2018/7 - CM175

Corporate Profile

Corporate Communications Division

https://www.yamaha.com/en/

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True to its slogan, “Sharing Passion & Performance,” the

Yamaha Group helps enrich people’s lives day in and

day out. Since our founding in 1887, we have offered

the world a rich scope of products and services focused

on sound and music. We want to create excitement and

inspiration everywhere, joyfully highlighting music in

life, education, and culture.

We are deeply committed to creating customer value

by offering products and services that draw on our

reservoir of technology, know-how, and musical

sensitivities. We have accumulated these values over

our long history and are keen to addressing new

challenges with a passion going beyond our customers’

expectations, always renewing our inspiration, and

theirs. We are dedicated to engaging proactively with

our customers to propose products and services that

will stir their hearts over a lifetime.

Looking ahead, we will be making every effort to

ensure that we continue to be an “Indispensable,

Brilliantly Individual Company,” always honoring long

and close relationships with our customers. From the

bottom of our heart, all of us at Yamaha will always

sincerely appreciate your ongoing support.

Takuya NakataPresident and Representative Executive Officer

Yamaha Corporation

Our history began in 1887 when Yamaha founder

Torakusu Yamaha completed a difficult repair job on

a reed organ at a Japanese primary school. Perhaps no

one thought at the time that this event would mark

the beginning of 130-plus year history during which

Yamaha would become a world-leading brand in musical

instruments, other products, and services dear to the

hearts of people everywhere.

Message from the PresidentSharing Passion & Performance

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BösendorferGrand PianoDragonfly

Grand PianoCFX

Digital PianoClavinova CSP-170PE

The Yamaha Corporation Group’s core business begins

with the manufacturing and marketing of musical

instruments, and spans the management of music and

other schools, in addition to the production and sales

of audio and visual media software. These products

and services, which have earned high marks from

music enthusiasts from beginners to professionals,

are supported by research and development that

progress through dialogue with artists as well as fine-

tuned sales and service activities via networks spread

throughout this wide world.

TransAcousticGuitar LL-TA

Line 6Guitar ProcessorHelix Floor

Digital Workstation Genos

VOCALOID Keyboard VKB-100

Acoustic DrumsRecording Custom

MarimbaYM-6100

Recorder YRS-401

PianicaP-37EBR

SaxophoneYTS-82ZASP

Electric GuitarRevstar RSP20CR

YamahaMusic School

442.0

2014

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2017

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2018

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100

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500433.0

410.3432.2 435.5

408.2

(Billions of yen)

Net Sales

2014

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2015

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2016

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2017

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26.030.1

40.744.3

2018

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(Billions of yen) (%)

6.37.0

9.3

10.9 11.312.4

Operating IncomeRatio(%)

Operating Income

20.1%

North America

12.5%

China

16.9%

Other areas

30.9%

Japan

19.6%

Europe

Sales Proportion by Region

Segment Sales Composition

8.5%

Others

63.4%

Musicalinstruments

28.1%

Audio equipment

fiscal2018

fiscal2018

Drawing on the strengths we have nurtured as the

world’s largest manufacturer of musical instruments,

we are driving ahead globally in our three fields of

musical instruments, audio equipment, and industrial

machinery/components and other.

We have Yamaha Group companies and branches

in more than 30 countries and regions, and are

expanding operations to meet the needs of customers

around the world and to deepen our engagement with

our valued customers.

Musical InstrumentsSummary of Businesses

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Our “Others” business segment comprises the

Industrial Machinery / Components businesses,

including electronic devices , factory automation, and

automobile interior wood components. Other

businesses also include golf products, and Yamaha’s

resort business. Our diverse businesses draw on the

technology, know-how, and sensitivities Yamaha has

accumulated through the manufacturing and

marketing of musical instruments to offer products

and services that galvanize the emotions of customers.

