corporate story on tata motors submitted by group 2
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8/8/2019 corporate story on tata motors submitted by group 2
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Tata Motors Limited
Profile of Company:
Founded 1945
Founder JRD TataHeadquarters Mumbai, India
Key people Ratan Tata, ChairmanMr. H K Sethna, Company Secretary
Products Automobiles, Engines
Services Financial Services Revenue
▲ INR Rs. 74,151 Crores (2009)(USD $15.5 Billion)
Net income ▼ INR Rs. 2,505 Crores (2009)(USD $544.1 Million)
Parent Tata Group Subsidiaries • Jaguar• Land Rover• TD WCV
• Hispano Carrocera
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Tata Motors Limited is a multinational corporation and part of the Tata Group, itwas formerly known as TELCO (TATA Engineering and Locomotive Company). It is
India's largest company in the automobile and commercial vehicle sector. TataMotors is the first company from India's engineering sector to be listed in theNew York Stock Exchange (Sep 2004). Through subsidiaries and associatecompanies, Tata Motors has operations in the UK, South Korea, Thailand andSpain.
The company is the world's fourth largest truck manufacturer, and theworld's second largest bus manufacturer.
The company's 23,000 employees are guided by the vision to be "best in themanner in which we operate, best in the products we deliever, and best in
our value system and ethics."
Tata Motors has auto manufacturing and assembly plants in Jamshedpur,Pantnagar, Lucknow, Ahmedabad and Pune in India, as well as in Argentina,South Africa and Thailand.
Tata Motors is also expanding its international footprint, established throughexports since 1961. The company's commercial and passenger vehicles arealready being marketed in several countries in Europe, Africa, the MiddleEast, South East Asia, South Asia and South America. It has franchisee/jointventure assembly operations in Kenya, Bangladesh, Ukraine, Russia and
Senegal.
The foundation of the company's growth over the last 50 years is a deepunderstanding of economic stimuli and customer needs, and the ability totranslate them into customer-desired offerings through leading edge R&D.With over 2,000 engineers and scientists, the company's EngineeringResearch Centre, established in 1966, has enabled pioneering technologiesand products. The company today has R&D centres in Pune, Jamshedpur,Lucknow, in India, and in South Korea, Spain, and the UK. The years to comewill see the introduction of several other innovative vehicles, all rooted inemerging customer needs. Besides product development, R&D is also
focussing on environment-friendly technologies in emissions and alternativefuels.
Through its subsidiaries, the company is engaged in engineering andautomotive solutions, construction equipment manufacturing, automotivevehicle components manufacturing and supply chain activities, machinetools and factory automation solutions, high-precision tooling and plastic and
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electronic components for automotive and computer applications, andautomotive retailing and service operations.
Purpose:
Attain leadership through business excellence in the sectors we operate in,while upholding our values and integrity, to improve the quality of life of thecommunities we serve.
Core Values: Tata has always been values-driven. These values continue todirect the growth and business of Tata companies. The five core Tata valuesunderpinning the way we do business are:
• Integrity : We must conduct our business fairly, with honesty andtransparency. Everything we do must stand the test of public scrutiny.
• Understanding : We must be caring, show respect, compassion andhumanity for our colleagues and customers around the world, andalways work for the benefit of the communities we serve.
• Excellence : We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods andservices we provide.• Unity : We must work cohesively with our colleagues across the group
and with our customers and partners around the world, building strongrelationships based on tolerance, understanding and mutualcooperation.
• Responsibility : We must continue to be responsible, sensitive to thecountries, communities and environments in which we work, alwaysensuring that what comes from the people goes back to the peoplemany times over.
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Reasons behind starting the company:
The company was established in 1945 as a locomotive manufacturing unit
and later expanded its operations to commercial vehicle sector in 1954 after
forming a joint venture with Daimler-Benz AG of Germany. Despite the
success of its commercial vehicles, Tata realized his company had to
diversify and he began to look at other products. Based on consumer
demand, he decided that building a small car would be the most practicalnew venture. So in 1998 it launched Tata Indica, India's first fully indigenous
passenger car. Designed to be inexpensive and simple to build and maintain,
the Indica became an instant hit in the Indian market. It was also exported to
Europe namely the UK and Italy.
Joint Venture, Subsidiary and Associate
Companies:
Tata Motors has several joint venture, subsidiary and associate companies:
• Jaguar Land Rover
• Tata Daewoo Commercial Vehicle Company Ltd (TDWCV)
• Hispano Carrocera
• Tata Motors Finance Ltd.
• Tata Motors Thailand
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Turning points:
Tata Motors developed the first indigenously developed LightCommercial Vehicle, India’s first Sports Utility Vehicle.
In 1998, the Tata Indica, India's first fully indigenous passenger car.Within two years of launch, Tata Indica became India’s largest sellingcar in its segment.
In 2005, Tata Motors created a new segment by launching the TataAce, India's first indigenously developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano,which India and the world have been looking forward to. The Tata Nanohas been subsequently launched, as planned, in India in 23 rd March2009.
