During the past year, a number of corporate marketing and promotion initiatives for .hk / .香港 domain names were conducted by HKIRC as follows:

“a decade of pride and success” 10th anniversary celebratory eventsTo celebrate the 10th Anniversary, HKIRC hosted a series of celebratory and commemorative events themed “A decade of Pride and Success of Hong Kong”, to share this special moment with the public.

The 10th Anniversary celebratory events include the 10th Anniversary celebration held at Asia Society Hong Kong Center on 16 May 2012. During the celebration, HKIRC unveiled the “Cyber Time Capsule” to let people share the precious and memorable moments through uploading digital files to “Cyber Time Capsule”. These files will be made available again on the website 10 years later, so that we can review and relive these special moments in time. Besides, a Domain Name Competition and a Message Bulletin Board were launched, encouraging the public to express their love and pride for Hong Kong over the last decade. In addition, we produced a video themed “A decade of Pride and Success of Hong Kong” for the public to review the milestones of HKIRC over the last decade.

於過去一年，HKIRC 透過舉辦及參與不同活動，推

廣 .hk / .香港 域名予本地社群及企業。

「光輝十年．香港驕傲」十周年慶祝活動

適逢公司成立十周年，HKIRC以「光輝十年．香港驕

傲」為主題舉辦了一連串慶祝和紀念活動，讓員工及

市民一同分享HKIRC十周年的重要時刻。

慶祝活動包括於5月16日假亞洲協會香港中心舉行的

十周年慶典，並於慶典中舉行了「網上時間囊」的揭

幕儀式，讓大家可以上載值得紀念及珍藏的電子檔

案，透過「網上時間囊」於十年後在網上重新展現，

共同緬懷分享；此外，我們又舉行「域名創作比賽」

和「精選感言集」活動，鼓勵市民表達對香港在過去

十年值得驕傲與愛戴的事情。我們更藉著製作「光輝

十年．香港驕傲」的短片，讓大家回顧HKIRC十年的

里程。

HKIRC’s Board of Directors made a toast to the success of HKIRC in the coming decade at “A Decade of Pride and Success” 10th Anniversary Celebration.

HKIRC董事會於「光輝十年．香港驕傲」十周年慶典中向來賓祝

酒，祝賀HKIRC踏入另一個光輝十年。

HKIRC set up “Cyber Time Capsule” to let people share the pride and success of Hong Kong over the past 10 years.

HKIRC設立「網上時間囊」，讓市民分享香港過去十年令港人引以為傲的事情。

CorPoraTe MarKeTinG & ProMoTion企業宣傳及推廣

HKIRC and 10th Anniversary video

十周年短片及公司短片

Hong Kong Internet Registration Corporation Limited香港互聯網註冊管理有限公司 17annual report 2012-2013

2012-2013年度報告

“2012 digital Marketplace — creating new online Business frontier” seminarThe “2012 Digital Marketplace — Creating New Online Business Frontier” Seminar was held in August 2012. The Seminar attracted over 420 participants, providing an interactive platform for business start-ups and SMEs to acquire first-hand market intelligence and exchange views on emerging online business trends.

Topics of the seminar included the business value of IPv6 and its new applications, online business opportunities in the “silver hair” market, the power of cloud computing, consumer social networks and market trends and how to leverage mobile opportunities in business.

「2012數碼市場 — 開創網上營商新領域」研討會HKIRC於2012年8月舉辦了「2012數碼市場 — 開創網

上營商新領域」研討會。研討會當日有超過420人出

席，為創業者和中小企提供一個互動平台，使參加

者能獲得第一手市場資訊，並進行對新興網上營商

趨勢的交流。

研討會主題包括IPv6的商業價值及最新應用、「銀髮

族」的網上商機、雲端運算的威力、消費者社交網絡

及市場趨勢，以及善用流動商機開拓市場。

Guest speakers from different on l ine indust r ies exchanged their views on online business opportunities and shared their proven best practices at “2012 Digital Marketplace – Creating New Online Business Frontier” Seminar.

來自不同網上行業的嘉賓於「2012

數碼市場 – 開創網上營商新領域」

研討會就網上商機及成功實例經驗

進行分享交流。

2012 “Top 10 .hk Website Competition” introduced two new categories for “government departments” and “LegCo members” websites with the hope to improve the overall quality of website design and strengthen relationship among different parties through the use of Internet.

