corporate social responsibility - bharat petroleum · skill development 24 health 29 community...
TRANSCRIPT
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Education Water
HealthSkill
Development
CommunityDevelopment
CapacityBuilding &
Volunteering
Corporate Social Responsibility
Helping young India take steady steps in development
Bharat Bhavan, 4 and 6 Currimbhoy Road,
Ballard Estate, Mumbai 400001
Tel: 022-22713000, 022-22714000
Fax: 022-22713874
Water scarce to
water positive
Transforming Lives
Message from CMD & other Directors
Education
Water
Skill Development
Health
Community Development
Capacity Building & Volunteering
Sharing Wider Responsibility
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About the Company
Bharat Petroleum Corporation Limited (BPCL) came into existence in January, 1976 when the erstwhile Burmah-Shell was taken over by the Government of India.A Fortune Global 500 company enjoying Navratna status, BPCL is one of the premier integrated refining and marketing companies in India. BPCL’s vision is to be the most admired global energy company leveraging talent and technology.
The BPCL Group of Refineries has a combined refining capacity of over 30 MMTPA. The company’s Refineries at Mumbai and Kochi have a capacity to process 12 MMTPA and 9.5 MMTPA respectively, Subsidiary Numaligarh Refinery Ltd. at Assam has a refining capacity of 3 MMTPA and the Joint Venture Bina Refinery at MP has a capacity of 6 MMTPA.
BPCL has made an important foray into the upstream sector and its wholly owned subsidiary company, Bharat Petro Resources Ltd (BPRL) has acquired participating interests in 25 oil & gas blocks in India and abroad. It has announced world class discoveries in Brazil, Mozambique and Indonesia.
BPCL markets its products through a robust marketing and distribution network comprising around 12,000 Retail Outlets, about 3000 LPG distributorships, 127 storage depots/ installations, 50 LPG Bottling Plants, 36 Aviation Service Stations, Lube blending plants, cross-country pipelines etc. In 2012-13, BPCL’s market sales were 33.30 MMT and its market share amongst public sector oil companies was 23.14%. The products have a wide range of applications in various industrial and transport sectors.
BPCL has formed fifteen joint venture companies covering refining, city gas distribution, renewable energy, pipelines, gas, into-plane servicing etc. to cater to the diverse requirements of its customers.
During the year 2012-13, gross revenue from operations stood at Rs. 2,50,649 crores (US $ 4,603.29 Bn) and the net profit was Rs. 2,642.90 crores (US $ 0.4854 Bn). With ‘Energising Lives’ as its core purpose, BPCL touches the lives of millions in some way or the other.
Corporate Values
Trust is the bedrock of our existence.
Customer centricity is intrinsic to our achievements.
Development of people is the only way to success.
Ethics govern all our actions.
Innovation is our daily inspiration.
Collaboration is the essence of individual action.
Involvement is the way we pursue our organisation goals.
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Contents
Message from CMD & other Directors 03
Education 08
Water 18
Skill Development 24
Health 29
Community Development 33
Capacity Building & Volunteering 37
Message from S. Varadarajan
Message from CMD & other Directors 03
Bharat Petroleum Corporation Ltd is a vital player in the energy sector and is contributing immeasurably to India's progress. We have a rich heritage , a dynamic marketing network , strong systems and processes, technological excellence and vibrant workforce. Our teams have been constantly innovating and reinventing to meet the changing times.
We strongly believe that 'people' should be the real source of inspiration. While we strive to achieve to make BPCL a 'Great Place to Work', we equally commit ourselves to energise our surrounding communities through our CSR initiatives.
In coherence with the changing needs of the community and its people, we lay emphasis on sustainability. In the last few years we have made significant progress in our core CSR thrust areas of Education & water conservation. We want to enable our neighborhood to chase their dreams and aspirations. Their achievement are our rewards.
“I firmly believe that every thought is important and only when we translate our thoughts into action we can achieve lasting success.”
We are happy with our journey so far and going forward we will continue to brighten the lives of many others.
S. VaradarajanChairman & Managing Director
Chairman & Managing Director
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Message from CMD & other Directors 04
Message from K. K. Gupta
The core purpose of Bharat Petroleum is ‘Energising lives’. Through a wide range of products and services, the company has been successful in positively impacting the lives of over a billion Indians across the country. The company has established a significant presence in the form of Refineries, Storage Installations, LPG bottling Plants, Lube Blending plants and Aviation stations. These business establishments are nodal points for BPCL to reach out to a wider community by adopting projects aimed at improving the quality of life. In BPCL, Energising Lives is not restricted to only meeting the fuel requirements of the country. The company firmly believes that energising the environment and society will promote sustainable growth.
The company’s business partners viz. Dealers and Distributors, are encouraged to extend their care for customers by touching their lives in more meaningful ways. Through health camps for truckers, greening initiatives and programs directed at social empowerment, the company in tandem with its business partners, reaches out to the remote parts of India. Bringing smiles to people by providing high quality services and products is only part of the story. True happiness is delivered when the company is able to uplift the living standards of people, especially those from less fortunate sections of society. While the company does initiate activities in many areas, the prime focus has been through investments in education and water preservation
We aim to enroll all stakeholders onto our CSR program, thus emphasizing our objective to do business responsibly. Which is why, we believe some of our finest achievements aren’t those found in our balance sheets but those, in small towns and villages spread across India.
K. K. GuptaDirector, Marketing
Director, Marketing
Message from CMD & other Directors 05
At the core of our CSR activities is the development of the adjoining communities to enrich their quality of life. Realizing that there are thousands of people living around our refineries who have to struggle everyday for water, basic health care or secure earnings, we have introduced unique projects to enable them to live a dignified life.
We are committed to the development of people around our refineries for their access to clean water, healthcare, education and livelihood. We have also provided various community support, skill development and infrastructure facilities. We want to walk on the road of progress and success with them.
We have initiated Project to help borderline students belonging to lower economic group and SC/ST category, complete their education up to SSC. After SSC, we sponsor students pursuing vocational training so as to make them employable. Additionally, computer training centre has been set up to impart computer knowledge to villagers of all ages keeping in mind that computer knowledge is one of the requirements for employment.
“The best way to find yourself is to lose yourself in the service of others” said, Mahatma Gandhi. In our effort to develop these communities, we have developed modules that enable our employees to be a part of these projects, and establish meaningful relationships.
These communities are a part of the BPCL family , and we will do everything we can to ensure that they are empowered to chase their dreams.
