corporate responsibility as business driver in the trelleborg group by rosman jahja

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Corporate Responsibility as business driver in the Trelleborg Group Trondheim, 11 October 2012 Rosman Jahja CR Communications and Internal Communications, Trelleborg Group

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Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.

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Page 1: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

Corporate Responsibility as business driver in the Trelleborg GroupTrondheim, 11 October 2012Rosman JahjaCR Communications and Internal Communications, Trelleborg Group

Page 2: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

About myself

Communications Manager, Internal Communications and Corporate Responsibility Communications, Coordinator of CR Communications Forum, Trelleborg Group

■ Background: M.Sc., Environmental Management and Policy, International Institute of Industrial Environmental Economics, Lund, Sweden (1996)

■ Author of books including ”Environmental problems, sustainability and environmental management” (Studentlitteratur 1996)

Rosman Jahja

Page 3: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

3 October 23, 2012

Trelleborg Group profile

A leading global engineering Group

■ Global leader in polymer technology■ Founded in 1905■ Annual sales:

about SEK 22 billion~ € 2.4 billion, $ 3.3 billion

■ Employing 15,500 people in over 40 countries worldwide

■ ~ 90 manufacturing plants■ Owns 50 percent of

TrelleborgVibracoustic with annual sales of SEK 13 billion (€ 1.45 billion, $ 2.0 billion) and about 8,000 employees in 17 countries

Page 4: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Corporate Responsibility in Trelleborg

October 23, 20124

Governanceand reporting

Code of ConductWorkplace and

environment issuesMarketplace issues

Society and community issues

Policies

Self-evaluation

CR reportingCR websiteCR Report

Annual Report

External audits

Internationalguidelines

Internally Externally

UN human rightsILO conventionsOECD guidelines

UN Global Compact

GRI guidelinesEconomic performance

Environmentalperformance

Social performance

Page 5: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Toward a value-adding Corporate Responsibility approach

5

Compliance/ Risk minimizing

Cost-saving Business case

Levels of CR from low (left) to high (right) value creation

•Code of Conduct•Compliance with Governmental guidelines (UN, ILO, OECD)

•Self-evaluation•External audits•Reporting compliant with GRI guidelines

•Transparent communication and key stakeholder dialog

• Initiatives to improve energy efficiency in plants and offices

• Improvement efforts along entire value chain (suppliers and customers)

•Capital efficiency (new capex)

•Well-defined value proposition (Blue DimensionTM)

•Focus on energy and environmental growth initiatives (sales and R&D)

•Part of Managers’ operational responsibility

Page 6: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Trelleborg needs to satisfy Customers AND Society AND Employees Stakeholder overview

Page 7: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

First case: the TM Blue tireInnovation for sustainable farming (launched Feb 2011)http://www.trelleborg.com/en/wheelsystems/About-Us/TM-Blue/

Page 8: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Harvard Business Review: Creating Shared Value by Michael E. Porter and Mark J. Kramerhttp://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1

Page 9: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Trelleborg Corporate Responsibility pyramid

Products and solutions good for society

KKPI improvement: Waste, Energy, Carbon emissions, Other emissions, Chemicals, Anticorruption, Training/Development ,

Performance reviews, Social Engagement

Basics: Environmental Management, Human Rights, Health & Safety, Permits, REACH, Whistleblowing, Other legal/risk

matters

A sort of Maslow hierarchy, developing upward over time. ”Traditional” CR inside company at the bottom, Blue DimensionTM at the top

■ Compliance &Risk Management

■ Operational /Process Improvement

■ SustainableProducts

■ External and Internal Transparency: CR Reporting, Stakeholder dialog, Materiality analysis

MainlyInternal Focus

Page 10: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Blue DimensionTM – Brochure

Page 11: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

2012-10-2311

TRELLEBORG GROUP

Higher crop yields. Lower fuel consumption. Reduced CO2emissions.

Fuel savings: Up to 3,000 liters a year (for a 260 hp tractor).

Footprint: Up to 13% wider than the market average.

The Blue DimensionTM

of Trelleborg agricultural tires

Page 12: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

Blue DimensionTM is about our solutions

■ What is our Blue DimensionTM ? We seal, damp and protect in order to help our customers be successful. Blue DimensionTM

refers to products and solutions that not only satisfy the needs of the customer but also benefit people and society.

■ Why are we doing this? We are dedicated to developing products and solutions that are good – not only for customers and business, but also for society.

■ Who is it for? We know that potential and existing customers are increasingly looking for sustainability as an additional value when choosing business partners.

Page 13: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Vision – How it all fits together

Integrated reporting

Financial Performance

Blue DimensionTM

CRPerformance

The integrated reporting of tomorrow will give a fairer view of a company

■ Today

■ Tomorrow

Page 14: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Corporate Responsibility Communications 2012

■ Main thread = Investment story: Invest in a focused polymer group with the power to accelerate performance in a sustainable way. ■ Golden thread in Sustainability (CR + Blue DimensionTM)

which reduces risk and opens new market segments. ■ Make the integration of Business Strategy and Sustainability

more visible => toward Integrated Reporting

Semi-Integrated Annual Report for 2012

Page 15: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Biggest challenges?

Page 16: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Blue Dimension Jam (February 2012)

Internal campaign for awareness and good examples

Page 17: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Page 18: Corporate Responsibility as business driver in the Trelleborg Group by Rosman Jahja

TRELLEBORG GROUP

Tentative CR Blog Topics

■ What is our Blue DimensionTM? Most obvious product areas■ What is not our Blue DimensionTM about?■ How our Brand messages go hand in hand with Blue DimensionTM

and Corporate Responsibility■ Relaunch of Energy Excellence■ How Manufacturing Excellence and CR goes hand in hand■ Improved CO2 Reporting – upstream and downstream■ Do you know our Code of Conduct?■ What sustainability aspects are most important for Trelleborg?■ Why we are a part of the UN Global Compact■ Check out our CR Website■ Global Reporting Initiative simplifies comparisons and benchmarks ■ What is Carbon Disclosure Project?■ What is Dow Jones Sustainability Indexes?

Very easy to find things to explain and ask questions about