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In May 2009, Tata Motors introduced ushered in a new era in the Indianautomobile industry, in keeping with its pioneering tradition, byunveiling its new range of world standard trucks called Prima.
In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land Rover were introduced for the Indian market. Theseinclude the Jaguar XF, XFR and XKR and Land Rover Discovery 3,Range Rover Sport and Range Rover.
Merger and Acquisition:
In 2004, Tata Motors acquired Daewoo's truck manufacturing unit, nowknown as Tata Daewoo Commercial Vehicle, in South Korea. Thereasons behind the acquisition were: a) Company's global plans toreduce domestic exposure. The domestic commercial vehicle market ishighly prone to fluctuations in the domestic economy. Since thedomestic commercial vehicle sales of the company are at the mercy of the structural economic factors, it is increasingly looking at theinternational markets. The company plans to diversify into variousmarkets across the world in both MHCV as well as LCV segments.
b) To expand the product portfolio.
Tata remains India's largest heavy commercial vehicle manufacturerand Tata Daewoo is the 2nd largest heavy commercial vehiclemanufacturer in South Korea. Tata Motors has jointly worked with TataDaewoo to develop trucks such as Novus and World Truck and busnamely, GloBus and StarBus.
In March 2008, it acquired the Jaguar Land Rover (JLR) business fromthe Ford Motor Company, which also includes the Daimler andLanchester brands and the purchase was completed on 2 June 2008.
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In 2005, sensing an opportunity in the fully-built bus segment, TataMotors acquired a 21% controlling stake in Hispano Carrocera SA , theleading European bus and coach cabin maker.
In 2009, the company picked up the remaining 79% stake in HispanoCarrocera SA for making it a fully-owned subsidiary.
Joint Ventures:
Tata Motors has formed 51:49 joint venture in bus body building withMarcopolo of Brazil. This joint venture is to manufacture and assemblefully-built buses and coaches targeted at developing mass rapidtransportation systems. The joint venture will absorb technology andexpertise in chassis and aggregates from Tata Motors, and Marcopolowill provide know-how in processes and systems for bodybuilding andbus body design. Tata and Marcopolo have launched a low-floor citybus which is widely used by Delhi, Mumbai and Bangalore TransportCorporations.
Tata Motors also formed a joint venture with Fiat and gained access toFiat’s diesel engine technology. Tata Motors sells Fiat cars in India andis looking to extend its relationship with Fiat and Iveco to othersegments. Fiat's first body-on frame pickup will have the same stylingas Tata Xenon and is to be named Fiat Terra. Tata has also formedseveral JV's with many small companies in various countries around
the world.
9th December, 2009 Tata Motors ties up with Vijaya Bank for financing its range of commercial and passenger vehicles.
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On 4th December, 2009 Tata Motors enters into a tie-up with IDBI Bank for Retail Finance.
Important Developments:
Tata Nano
In January 2008, Tata Motors launched Tata Nano, the least expensiveproduction car in world at about Rs. 1 lakh. The supermini car was unveiledduring the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.
Tata has faced controversy over developing the Nano as someenvironmentalists are concerned that the launch of such a low-priced carcould lead to mass motorization in India with adverse effects on pollution andglobal warming. Tata has set up a factory in Sanand, Gujarat and the firstNanos are to roll out summer 2009.
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Tata Nano Europa has been developed for sale in developed economies andis to hit markets in 2010 while the normal Nano should hit markets in SouthAfrica, Kenya and countries in Asia and Africa by late 2009. A battery versionis also planned. Nano has put Tata on the world automobile map.
Tata Ace
Tata Ace, India's first indigenously developed sub-one ton mini-truck , was launched in May
2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had
changed the dynamics of the light commercial vehicle (LCV) market in the country by creating anew market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged
as the first choice for transporters and single truck owners for city and rural transport. By
October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537 units due to the
rising demand for Ace. The Ace was built with a load body produced by Autoline Industries. By2005, Autoline was producing 300 load bodies per day for Tata Motors. Ace is still one of the
number maker for TML, TML sold the 2,00,000th Ace in August 2008, within 4 years since its
introduction.
Tata Ace has also been exported to several European, South American and African countries.
Electric-versions of Tata Ace are sold through Chrysler 's Global Electric Motorcars division.
Compressed Air Car:
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Motor Development International of France has developed the world's firstprototype of a compressed air car, named OneCAT. In 2007, MDI owner GuyNegre was reported to have "the backing of Tata".
It has airtanks that can be filled in 4 hours by plugging the car into a
standard electrical plug. In 2008 MDI planned to also design a gas stationcompressor, which would fill the tanks in 3 minutes. There are no gasolinecosts and no fossil fuel emissions from the vehicle when run in town, but "thecompressed air driving the pistons can be boosted by a fuel burner".
OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanksit is said to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range inurban cycle. There are severe physical arguments pleading against thosefigures.