B. K. DattaDirector, Refineries
Director, RefineriesMessage from B. K. Datta
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Message from CMD & other Directors 06
Message from S. P. Gathoo
“We are a Model Corporate Entity with Social Responsibility” is one of the Vision statements of BPCL. At BPCL we recognize our responsibility towards the community, and we have over the years contributed towards the goal of achieving 'Sustainable Development'. We are conscious of the way we conduct our business, and the impact it has on our society. All our CSR initiatives are directed towards bringing about sustainable and broader level benefits to the society.
BPCL has undertaken several initiatives with special emphasis on Education, Health, Water, Skill Development, Community Development, Volunteering and Capacity Building, which define our CSR practice. The intent is to build a powerful partnership with society for sustainable development. It is our constant endeavor to maximize the positive impacts of our activities and ensure that it reaches to all our stakeholders.
In this report, attempt has been made to encapsulate the journey BPCL embarked upon to achieve aforementioned objectives. Various initiatives and projects that BPCL has pioneered to address some significant development challenges being faced by our country have been described. This report also acknowledges and salutes the determination and perseverance of those children, women and youth who overcame all hurdles to realize their dreams; our success is attributed to their hard work and untiring commitment to achieve the impossible. This report will give a glimpse into their lives, their dreams, their ambitions and their hardships and how they overcame it. I am sure that this report would be instrumental in motivating many other people to join this journey.
S. P. GathooDirector, Human Resources
Director, Human Resources
Message from CMD & other Directors 07
World over Business are integrating Corporate Social Responsibility with their core operations. We in BPCL have been one of the first to adopt this approach and CSR has been an intrinsic part of the core values that make us what we are. ‘Innovative, Caring and Reliable’ company.
As a corporate entity with social responsibility, our core purpose is ‘Energising Lives’ We are looking at adopting policies and practices that go beyond the minimum legal requirements , so that we contribute significantly to the welfare of key stakeholders and make a difference in the lives of the people we touch through our initiatives.
CSR as a concept has grown exponentially and too with an increasing demand for transparency. Over the years, we have been focusing on continuous improvement in social, environmental, and economic performance that are both measurable and sustainable. And this is also reflected in the social welfare projects that we undertake in the key areas of Education, Water Conservation and Skill Development. This has been possible because of the firm belief that ‘collectively we can bring about a change’.
UMANG is a tribute to the efforts of thousands of tribals and villagers in rural India as well as communities adjoining our businesses, which have trusted and been a key partner in our journey of energizing lives. I take this opportunity to applaud them.
I also take this opportunity to share the pride of being a happy link in this big chain of helping hands.
P. BalasubramanianDirector, Finance
Director, FinanceMessage from P. Balasubramanian
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we have reached over 1 lakh children through our projects.
When we began this journey, our CSR practice in the field of Education was focused on primary education, and gradually expanded to include projects supporting secondary education. However, taking cognizance of the fact that basic education alone is not sufficient for nurturing the young minds of tomorrow, we have also introduced projects which lay emphasis on empowering the teachers through training, establishing libraries in schools and providing 'digital education', all of which is integral to the overall growth and personality development of any child. We have also supported projects aimed at reinstating school ‘drop - outs’ into the education system.
When we speak about education, an enabling environment is of prime importance for children to become well educated; this environment is created through teachers, the school infrastructure and incorporating new developments in the field of education into the existing system. It is understood that teachers play an influential role in shaping the child's personality, their values, their dreams and ambitions. They are a child's window to the outside world, full of possibilities and opportunities. It is
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Education is a powerful tool that if exploited adequately, can help hundreds of people release themselves from the clutches of poverty. It allows people sitting on the fringes of society to hope, dream and bel ieve. I f educated, they are empowered to demand their rights, speak out and claim their position in the society. It is with this objective that we have remained committed to our efforts in making education accessible to children in primary and secondary schools. In the last year,
EDUCATION
Skill development &
Vocationaltraining
Teacher training & LeadershipDevelopment
Primary
Secondary / Remedial
Digital literacy
Civic / Science / library
Improve Quality
Education Approach - Nut shell
Right education should help the student, not only to develop his capacities, but to understand his own highest interest.
- J. Krishnamurti
The ‘first word’ of education
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avail the umpteen opportunities that were once concentrated in the hands of the very few. However, there still remains a large section of the society, mostly under-privileged and vulnerable groups that do not have access to basic infrastructure and skills required to take advantage of this digital boom. Recognising this, we made digital education an integral part of our CSR practice.
Learning to read and write In view of the fact that a lot of students in the rural districts of Maharashtra do not have adequate reading and writing skills, in 2010, we adopted the 'Read India' project in order to build learning capacities in students, which has shown tremendous success in the districts where it has been implemented over the years. The learning camps saw young minds bustling with energy and questions, seek answers and provide solutions. It was their undying spirit to learn which compelled us to upscale this project and take within our ambit more students that are deprived of basic education. While in the year 2010, we implemented the project to enhance the learning levels of students in primary schools of Nandurbar, a tribal district in Maharashtra and Sagar in Madhya Pradesh, last year we extended the project to include students of upper primary (class VI to VIII) with focus on comprehension and application based abilities. Several learning camps were conducted for students of primary and upper - primary level, through cluster resource leaders and volunteers. Recognizing that mothers are integral to the development and progress of young children, we developed modules in which emphasis was laid on encouraging mothers to be more involved in monitoring the progress of their children in school. A unique 'Study at 7 o'clock' initiative was introduced in which mothers were expected to take their children's lessons at seven o'clock before dinner. To aid learning; placards, charts and other material were also distributed. A similar project has also been introduced in Sundargrah & Mayurbhanj, which are backward districts of Odisha.
Engaging the school drop outs In India, as per the Nation Sample Survey (62nd Round), 36% of the children in the age group of 12 to 18 are not attending school. Furthermore, an estimated 70% of rural children in this age group do not reach higher secondary i.e. Stds. XI & XII and only 7% of these children get into some kind of vocational training. These alarming statistics tell a story.
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EDUCATION
imperative that we provide our teachers with the necessary infrastructure and development so that they are better equipped to impart knowledge to the torchbearers of tomorrow. Equally important are the books and libraries which enhance learning and imagination. The Government of India has legislated the 'Right to Education' which stipulates that the government must provide free and compulsory education to all children aged six to fourteen; part of this law also mandates that there must be a well- resourced library in every school. We believe that this
is a very important clause, for it is the books that allow the mind to flourish, travel the world, and develop critical thinking. It is towards this goal that we have initiated a project to start and support libraries in schools.