KATSURAGI Hotel Kitanomaru

Real wood luxury automotive interior components

Factory Automation Equipment

Hydrogen detectorYHLD-100

Graphic controller for amusement equipment YGV637

Modules for in-vehicle,hands-free telephone calls

Speakers for high resolutionpersonal computersNS-N25

Peltier modulesYKH Series

RMX 218Driver

Golf Productinpres UD+2Driver

Digital Sound ProjectorYSP-5600

RevolabsWireless Microphone SystemExecutive Elite Series

NEXOSpeakerSTM Series

Digital Mixing SystemRIVAGE PM10

Advanced Production SystemNuage

SteinbergDigital Audio WorkstationSoftwareCubase Pro

AV ReceiverAVENTAGE RX-A3080 Hi-Fi Component

A-S3000

USB Conference SpeakerphoneYVC-1000

Video Sound Collaboration Systemfor Huddle RoomsCS-700

VPN ConcentratorRTX5000

Simple L2 SwitchSWX2100-24G

With sound and music at its core, and drawing on

its accumulated know-how in digital and acoustic

technologies, Yamaha’s audio equipment business

delivers best-in-class commercial and consumer

solutions. The audio equipment business spans

professional audio equipment, music production

equipment and software as well as audiovisual

equipment, commercial online karaoke systems,

network devices and unified communication devices.

Premium Bookshelf SpeakerNS-5000

Wireless SpeakerWX-010

Speaker SystemVXS Series / VXC Series

OthersAudio Equipment

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iF Design AwardGOOD DESIGN AWARD

Electric GuitarREVSTAR™

Digital WorkstationGenos™

Based on its integrated design policy expressed in its

Yamaha Design Philosophy, Yamaha continues to impart

its original and engaging style across a wide range of

products throughout the world.

Yamaha’s design has achieved marks, winning a number

of notable design awards from authoritative sources.

Electric ViolinYEV

Premium Bookshelf SpeakerNS-5000

iF Design Award Gold Award

Red Dot Design Award

iF Design AwardRed Dot Design Award Best of the BestGerman Design AwardGOOD DESIGN AWARD

iF Design Award Gold AwardRed Dot Design AwardGerman Design AwardDesign for Asia Award Grand AwardGOOD DESIGN AWARD

Casual Wind InstrumentVenova™

Mobile Mini Keyboardreface™

GOOD DESIGN AWARDGrand Award

Red Dot Design AwardGerman Design AwardGOOD DESIGN AWARD Good Design Best 100

Audio announcements

in Japanese

Translation into multiple languages

Over its long history of manufacturing acoustic

instruments, Yamaha has produced a broad array of

original technologies, guided by the expertise passed on

from generation to generation and our keen sensitivity

about sound creation. While in the field of digital

instruments and audio equipment, Yamaha has developed

groundbreaking electronics technology. By drawing on

the strengths of these technologies and fusing them,

Yamaha continues to create value in unique ways as well

as new ways to enjoy and utilize sound and music.

Omotenashi Guide™Yamaha’s "Omotenashi* Guide" helps promote inbound

tourism and barrier-free initiatives by receiving translations

of Japanese-language announcements in written formats on

smartphones and tablet devices.*"Omotenashi" in Japanese means "hospitality."

ViReal™ViReal is a recording, editing, and reproduction technology

that captures 3D sounds in a real world fashion.

Listening with headphones and multi-speakers installed with

ViReal technology, users can experience a greater depth and

presence of sound than ever before imagined.

Yamaha fuses its technologies to invent new hybrid instruments and to enhance its existing

products.

Initiatives in New Businesses

Fusion of Core Technologies

In the musical instruments domain, Yamaha has a long

history of R&D related to processing wood, metal, and other

materials and draws on this legacy to present its customers

with more and more fulfilling sound and music experiences.

What is more, through ongoing research of technologies on

the mechanisms of keyboard actions, sound generation and

effects, and acoustics, we have a passion for developing

superior sound and making outstanding performance possible.

In the audio equipment sphere, Yamaha draws on its strengths

in advanced software and electronic technologies, primarily

in digital signal processing and network technologies and

leverages its expertise as well as its know-how about sound

in innovative ways. Yamaha offers high-value-added products

like AV products and PA equipment as well as network devices.

Core Technologies

Research on instrument structureYamaha constantly evolves its instruments by using its cutting-edge technologies to study how acoustic musical instruments vibrate and transmit sound.

VCM (Virtual Circuitry Modeling) TechnologyTo recreate the richness of sound obtained from analogue audio equipment, VCM technology makes it possible to do precise modeling from the circuit element level to the overall circuit in the world’s best audio equipment.

