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Page 1: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Corporate Profile

Page 2: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

BRANDENGAGEMENT

ADVISORY &

CONSULTING

LEARNING&

DEVELOPMENT

Design & DevelopmentSocial Media BrandingWebsite OptimizationSearch MarketingWebsite RejuvenationE-mail MarketingCustomer Relationship Support Personal Branding

Brand ConsultingBusiness Strategy & GrowthConcept & Initiation | ClarityProcess & Systems for ProductivityCustomer Experience ManagementTalent & Team ManagementCorporate CultureBrand TouchpointsBusiness Development & PromotionBrand Revitalization & RejuvenationDifferentiation StrategyBrand Audit

Performance EnhancementCustomer ServiceTeamworkLeadershipBrandEffective CommunicationImpact Presentation SkillsExecutive Entrepreneurial OrientationAdvanced Impact Presentation Skills Executive Empowerment Time ManagementMotivational

Page 3: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

BRANDENGAGEMENT

Page 4: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Design & DevelopmentVibrant. Exciting. Captivating.

Parichay knows what it takes to transform your messages into savvy marketing collateral that will captivate your audience.

We can successfully engineer a uniquely creative promotional marketing strategy to help you attract serious buyers.

Corporate IdentityBrochures & LeafletsAdvertising PackagingPresentation MaterialsSignage & LiveryExhibition Design

Page 5: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

DIGITALSOLUTIONS

Page 6: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Digital Marketing for Digital AgeIn the Digital Age, the tools to build brand awareness, either for your personal or business brand, are readily available; from websites, blogs and forums to social media and mobile apps.

How you present your brand and how you interact with your audience across these platforms is what makes users either feel good about engaging with you or look for other brands that they can fall in love with.

Parichay has a great track record of designing, developing and implementing digital marketing strategies to drive growth.

Social Media Marketing

Website Optimization (SEO)

Website Rejuvenation

E-mail Marketing

Customer Relationship Support

Page 7: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Social Media BrandingCreate visually attractive pages of various Social Media Accounts:

Facebook

Twitter

Linkedin

Google+

Etc.

Regular Postings across Social Media for awareness and increase followers on the Social Media Networks

Strong Content Creation

General & Relevant Posts

Valuable & Trending Content

Updates from Clients

Interaction with Followers

Managing and Monitoring Accounts

Page 8: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Website OptimizationSearch Engine Optimization is an important factor for a successful business website.

Parichay will make your current website Search Engine friendly.

We create strategic content to make your website SEO responsive.

Earn high rankings. Don’t miss out on relevant searches.

Reach out to your customers before your competitors.

Our SEO service includes:

Creating Meta Tags

Adding Keywords

Including Meta descriptions

Relevant Link building

Page 9: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Search MarketingThe best time to reach customers is when they are specifically looking for your range of products and services.

During such activity, search engine results are some of the best sources of targeted traffic.

We ensure adept application of Search Engine Marketing to drive relevant prospects to the website.

Paid placement

Paid inclusion

Shopping search

Video search ads

Local search ads

Product listing ads

Page 10: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Website RejuvenationPowerful. Advanced. Sophisticated. Captivating.

Parichay makes your web presence felt with SEO responsive, dynamic, strategic, and commanding websites to drive superior online digital success.

Parichay is driven by intuitive expertise, meticulous design, innovative creativity, and strategic ingenuity, elegantly combined to ensure individualised visitor experience is smooth and responsive, thereby providing a powerful, responsive, customised, quality product with a definitive web presence.

Synergy & Synchronicity

A Website can, and has to cater to multiple objectives: from showing up favourably in searches to captivating visitors; from offering relevant data to user-friendly navigation; from providing easy access to offering customer support.

A website has a lot resting on its shoulders.

It is therefore imperative that the implementation of the myriad complexities of a website be entrusted to those who have the expertise and understand how to synergise the requirements.

Page 11: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

E-mail MarketingThe growing number of Internet users has gradually made E-mail a preferred mode of business correspondence.

E-mail not only empowers businesses to go green but also helps save huge cost. With focused and relevant communications E-mail allows businesses to be in touch with recipients at regular intervals and remain on “top of their mind".

Parichay can provide you end to end solutions for E-mail Marketing that lets you focus on your services and not on the technical issues of sending out E-mails.

Electronic Direct MailersBeautiful and professionally designed mailers that will enhance the image of your company and increase responses.

