corporate overview unimrkt research
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Discover l Innovate
Unimrkt Research Corporate Overview - 2012
The information contained within this document is proprietary to Unimrkt and it reserves the right to all information provided. The recipient agrees not to distribute, share or use any part of the material without express written permission of Unimrkt. The recipient would treat this material as confidential information.
Confidential
Mission M Vision V Values V Unimrkt Research’s Mission is to be
a professional partner for companies
who pursue consumer & business
research, with zeal to be the best in
the industry
It’s our endeavor to deliver sound
data that companies can use to
evaluate the commercial potential of
ideas, services, products, concepts
and ventures
To become a globally recognized
name for quality and proactive
market research solutions across
public and private domain.
Discover | Innovate
Leadership
Integrity
Quality Relationship
Clear Communication
Wisdom
Mission – Vision - Values
• Unimrkt Research is a global data collection & market research outsourcing. With an effective back-end office in India for your worldwide operations with assurance on data security and confidentiality
• Founded in February 2009.
• A global data collection operation consisting of both CATI and Web capabilities, specializing in Consumer Research, supported by our extensive 4 M+ intensively profiled End Consumer Panel.
• Deep client servicing culture enables us to better understand and provide the whole life cycle of research and support services
• Razor sharp focus and specialization throughout life cycle activities.
• Expertise in conducting Consumer Research in various sectors.
• Expertise in conducting primary research among hard to reach target audience.
• Proprietary online panel of over 4 million consumers across the globe.
• Average cost savings of over 35-40%. • High quality and quick turn-around with 24*7 support from
the project managers. • Consistent, reliable project turnaround as per your / client
standards with dedicated project teams. • Our 80% repeat business speaks for the quality and
timely, reliable.
Key Features Domain Expertise
Company Overview
Unimrkt Research provides you with a customized solutions that offers high level, easy-to-utilize information and corporate panels into companies and industries most relevant for your B2B & B2C Research.
Unimrkt Research produces accurate and relevant data that decreases the amount of time spent researching and provides business insight that helps your organization reach its goals.
Unimrkt Research provides comprehensive coverage and powerful yet easy to use data that allow you to identify new trends in the marketplace.
You need a Business Data Resource that can help you make better, faster decisions.
You need a Business Data Resource that can improve your organization’s efficiency and effectiveness.
You need a business information resource that can help you stay ahead of the competition.
Your One Stop Data Solution
Client
Satisfaction
Efficient • Multiple parallel project teams • Component based Framework
approach
Quality • Robust Processes and Tested
Methodologies • Comprehensive quality system in
place covering Processes
Cost • Cost savings in Offshore • Development Lower defects, • hence lower re-work
Our People • Industry Renowned Market
Research Experts • Extensive multi-industry
experience
Service • On-time • On-budget Project • Focus on Communication &
Coordination
Support • Dedicated project staff • 24*7 project manager support
The Unimrkt Advantage
Data – collection,
processing & transcription
Survey Programming
& hosting
Business &
Consumer Research
Multiple country project
management
Unimrkt has conducted multi industry research across 90 countries in over 18 foreign languages.
Global, full-service custom research capabilities with extended range of advanced quantitative and qualitative approaches.
In-house online survey design, programming and hosting of any complexity.
Extensive array of customizable Business & Consumer research services.
We support our clients Across business requirements
Countries
o Unimrkt has conducted multi industry research across 90 countries in over 18 foreign languages. o Coverage in North America and Latin America in the English, Spanish, French and Portuguese, languages. o Coverage in Western and Eastern Europe in German, French, Italian and Russian languages. o Coverage in Asia, Africa and Middle East geographies in Chinese, Korean, Malay, Vietnamese, Bahasa, Arabic and
English languages
Languages
America covers United States, Canada, Mexico and Caribbean, covers Argentina, Brazil, Uruguay, Chile, Bolivia,
Paraguay, Peru, Colombia, Venezuela, and other Latin & Central America countries.
Europe Coverage includes France, Italy, Spain, Portugal, United Kingdom, Ireland, Belgium, The Netherlands,
Germany, Poland, Hungary, Czech Republic, Slovak Republic, Russia, Ukraine, Estonia, Latvia, Lithuania and other
European countries.
Asia-Pacific coverage includes India, Pakistan, Japan, Korea, China, Thailand, Malaysia, Australia, Singapore,
Taiwan, Philippines and other ASEAN countries.
Africa coverage includes South Africa, Zimbabwe, Nigeria, Morocco and other sub-Saharan African countries.
We support our clients Across boundaries
Methodologies Used
CATI – Computer Assisted Telephonic Interview
Panel Based
In-depth Research
Mystery Shopping
Centrally Located Test (CLTs)
Secondary Research using Databases, web, print and search engines
Competitive intelligence and benchmarking
Customer/ Employee satisfaction surveys
Brand tracking, indexing and awareness study
Financial analysis of the industries
Market assessment
Opinion polls
Customer segmentation and product penetration study
Expertise and focus on Information Technology, Telecom, Healthcare, Pharmaceuticals, Energy, Retail, CPG (FMCG), Financial Services & Media.
Global, full-service custom research capabilities with extended range of advanced quantitative and qualitative approaches.
Industry-leading experts with vast array of experience, all of whom have previously worked together.