The advent of technology and its unprecedented growth in the last few decades has helped human kind in more than one way. It has democratized information, enabling people from any corner of the world to stay abreast with the changing world, and
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We have also initiated a project to help under-privileged children from 25 low-income schools located around BPCL's Mumbai refinery. Through this project, we help children with their studies, so that they are able to complete education at least upto Class X. Moreover, after completion of Std X, students who are unable to get admission in regular colleges, are given assistance for taking Minimum Competency Vocational courses started by National Council of Educational Research and Training. A two year long government recognized course, it also provides HSC equivalent certificate enabling students
Due to economic and social reasons, a lot of children 'drop out' of school, and are now languishing due to lack of any educational qualification or vocational skills. It highlights the urgent need for framing policies and introducing projects that are aimed at reinstating these children into the education system, and providing them with the opportunity to avail vocational skills that can help them get a job and earn a livelihood.
We started a project to work with children who have dropped out of school. This project started with only 25 ch i ld ren f rom Kar ja t Ta luka which i s predominated by Tr iba ls (Ra igad Dist r ict , Maharashtra) and currently supports 166 students. It is designed to engage and influence every factor - family, peer group, community and teacher/school, which are integral to the upbringing of any child. Over the weekend, qualified teachers conduct classes to help children complete the syllabus and catch-up with their peers. Social workers help these children acquire soft skills and develop their personality. They are also provided with Education Linked Material which enables them to revise their lessons taught in class. Furthermore, a system is also established for continuous interaction between parents and children, so that they can better understand and monitor the child's progress, and jointly find solutions.
EDUCATION
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to attain higher education, if interested. Similar project aimed at helping children with primary and secondary education is also introduced near our Kochi refinery.
Bridging the Digital DivideRecognizing that a lot of people from Uran (Maharashtra) and semi-rural areas of Lucknow travel to the city in order to seek employment, we started the 'Computer Assisted Learning' project to provide training in computers to students and others from the community, in the year 2010. While in 2010,
EDUCATION
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we started with 11 schools; in 2013 we had over 120 schools within our ambit.
The computer classroom, which is open 6 hours a day for 5 days a week, has been instrumental in enhancing their practical knowledge of computers. Since the inception of this project in these districts, we have recorded an increase in the attendance of students. Furthermore, during vacations, we also conduct a one-month class for members of the community; this was particularly beneficial to the unemployed youth who on acquiring these skills may
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have a better chance at getting a job. With the objective of making this project sustainable, teachers for this program are selected from the community in which the CAL centre is located. These teachers who are referred to as 'sancharikas' participate in a 4 day training sessions for up-gradation of their skills, and learn new methods. The CAL project not only makes the youth in the community employable but also contributes towards the empowerment of women. On receiving a very favorable response, we have decided to scale this project in other parts of the country.
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Empowering TeachersRecognizing that capacity building of school teachers is the most effective and sustainable way of improving quality education at scale, we have initiated a two year 'Teacher Training & Leadership Development Project (TDP)', and a development-workshop for principals of 32 low-income schools. Several training sessions are conducted by professionals from reputed institutes on varied subjects such as Math, English and Science. Teachers are exposed to innovative teaching methods that would engage the students in class and make learning more exciting and fun. For instance, they have been trained in the art of mind - mapping which they can apply while teaching essay-writing. They have also been taught different alphabets and numbers through songs that allows for the participation of the entire class. Emphasis is also laid on telling them about different practices that they can adopt to enhance parent - teacher relationship.
“I am so happy that I took this training. It has not only exposed me to new teaching techniques, but also made me a better person. It has instilled in me the courage to start something new, and not let circumstances deter me. Due to unique teaching techniques that I implement in class, I have found that my students are more active, and learn the lessons quickly” said, Alka, Teacher who is a part of the TDP.
Salient Features of CAL• Aimed at providing digital education to children, unemployed youth and others from the community• Expanded form 11 schools in 2010 to 120 schools in 2013 • Classes are open 6 hours a day for five days a week for students • For other community members, classes are conducted in the vacation period• Classes are conducted by women from the community who are trained to be teachers, commonly referred to as 'sancharikas’.
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"This project has empowered teachers and also built their confidence. On noticing a significant improvement in the child's understanding of various concepts, teachers have appreciated this training over several others, and motivated other teachers in their school to participate. They are always excited to attend these training sessions; the excitement is palpable in class where they participate in several activities, ask questions and share their experiences” said, Babita ,Teachers' Coordinator for this project.
Moreover, mini-mobile libraries were also set -up in schools so that teachers who participated in the training sessions could implement their learning in class more effectively. “This program has helped me develop a stronger bond with my students. There is greater interaction in class, with students asking more questions, and participating in various activities” said, Kavita, Teacher who is a part of the TDP.
Teachers are at the core of 'The Education System'. These custodians of knowledge are responsible for nurturing our young minds that will be torchbearers of tomorrow. We salute their efforts, and will continue to help them in every way we can, to achieve their goal.
Building KnowledgeKeeping with the objective of inculcating in students the ability to reason, question and seek solutions, we undertook an ambitious project of starting libraries in low - income schools of Mumbai and Delhi. Story books in Hindi, English and other languages are housed in libraries which are meticulously designed in bright colors to make it visually appealing in order to create an environment that will foster reading habits among children.
“This project has changed the way students perceive school and studies. They are eager to learn and read. They ask more questions and quickly adapt concepts to stories and ideas. They have developed leadership skills and become more disciplined” said, Kalpna Dhawle, Teacher at Nadkarni Park, Upper Primary Marathi School. Further elaborating on the impact of this project, Smita Naik, Teacher at Nadkarni Park, Upper Primary Marathi school, said “While children have most definitely benefited from this project we have also seen a significant change in attitude of the parents of these children. They are more involved in their studies, and have begun to recognize the importance of reading.” It has also been observed
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participation of approximately 2500 students. Over
22 classroom sessions are conducted through the
year to educate the children and engage them in
activities that would enhance their understanding of
the basic concepts and issues. In order to cultivate
critical thinking, children are encouraged to work in
teams on projects that challenge them to find
solutions for change. They were required to collect,
collate and compile data and develop action steps
that will help implement their suggestions. The
findings of a survey conducted after the project was
completed, indicated that the students had a clear
understanding of the concepts, and were more
aware of the issues in their neighborhood. This
project gave us the opportunity to mould 'little
champions of change.'
Demystifying Science Hundreds of children gathered under one roof,
observed with great attention and curiosity the
marvels of science as their peers performed
experiments to explain the fascinating process of the
solar system. It was a sight to behold, as young
children asked pertinent questions and provided
solutions, at a Science Fair which we had organized.