Target the DatabaseLarge Selection of Database city wise, state wise, profile based, B2B, B2C etc.

E-mail Marketing ServicesNewsletters | Promotional Campaigns

Page 12: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Customer Relationship Support Today’s customers are very different from those of yesteryears.

Consciously aware of their options and the opportunities, they make their choices wisely. They need to be educated, informed, and persuaded that you are the best choice.

To acquire, retain, and build a healthy relationship with them, you need a process that reaches out to them, keeps in touch, and keeps your name on top of their minds.

Creating and organising existing Customer data of client

Managing Customer data from time to time

Creating Strong Content / Visually attractive Electronic Direct Mailers (EDMs) for mailing

Emailing Regular medical updates to customers on basis of brief received from client

Emailing Customized Greetings on Special Occasions

Page 13: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Personal BrandingThe role of branding in organizations, for products or services is now embedded in the minds of the people.However, it is seldom realized that the need and virtues of the people behind these organizations, products and services are people themselves.

It is time to realize that Personal Branding is not accidental, but a process of creating an authoritative identity for yourself.

Building your own personal brand is about crafting what you want to be known for, and how you want people to think about you.

Welcome to Personal Branding!

Digital Marketing

Social Media Branding

Website Optimization & Search Marketing

Content Management

Customer Relationship Support

Page 14: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Testimonials

They are brimming with creative ideas.They add a lot of new aspects and bring a whole new perspective to the subject. - Dr. Rajesh Doshi, CEO, Diagold Creations

It was a pleasure to have worked with Parichay for over 10 years during my tenure at Dunlop and Castrol. I was appreciative of their ideas (some out of the box), attention to detail and their capacity to see the larger picture.- Vijay Pahwa, Director Industry Relations, University of Petroleum & Energy Studies

They are excellent in their domain knowledge. Envisioning, strategy with clarity are some of their strengths- Nandita Khaire

Kicked with your idea, they work at breath-taking speed... I highly recommend Parichay for Brand launches, Book Launches & any rejuvenation required in the Brand or Team.- Vivek Mendonsa - Marketing Director - Lawrence & Mayo

Their understanding of the Branding process is brilliant and they really have an eye for detail. Practical, sincere and a powerhouse of creative ideas!- Niiraj R Shah, National Director , BNI India

Parichay provides state of the art services and excellent out of the box solutions for your requirements.- Vishwas Pandav

Page 15: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

ADVISORY &

CONSULTING

Page 16: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Business ConsultingThe current economy worldwide has triggered a new wave of transformation in the way organisations are conducting businesses these days.

There is a dire need for rapid adoption of new technologies and winning strategies in business models for resolving business problems and improving business processes.

To gain a competitive edge, rather than divert, clients need to focus their energy entirely on their core businesses.

Brand ConsultingBusiness Strategy & GrowthBusiness Development & PromotionDifferentiation StrategyTalent & Team ManagementCustomer Experience ManagementBusiness ExcellenceBrand RejuvenationProcesses & Systems for ProductivityCorporate CultureBrand AuditDigital Strategy & Marketing

Page 17: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Brand ConsultingA brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

The essential parts of your brand include dozens of contact points: stationery, business presentations, web, social media, etc., including that which is not expressly mentioned.

Your brand is not only a matter of colour, style and consistency, but it is also the promise associated with all the physical components that you have chosen to represent your product or service. A combination of perceived and functional positioning.

Brand Audit

Brand Engagement

Visible & Invisible Branding

Brand Touchpoints

Brand Vision

Page 18: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Business Strategy & GrowthBusiness is getting complex by the day. Old solutions have to be buried, and fresh ideas needed to make an impact in the marketplace.

We help you define or re-define your brand, grow your business, launch a new product, reach a new audience, and connect you with potential clients.

We are capable of solving complex business problems offering a strong consulting framework to the business venture at every service step.

Business Strategy

Road Mapping

Business Development Planning

Penetration Strategy

Collaboration Strategy

Page 19: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Businesses are about ideas.

People think of brilliant ideas, and keep them either in their minds or their closets, as they can’t find ways to give wings to them.

Understandably the people who think of these great ideas may be unable to make them into workable concepts or initiate them.

We help clients to conceptualize and kick-start ventures and initiatives.

Concept & InitiationIdea Clarity

Proof of Concept

Validation

Roadmap

Hurdles and Roadblocks

Page 20: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

ClarityClarity of Purpose

Clarity of Direction

Clarity of Goals

Clarity of Methods

Vision

A lack of clarity could put the brakes on any journey to success - Steve Maraboli

Being entrepreneurial can get you somewhere, if you know where you want to go.

