corporate social responsibility - eco-designers viewpoint and what we should do
DESCRIPTION
My presentation at Corporate Social Responsibility course's panel discussion at Aalto University School of Economics, 6.10.2010TRANSCRIPT
Sustainable Product Development | IDBM | Helsinki | 291008
Corporate Responsibility: Eco-designer’s viewpoint
Aalto University School of Economics | 061010
Sustainable design + research.
...so what’s sustainable?
(c) Black & Decker
Impact: - manufacturing 3 %
Impact: - manufacturing 3 %- energy use 96 %
(c) Siemens
Ideation & product development phase locks
70-95 % of cost and environmental impact
So we concentrate on (pre)design phase
Primary tool: Life Cycle Analysis
Selling eco-design
(c) Lisandro Suero / AFP / Getty Images
Picture source: USAF
Picture source: U.S.Army
BUT!
Is eco-design enough?
Nope.
Well-intentioned people are just as capable for wrecking the ecosystem
0
0.05
0.1
0.15
Deaths per TWh
Data from EU ExternE project + WHO Chernobyl data
Wind Nuclear
??!!
1970 1975 1980 1985 1990 1995
World raw material consumptionover 10 000 000 000 tons in 1995
What we need:
What we need:- 90 % cuts in emissions
I know; it’s difficult!
... turning the economy around on a dime
What we need:- 90 % cuts in emissions- this means regulation
What we need:- 90 % cuts in emissions- this means regulation - and less globalization
Wait... we need to campaign for regulation?
... isn’t that some kind of socialism?
Nope.
I have faith in our skills and capabilities
I have faith in innovation
I have faith in free markets
...the market will always find a way
In fact,
creativity loves constraints
Three ways to get more for less
1. Because I say so
Three ways to get more for less
1. Because I say so2. our Q4 earnings
depend on that
Three ways to get more for less
1. Because I say so2. our Q4 earnings
depend on that3. The Earth* needs you
Three ways to get more for less
1. Because I say so2. our Q4 earnings
depend on that3. The Earth* needs you
* Actually, only the survival of our civilization
“We choose to go to the Moon... and do other things, not because they are easy, but
“We choose to go to the Moon... and do other things, not because they are easy, but
because they are hard,
because that goal will serve to organize and measure the best of our energies and skills,
“We choose to go to the Moon... and do other things, not because they are easy, but
because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win...”
-John F. Kennedy, 1962
because they are hard,
because that goal will serve to organize and measure the best of our energies and skills,
“We choose to go to the Moon... and do other things, not because they are easy, but
because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win...”
-John F. Kennedy, 1962
because they are hard,
because that goal will serve to organize and measure the best of our energies and skills,