This Science Fair is a part of a project which we have
introduced in the Magadi District in Karnataka, for
rural and economically disadvantaged children from
government schools. We organized these fairs to
allow interaction amongst students, and develop
their critical and lateral thinking. It is also a platform
for Young Instructors to demonstrate amongst their
peers concepts like solar eclipse, seasonal changes,
that as children inculcate the habit of reading, it also influences their parents who are often uneducated and do not have the resources to buy books.
“Lakshmi Naik was always disinterested in studies,
and often bunked school. However, after this
project, we have seen a significant change in her
attitude towards studies. The library which is full of
colours and joy, has been instrumental in developing
her interest in studies and school. She attends school
regularly, and is quick to understand the concepts.
She is always reading books, and participates in all
activities” said, Snehlata Khandelkar, Principal at
Nadkarni Park, Upper Primary Marathi School.
Creating leaders of tomorrow A healthy democracy is one in which its people are
active citizens who ask relevant questions and seek
answers. Integral to the growth and development of
any nation are its informed citizens who discuss
and debate issues of importance. They are the
conscience of a nation. To ensure that India
continues to thrive as the largest democracy in the
world, we supported a project aimed at nurturing
young Indians to be 'youth leaders' and 'agents of
change ' i n the i r commun i t i e s and the i r
neighborhood. This project which is mostly a
knowledge-building initiative lays emphasis on
educating the children from low-income schools in
matters related to local-level governance.
Initiated for students of class VIII in 25 low income /
govt. schools in Bangalore, this project saw
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EDUCATION
pressure-volume relations, which helps build their
confidence and improve their communication skills.
As a part of this project, we have also started the 'Science Learning Hub' and 'Mobile Science Van' which is equipped with all the required apparatus to conduct experiments. The van travels to the interiors of the districts, and gives children living in remote vi l lages the opportunity to conduct these experiments to acquire practical knowledge. Moreover, as most schools do not have the infrastructure to set-up a lab, we have also created a 'lab-in-a-box' which consists of boxes having material for over 100 experiments covering physics, chemistry and biology concepts. We also focus on nurturing
'Young Leaders', and training the teachers to perform these experiments, to ensure sustainability of the project and greater outreach. Through this project, a total of about 20000 students have benefited; over 100 Young Instructor Leaders and 180 teachers have been trained. The Science Fair received a phenomenal response and saw participation of 9000 children and 150 teachers.
Education is at the core of our CSR practice and we are determined to ensure that every child has access to basic education, which is integral to their growth and development. It is education that empowers one to raise questions, exploit opportunities and release themselves from the clutches of poverty.
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Every drop of water is precious
If there is magic on this planet it is contained in water. We only know the worth of water when wells run dry.
WATER
Water Conservation
Drinking
Soilconservation
WaterConservation
Agriculture
LivestockGroundwater
recharge
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Water scarcity in India has grabbed headlines for decades now. So severe is the situation, that thousands of people in our country do not have access to basic drinking water. India has about 16 per cent of the world’s population as compared to only 4 per cent of its water resources. The lack of water availability and poor management practices have manifested in poor sanitation facilities, one of the biggest environmental and social challenges that India faces today. (UN REPORT).
Recognizing the severity of this daily battle being fought by thousands of people living in rural and urban India, BPCL has over the years committed itself to this cause, and supported projects to arrest this problem. When we started, we focused on 'drinking-water' - introducing projects that would facilitate conservation of water for drinking purposes. However, we have gradually evolved our strategy to include projects and practices which are aimed at increasing availability of water for agriculture, livestock and ground water recharge, all of which assume importance as we continue to use bore-wells which results in the depletion of ground water.
In Southern India (Tamil Nadu, Andhra Pradesh & Karnataka), it has been observed that tank cascades, bore - wells and local ponds which are important sources for irrigation, and significant to the rural economy and local eco - system of areas which record low rainfall, have become redundant due to negligence. The ground water is depleting, and lack of maintenance of traditional harvesting systems such as tank cascades, has severely affected its storage capacity. In view of this critical situation, we collaborated with DHAN foundation to preserve, manage and maintain 'tank cascades', and also revive farm ponds.
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For instance, we were successful in bringing together farmers to revive tanks in some parts of Kolar and Tumkur districts in Karnataka, which were experiencing severe droughts It had sapped their economy and led to massive migration of people to urban India. Most of the open wells had gone dry, and the soil had lost all its moisture and become powdery even at a depth of two metres. However, due to the efforts of the farmers who were formed into groups called Vayalagams, they were able to achieve the following:
They desilted several tanks and their feeder channels, reinforced the bund, evicted the encroachments and undertook foreshore plantation to check the soil erosion.
Removed 8000 cubic metres of silt in 45 days Created a pond with a storing capacity of 1000 cubic Rejuvenated nearly 35 tanks
The recharged tanks also brought increased revenue through fishery, and plantation of fruit-bearing trees along the bund and foreshore areas; Tukaneshwar, a farmer by profession grew Brinjal and Marigold crops, which earned him Rs. 1 lakh last year.
'Water - Scarce to Water - Positive’
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WATER
• Built indigenous structures such as ponds, wells, gabions, and cordoned off spring to conserve water
• Collected over 37 crores litres of water in Mokhada • Promoted other sustainable livelihood
activities such as horticulture and agriculture
• Reduced migration of youth to urban India
• Reduced community's dependency on water tankers by 50%
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In order to rehabilitate these cascades and as a sustainable strategy, we organized members of the village into Tank Farmers Associations called 'Vayalagams' who were engaged in the process of implementing, operating and maintaining the project. Through our sustained efforts toward rehabilitation of these tank cascades in over 80 villages, we have been successful in reducing the community's dependency on monsoon resulting in provision of increased livelihood opportunities for the landless.
Mokhada in Thane district of Maharashtra which suffers from acute water shortage during summer is another area in which we introduced projects focused on conserving water. While this area records a very high rainfall, the extreme slopes and geological conditions results in high runoff, leading to water scarcity. The area is also notorious for deaths due to malnourishment and high unemployment rates. Moreover, as agriculture in this area is largely rain - fed, landholders can only practice subsistence farming in the kharif season, leading to large - scale migration in the non- monsoon period. It also results in women's drudgery as they have to travel long distances to fetch water, amongst other things.
Thus, with the objective to reduce migration and
mitigate the water related difficulties and challenges
faced by the locals, we have started projects to build
indigenous structures such as ponds, wells, gabions,
and cordoning off springs, so that more water is
available for drinking, domestic purposes and
livestock. These activities have also helped promote
other sustainable livelihood activities such as
horticulture and agriculture. Through this project, we
have educated the farmers about different farming
practices, and also assisted them in adopting it.
Since the inception of these projects, we have
collected over 37 crore litres of water. Due to these
projects, not only do the farmers and their families
have to travel less distance for water, it has even
reduced their dependency on water tankers.