Electric Vehicles:
Tata Motors unveiled the electric versions of passenger car Tata Indica andcommercial vehicle Tata Ace. Both run on lithium batteries. The companyhas indicated that the electric Indica would be launched locally in India inabout 2010, without disclosing the price. The vehicle would be launched inNorway in 2009.
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, hasbought a 50.3% holding in electric vehicle technology firm Miljobil Grenlandof Norway, which specialises in the development of innovative solutions forelectric vehicles, and plans to launch the electric Indica hatchback in Europe
next year.
Products:
Passenger Cars and Utility Vehicle
Tata Sumo/Spacio
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Tata Safari
Tata Indica
Tata Indigo
Tata Nano
Tata Xover (2009)
Concept Vehicles
2000 Aria Roadster
2001 Aria Coupe
2002 Tata Indiva
2004 Tata Indigo Advent
2005 Tata Xover
2006 Tata Cliffrider
2009 Tata Prima
Commercial Vehicles
Tata Ace
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Tata TL/Telcoline/207 DI Pickup Truck
Tata 1109 (Intermediate truck)
Tata 1510/1512 (Medium bus)
Tata 1610/1616 (Heavy bus)
Tata 2515/2516 (Medium truck)
Tata Starbus (Medium Bus)
Tata Globus (Low Floor Bus)
Tata Marcopolo Bus (Low Floor Bus)
Tata 3015 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6X4)
Tata Novus (Heavy truck designed by Tata Daewoo)
Tata World Truck (Heavy truck designed by Tata Motors and Tata Daewoo)
Military Vehicles
Tata LSV (Light Specialist Vehicle)
Tata 2 Stretcher Ambulance
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Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions
Tata SD 1015 TC (4x4)
Tata LPTA 1615 TC (4x4)
Tata LPTA 1621 TC (6x6)
Tata LPTA 1615 TC (4x2)
Tata Winger Passenger Mini Bus
Tata Motors Technology and Design Subsidiaries
Tata has dozens of technology and design subsidiaries. These include themain ones.
Telco Construction Equipment (TCE)
TCE is a joint venture between Tata Motors and Hitachi, which focuses onexcavators and other construction equipment.
HV Transmission (HVTL) and HV Axles (HVAL)
HVAL and HVTL are 100% subsidiary companies of Tata Motors engaged inthe business of manufacture of gear boxes and axles for heavy and medium
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commercial vehicles, with production facilities and infrastructure based at Jamshedpur.
Tata Technologies Limited (TTL)
TTL provides Engineering and Design (E&D) solutions to the AutomotiveIndustry. Tata Motors holds 86.91% of TTL’s share capital. TTL is based inPune (Hinjawadi) and operates in the US and Europe through its whollyowned subsidiaries in Detroit and London respectively. It also has a presencein Thailand. Tata Technologies is a software service provider in the ITservices and BPO space. Its global client list includes Ford, General Motors, Toyota and Honda, to name a few. It bought over the British engineering anddesign services company, Incat specializes in engineering & design servicesand product lifecycle management in the international automotive,aerospace and engineering markets. With this acquisition, Tata Motors willhave closer proximity to its global customers and be able to provide a wider
range of services.
Tata Motor European Technical Centre
Tata Motor European Technical Centre is Tata's subsidiary based in the UK. Itwas the joint developer of the World Truck.
Offers:
Our dedicated Corporate Sales Team at our Head Office, our Regional Officesand at our dealerships would be glad to offer you a delightful purchase &ownership experience.
Structured DealsWe also offer structured deals involving Special Price, Annual Maintenance,Extended Warranty, Genuine Accessories and a range of special benefits tomeet your specific requirements.
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Multi-location Orders - Single window for multi-locationrequirements Our corporate sales team would offer the convenience of single windowinteraction for your multi-location requirements. Saving your valuable time &resources and avoiding multiple business discussions.
Privilege Price OffersExciting and exclusive corporate offers from time to time - both for carsbought by executives as well as companies.
Customization - Bulk DealsWe take care of your special needs and offer customization of cars, whereverpossible, for bulk orders to case basis.
AMC & Extended Warranty - Value Care We offer Annual Maintenance Contract and Extended Warranty, for a
completely hassle-free and worry-free ownership experience.
Convenience of more than 600 authorized service points across the country- you just need to drive into any of them- an assurance of peace of mind!
Awards:
Car plant Pune bags ‘Gold Category Award in National Productivity Contest’.
NDTV profit business leadership Award.
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Tata Motors wins award at the Bangkok International Motor Expo.
Tata Motors bags National Award for Excellence in Cost management.
Tata Motors chosen as India's Most Trusted Brand in cars.
Tata Motors wins 'Golden Peacock Award' for Corporate Social responsibility.
Submitted By: Group 2
Arti Rastogi
Anupama Singh
Anupam Mishra
Arun Seth
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Ayush Didwania
Anurag Tiwari