Often people think their goals are obvious… that is until someone asks them to actually describe them, actually paint a clear picture. Then it can quickly get muddled, because they realize that they have a vague idea, but not enough clarity to move forward..

With our insights we help clients to achieve clarity and move confidently towards their goals.

Page 21: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

To sustain and grow in this competitive environment, there is no room for laxity, or casualness.

To survive, and surge towards their growth oriented goals, organizations need to set, and follow processes.

We understand, simplify, and devise effective systems and processes that ensure consistency in delivery, and boost productivity.

We help bring method to the madness.

Process & Systems for ProductivityStandards

SOPs

Flow

Checks and Balances

Training

Page 22: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Customers are the source of real growth. We combine in-depth customer insights with practical expertise to help our clients create sustainable, organic growth.

Customer Experience ManagementCustomers are the source of real growth.

The present era is all about the relationships that form between brands and users.

Brands will need to dig deep to connect with customers with memorable customer experiences.

We combine in-depth customer insights with practical expertise to help our clients create sustainable, organic growth.

Service Standards

SOPs

Wow Quotient

Experience Management

Training

Page 23: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Team Selection

Talent Mapping

Orientation

Empowerment

Retention

Talent & Team ManagementPeople make, or break organizations.

Not people, but the right people help organizations achieve their goals.

Having a great team is not desirable, but essential.

However, identifying the needs, and then matching it to the personnel is a complex task that needs a good understanding and deft handling.

We help you with managing the talent and structuring winning teams.

Page 24: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

If you don't have the right culture, it's hard to be a high-performance team - Francois Pienaar

Company culture is at the heart of competitive advantage, because it determines how things are done and how people behave.

It is the hardest thing for competitors to copy.

The water that the organization swims in, is the work culture.

Corporate CultureSetting the Culture

Monitoring Processes

Leadership Roles

Best Practices

Evolvement

Page 25: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Your brand is not only a matter of colour, style and consistency of the message, but it is also the promise associated with all the physical components that you have chosen to represent your product or service.

The essential parts of your brand include dozens of contact points: business cards, letterhead, email, invoices, business presentations, gadgets, web, client portfolio, blog, video, social media, etc., including that which is not expressly mentioned.

People buy from brands based on relationships.

Those relationships are composed of touchpoints.

Touchpoints: Moments of Truth

Plotting the Journey

Managing the Experience

Uplifting the Touchpoints Experience

Continuous Development

Brand Touchpoints

Page 26: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Business ExcellenceIt's simple ... go the extra mile and you will stand out from the crowd - Robin Crow

Excellence is on everyone’s mind, but few feet follow the mind.

Many are keen on pursuing but are lost for want of a way. Those who know the way, need to carve out steps to raise their game. And after getting there, you need guidance on how not to slip down.

We help define the standards, develop the processes to achieve them, and checks to be consistent.

Excellence is achieved by those who take the steps rather than stare at them.

Envisioning Excellence

The Bar of Excellence

Road Map

Processes

Implementation

Page 27: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov

Today business wars are won or lost on the strength or weakness of marketing.

The marketing process is so dynamic in the extremely competitive environment that it is beyond an art or a science.

It is a judicious activity involving an interplay of ever-changing complex elements that need you to be on top of your game, to be in the game.

Business Development & PromotionPromotion Strategy

Marketing Collateral

Business Development

Tools & Techniques

Rollout

Page 28: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Brand Revitalization & RejuvenationYou are never broken, beyond repair – Suneel Agarwal

There are times when you have to turn.

Turn a new leaf.

Rebranding and rejuvenation, or re-launching can take many guises: name, culture, values, behaviours, tone, visual collateral etc.

We help you adapt, append, or transform to bounce back.

Rejuvenation Strategy

Roadmap

Execution

Evaluation

Road ahead

Page 29: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Differentiation StrategyThe importance of a brand has made companies burn the midnight oil to gain the proverbial edge.

However, it is no longer a closely guarded secret and almost everyone is doing exactly what you are doing.

So, it fails to differentiate you from the others.

Is there anything brands can do to differentiate themselves from the clutter?

If you look at some of the neglected aspects of branding, it will give you an edge that has been eluding you.

The Differentiation Edge.

