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Corporate Responsibility and SocietyMNGT 5990 Fall 2013 - Shanghai, PRCRobert Serben, Ph.D.Week 5 -

This weekMNGT 5990. Corporate Responsibility and Society2Measurement is everywhereMNGT 5990. Corporate Responsibility and Society3

A question

CSR?MNGT 5990. Corporate Responsibility and Society4Measurementa unit or standard of measurementa system of measurementthe act or process of ascertaining the extent, dimensions, or quantity of something; measurementKnowingMNGT 5990. Corporate Responsibility and Society5One way to measure

US(SIF (The Forum for Sustainable and Responsible Investment. Web location: http://www.ussif.org/content.asp?admin=Y&contentid=40MNGT 5990. Corporate Responsibility and Society6Sustainable and responsible investing (SRI) is an investment discipline that considers environmental, social and corporate governance criteria (ESG) to generate long-term competitive financial returns and positive societal impact. Today, more than one out of every nine dollars under professional management in the United States$3.74 trillion or moreis invested according to SRI strategies. from the US (SIF site: http://www.ussif.org/sribasics6Outcomes people want to see what theyre gettingOutcome-oriented philanthropydonors seek to achieve clearly defined goals; where they and their grantees pursue evidence-based strategies for achieving those goals; and where both parties monitor progress toward outcomes and assess their success in achieving them in order to make appropriate course correctionsBrest, P. (2012). A decade of outcome-oriented philanthropy. Stanford Social Innovation, 3, Retrieved from http://www.ssireview.org/articles/entry/a_decade_of_outcome_oriented_philanthropy MNGT 5990. Corporate Responsibility and Society7CSR thresholdWhen to develop a CSR policyIt depends.

MNGT 5990. Corporate Responsibility and Society8Analyzing and rating a CSR program

MNGT 5990. Corporate Responsibility and Society9S.C. Johnson

MNGT 5990. Corporate Responsibility and Society10S.C. Johnson

http://www.scjohnson.com/en/commitment/focus-on/greener-products/greenlist.aspx

MNGT 5990. Corporate Responsibility and Society11Timberland

http://responsibility.timberland.com/?lang=en&utm_source=timberframe&utm_medium=en&utm_campaign=timberframeMNGT 5990. Corporate Responsibility and Society12Timberland

http://responsibility.timberland.com/reporting/goals-and-progress/MNGT 5990. Corporate Responsibility and Society13Timberland

http://responsibility.timberland.com/reporting/goals-and-progress/MNGT 5990. Corporate Responsibility and Society14Apple

http://www.apple.com/MNGT 5990. Corporate Responsibility and Society15Apple

http://www.apple.com/environment/MNGT 5990. Corporate Responsibility and Society16Apple

http://www.apple.com/environment/our-footprint/MNGT 5990. Corporate Responsibility and Society17Apple

http://www.apple.com/environment/our-footprint/MNGT 5990. Corporate Responsibility and Society18Fortune China 2013 CSR Report

http://www.innocsr.com/MNGT 5990. Corporate Responsibility and Society19InnoCSR

MNGT 5990. Corporate Responsibility and Society20Calculating

http://www.carbontrust.com/resources/tools/empower-savings-calculatorMNGT 5990. Corporate Responsibility and Society21Next week

MNGT 5990. Corporate Responsibility and Society22Analyzing and Rating a CSR Program Name of business: __________________________________________________Instructions - Please rate the CSR site on the following characteristicsCSR officer identified: Yes No

CSR vision presented: Yes No

Measurements: Yes No

Code of conduct presented: Yes No

Organizational structure: Yes No

Stakeholder perspective: Yes No

Clarity of communication: Excellent GoodFairPoor

Ease of navigation:Excellent GoodFairPoor

Integration into the business:Excellent GoodFairPoor

Comprehensiveness of CSR strategy:Excellent GoodFairPoor

Business benefits from the CSR strategy

On a scale from 1 to 10, where 1 represents significant improvement suggested and 10 represents extremely strong program, what rating would you give the CSR program of ___________________.

If improvements are suggested, please provide major suggestions in summary form:

Additional notes:Developed by Robert Serben, Ph.D.Page 2