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© 2017 Renesas Electronics Corporation. All rights reserved.
RENESAS ELECTRONICS EUROPEWHAT DO WE DO?
MAY 2017
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
AGENDA
Who are we?
What is it we manufacture and sell?
What are our target markets in Europe?
Where do our products get used in?
What support do we need to provide to our customers?
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS:WHO ARE WE ?
MAJOR OPERATIONS REPRESENTATIVES Research, development, design, manufacturing, sales andservicing of semiconductor products
Started Operation on April 1st, 2010 Merger of NEC and Renesas Electronics (Formerly Hitachi and Mitsubishi )
Toyosu, Koto Ku (Tokyo, Japan)
Main Business
Established
Headquarters
Employees
Manufacturing
Approx. 25,000 worldwide ~800 in Europe
Fabrication in Japan Test and Packaging in rest of Asia (e.g. China)
Headquarters
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS – WHO ARE WE?:GLOBAL SALES NETWORK
Renesas Electronics Japan
Renesas Electronics AmericaRenesas Electronics CanadaRenesas Electronics Brasil-Servicos
Americas
Renesas Electronics Europe (Ltd.) Renesas Electronics Europe (GmbH)
Europe
Renesas Electronics (China)Renesas Electronics (Shanghai)Renesas Electronics Hong KongRenesas Electronics TaiwanRenesas Electronics SingaporeRenesas Electronics MalaysiaRenesas Electronics IndiaRenesas Electronics Korea
Asia ChubuKansai
Branch office Sales officeHeadquarters
MatsumotoHokuriku
Kyushu
Headquarters
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS – WHO ARE WE?:MANUFACTURING SITES
Japan
Beijing
Takasaki
Global
Suzhou
Malaysia(2 plants)
Shiga
Yonezawa
Yamaguchi
KawashiriOita
Nishiki
(Front-end) Wafer Fabrication (Back-end) Assembly & Test
SaijoKochi
Naka
Assembly & Test: 4 plants
Wafer Fabrication: 7 plants Assembly & Test: 3 plants
Wafer Fabrication: 7 plants Assembly & Test: 7 plants
Asia
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS – WHO ARE WE?:LOCATIONS IN EUROPE
European Business Operations Centre
Renesas Electronics Europe Ltd
Branches
Sales Offices, Technical Centres
Representative Offices
MoscowPretoria
Representative Offices
Renesas Electronics Europe
President: Michael Hannawald
17 Sites across 13 countries Izmir
Madrid
Milan
Paris
Bourne End
MunichStuttgart
DüsseldorfHanover
Odense Lund
Stockholm
Helsinki
Prague
Warsaw
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE7
RENESAS ELECTRONICS – WHO ARE WE?:MARKET LEADER IN AUTOMOTIVE ELECTRONIC SOLUTIONS
(1) Renesas‘ revenue estimate in each segment is based on the market analyses by Strategy Analytics 2015.
(2) SoC share in all of cockpit related systems
30%
Powertrain 47%
Cockpit (*2)
44%
Instrument
19%
Chassis & Safety
40%
HEV/EV
30%
Body
No.1
No.1
No.1No.1
No.1
No.1
CY 2015 Share in Automotive MCU/SoC (US$) (1) #1 automotive MCU/SoC supplier in the world W/W shipments reached 920M units in
FY 2015(11 Renesas MCUs in every new vehicle)
World’s best automotive quality Less than 0.1ppm defects of advanced MCUs
World’s most advanced process technologies World-leading 28nm eFlash technology
90nm automotive analog process technology
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS – WHO ARE WE?:MARKET LEADER IN INDUSTRIAL ELECTRONIC SOLUTIONS
Home Appliances(MCU)
41%
27%
Factory Automation(MCU, SoC, MPU) 27%
Electric Power Meter(MCU)
Healthcare(MCU, SoC)
9% 16%
Network CameraImage Processing
(Embedded MPU, SoC)
Market share: Renesas source (2015)
No.1
No.1
No.1
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RENESAS ELECTRONICS – WHO ARE WE?:OUR CORE COMPETENCIES
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICS – WHO ARE WE?:OUR CORE TECHNOLOGIES
FUNCTIONAL SAFETY SECURITY
CONNECTIVITYLOW POWER SENSING
Renesas is fully committed to functional safety standards to enable reliable and safe industrial and automotive products.
Renesas supports security standards like SHE & HSM and uses encryption circuits as well as tamper-proof design to protect important key data, programs and private information.
Renesas' low power credentials combine with innovative, accurate front-ends and communications technologies such as Bluetooth® Smart to enable Internet of Things applications.
Renesas offers a wide portfolio of devices with CAN, LIN, FlexRay, Ethernet, USB and wireless solutions addressing automotive and industrial applications for the Internet of Things.