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WATER
Water 22
We have also supported several rain-water harvesting
projects in Bharatpur, in the state of Rajasthan, which
has a history of droughts and floods. The extreme
weather conditions and limited rainfall has made this
region arid, also affected its economy which is largely
dependent on agriculture. Our projects have been
able to increase water retention period in wells and
hand pumps, and soil moisture retention around UG
Bunda. It has also made irrigation of wheat and
mustard more convenient, as less water is required
from bore wells.
Moreover, we have also been successful in restoring
the flaura and fauna of this region. There is an
increase in green cover around the water canal,
accompanied by an increase in frequency of sighting
bio-indicator group of organisms like butterflies and
odonates around the local ecological setup.
All our BOOND projects demand sustainability; in
order to ensure that all the projects that we have
undertaken are sustainable, we made 'community
participation' at all levels an integral part of our
projects. The community was encouraged to
participate in the planning, implementation and
maintenance of proposed drinking water and
irrigation structures. To further their involvement in
the projects, we also motivated them to contribute
25% of the expenses so that they become more
The suicides in Vidarbha, which is located in
the state of Maharashtra, are a painful reminder
of the fact that much more needs to be done to
correct the gross inequality that persists in our
society.
To address this, we in collaboration with M.S.
Swaminathan research organization started a project
called Mahila Kissan Sashakthikaran Pariyojana in
Wardha and Yavatmal, which was aimed at
empowering farmers, especially women farmers in
these regions. The project included:
• Setting-up soil testing labs in these regions
• Starting a helpline to assist farmers in
adopting superior farming practices• Dissemination of audio - advisories
• Created a unique phone based system
which provided all information related to crop - management • Project covered 1773 farmers of which 1080
were women farmers
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responsible and assume its ownership. It also
contributes to the community themselves where
they adopt additional skills in the process of
contr ibut ing to the pro jects . Community
contribution increases the commitment from the
community, motivates them, thus developing a
long-term sustenance for the projects. Several
committees such as Village Water Committees,
Women's Self Help Group, Farmers' group and
Children Water Clubs were also formed to educate
and empower. This made it an organized effort,
where all members of the community are focused
and work towards a particular goal. Lastly, we also
held sessions for capacity building of these
community groups. These sessions equipped them
with skills required to maintain and monitor the
projects independently. The process of involving the
community, encouraging them to make a financial
contribution, organizing the community into work
groups for focused effort and building their
capacities to achieve the desired goal has led to
formulate an effective foundation for us to step
out of the areas once we make the community
self reliant.
C KM Y
Skill Development / Vocational
Urban YouthBPO,ITRetail
Customer care
Persons with DisabilityBPO,IT
Weaving, accupressure
Rural YouthEntrepreneurial development
Nursery developmentVermicompostingMotor mechanic
Driver
Women for economic empowerment
ChikankariZardosi
Formation of SHGComputer Education
Skills Development 25
SKILL DEVELOPMENT
Dr. Manmohan Singh, the Prime Minister of India has on several occasions highlighted the need for our growth process to be more inclusive; to eschew conspicuous consumptions; to save more and waste less; to care for those who are less privileged and less well off; to be role models for moderation and charity. Furthermore, he has also laid emphasis on the role of corporate bodies and argued that while one recognizes the corporate entity's responsibility to its shareholders and its employees, it must also strive to
work in a harmonious environment, an environment in which all citizens feel equally involved in processes of economic growth; an environment in which each citizen sees hope for better future for him and for his or her children.
BPCL firmly believes in this philosophy, and strives towards inclusive growth. Through our CSR projects focused on skills development, we aim to bring about economic development by creating self- sustainability in vulnerable populat ions such as women, unemployed youth and people with disability. Recognizing our responsibility towards adjoining communities where are business units are located, we have initiated projects to empower them, and make them capable of chasing their ambitions and dreams. We want to empower them so that they can exploit opportunities in the market, and also gain self esteem.
Women “There is no tool for development more effective than the empowerment of women. Gender equality is more than a goal in itself; it is the precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance,” said Kofi Annan, Former Secretary General, United Nations. A woman is confined within
The direction towards an enriched future
Building capacity dissolves differences.It irons out inequalities.
- Dr. A. P. J. Abdul Kalam
SKILL DEVELOPMENT
income of Rs. 3,000 - 4,500. It was observed that economic independence amongst women leads to a significant change in their quality of life. They are more confident to step out of their homes, and secure a position for themselves in the market. As they contribute to the household income, they enjoy a say in decision making at home.
Unemployed Youth Harboring dreams and ambitions, youth from rural parts of the country migrate to urban areas to find a job and realize their dreams. However, they are confronted with unemployment, inhumane conditions and no roof for shelter. According to the Labour Bureau reports, India has an unemployment rate of 9.4%, with 10.1% and 7.3% in rural and urban areas respectively. Several reports have indicated that it is the lack of skills amongst the youth that breeds unemployment.
With the objective to make the youth in Nagpur, Wardha District, Ranchi, Patna, Muzzafarpur, Sagar (Madhya Pradesh) employable, we conducted training sessions to equip them with both urban and rural skills such as auto mechanics, farm-machinery repair, vermicompost making and nursery development. They were also given training in skills required for industries such as BPO, IT & Hospitality. Determined to grab every opportunity that would help them become employable and realize their dreams, youth from these distr icts attended the tra in ing sess ions in
overwhelming numbers; around 1500 people were trained, who after employment earned a monthly income of Rs. 4,500 to 6,000.
Skills Development 27
C KM Y
SKILL DEVELOPMENT
the four walls of her house - her wings clipped and voice subdued. As she is considered to be a burden on the limited resources of the family, she is often neglected and deprived of her fundamental rights. It is economic dependency that often leads to subjugation. Lack of skills and education make her vulnerable. She is unable to rise against injustice, or pull herself out of poverty.
In order to help women realize their dreams, embrace the world, touch the sky and breathe fresh air, we introduced projects to empower them, and also sensitize them to the importance of education. Since 'chikankari' skill has its origins in Lucknow, we started training classes for under - privileged women from 'Bakshi ka Talab' block, where our LPG plant is located. On completion of this training, we also ensured that the trained women are provided with backward and forward market linkages, so that they can work independently once the project is phased - out. Furthermore, we also encouraged women to set aside 10% of their earnings for the education of their children. In this manner, we hope to help these under-privileged children break away from the vicious circle of poverty, and dream of a better life.
Similar to the program initiated at the Bakshi ka Talab block, we also introduced a project for the women of Loni village of Ghaziabad district in Uttarpradesh who were given training in the skill of 'zardosi' work. Once trained, they were formed into Cluster Development Groups, and provided with assistance in establishing links with the market.