HiFi Speaker DiaphragmsYamaha uses a newly developed speaker diaphragm materials in all the units of these speakers to give listeners smooth and precise reproduction over the full audible range.

TransAcoustic Piano

TransAcoustic PianoTransAcoustic Piano is a hybrid piano that combines an acoustic piano and a digital piano.

By using a transducer, which is an oscillating mechanism, the vibrations produced by the

digital system are transmitted efficiently to the acoustic piano’s soundboard, and, without

using a speaker system, the sound emerges directly from the soundboard.

DesignResearch & Development

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Music education programs teaching children how to play musical

instruments have been adopted in schools around the world. However,

due to the lack of equipment and instructors, as well as curriculum

issues, in some countries instrumental music education is not provided,

or is of insufficient quality. Yamaha is developing its “School Project” to

offer opportunities to play musical instruments and allow as many

children as possible to experience the joy of playing musical

instruments.

In 2015, Yamaha began to offer “Music Time,” which is a program

comprising a package that includes musical instruments, teaching

materials and teachers’ training, and is offered mainly to public primary

schools in Malaysia, Indonesia, and Russia.

In Vietnam, in cooperation with that country’s Ministry of Education

and Training, since 2016 Yamaha is taking initiatives to support the

introduction of instrumental music education into music school

curricula for primary and secondary-school education.

In the countries of Latin America, juvenile crime and delinquency

are becoming more serious. Governments are working to provide

music education free of charge, and orchestras and bands have

been formed to promote the healthy development of young people.

Yamaha has supported these activities for many years to allow many

young people to participate. In 2014, Yamaha instituted its “AMIGO

Project” to further strengthen these activities. Under this project,

workshops are held to teach the young performers how to maintain

their instruments in good condition by themselves. Also, to provide

additional support for putting broken instruments back in working

order, Yamaha is helping to train repair technicians. Through these

activities, Yamaha is working to create better environments where

young people are able to continue their music performance.

The Yamaha Group uses a diversity of wood species mainly for

manufacturing musical instruments, and accordingly, is implementing

initiatives aimed at ensuring the sustainability of wood resources.

Beginning in 2015, Yamaha launched a survey of African Blackwood

(Dalbergia melanoxylon), which is a rare wood used in wind

instruments, in the regions of origin in Tanzania. Also, in 2016, with

support from the Japan International Cooperation Agency (JICA),

Yamaha instigated a forest conservation project in collaboration with

local NGOs, which is aimed at combining sustainable community

forestry with planting activities in natural forests. Through these

activities, Yamaha is working to create a business model that can

achieve sustainable development in local communities as well as stable

timber procurement.

The “School Project”

Orchestra and Band Support Activities for Youth Development

Initiatives Aimed at Sustainable Use of Wood Resources

Recorder trial class in Vietnam

A “Music Time” activity at an Indonesian public primary school

Brass band supported by Yamaha Music Latin America, S.A.

Tree planting activities in January 2018 in Tanzania

The United Nations Global Compact (UNGC) is a

voluntary code of conduct that encourages businesses

worldwide to act as good corporate citizens, by

observing principles in the four general areas of human

rights, labor, the environment, and anti-corruption,

and promotes business participation in a worldwide

framework that will realize sustainable growth.

Yamaha became a signatory to UNGC in June 2011,

and cooperates actively with Global Compact Network

Japan in such ways as managing subcommittees.

Guided by its Environmental Policy, the Yamaha Group is

working hard to create environmentally friendly products to

contribute to a sustainable society. To support this effort,

Yamaha established the Yamaha Eco-Products Program in

2015, which certifies environmentally friendly products that

meet standards established by the Company.

The Yamaha Eco-Label is attached to products that meet the

Company’s standards. By providing customers with easy-to-

understand information on the environment, the program

aims to assist customers in selecting which products to

purchase.

Yamaha Eco-Products Program

Example of certified productsAV Receiver “RX-V583”Reason for certification: reduction of network-standby power consumption

Through its business activities, the Yamaha Group

undertakes activities, which we call sustainability

initiatives to contribute to the creation of sustainable

societies.

With our unique expertise and sensibilities gained from

our devotion to sound and music, Yamaha is committed

to contributing to the further development of musical

culture and affluent societies. Along with these activities,

Yamaha believes it is important to address global-

level environmental issues, such as climate change

and maintenance of biodiversity as well as implement

initiatives to addressing social issues, including promotion

of diversity and human rights.