Renesas' excellent low power technologies help to decrease power consumption drastically –thus reduce CO2 emission.
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
RENESAS ELECTRONICSWHAT IS IT WE MANUFACTURE AND SELL ?
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT IS IT WE MANUFACTURE AND SELL ?
Microcontrollers
Microprocessors
Memory devices
Analog and Power Products
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WHAT IS IT WE MANUFACTURE AND SELL ?WHERE TO FIND ELECTRONICS Side view inside
Computer Station
Output devices Input devices Intelligence(Microprocessor)Connectivity
(USB, Ethernet...)
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WHAT IS IT WE MANUFACTURE AND SELL ?WHAT IS A TYPICAL ELECTRONIC SYSTEM
For smaller systems a Microcontroller can contain all the above in one device Microcontrollers normally work at 1.8V, 3.3V or 5V For mains driven systems such as washing machine motors a power device is used to translate between the
available 240V Mains and the required MCU voltage.
Input
DevicesIntelligence
ProgramMemory
Communications
Output
Devices
DataMemory
Switch Button Keyboard Touch Ctrl Voice Mouse Sensor Timer Interrupt .....
Light Display Sound Switch Actuator Motor .....
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE15
WHAT IS IT WE MANUFACTURE AND SELL ?INSIDE A MICROCONTROLLER
Microprocessor is the intelligent core (brain) at the heart of electronic system
In a computer the MPU is a separate device
In most electronic products an MCU combines this with memory, peripherals, communications – lower cost & optimised for application
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Microprocessor
Memory
Clock & Power
Peripherals
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WHAT IS IT WE MANUFACTURE AND SELL ?HOW DOES A MICROCONTROLLER WORK ?
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Series of instructions: Do this... Do that.... Remember this... Remember that... Stop... Start...
The programme- a set of instructions
The memory- contains the programme
The peripherals- execute instructionsHARDWARE
SOFTWARE
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE17
WHAT IS IT WE MANUFACTURE AND SELL ?MICROCONTROLLERS EXPLAINED A BIT MORE
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CentralProcessing Unit (CPU)
ProgramMemory(Flash)
RandomAccessMemory(RAM)
Peripherals
Power
Inpu
t
Out
putInformation from
the outside world (e.g. temperature
reading from a sensor)
Performs an actionin the outside world e.g turn up the heating
Pins connect the MCU to the outside world, providing power, receiving signals and sending out signals to make something happen
Microcontrollers come in many package types with different numbers of pins and sizes. A complex system would need many inputs and outputs, so many pins. Some systems, like sensors, need to fit into a small space so need a small size.
• CPU acts as the brain of a system• Flash memory is where a list of instructions called a
program are stored that tell the CPU what to do • RAM is where temporary data is stored, e.g.
temperature readings so it knows to turn the heating down
• Peripherals are functions that might help the CPU to understand a signal from a sensor or connect to the internet, tell a screen what to display, turn a motor…
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE18
WHAT IS IT WE MANUFACTURE AND SELL ?OTHER RENESAS PRODUCTS
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Automotive•MCU & System on Chip products for cars
Power Devices•Voltage & current control chips usedin most customer designs
Analog & Mixed Signal•Power management chips, battery protection & more
RF Devices•Specialist wireless communication devices usingmicrowaves
Optoelectronics•Safety control chips for isolating voltages
Memory•External data storage (outside of a microcontroller)
ASIC•Custom designs for very high volume applications
ASSP•Dedicated function controllers (e.g. for USB or factory communication)
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WHAT IS IT WE MANUFACTURE AND SELL ?HOW ARE SEMICONDUCTORS MADE ?
Answer. Semiconductors!
Add this…… ….to several billion Euros…..
…and a lot of know how….….what do you get?
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT IS IT WE MANUFACTURE AND SELL ?AND WHERE DOES THIS HAPPEN?
Renesas Naka Works Part of Production Line
To be Competitive the Global Market needs Multi $Bn investment =>
high utilisation reduces cost per chip Technology => 300mm
wafers, 40nm process –more chips/wafer Technology moves, but
customers want old products available...
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT IS IT WE MANUFACTURE AND SELL ?GLOSSARY OF TERMS?
Microprocessor (MPU) = Intelligent core of computer
Microcontroller (MCU) = MPU + memory + peripherals in 1 chip
Memory Devices = Flash – non volatile for programSram – volatile for dataDram – volatile for data in MPU system
Power Device = IGBT, MOSFET
Display = HMI – Human Machine InterfaceSegment, Character - simpleTFT – Graphical displayCap Touch – modern sensor
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
OUR TARGET MARKETS IN EUROPE
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
OUR TARGET MARKETS IN EUROPEOUR EUROPEAN FOCUS MARKETS
Automotive Applications− Electronics used in Cars and other vehicles is the biggest market for electronics in Europe. − We mainly work with the top few equipment manufacturers who sell to the main car manufacturers like
BMW, Daimler e.t.c.− The main applications include Car Information Systems, Engine Control and Body Electronics for
example
Industrial Applications− Industrial applications make up the second biggest market for electronics in Europe. The challenge for
Renesas is that there are many different types of industrial applications and many thousands of customers developing products for these.
