corporate relations and community august, 2012
TRANSCRIPT
Corporate Relations and
Community
August, 2012
Checks of inflating pressure
More than 179,000 tires checked
Leaflets to educate drivers
Crash Simulator
About 20,000 people tried the crash test
The device is part of “Toyota and you” Program for young drivers
Women Campaign
Capitalize on women’s role as users of our products
• Involve Sales Network in activities concerning women• Spread the four pillars of the campaign “Think Before You Drive”• Make known our POS as the right place to make purchases since they offer global
services for the vehicle, where to buy tires, get mechanic assistance or get the oil
changed, among other benefits
Road Safety Campaigns
Road Safety Campaigns
Programs targeting family and students
Conferences on Safety
Prestigious journalist Rubén Daray addressed 15.550 people.
TC2000 Goes to School
• Chats at school • 200,000 students
• 670 schools • 156,500 km.
Awards
Two important recognitions: Mercurio Award and Bridgestone Group Award
Environment
Environment
Patron Manometers
For dealers to adjust measures and special devices for drivers.
Forestation Agreement
With Lomas de Zamora Municipality.
300 Trees were planted and 87 associates with their families were part of the event.
Garrahan Foundation
Up to date 209 kg. of plastic caps and 28.760 kg. of paper collected for recycling.
Environment
Tire Recycling Plant
Provides the reutilization of almost 40 tons of used tires in Buenos Aires Province
From a recycled tire we obtain: 80% rubber, 15% steel and 5% nylon.
The product obtained is used as fuel, synthetic lawn, sports flooring, mix with asphalt, etc.
Education
Bridgestone Business School
Total de horas hombre dictadas
1.526.099
Awards
Argentine Industrial Union Award and Mercurio Award
Health
Health and best quality of life of our teammates and their families is a main goal fostering:
• Vaccination Campaigns• Prevention Campaigns (Dengue – N1H1 Flu)• Conferences on Nutrition, Breast Cancer, etc.• Fitness Center opened to teammates and their
families
Community
Bridgestone addresses the main needs of the community such as health, education, food and we offer aid in times of natural disasters, in Haití, Japan, Chile and Tartagal, in the north of Argentina.
4th. Run/Walk Event
2012 Declared of Cultural Interest
IN aid of Betania, NGO
Participants: 450 - Teammates, Neighbors, Dealers, Users
Money Collected: $ 32.887
The Museums Night
As in cities like Germany, México and Brazil, Argentina enjoys
“The Museums Night”, the second night in November, with free access. A way to let teammates and their families get close to art and culture, to visit historic buildings and museums. Almost 366 people were part of the event. Participants: 400
Community
Solidarity Caravan
To take solidarity help to schools and indigenous communities settled in areas that are only accessible by 4WD vehicles.
AimInvolve our Sales Network in solidarity practices.• Add end users to BSAR solidarity actions.• Focus on the action from the axes Community and Road safety.• Achieve deeper knowledge of the benefits of our products on tough terrains.
Strategy• Involve 4WD drivers, who usually take up BSAR Safe Driving training for this
kind of vehicles, as our clients’ guests.• Apply the knowledge acquired during the training on tough terrains.• Make them feel part of a committed solidarity action
ParticipantsDealers – Users – Teammates – Sponsors
Donations2010 4 Tons – 6 Schools and Indigenous Communities
2011 9 Tons - 8 Schools and Indigenous Communities
2012 11 Tons – 6 Schools
• AGREGAR PREMIO RSC EN INGLES
Thank you!