Importance of Differentiation

Different v Differentiation

Differentiation Qualifiers

Building Differentiation

Differentiation Edge

Page 30: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Branding is a linchpin of your overall company strategy. It defines your identity, your products, your services, your approach, your ethos.

However Brands are like living entities with life cycles. They start with much excitement and promise, grow, and then eventually plateau.

Or many a times, laxity causes the brand to erode gradually, before a quantum dip manifests itself to wake you up and take notice.

A brand audit helps you monitor your brand so you keep it fresh and relevant.

You can now decide when to reinvigorate or revitalise before sales start to decline.

Improve and refocus Brand Management efforts and congruency

Enhance internal staff Brand awareness

Sharpen marketing communications both on and offline

Provide insight into your Brand architecture, business structure and brand portfolio

Provide direction for your Brand into the future

Brand Audit

Page 31: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Store Design & ManagementThe last mile of the customer decision chain is the store.

The sum of the parts: the ambience, the collateral, and the people who manage the center experience carry the responsibility of making the final conversion after the previous elements of the chain have brought the prospect thus far.

There has to be a synergy of purpose and execution.

We help you design the delicate elements of the Center experience for winning the customers.

Store Collateral

Experience Management

Store Touchpoints

SOPs

Training

Page 32: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Testimonials

Suneel comes across as a mentor and anexcellent coach. His understanding of businessprocesses and communication throws new lightmaking people get up and listen. He can gazeinto the crystal ball of any business and come outwith a practical solution. His years of experienceas a Brand Architect makes him an excellentBusiness Strategist.- Nitin Parab, HR Consultant

Insights given by Suneel on Brandingwere excellent! I have applied the simpleand easy to follow systems and havefound them to be very effective andvaluable both personally and professionally. - Sunil Harlalkaa, Numerologist & Vastu Consultants

His small tips, which initially seemedinsignificant, proved invaluable in thesmooth functioning of our variousbranches. This has proved quite true,a small change in your functioning initially,gives you rich dividends in long run. - Dr. Pravin Jain MD (Hom), CEO, Homeocare

Suneel makes the environment lively with theobjective in mind and a very analytic approach tobusiness improvement solutions. His skill ofreading the situation and estimating improvementzones is amazing. He diagnoses problems veryquickly with practical solutions at the same time. - Agnelorajesh Athaide, CMD, St. Angelo's Computer Education

Suneel has been a consultant to FACTS from itsinception. From hand holding this new born babyat the initial stages, to teaching it how to stand inthe corporate world, and now, how to walk andmove forward ... Suneel, with his unique style ofstory-telling has taught us work culture, clientservicing and team building. He has not onlybeen a valuable teacher, but a supportivesounding board and motivator during difficulttimes. Thank you for sharing your years ofexperience so graciously. - Riva Pocha, CEO, FACTS

Suneel Agarwal's creative acumenis great! He has been of animmense help for his extraordinaryinputs during my tenure with theUB Group and Elbee-UPS - P V Naik- Group HR Manager,Royal Group, UAE

Suneel Agarwal is a great collectorof information and cases studiesover the last 25 years with his richexperiences with so many brands.Uniquely woven and put across. - Vivek Mendonsa, Marketing Director,Lawrence & Mayo

Page 33: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

LEARNING&

DEVELOPMENT

Page 34: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Integrated Approach to DevelopmentPeople are capable of achieving much more than what they believe.

We recommend an integrated approach to boost Productivity.

The need of today is not improvement, but a quantum leap in performance.

Piece-meal, random, and uncoordinated interventions do not deliver the eagerly desired boost.

Therefore what is required is an integrated and symbiotic approach to raise the performance and productivity of the people.

Productivity Suite

Brand | Differentiation Edge

Communication | Impact Presentation Skills

Executive Entrepreneurial Orientation

Empowerment

More…

A variety of customised workshops and seminars available.

Programmes are customized to requirements and audience.

Page 35: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort - Paul J. Meyer

The future growth of an organization relies on its competitiveness and innovation, skills and productivity.

With a cut-throat competitive market scenario organizations can ill-afford to have weak internal structures. These cracks can leave them in doubt about themselves while they move to capture competitive markets.

A strong internal process removes self-doubt, ensures performance, and surges the organization confidently towards its goals and objectives.