As a signatory to the United Nations Global Compact

(UNGC), Yamaha observes the Compact’s Ten Principles

of corporate behavior and, at the same time, aims

to contribute to the attainment of the Sustainable

Development Goals (SDGs) that have been set as common

objectives for international society.

Looking ahead, as business activities become more global

in scope, Yamaha will endeavor to raise awareness of

responsibility to society and social contribution within

the Yamaha Group as a whole and will take initiatives to

address issues related to realizing sustainable societies.

Sustainability

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Yamaha Corporation of America

Yamaha Music InterActive, Inc.

YMH Digital Music Publishing, LLC *2

Yamaha Guitar Group, Inc.

Yamaha Unified Communications, Inc.

Yamaha Artist Services, Inc.

Yamaha Canada Music Ltd.

Yamaha de México, S.A. de C.V.

Yamaha Music Latin America, S.A.

Branch in Argentina

Yamaha Musical do Brasil Ltda.

Yamaha Music Europe GmbH

Branch in France

Branch in Italy

Branch in Ibérica

Branch in the U.K.

Branch in Scandinavia

Branch in Switzerland

Branch in Austria

Branch in Benelux

Branch in Poland

Branch in Turkey

Steinberg Media Technologies GmbH

Nexo S.A.

L. Bösendorfer Klavierfabrik GmbH

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Yamaha Music & Electronics Taiwan Co., Ltd.

Yamaha Music & Electronics (China) Co., Ltd.

Yamaha Music Technical (Shanghai) Co., Ltd.

Yamaha Trading (Shanghai) Co., Ltd.

Yamaha Electronics (Suzhou) Co., Ltd.

Xiaoshan Yamaha Musical Instruments Co., Ltd.

Hangzhou Yamaha Musical Instruments Co., Ltd.

Tianjin Yamaha Electronic Musical Instruments, Inc.

Shenzhen Yamaha Music & Electronics Trading Co., Ltd *1

Yamaha Music Korea Ltd.

Yamaha Music (Asia) Pte. Ltd.

Yamaha Music (Malaysia) Sdn. Bhd.

Yamaha Electronics Manufacturing (M) Sdn. Bhd.

PT. Yamaha Indonesia

PT. Yamaha Music Manufacturing Indonesia

PT. Yamaha Musik Indonesia (Distributor)

PT. Yamaha Music Manufacturing Asia

PT. Yamaha Musical Products Asia

PT. Yamaha Musical Products Indonesia

PT. Yamaha Electronics Manufacturing Indonesia

Siam Music Yamaha Co., Ltd. *1

Yamaha Music Vietnam Company Ltd.

Yamaha Music India Pvt. Ltd.

Yamaha Music Gulf FZE

Yamaha Music (Russia) LLC.

Yamaha Music Australia Pty. Ltd.

California, U.S.A.

California, U.S.A.

California, U.S.A.

California, U.S.A.

Massachusetts, U.S.A.

New York, U.S.A.

Toronto, Canada

Mexico City, Mexico

Panama City, Panama

Buenos Aires, Argentina

São Paulo, Brazil

Rellingen, Germany

Croissy-Beaubourg, France

Milan, Italy

Madrid, Spain

Milton Keynes, U.K.

Gothenburg, Sweden

Thalwil, Switzerland

Vienna, Austria

Vianen, Netherlands

Warsaw, Poland

Istanbul, Turkey

Hamburg, Germany

Plailly, France

Wiener Neustadt, Austria

Overseas Network

Location

New Taipei, Taiwan

Shanghai, China

Shanghai, China

Shanghai, China

Suzhou, China

Hangzhou, China

Hangzhou, China

Tianjin, China

Shenzhen, China

Seoul, South Korea

Singapore

Petaling Jaya, Malaysia

Chemor, Malaysia

East Jakarta, Indonesia

East Jakarta, Indonesia

Central Jakarta, Indonesia

Bekasi, Indonesia

Bekasi, Indonesia

Pasuruan, Indonesia

Pasuruan, Indonesia

Bangkok, Thailand

Ho Chi Minh City, Vietnam

Gurgaon, India

Dubai, U.A.E.