2012年度「香港十大 .hk 網站選舉」 新增「政府部門」及「立法會議員」網站

組別 ，期望提升整體網站設計水平，並透過互聯網加強各界溝通。

The Seminar attracted more than 420 local SMEs and business start-ups from different industries.

研討會吸引超過420名分別來自不同行業的本地中

小企及創業人士參加。

2012 “top 10 .hk Website competition”The fourth “Top 10 .hk Website Competition” was launched. In addition to the “commercial” and “non-commercial” categories. two new categories for “government departments” and “LegCo members” have been added. The Competition aims at commending outstanding .hk / .香港 websites, thereby providing a valuable opportunity for the local companies and organisations to share and learn from one another the advantages of utilising the Internet and .hk / .香港 domain name.

The judging criteria of “Top 10 .hk Website Competition” include overall design and functionality, engagement, use of social media and accessibility. Through the Competition, we hope to commend outstanding websites which can serve as role models for the community, encourage innovation and the use of online resources, hence improving the quality of website design and maximising the benefits brought by the Internet to the public and enterprises.

2012年度「香港十大 .hk 網站選舉」第四屆「香港十大 .hk 網站選舉」經已開始。除「商業」

和「非商業」組別外，本年度新增兩個網站組別，分

別為「政府部門」和「立法會議員」。選舉活動旨在嘉

許優秀的 .hk / .香港 網站，讓本地公司及組織獲得

寶貴機會，互相學習及分享如何使用互聯網和 .hk /

.香港 域名的好處。

「香港十大 .hk 網站選舉」評審準則包括網站整體設

計及操作、互動投入性、社交媒體的使用及「無障

礙」網頁元素。我們希望從中發掘更多優秀網站，

成為大家學習榜樣，同時亦鼓勵創新及善用網上資

源，使整體網站設計水平得以提升，為市民及企業

帶來整體裨益。

CorPoraTe MarKeTinG & ProMoTion企業宣傳及推廣

Hong Kong Internet Registration Corporation Limited香港互聯網註冊管理有限公司18 annual report 2012-2013

2012-2013年度報告

launch of free Qr code serviceHKIRC launched a QR (Quick Response) code generating service for free to all .hk / .香港 domain registrants in early 2012, in response to the rapidly developing smartphone market. It aims at facilitating users to generate QR codes for their website and email address. Users can print the code on promotional leaflet, which can help breaking down the barrier of size limitation for promotional materials, enabling enterprises to increase online exposure, as well as opening up the mobile market opportunities.

推出免費 Qr碼服務為配合香港智能手機市場的急速發展，HKIRC於2012

年初向 .hk / .香港 域名用戶提供免費QR碼（Quick

Response Code）製作服務，務求促使用戶為其網頁

和電郵地址製作QR碼，印刷於宣傳單張上，藉此打

破宣傳品的空間限制，增加企業網上曝光及有助企

業開拓流動網上市場。

QR codes printed on promotional materials can be easily and accurately read by smartphones. The respective website will be accessed automatically.

印刷在宣傳單張上的QR碼，可容易及準確

地被智能手機讀取，自動開啟相關網頁。Get a QR codeTap into mobile market

.香港

.hk

.公司.香港.com.hk

other industry eventsHKIRC has been a promotion partner of the annual World SME Expo organised by HKTDC for seven years in a row. We set up a booth with accredited registrars at the World SME Expo to help SMEs and participants register .hk / .香港 domain names and “one-stop” Internet service for free, facilitating SMEs to build websites and seize business opportunities.

Besides, HKIRC supported many industry events such as sponsoring .hk and .香港 domain names to the semi-finalists of Hong Kong Social Enterprise Challenge and co-hosting a seminar to help the semi-finalists make good use of online platform and explore new business. HKIRC was also the supporting organisation for Hong Kong ICT Awards 2013 – Best Digital Inclusion Award, Best Mobile Apps Award and Best Lifestyle Award.

In addition, HKIRC supported the organisation of the CNNIC (China Internet Network Information Center) Domain Name Business Cooperation Conference in Hong Kong in July 2012. HKIRC also invited local registrars to join the conference, offering them a good opportunity to network and exchange views on Internet domain market with overseas registrars.

