities
Spirit of Mumbai Initiative HSCI collected Rs. 12.5 million (US$ 2.9 million) on its Charity Day on 18Jul06 to help
various initiatives for Mumbai in the aftermath of the blasts. Educational and medical aid was provided to victims of the
Mumbai blasts. First Responder Disaster Management workshops have been launched to train citizens on do's and don'ts
during natural disasters. Disaster Helpline and Centre has been established in 'G' North Ward. An emergency medical
ambulance service for Mumbai residents “1298” is also sponsored under this initiative.
HSBC in India launched AWAKEN, an HIV/AIDS workplace intervention programme
on World AIDS Day, 1st December 2006 with the objective to create awareness
about this disease and to ensure a non-discriminatory environment at the workplace.
Using the policy by HSBC in India as a benchmark, HSBC Group introduced a Group
wide HIV/AIDS policy and e- learning module on 30th November 2007.
HIV/AIDS
HERITAGE AND CULTURE
Mumbai Floods HSBC helped through immediate donations for relief operations to victims of Mumbai and rural
Maharashtra floods in July 2005. HSBC has also supported SOS Children's Villages to rehabilitate children affected by the
Jammu and Kashmir earthquake in October 2005.
DISASTER RELIEF
AFFIRMATIVE ACTION
INDUSTRY FEDERATIONS
HSBC’s financial inclusion initiatives are targeted towards the financially excluded and economically and socially
marginalised communities. The Bank tracks the impact of these initiatives on people from Scheduled Castes and
Scheduled Tribes.
HSBC is a signatory to the Confederation of Indian Industry (CII) Written Code of Conduct on Affirmative Action which
is a set of 13 principles for industry on positive discrimination towards socially disadvantaged sections of the society.
As an equal opportunities employer, the Bank does not discriminate based on caste and social status. Furthermore,
since April 2007 employee caste/ tribe status is being mapped for new employees on a voluntary basis.
HSBC has a Diversity Committee chaired by Naina Lal Kidwai, Group General Manager and Country Head with
members from all Group entities in India. The committee’s four key areas of focus are Gender, Disability,
Underprivileged and Affirmative Action.
Other Initiatives
HSBC sits on / is a member of the following bodies:
Indian Banks Association (IBA)
Indian Institute of Bankers (IIB)
National Institute of Bank Management
Confederation of Indian Industry (CII)
Federation of Indian Chamber of Commerce and Industry (FICCI)
Associated Chamber of Commerce
Bombay Chamber of Commerce and Industry CSR Committe
Indian Merchant Chambers
Indo-American Chamber of Commerce
Maharashtra Economic Development Corporation
Chambers of Commerce in New Delhi, Kolkata, Bangalore and Chennai
Bombay First
CII Council on Affirmative Action
CII National CSR Committee
FICCI Task Force on Financial Inclusion
CII Committee for Women’s Empowerment
Council for Fair Business Practices
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Millennium Development Goals (MDGs)HSBC's initiatives in Corporate Sustainability in India are also guided by the United Nation's Millennium
Development Goals (MDGs). The Bank's financial inclusion, environment, volunteering, affirmative action
and other initiatives together address the following 6 (of 8) MDGs.
MEASURING IMPACT
Source: http://www.undp.org/mdg
For further information, contact:
Corporate Sustainability Team, Group Communications and Corporate Sustainability
Address: HSBC 52/60 MG Road, Mumbai- 400 001
Phone: +91-22-2268 5304 Fax: +91 22 2265 8309 Email: [email protected]
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