Performance EnhancementThe Productivity Fulcrum

The Road to productivity

Enhance individual and collective performance

Focus on getting things done

Achievement

Page 36: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Customer ServiceDefining Customer Service

Dynamics of Customer Relationships

Developing Customer Centricity

Customer Service Excellence

Customer Retention

Revolve your world around the customer, and more customers will revolve around you - Heather Williams

In today’s world, whether you are in the business of products or services, the area that makes a difference between success and failure is service.

Good customer service provides an experience that meets customer expectations. It produces satisfied customers.

With products and services becoming increasingly similar, customer service comes to the rescue to provide the winning difference.

In this age you don’t win by miles, but in inches.

And customer service provides that push.

Page 37: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

One flower makes no garland - George Herbert

We live in a world of inter-dependency where seldom can we do anything of substance singularly.

It can be challenging for different personality types to work together for a common goal. Motivations, intents, egos, mind-sets, or relationships mar the collective performance of the group.

Consider how they can work together effectively. Don’t settle for threshold performances. Invest in performance and productivity.

Ignite your teams to achieve the best, collectively.

TeamworkUnderstanding Interdependency

Teamwork framework

Productivity in Teams

Collective Responsibility

Organizational growth through teamwork

Page 38: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

LeadershipUnderstanding Leadership

Steps to Leadership

Practising Leadership

Effective Leadership

Inspiring Leadership

Leadership is unlocking people's potential to become better - Bill Bradley

Whether you lead your life, or others, leadership is not optional.

From productivity to efficiency, from behaviour to culture, from trust to dependability, from performance to excellence, leadership has a role in every facet of life, from the personal to the professional.

Leaders are not born, they are made. They evolve when people decide to lead in every aspect of their lives.

They realize it is not a position, but how they lead, will determine how good they are as leaders.

Page 39: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

BrandWhat Branding really means

Brand Consciousness

How to build your brand

Contribute to the corporate brand through your contribution

Build Advantages with the help of your brand

Brand is of the people, for the people, by the people – Suneel Agarwal

The transition to the new economy is one that will require extensive changes in the attitudes of organizations. So today you need to look beyond winning customers. You need to win over investors, people, and vendors too.

The need is for a holistic approach to branding that focuses not only on the external measures to win customers but also on the internal values and functioning of the organization.

Irrespective of department or function, understanding branding today is imperative.

Page 40: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Effective CommunicationThe result of bad communication is a disconnection between strategy and execution - Chuck Martin, former Vice President IBM

You cannot excel in business without effective communication.

Communication directly and indirectly affects every facet of the organization and harnessing communication skills positively impacts the functioning of the organization.

Effective Communication nurtures clarity, fosters productivity, and fuels growth.

Role of Communication

Clarity

Consistent Communication

Communication Tips

Effective Communication Culture

Page 41: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Impact Presentation SkillsThe Presentation DNA

Engagement Techniques

Developing Good Content

Holding the Audience

Creating and Delivering Impactful presentations

Clothes may disguise a fool, but his voice will give him away – Unknown

Presentation Skills today, are as essential as a cell phone.

Presentations are made one-on-one, at team meetings, to large groups, or a congregation.

With attention spans shrinking as we speak, it has made the task of the presenter a challenging one.

Whether it is an elevator pitch, an intro at a network meet, chairing an internal meet, or addressing delegates you need to be conversant in the conversation techniques.

From interaction to engagement, from informing to educating, from listening to rapt attention, a presenter can put across an idea effectively to the audience.

Page 42: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Executive Entrepreneurial OrientationEntrepreneur v Manager

Entrepreneurial Engine

Entrepreneurial Acumen

Entrepreneurial Thinking

Elevating performance to make an impactful contribution

Everyone can tell you the risk. The entrepreneur can see the reward – Robert Kiyosaki

Both walk the tightrope.

The Manager and the Entrepreneur.

Yet their roles, responsibilities, and approach are as different as chalk and cheese.

Can the Managers cross pollinate their skills to take their capabilities to a new level?

Convert Managerial superiority into supremacy.

Page 43: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Skill in the art of communication is crucial to a leader's success.

A leader can expect to accomplish nothing without effective communication.

You have learnt the basics. Now move up.

Improve Engagement.

Increase Receptivity.

Achieve Success.

Advanced Impact Presentation Skills Spicing Your Presentations

Storytelling & Humour

Savoir Faire

Engagement Techniques

Customizing & Navigation

Page 44: Corporate Profile - PARICHAY BRAND CONSULTANTSparichay-india.in/PBC-Profile.pdf · image of your company and increase responses. Target the Database. Large Selection of Database city

Executive Empowerment An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to organizational success - Stephen Covey

Empowerment is more spoken, and less practiced.