積極支持其他業界活動HKIRC連續七年擔任一年一度由香港貿易發展局舉辦

的「國際中小企博覽」的合作推廣夥伴，並於「國際中

小企博覽」設置攤位，與本地註冊服務商提供及協助

中小企及與會人士免費登記 .hk 及 .香港 域名的「一

站式」互聯網服務，使中小企業能更易建立網站，把

握商機。

此外，HKIRC亦贊助及支持不少業界活動，例如香港

社會企業挑戰賽，HKIRC除贊助 .hk 及 .香港 域名予

準決賽入圍隊伍外，亦協辦講座，從而促使入圍隊

伍善用網上平台開拓新業務。再者，HKIRC又全力支

持香港資訊及通訊科技 中的「最佳數碼共融 」、「最

佳流動應用程式 」及「最佳生活時尚 」。

此外，HKIRC支持中國互聯網絡信息中心（CNNIC）

於2012年7月在香港舉行的CNNIC域名及業務合作會

議。HKIRC邀請本地註冊商出席會議，讓他們與海外

註冊商對互聯網域名及市場作深入的交流。

HKIRC set up a booth with accredited registrars at the World

SME Expo to offer SMEs and participants “one-stop” .hk / .香港

domain name service for free.

HKIRC於國際中小企博覽設置攤位，

與註冊服務商贊助中小企及與會人

士「一站式」 .hk 及 .香港 域名組合。

Hong Kong Internet Registration Corporation Limited香港互聯網註冊管理有限公司 19annual report 2012-2013

2012-2013年度報告

the latest “.hk Website utilisation survey”In August 2012, HKIRC investigated how 1,333 websites using .hk domain names were utilised by the registrants, such as the frequency of information update, inclusion of social media and readiness for mobile platforms. The “.hk Website Utilisation Survey” revealed that 36% of websites had been updated in the past six months, a five-fold increase compared to the result of the 2010 survey. Besides, there was a significant level of social media adoption, amounting to 15% of the samples and of which 90% were linked to Facebook, one of the most popular social media platforms.

In addition, the survey showed that many websites did not have support for mobile and “Web Care” elements designed for the elderly and disabled. Due to the development of the society and aging population, enterprises are encouraged to keep abreast of changing user requirements and habits, and invest appropriate resources in adapting to latest digital trend and lifestyle nowadays.

最新「.hk 網站調查」HKIRC於2012年8月為1,333個以 .hk 域名命名的網站

進行了調查，探討註冊者如何使用 .hk 網站狀況，

例如資料更新頻密程度、社交媒體及流動版本的

應用等。「.hk 網站調查」結果揭示36%的網站在過

去半年曾進行更新，是2010年調查數字的5倍。同

時，我們亦發現網站使用漸趨多元化，社交媒體應

用較高，佔調查網站的15%、其中接近9成連結至

Facebook，為最受歡迎的社交媒體平台之一。

此外，調查亦發現很多網站缺乏流動支援及以方便

殘障人士及長者而設的「無障礙」網頁元素。隨著社

會發展及人口老化的出現，我們鼓勵企業與時並

進，緊貼用家的需要，投入適度資源加以發展，以

迎合現今數碼生活的模式及趨勢。

Table 1 — Has the website’s content been updated in 2012?

列表1 — 網站於2012年有否進行資料更新 ﹖

Table 3 — Does the website include any “Web Care” element?

列表3 — 網站有否包含「無障礙」元素﹖

Table 4 — Does the website have a mobile version?

列表4 — 網站是否具備流動版本﹖

Table 2 — Does the website make use of any kind of social media?

列表2 — 網站有否使用社交媒體 ﹖

Yes有 36%

No沒有 64%

No沒有 85%

Yes有 15%

No沒有 97%

Yes有 3%

No沒有 98%

Yes有 2%

social Media used使用的社交媒體

Facebook 13%Twitter 4%Blog 3%

CorPoraTe MarKeTinG & ProMoTion企業宣傳及推廣

Hong Kong Internet Registration Corporation Limited香港互聯網註冊管理有限公司20 annual report 2012-2013

2012-2013年度報告