corporate responsibility as business driver in the trelleborg group by rosman jahja
DESCRIPTION
Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.TRANSCRIPT
Corporate Responsibility as business driver in the Trelleborg GroupTrondheim, 11 October 2012Rosman JahjaCR Communications and Internal Communications, Trelleborg Group
TRELLEBORG GROUP
About myself
Communications Manager, Internal Communications and Corporate Responsibility Communications, Coordinator of CR Communications Forum, Trelleborg Group
■ Background: M.Sc., Environmental Management and Policy, International Institute of Industrial Environmental Economics, Lund, Sweden (1996)
■ Author of books including ”Environmental problems, sustainability and environmental management” (Studentlitteratur 1996)
Rosman Jahja
3 October 23, 2012
Trelleborg Group profile
A leading global engineering Group
■ Global leader in polymer technology■ Founded in 1905■ Annual sales:
about SEK 22 billion~ € 2.4 billion, $ 3.3 billion
■ Employing 15,500 people in over 40 countries worldwide
■ ~ 90 manufacturing plants■ Owns 50 percent of
TrelleborgVibracoustic with annual sales of SEK 13 billion (€ 1.45 billion, $ 2.0 billion) and about 8,000 employees in 17 countries
TRELLEBORG GROUP
Corporate Responsibility in Trelleborg
October 23, 20124
Governanceand reporting
Code of ConductWorkplace and
environment issuesMarketplace issues
Society and community issues
Policies
Self-evaluation
CR reportingCR websiteCR Report
Annual Report
External audits
Internationalguidelines
Internally Externally
UN human rightsILO conventionsOECD guidelines
UN Global Compact
GRI guidelinesEconomic performance
Environmentalperformance
Social performance
TRELLEBORG GROUP
Toward a value-adding Corporate Responsibility approach
5
Compliance/ Risk minimizing
Cost-saving Business case
Levels of CR from low (left) to high (right) value creation
•Code of Conduct•Compliance with Governmental guidelines (UN, ILO, OECD)
•Self-evaluation•External audits•Reporting compliant with GRI guidelines
•Transparent communication and key stakeholder dialog
• Initiatives to improve energy efficiency in plants and offices
• Improvement efforts along entire value chain (suppliers and customers)
•Capital efficiency (new capex)
•Well-defined value proposition (Blue DimensionTM)
•Focus on energy and environmental growth initiatives (sales and R&D)
•Part of Managers’ operational responsibility
TRELLEBORG GROUP
Trelleborg needs to satisfy Customers AND Society AND Employees Stakeholder overview
TRELLEBORG GROUP
First case: the TM Blue tireInnovation for sustainable farming (launched Feb 2011)http://www.trelleborg.com/en/wheelsystems/About-Us/TM-Blue/
TRELLEBORG GROUP
Harvard Business Review: Creating Shared Value by Michael E. Porter and Mark J. Kramerhttp://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1
TRELLEBORG GROUP
Trelleborg Corporate Responsibility pyramid
Products and solutions good for society
KKPI improvement: Waste, Energy, Carbon emissions, Other emissions, Chemicals, Anticorruption, Training/Development ,
Performance reviews, Social Engagement
Basics: Environmental Management, Human Rights, Health & Safety, Permits, REACH, Whistleblowing, Other legal/risk
matters
A sort of Maslow hierarchy, developing upward over time. ”Traditional” CR inside company at the bottom, Blue DimensionTM at the top
■ Compliance &Risk Management
■ Operational /Process Improvement
■ SustainableProducts
■ External and Internal Transparency: CR Reporting, Stakeholder dialog, Materiality analysis
MainlyInternal Focus
TRELLEBORG GROUP
Blue DimensionTM – Brochure
2012-10-2311
TRELLEBORG GROUP
Higher crop yields. Lower fuel consumption. Reduced CO2emissions.
Fuel savings: Up to 3,000 liters a year (for a 260 hp tractor).
Footprint: Up to 13% wider than the market average.
The Blue DimensionTM
of Trelleborg agricultural tires
Blue DimensionTM is about our solutions
■ What is our Blue DimensionTM ? We seal, damp and protect in order to help our customers be successful. Blue DimensionTM
refers to products and solutions that not only satisfy the needs of the customer but also benefit people and society.
■ Why are we doing this? We are dedicated to developing products and solutions that are good – not only for customers and business, but also for society.
■ Who is it for? We know that potential and existing customers are increasingly looking for sustainability as an additional value when choosing business partners.
TRELLEBORG GROUP
Vision – How it all fits together
Integrated reporting
Financial Performance
Blue DimensionTM
CRPerformance
The integrated reporting of tomorrow will give a fairer view of a company
■ Today
■ Tomorrow
TRELLEBORG GROUP
Corporate Responsibility Communications 2012
■ Main thread = Investment story: Invest in a focused polymer group with the power to accelerate performance in a sustainable way. ■ Golden thread in Sustainability (CR + Blue DimensionTM)
which reduces risk and opens new market segments. ■ Make the integration of Business Strategy and Sustainability
more visible => toward Integrated Reporting
Semi-Integrated Annual Report for 2012
TRELLEBORG GROUP
Biggest challenges?
TRELLEBORG GROUP
Blue Dimension Jam (February 2012)
Internal campaign for awareness and good examples
TRELLEBORG GROUP
TRELLEBORG GROUP
Tentative CR Blog Topics
■ What is our Blue DimensionTM? Most obvious product areas■ What is not our Blue DimensionTM about?■ How our Brand messages go hand in hand with Blue DimensionTM
and Corporate Responsibility■ Relaunch of Energy Excellence■ How Manufacturing Excellence and CR goes hand in hand■ Improved CO2 Reporting – upstream and downstream■ Do you know our Code of Conduct?■ What sustainability aspects are most important for Trelleborg?■ Why we are a part of the UN Global Compact■ Check out our CR Website■ Global Reporting Initiative simplifies comparisons and benchmarks ■ What is Carbon Disclosure Project?■ What is Dow Jones Sustainability Indexes?
Very easy to find things to explain and ask questions about