“This project has changed our life. Earlier, when my parents did not have enough money to bring us food, I would feel very helpless and unhappy. But now, things have changed. As I have started earning an income of Rs. 3000 a month, I contribute toward household expenses, and sometimes even bring gifts for my brothers and sisters” said a beneficiary of the project from Lucknow.
Through these projects, we were able to reach over 1500 women who after the training earn a monthly
Skills Development 26
• Session conducted to train women to do 'Chikankari' and 'Zardosi' work
• Project covered over 1,500 women • Established forward linkages for these
trained women• They earn a monthly income of Rs. 3,000 -
4,500.
Learning Chikankari & Zardosi
SKILL DEVELOPMENT
Differently - Abled PeopleIn our debates regarding inclusive growth and employment, we often forget to think of those who are differently - abled, who due to our ignorance get pushed to the corners, with no resources available to pursue their basic rights. Due to limited or no employment opportunities, they become vulnerable, and are often exposed to situations of exploitation.
As part of our mission of empowering people by providing them with the skills to become independent, we have developed projects which focus on reaching out to differently-abled people. They are aimed at providing them with access to vocational training which will make them employable and independent.
We organized training sessions for the blind in hand loom weaving, acupressure and massage, which is recognized by the Social Justice and Empowerment Department of Government of Maharashtra.
We also provided them with forward market linkages, so that their dependency on middle-men to get a job is reduced. Additionally, we have also conducted computer education program for students of a blind school in Mumbai. Recognizing that over 3.6 million and 1.6 million differently - abled people are in Uttar Pradesh and Maharashtra respectively, we have also introduced several vocational training classes in Mumbai, Delhi & Latur, which provide them with skills
required in the BPO & IT sectors. The training also focuses on preparing them for interviews, and other life skills which will make them capable of dealing with different situations in life.
“These training sessions have provided 'hope' to these people. It has made them confident and capable of facing interviews, and dealing with customers. It has given them a purpose in life, and a goal to achieve. They are very excited to learn, and always yearn for more. It is heartwarming to see these children grow and grab the opportunities available in the market” said, Manish, Teacher.
On receiving a phenomenal response, this project has been proposed for further expansion to include Easteren region and Kochi refinery. Through this project, we plan to reach-out to 2,500 youths.
Apart from the training, we are also in touch with the candidates every month to see if they face in any challenges in placement , even after placement - talk to them and family - so that any issue after placement is taken care of.
Our journey so far, has been very productive. It gives us immense joy to see these people blossom and embrace life. We will continue in our effort to integrate them into the society, and ensure that they have a dignified life.
Skills Development 28
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A ray of hope towards a healthy life
The curative aspect of health care is very important, but along with it, a broad approach that looks at the entire range of health care from preventive to rehabilitation should be adopted, which can result in a higher dividend in terms of healthy individuals.
- Pratibha Patil
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Health
Creative Measures
Capacity building oflocal health facilitators
and community members
Preventive Measures
Preventive Measures
Making basic health - care services accessible
HEALTH
Projects in Preventive and Curative Health India's performance on several health indicators as
defined by the international community is abysmal;
several lives are lost due to lack of health - care
services, negligence by health - care providers, or
socio-economic reasons. As per a WHO report, the
maternal mortality rate in India is amongst the
highest in the world. Over 37% of deaths occur due
to tuberculosis, malaria and diarrhea which can be
prevented and cured. In view of these facts and
figures, we have initiated many health projects which
focus on preventive and curative measures. The
objective of these projects is to make basic health -
care services accessible to the under - privileged.
In collaboration with government, NGOs and
hospitals, we have supported several health check -
up camps, eye check-up and cataract camps. Near
our Mumbai Refinery at Mahul, we have also
provided support to members of the adjoining
community who may require cataract surgeries.
Furthermore, recognizing the fact that the truckers
who form an integral part of our business have
limited access to basic health - care, we have
introduced a unique project to provide eye - care
services, so that blindness amongst them can be
prevented and cured. We also aim at building
capacities for health workers for a long term impact.
Due to the nature of their job which involves traveling long distance, less sleeping hours etc, they are most vulnerable to eye related problems. In order to ensure easy accessibility to these services, we established a Mobile Vision Centre at BPCL's fully - owned retail
Health 30
HEALTH
centre (petrol pump) at Padgha village of Thane District in Maharashtra which records a footfall of 12, 500 truckers a day, who travel long and short distance. Open three days a week, at this centre we conduct free eye check - up and give spectacles & other primary medication such as eye drops at a minimal cost. Furthermore, those that require eye surgeries are referred to a hospital which will perform the surgery at a discounted cost. With the objective to improve and encourage institutional care & service delivery, we provide assistance in capacity building of government personnel and involve community and stakeholder participation, we have initiated projects in tribal blocks such as HB Kote block of Mysore district, Vikramgad Taluka of Thane district and Bastar of Chattisgarh which are backward areas with no access to health - care facilities. Located on the fringes of a forest, tribals living in HB Kote block of Mysore district live in acute poverty with limited access to health care services. Women and children suffer from malnutrition and anemia, which make them vulnerable to communicable diseases l ike gastroenteritis, pneumonia and tuberculosis.
In this area, we worked with 10 local health facilitators and PHC's field functionaries (Auxilary
Nurse Midwives, Accredited Social Health Activist and Anganwadi worker), to achieve enrollment of tribal women in ANC care, coverage of tribal pregnant women for nutritional, iron and folate supplements for prevention and treatment of anemia in pregnancy, ensuring institutional deliveries amongst the target population and ensure coverage of children for primary immunization. We also conducted training sessions for PHC staff including Auxilary Nurse Midwives (ANM), Accredited Social Health Activist (ASHA) and Anganwadi workers. In order to make the project self - sustainable, special sessions were also held to train local women to be health promoters, and raise awareness about schemes and other health related matters. Furthermore, to mobilize the community and empower them, we undertook several Behaviour Change Communication activities, held group discussions and organized events like mothers' day, screening camps and other activities.
Reaching over 8,939 tribals directly, this project was successful in improving access to health-care at the community level.
In India, while a lot has been written about the lack of health - care services for under-privileged women and children living in villages and tribal areas, we also need to focus on the prevalence of certain stereotypes and beliefs which prevent people from availing the services that are already made available. This is particularly important in case of pregnant women who do not believe in institutional deliveries. In Vikramgad Taluka in Thane District, where infant mortality rate amongst children (who are three years
• Conducted sessions for capacity building of government personnel and other community members
• Enrollment of tribal women in ANC care• Coverage of tribal pregnant women for
nutritional, iron and folate supplements for prevention and treatment of anemia in pregnancy
• Ensuring institutional deliveries amongst the target population and coverage of children for primary immunization
• This project covered over 8,939 tribals.