Empowerment is a multi-dimensional process that fosters power in people for use in their roles and their responsibilities, their areas of influence and impact, in issues of importance and effectiveness.

Empowerment is a process that challenges our assumptions about the way things are, and can be.

Empowerment changes the way people look at themselves.

Empowerment & Elevation

Talent & Team Interdependence

Communication

Productivity & Leadership

Corporate Culture

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Tasks

TTD

Time Checks

Time Saving Tips

Task Sequencing & Priority

Time ManagementThe bad news is time flies. The good news is you're the pilot - Michael Altshuler

It is no secret that successful people manage their time. Better.

While each one is conscious of this fact and make a valiant effort to manage time, we are surprised how little we are able to achieve compared to what we hoped for.

Time Management is not just about time alone, it is an overall approach involving clarity, strategy, and processes that ensure you make the most of your time.

It’s not about wasting time, it is about Time Productivity.

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MotivationalPeople are capable of achieving much more than what they believe.

To get them to achieve more, we need to work on their beliefs, by developing positive outlook, boosting self confidence, and cultivating self-esteem.

Learn self-improvement techniques and skills to enable and support personal growth and well being.

Motivate to s-t-r-e-t-c-h your teams.

Motivate to achieve.

Take the Leap

Tip of the Iceberg

Turning Point

More…

A variety of customised workshops and seminars available.

Programmes are customized to requirements and audience.

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KaleidoscopeOur Workshops are a Kaleidoscope:

Highly Interactive

Multi-media | Clips

Stories & Anecdotes

Case Studies

Discussions | Group Exercises | Quiz

Role Plays

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PersonalizedExclusive.

Personalized.

Custom Designed.

Our entire portfolio of Programmes, Workshops, and Seminars are custom-designed for the audience to specifically achieve the desired objectives.

Seminar

Batch Size: 25 to 40 Participants

Group Exercises

Workshop

Batch Size: 10 to 15 Participants

Individual Attention

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FacultySuneel Agarwal is a Brand Architect, Presentation Coach, and a Transformation Speaker.

With more than three decades of experience behind him, Suneel has created successful service-oriented businesses and cultivated strong brands including Johnson & Johnson, Castrol, Birla Lifestyle, Mahindra, and ITC amongst others.

He has been a consultant to organizations of all sizes, across domains -FMCG, Infrastructure, Hospitality, Healthcare, Retail, etc. He has been guiding them in areas from business strategy, branding, customer service to mentoring executives for personal development.

Suneel blogs regularly and his thoughts for the day are well received across publications and social media.

He has conducted a variety of seminars and workshops on Branding, Leadership, Team Building, Personal Development, Presentation Skills, Motivation, and Transformation.

Over the years he has set new benchmarks for presentation skills while inventing innovative techniques to engage audiences.

His audience covers corporates, executives, entrepreneurs and students - from young adults to top management.

Suneel mentors CEOs to young executives to groom new champions in Public Speaking as well as leaders.

Suneel has a reputation for bringing fresh perspectives and rare insights thereby transforming people and organizations.

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Testimonials

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ABOUT US

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We are Brand Consultants, Brand Architects, and Brand Services Providers.

We understand Brands.

We have spent three decades understanding them.

This has enabled us to offer our services across three verticals: Brand Engagement, Brand Consulting, and Brand L & D.

In the past three decades we have accumulated a rich experience serving clients of all sizes, from SMEs to MNCs, across diverse industries - FMCG, Infrastructure, Hospitality, Healthcare, Retail, etc.

Over the years we have developed an in-depth Branding knowledge and built capabilities to offer an impressive repertoire of services that can give our clients’ businesses a competitive edge in the marketplace.

With eminent clients like Johnson & Johnson, Castrol, Birla Lifestyle, Mahindra, and ITC amongst others, we have catered to varied assignments under the branding umbrella.

Parichay has been recognized for its holistic approach, and a bird’s eye view to the brand as a whole.

Parichay has gradually built a reputation for providing creative solutions and setting new benchmarks to serve demanding clients.

Parichay Brand Consultants

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Gallery

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Clients & Participants

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Contact Us103, Wadala Udyog Bhavan, 8, Naigaum Cross Road, Dadar East, Mumbai - 400 031. India.+91 22 24114952 [email protected]