Moscow, Russia

Melbourne, Australia

LocationCompany name Company name

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Yamaha Corporation of AmericaYamaha Electronics (Suzhou)

Yamaha Music & Electronics (China)

Yamaha Music Europe

Yamaha Indonesia

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161413 15Headquarters

In 1955, Yamaha’s motorcycle division was split off from Yamaha (called Nippon Gakki Co., Ltd., at that time), thus giving birth to a new company. Although both companies are independent in terms of management, they share the goals of helping to enrich people’s lives and contribute to the community and culture through sharing passion and performance with and offering new excitement to customers. To realize the missions of the Yamaha brand, the main business of Yamaha Corporation is sound and music and the principal business of Yamaha Motor is providing personal mobility. Each company is working to responsibly create shared value with its stakeholders.

Two Yamahas, One Passion: Yamaha Corporation and Yamaha Motor Co., Ltd.

■ Sales companies, etc.

● Manufacturing / production companies, etc.　● Music entertainment business companies

● Retail shops (Yamaha Music Retailing Co., Ltd.)

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Mombetsu-gun, Hokkaido, Japan

Kitaakita, Akita, Japan

Minato, Tokyo, Japan

Minato, Tokyo, Japan

Chuo, Tokyo, Japan

Shibuya, Tokyo, Japan

Shibuya, Tokyo, Japan

Fukui, Japan

Location LocationCompany name Company name

Yamaha Resort Inc.

Yamaha Music Manufacturing Japan Corporation

Yamaha Hi-Tech Design Corporation

Yamaha Piano Service Co., Ltd.

Yamaha Business Support Corporation

Yamaha Ai Works Co., Ltd. *1

Yamaha Fine Technologies Co., Ltd.

Yamaha Travel Service Co., Ltd.

Jeugia Corporation *2

Fukuroi, Shizuoka, Japan

Iwata, Shizuoka, Japan

Iwata, Shizuoka, Japan

Hamamatsu, Shizuoka, Japan

Hamamatsu, Shizuoka, Japan

Hamamatsu, Shizuoka, Japan

Hamamatsu, Shizuoka, Japan

Hamamatsu, Shizuoka, Japan

Kyoto, Japan

*1 Non-consolidated subsidiaries and affiliates *2 Equity-method affiliates

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Domestic Network

Yamaha Music Manufacturing Japan Corporation

Yamaha Ginza

Kitami Mokuzai Co., Ltd.

Sakuraba Mokuzai Co., Ltd.

Yamaha Music Japan Co., Ltd.

Yamaha Music Retailing Co., Ltd.

Yamaha Sound Systems Inc.

Yamaha Music Entertainment Holdings, Inc.

Yamaha Music Communications Co., Ltd.

Matsukiya Co., Ltd.

Main Networks (As of June, 2018)

1887 Company founder Torakusu Yamaha repairs elementary school’s reed organ and successfully builds his first reed organ

1889 Establishes Yamaha Fukin Seizoujo (currently Yamaha Corporation)

1897 Establishes Nippon Gakki Co., Ltd.(currently Yamaha Corporation)

1900 Begins production of upright pianos

1949 Lists on Tokyo Stock Exchange

1954 Establishes Yamaha Music School and holds pilot classes

Produces its first audio product (HiFi player)

Begins production of motorcycles

1955 Establishes Yamaha Motor Co., Ltd. (splits off motorcycle division)

1958 Establishes first overseas subsidiary, Yamaha de México S.A. in Mexico

Begins production of sports equipment

1959 Begins production of electronic organs (Electone™)

1960 Establishes subsidiary in United States, Yamaha International Corporation (currently Yamaha Corporation of America)

1962 Begins recreation business

1965 Begins production of wind instruments

1966 Establishes Yamaha Music Foundation (becomes general incorporated foundation in 2011)

Expands into Europe with founding of Yamaha Europa GmbH in former West Germany

1968 Issues shares at market price (the first such issuance in Japan)

1971 Begins production of semiconductors

1980 Establishes Yamaha Piano Technical Academy, a piano tuner training school

1987 Changes corporate name from Nippon Gakki Co., Ltd. to Yamaha Corporation to mark 100th year in business

Opens Yamaha English-language school

1989 Establishes subsidiary in China, Tianjin Yamaha Electronic Musical Instruments, Inc., for manufacture and sale of digital musical instruments

2002 Establishes Yamaha Music & Electronics (China) Co., Ltd. Establishes Yamaha Music Holding Europe GmbH in

Germany (currently Yamaha Music Europe GmbH)

2005 Acquires German audio software house Steinberg Media Technologies GmbH

2008 Acquires Austrian piano manufacturer L. Bösendorfer Klavierfabrik GmbH

Acquires French loudspeaker manufacturer NEXO S.A.