Making health-care services accessible
Health 31
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HEALTH
of age) is 116 per 1000 for a boy and 99 per 1000 for girl child, which is significantly higher than the national average, we focused on developing grassroot-level workers who work as “health enablers” motivating and encouraging women to have institutional delivery, take vaccinations and visit the health centre for neonatal care and pregnancy related follow-ups.
We identified and trained 'Community Health Volunteers' called 'Aarogya Mitra' in providing health services to the mother and child, through Homoeopathy. These CHV's who have been certified by Yashwantrao Chavan Maharashtra Open University, have built meaningful relationship with women ensuring that they have the required information, and access to necessary health services. They have also worked with families to educate them, and ensure that they are supportive of the woman's decisions. Covering over 150 tribal hamlets belonging to 25 villages, they have reached out to over 1935 households; i.e 25000 people. Due to these interventions through the CHVs, we aim to achieve early identification of high risk cases and improved nutritional intake by pregnant mothers. We strive to encourage women for institutional deliveries and thus achieve reduction in maternal mortality rate.Cancer is the second leading cause of death in
children below 14 years of age. Cancer of eye and other organs if untreated leads to deaths. More importantly, while battling this disease, children and adults become disadvantaged and disoriented. For the last three years, we have partnered with L.V. Prasad institute to support their 'Make a Child Smile' program which is conceived for children waiting in cancer units; almost 150 children receive chemotherapy at this institute annually. This program is aimed at giving children who are battling this life - threatening disease, a pleasant and fun-filled experience at the hospital. They want to create a home - like - environment which is full of care and happiness. As children of this age love to play with colors and create pictures of dreams, rainbows and stars, we supported this program by providing coloring books, picture and crayons. We have also donated toys and other games to play with, and enjoy their childhood. By supporting this program, we have reached out to 1000 children below the age of 6 years who are under-going cancer treatment at the institute.
Health 32
Our progress is dependent on the progress of our community
The best way to find yourself is to lose yourself in the service of others.
- Mahatma Gandhi
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COMMUNITY DEVELOPMENT
There are a lot of people in our country who due to our apathy and negligence continue to live in abject poverty and inhumane conditions, with limited or no resources to exploit the opportunities available in the market. They are yearning for opportunities that would challenge them to chase their ambitions and dreams. The 'India shining' story which is evident in urban India, does not include a large part of the country which is still grappling with hunger, thirst and poor health.
With the objective to empower these people, so that they can dream and hope for progress, we have initiated 'community development' projects in Khurda district of Orissa, Mahul, Karjat and Wasala.
People l iv ing in v i l lages l ike Karadapal l i , Minsinghpatna and Manpur in Khurda district of Orrisa are traditionally wood cutters, and do not have any other skills or resources required to supplement their income. Lack of opportunities has resulted in generations of families doing the same job with no scope for development or growth.
Recognizing the urgent need for programs and policies that will improve their quality of life, we have introduced community development projects in all th ree v i l l ages . Whi le in Karadapa l l i and Minsinghpatna, we have focused on agro-based activities; in Manpur we allocated our resources toward complete evacuation of redundant pond for fishing purposes in order to supplement their source of income. Moreover, landholders were also given orientation in the technical and monetary aspects of Agricultural and Horticultural activities that can be done in about 25 to 30 acres of land. Our objective was to provide them with skills and knowledge for
Community Development
SkillDevelopment
Creating self - sustainable
communities
Health Clinics
PrimaryEducation
DigitalEducation
Community Development 34
COMMUNITY DEVELOPMENT
alternative employment, so that they can earn more income.
We have also conducted training sessions for
tailoring, goatery, and duckery which has made men
and women of these villages more confident and
capable of seeking other economic opportunities,
thus bringing them closer to a better livelihood. It
was observed that this community - development
project has resulted in an increase in the annual
income of each household.
Expansion is the key to making a difference to the community at large, hence, similar projects aimed at
community development have also been introduced in Mahul, Karjat and Washala. There are many towns and villages in our country that do not have the basic
• Evacuated a redundant pond for fishing purposes
• Conducted training sessions for tailoring, goatery, and duckery
• Sessions on agricultural and horticultural activities that can be done in about 25 to 30 acres of land
Uplifting Communities
Community Development 35
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COMMUNITY DEVELOPMENT
infrastructure required for health - care. People have to walk long distances to go to a health - clinic. They have limited or no knowledge about diseases and how to prevent it. In order to address this very pertinent issue plaguing our country, we have started health clinics, and also conducted health talks to raise awareness of basic preventive and curative measures.
Moreover, several small projects aimed at skills development for fishermen community have also been initiated. As women in these communities are often subjugated and do not have the skills required to earn a livelihood, we have conducted several
vocational training classes so that they can be independent. We have also started 'Balwadis', and provide educational scholarship to deserving students.
In order to impart 'digital education' which is essential for the development of any individual, we have also started community-level computer classes in Mahul village which is adjacent to our refinery. So far, women, children and youth have enrolled with the centre. These classes, are open through the day from 8am to 8pm, and cater to over 400 students.
Recognizing that Raichiwadi, a small hamlet located near our Washala
pumping station, which has 36 small huts and 2 schools run by Zilla Parishad
has no electricity, and thus use kerosene to illuminate their homes in the
night, we installed a 4.8 kWp Dual Axis Tracking Solar Plant with 600 AH
battery backup inside our pumping station to provide electricity free of cost
to all the huts and to schools through green (solar) power.
Each hut has been provided with two nos of specially designed 8
watts LED light fittings with proper electrical protection.
12 nos LED light fittings are provided in Zilla Parishad School and
Anganwadi.
10 nos of 4 meters height street light poles with 18 watts LED light
fittings are installed in the hamlet lanes for proper illumination during
night time.
Community Development 36
Building capacities towards self reliance and empowerment
Blessed are they whose bodies get destroyed in the service of others.
- Swami Vivekananda
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Recognizing that NGOs are at the core of all activities related to sustainable development, we held a training workshop at S.P. Jain for all our NGO partners in India. They were trained in monitoring, evaluation and fund management which are important for an efficient and successful execution of any project. These sessions conducted by very qualified people from the field of law, finance and other related fields, not only exposed them to the best practices being adopted in the world, the group
discussions also enabled them to learn from each other. They were encouraged to ask questions, share experiences, and provide solutions. Every month, we also invite one NGO to our office to sell products such as diyas, calendars and other handicrafts which are made by people with disability. These are organized to motivate and encourage them to continue their work, and be financially independent.