Offerings
Highlights
Data Collection Capabilities
Study Design
Questionnaire Writing
Translation
Sample Procurement
Pre-test Interviewing
Multi-Lingual Interviews
Field Monitoring
Data Cleaning
Verbatim Coding
Offerings
Provides access to millions of consumer, business and key decision maker respondents
Geographic, random digit dial (RDD) and key decision maker targeting available
In-depth interviewing available in over 60 languages.
Survey response rates are calculated using the AAPOR and CASRO formulas.
CATI highlights
Data Collection Computer Assisted Telephonic Interview
Unimrkt has a highly trained staff of 100 telephone interviewers (25% bi-lingual).
Capacity augmentation at your end with low risks and costs.
Rigorous training to keep our staff best in the business.
Our sampling methodology is based on vertical market coverage, employee numbers, revenue size, and regional coverage.
Interviews are conducted at an appointment scheduled with respondents.
In-house team of experienced programmers
Experienced in handling complex branching, piping, randomization etc.
Ability to support audio/video and flash programming
Supports translation and programming of almost all languages
Ability to manage quotas with any complexity.
Kiosk-based online surveys
Provides rapid data collection with a very high degree of accuracy in over 60
languages.
Ability to access millions of consumer, business and key decision makers through
Valiant Solutions Online Panel Network
Customized survey design on HTML, Confirm-It and Java platforms
In-house online survey design, programming and hosting
Highlights
Few Custom Panels
C- Suite Panel
Business Professionals
Travel Panel
Mobile Panel
Teens Panel
Moms Panel
Shoppers Panel
Gamers Panel
Entertainment Panel
Data Collection Online Surveys
Hard to reach ‘C’ segment panellist comprising of opinion leaders &
decision makers.
Over 3M+ panellists across North America, Latin America, Europe and
Asia Pacific
Phone based recruitment strategy to ensure better profiling,
screening and personalized contact with the members.
Higher than the industry average responses rate.
High participation and retention rate leading to increased
effectiveness and cost saving
Provides rapid data collection with a very high degree of accuracy in over
60 languages.
Kiosk-based online surveys
Our Panel recruitment / maintenance process
Quarterly update via
phone follow up.
Inactive panel purged
Potential panellists
are called, requested
to join our panel
Phone recruitment
followed by web
form filling
IP duplication
checks, GEO IP
checks &
secondary
credential checks
Incentives &
Gifts to
motivate panelists
Quarterly update via
phone follow up.
Inactive panel purged
Proprietary 4 M+ Online Panel
In-house online survey design, programming and hosting.
Customized survey design on HTML, Confirm-It and Java platforms
Survey Translation (into 60 different languages)
stringent quality monitoring processes
We closely monitor dropout rates so that control measures can be taken well in
advance to ensure accurate and timely delivery.
We work closely with clients to develop a customized, interactive survey that meets
their exact graphical requirements
Survey Design
Interactive survey Design
Survey Programming
Survey website hosting
Database support
Online and real-time
monitoring tools
Survey translation into 60
languages
Rigorous QA process
Offerings
Tools & Technology Expertise
mrInterview mrStudio mrTranslate mrTables
SurveyCraft MS ASP based custom built server ConfirmIT Cfmc webSurvent
Survey Programming & Processing
Phone Recruited panellists, Ready to be heard.
Cost Savings of 30 - 35%.
Large B2B database of over 1,500,000 Executives
Access to directory of all major markets
We target actual decision makers who determine the direction of their respective companies’ business development.
Our interviewers are highly proficient in conducting multi lingual and multi geographical qualitative interviews.
Our questioning is thorough enabling researchers to go beyond initial responses and rationales.
In-depth global & regional industry knowledge
Rapid industry consumer and business-to-business research capabilities
Experience in migrating phone and mail tracking studies to internet methodologies
Knowledge of key market drivers and extensive industry knowledge
Why choose Unimrkt?
•Quality monitoring at all levels of the process to ensure highly relevant data.
•Our team has extensive experience in Market Research & Business Research.
•In-house team of experienced programmers
•Experienced in handling complex branching, piping, randomization etc.
•Managing qualified respondent databases by strategic alliances and partnerships for distribution of incentives & gifts. Robust
Incentive management
Programming Expertise
Quality Monitoring
Experienced Research
Team
How do we do it? Our Project Management
Research team
Relationship manager & Project manager
Client
Research request 1
Acknowledgement 2
Timeline and Scope Confirmation 3
Team Engagement 4
Client Collaboration 5
Solution Delivery 7
Feedback Form 8
6 Research Completion
Our Service Delivery
24*7 Global Support Dedicated project manager and Senior research manager. Answering queries post delivery. In-depth global & regional industry knowledge
Rapid Research Quick turnaround time of few hours to a week Rapid deployment Secondary Research to a Short survey
Project Based Higher Customer engagement Turnaround time of a week to 3 months Dedicated Project Manager and a senior Researcher Complex & Interactive survey Customized skill sets deployed
Long Term Higher Customer engagement Turnaround time of more than 3 months Dedicated Research team including project managers Complex & Interactive survey Client specific skill sets deployed
Our Service Delivery Flexibility & Availability
The Right People For Right Research
Unimrkt Research 1405 Aragon Towers London SE8 3 AJ [email protected]
Unimrkt Research 632, Plot# 5, Sector 9, Dwarka, New Delhi - 110077 India [email protected]
Contact us – Anytime!
THANK YOU!
The information contained within this document is proprietary to Unimrkt and it reserves the right to all information provided. The recipient agrees not to distribute, share or use any part of the material without express written permission of Unimrkt. The recipient would treat this material as confidential information.
Confidential