2010 Completes integration of Japanese piano factories into Kakegawa plant

2012 Completes integration of Japanese wind instrument factories into Toyooka plant

Celebrates 125th year in business

2014 Acquires U.S. musical instrument and audio equipment manufacturer Line 6, Inc.(currently Yamaha Guitar Group, Inc.)

Acquires U.S. provider of wireless audio solutions Revolabs, Inc.(currently Yamaha Unified Communications, Inc.)

2018 Opens Yamaha Corporate Museum "Innovation Road"

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The Yamaha Philosophy expresses the philosophical

framework of the Yamaha Group and consists of five

elements: the Corporate Slogan, Corporate Philosophy,

Customer Experience, Yamaha Way (mindset and

manners), and Yamaha Quality (criteria for quality).

We utilize the Yamaha Philosophy as a foundation,

and try to think from the customer's viewpoint, and

consistently provide high quality products and services

that exceed the expectations of our customers, and to

create excitement and cultural inspiration together with

people around the world.

The Yamaha Group is steadily expanding its business

operations guided by its Corporate Philosophy which

continues to be upheld to this day. Drawing upon the

accumulated unique Yamaha qualities that Yamaha has

cultivated in its 130-year history, Yamaha will continue

to create products and services that contribute to the

development of musical culture and the enrichment of

society.

Company Name

Headquarters

Year of Foundation

Date of Incorporation

Paid-in Capital

Net Sales

Yamaha Corporation

10-1, Nakazawa-cho, Naka-ku, Hamamatsu, Shizuoka 430-8650, Japan

1887

October 12, 1897

¥28,534 million

¥433.0 billion

Number of Employees (Consolidated)

Number of Employees by Region

Number of Subsidiary Companies

Number of Affiliated Companies

20,228 (Excluding average number of temporary employees: 7,558)

Japan: 5,845, North America: 789, Europe: 1,086, China: 5,335, Others: 7,173

63 (of which 59 are consolidated companies)

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Director Takuya NakataDirector Satoshi YamahataDirector Masahito HosoiOutside Director Shigeru NosakaOutside Director Masatoshi ItoOutside Director Junya HakodaOutside Director Yoshimi NakajimaOutside Director Taku FukuiOutside Director Yoshihiro Hidaka

Corporate Slogan Sharing Passion & Performance

The Corporate Slogan is a more concise statement of the Yamaha Philosophy.

Corporate PhilosophyThe Yamaha Philosophy defines the reason for Yamaha’s existence as a company and the goals that we seek to achieve through our work together.

Customer ExperienceThe Customer Experience exemplifies the meaning of “Sharing Passion & Performance” from the customer’s viewpoint. When customers experience, use, or own Yamaha products and services, they should experience a profound response that will stimulate both their emotions and senses.

Yamaha QualityThe Yamaha Quality is a set of criteria that supports Yamaha’s insistence on quality in products and services and our dedication to excellence in manufacturing. These criteria assist in making the Corporate Philosophy a reality.

Yamaha WayThe Yamaha Way explains the mindset that all employees of the Yamaha Group should adopt, and the manner in which they should act on a daily basis, in order to put the Corporate Philosophy into practice.

President and Representative Executive Officer Takuya NakataManaging Executive Officer Shinobu KawaseManaging Executive Officer Satoshi YamahataExecutive Officer Shigeki FujiiExecutive Officer Akira IizukaExecutive Officer Seiichi YamaguchiExecutive Officer Takashi Dairokuno

Yamaha Philosophy

Corporate Data (As of March 2018)

Board of Directors and Executive Officers (As of June 25, 2018)

Board of Directors Executive Officers

Our History

2018/7 - CM175

Corporate Profile

Corporate Communications Division

https://www.yamaha.com/en/