We also conducted a session for the teachers (called sancharikas) of Computer Assisted Learning project, to teach them important values such as team work, communication skills, and more importantly 'self respect'. These are women from rural areas and empowering them is a huge step towards women empowerment and empowerment of the community. Through discussions and activities, teachers were trained to set goals and have a vision. When asked the question - 'Where do they see themselves after five years?, many teachers very effectively articulated their vision and how they will achieve it.
It is also focused on inculcating in them life skills such as health - care, hygiene and success and failure management. This project was conceived with the objective to train the teachers, and through them reach their students who are most influenced by them.
CAPACITY BUILDING & VOLUNTEERING
Capacity Building
NGO Partners:Exhibitions
Empowering Partners
NGO Partners:Training (monitoring, evaluation and
fund management)
Teachers:Inculcating values
and teaching life skills
Capacity Building & Volunteering 38
CAPACITY BUILDING & VOLUNTEERING
In our effort to make sustainable development a shared responsibility, we have introduced projects to enable our employees to be a part of our journey of social development, and sensitize them to the issues that are plaguing the world. 'Once upon a time', is one such initiative, in which our employees volunteer to visit a low - income school, and engage children by telling stories that reflect values such as honesty, confidence, team-spirit and other values which are also the values that BPCL upholds. We firmly believe that it is the values that builds an individual's
character, and determines the way in which he/she interacts with the society and its members. It leads to building of character, better relations at home, harmony in society and eventually world peace. It was with this objective that 'Once upon a time' project was initiated. We wanted to inculcate in these children the values that are most important for being a better human being.
Every month, we identified a value which the volunteers visiting the schools would teach the students. During these sessions, our employees used innovative story telling methods and engaged students by asking questions and conducting several activities. Volunteers also encouraged the students to effectively articulate the take - home message that the session aimed to communicate. It was observed that after these sessions, the students instantly related a story to the value taught, and eloquently explained its importance. The objective was to make them realize the value themselves.
Volunteering
TrainingEngaging the
employees in BPCL led Projects
Sensitizing the employees todevelopment issues such as Education,
Health etc.
Educating & Engaging Employees
Capacity Building & Volunteering 39
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We thank our implementing partnersAgastya International Foundation
Aroh FoundationBAIF (MITTRA)
Bombay Natural History SocietyChild Trust Hospital
College of Social Work - Nirmala NiketanConcern India Foundation
Development Centre for Alternative Policies DHAN Foundation
Dr. Reddy's FoundationFriends of Tribals Society
Grameen Shramik PratisthanInstitute for the Handicapped and Backward People
Jan Vichar Vikas Sanstha, MLD Trust,Janaagraha
Justice Gatikrushna Misra Memorial HospitalKherwadi Social Welfare Association
Light of Life TrustLV Prasad Hyderabad Eye Institute
MS Swaminathan Research Foundation NANMA Movement
National Association for the Blind Oxfam India
Pratham Education FoundationPratham Infotech Foundation
Rajputana Society of Natural HistoryRamakrishna Sarada Sevashram Research & Analysis Consultants
Room To ReadSetu Charitable Trust
Self Employed Women's AssociationSightsavers
St Johns Ambulance AssociationSwami Vivekananda Youth Movement
Swayamsiddh Matimanda Mulasathi Matrupalak SansthaVidnyanvahini
Vishwas Sansthan
BPCL firmly believes in sustainable growth and has over the years committed itself to undertake projects that benefit the community in which it resides.
Today one of this Company’s biggest strength is the “People Connect” that we have and this very spirit is what “UMANG’ has captured.
Through this booklet “UMANG” I take this opportunity to thank all our NGO partners/implementers for being our companions in the journey so far. In the years to come we envisage to come up with many new projects which will enable BPCL to live up to our core purpose of energizing lives.
M. P. GovindarajanGM (HRS) I/C
Message from M. P. Govindarajan GM (HRS) I/CCurrently, we are working with 50 volunteers, and
cover over 11 schools on Western, Central and
Harbor lines of Maharashtra.
Moreover, in recognition of the 'World Volunteer
Day' which is celebrated world over on the 5th of
December, we organized a program to felicitate the
commitment of our volunteers who have
painstakingly worked towards achieving our CSR
goals. We also invited an expert to hold a workshop
in the art of story - telling, voice modulation,
teaching aids that the employees can employ while
teaching children. This program saw the employees
motivated and determined to extend their hand to
those in need.
We have also developed a project called 'Bharat
Connect' which is aimed at exposing and sensitizing
our management trainees to the complexities and
realities of issues related to 'Education' and 'Water
Conservation' which are issues integral to our CSR
practice. Through several activities, we aimed to
inculcate in them the spirit of volunteerism, and train
them to be active and concerned citizens.
Furthermore, recognizing that it is the leader that has
the power to mobilize people toward a specific goal,
Bharat Connect was also designed to mould these
Management Trainees into leaders who will lay equal
emphasis on profit, people and planet, the triple
bottomline of sustainable business.
In order to achieve our objective, the activities conducted are:
CAPACITY BUILDING & VOLUNTEERING
“I will reach my workplace with my feet firmly on the
ground; keeping at the back of my mind that I have to
do something for these people” said, Shreya
Shikarkhane, Management Trainee.
“Just the environment in which one is born, greatly influences the level of education he receives. When I visited 6th std students from rural school at Uran, they had very limited access to computers, just because they were born in rural background. Yet they showed great interest in learning computers. I am eager to help such children” said, Keshav Kumar, Management Trainee.
After the completion of this project, a number of Management Trainees also expressed their interest in becoming a volunteer, and support our projects. Their insights and suggestions were very valuable to the growth and development of our evolving CSR practice.
Capacity Building & Volunteering 40
Discussions
Visits
Tasks
The Management Trainees participated in a 5 day experiential field visit
Classroom sessions were conducted by e x p e r t s i n t h e f i e l d o f ' W a t e r Conservation' and 'Education’
Organized field trips to Jawahar and Mokhada, tribal blocks of Maharashtra, which face acute water shortage and have poor health facilities.
Organized visits to low-income schools, so that they understand the 'education inequity' that exists. During these visits, they conducted basel ine tests & interacted with the School Management Committee and Principals.
Discussions with experts from the field of Natural Resource Management and Education were held.
Participants made presentations on key learnings, and also put forth their suggestions.
Month
September
October
November
December
January
February
Value
Honesty
Confidence
Team - Spirit
Love - 360°
Creative & Lateral thinking
Volunteers share a value
of their choice