− We try to focus on the bigger application areas that match our products and these include Industrial Factory Control, Home and Building Applications and Metering Applications
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
SMART CARSFOCUS AREAS IN THE AUTOMOTIVE MARKET
Body, Chassis & Powertrain: Renesas’ MCUs offer many benefits: high CPU performance at ultra-low power consumption help to save CO2.
Our solutions meet highest functional safety requirements & support security standards like SHE and HSM.
Integrated Cockpit & ADASWe offer powerful solutions that help to build efficient and safe systems. Renesas’ image recognition technology, excellent 3D graphics capabilities, high-speed networking and advanced safety features contribute to smarter, safer automobiles.
Automated Drive, Connected Car, Electrical VehicleWe follow the mega trends that drive the change.
Automotive Control Systems
Car Information Systems
Emerging Applications
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
CONTROLLER AND PROCESSOR USE IN AUTOMOTIVE MICROCONTROLLERS ARE USED THROUGHOUT THE VEHICLE
25Page
© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
INDUSTRIALMAJOR MARKETS IN INDUSTRIAL AND MEDICAL
Demographic Change Urbanisation Climate Change Globalisation
• Population growth• Ageing
• Megacities• Resources
• Energy demand& security
• Fewer trade barriers
• BRIC GDP
Global End Equipment Markets drive Silicon Consumption and Innovation
End Equipment Markets
Ener
gy
Mgm
nt
Hom
e &
B
uild
ing.
Indu
stria
l Au
tom
atio
n
SAM 2020:894MEur
SAM 2020:710MEur
SAM 2020:461MEur
Smart Energy Smart Grid/Meters Energy Management Renewables
Smart Home & Building Connected Appliances Energy efficiency Smarter building
Smart Factory Industry 4.0 Safety and Security Transparent factory
Megatrends – influencing End Equipment Markets
Smart Medical Wearable Healthcare eHealth to the cloud Security of data
SAM 2020:400MEurM
edic
al
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
CONTROLLER AND PROCESSOR USE IN THE SMART HOMEYOU ARE NEVER MORE THAN A FEW METERS FROM A MICROCONTROLLER
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT DO WE NEED TO PROVIDE TO OUR CUSTOMERS ?
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT SUPPORT DO WE NEED TO PROVIDE TO OUR CUSTOMERS ?
We need to support the customer to decide to use Renesas and then support him through the design for mass production
To do that we need FSE – Field Sales Engineer – this is the person who takes care of the commercial needs of our customers FAE – Field Applications Engineer – this is the person who provides technical support to the customer Marketing – plan new products & solutions, prepare supporting infrastructure and promote them in the
market. Engineering – Develop the applications , software and tools needed to allow the customer to develop with
Renesas solutions Customer Service – manage customer order book, issue quotes….
And to support all these guys we need the central services of Marcom, HR, IT, GA, Legal and Accounts
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT SUPPORT DO WE NEED TO PROVIDE TO OUR CUSTOMERS ? We have to develop solutions
ProvenMotor
Control
Take one Renesas RX Microcontroller and…Spin your motor in 45 seconds
Low-CostHardwarePlatform
CommercialGrade Free
Software
CompleteDesign
Documents
FullSafety
Certification
RealAddedValue
Schematic & PCB LayoutReview
Auto-TuneSoftware
BrakeSystemTesting
ExpertPartnerServices
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT SUPPORT DO WE NEED TO PROVIDE TO OUR CUSTOMERS ? We need to provide tools to allow the customers to develop with our products
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Production Evaluation
DevelopmentDebug
• RSK, RPB, RDK• Enables evaluation of
Renesas devices and development tools & kick start development
• C/C++ compiler and IDE such as e2 studio or IAR
• Converts human readable instructions into micro controller instructions
• E1, E20, IECube & third party Segger J-Link
• Visibility inside the micro controller to detect software bugs and complete testing
• Renesas Flash Programmer, PG-FP5 & third party
• Fast programming of device in a production environment
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© 2017 Renesas Electronics Corporation. All rights reserved. BIG IDEAS FOR EVERY SPACE
WHAT SUPPORT DO WE NEED TO PROVIDE TO OUR CUSTOMERS ? We need to promote and support our products on the internet.
Online Design Community
Tool downloads, e-mail alerts, and more
Online Training
www.renesasinteractive.com
www.renesasrulz.com
www.renesas.com/myrenesas
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