corporate information 2012
TRANSCRIPT
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CORPORATE INFORMATIONNot Just Illuminating
BEYOND LITEwww.BEYONDLITE.in
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CONTENTS
PROJECTS
OTHER SERVICES
OUTDOOR LED LIGHTING
INDOOR LED LIGHTING
INTRODUCTION
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INTRODUCTION – Vision & Mission
VISION
To become the preferred supplier in India’s Energy Efficiency Drive, across our various areas of involvement, through the development and offering of superior value, high quality products andengineering services.
MISSION
To become a key partner with all our stakeholders, by way of ensuring that:
Our product offering consists of the best product & engineering cost effective solutions for all of ourcustomers’ needs.
Our approach to dealing with customers is underpinned by a strong service orientation that is focusedon meeting their needs in a courteous, personalized and above all professional manner.
Our suppliers are our long term partners for whom we want to deliver more value by rediscoveringtheir processes across all applicable segments.
Our products are competitively priced & aggressively marketed whilst guaranteeing that the higheststandards of after sales & trouble shooting support are always maintained.
Our internal systems & procedures are streamlined towards delivering our promise of exceptionalservice.
Our maintenance of strict cost controls by means of ensuring budgeting and cost effective businessfinancing methods.
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INTRODUCTION – Values
VALUES
We believe that we will achieve all of these desired business results through being true to our core “Values” which are synonymous to with our tagline “Not Just Illuminating” and they are:
Hardwork & Commitment.
Recognition, Performance & Rewards.
Dependability & Accountability.
Openness, Personal Honesty, Integrity & Loyalty.
Innovation & Creativity.
Personal Humility, Unity & Mutual Respect.
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INTRODUCTION – Founders
Potluri Phani Ratna Kumar (IIT B.Tech, MBA USA) - CEO
He holds the prestigious Bachelor Degree in Mechanical Engineering from the Indian Institute of Technology, Chennai. He then pursued his management degree at the Babcock Graduate School of Management, Wake Forest University, North Carolina, USA.
He has over 14 years of extensive management and consulting experience in industries ranging fromretail to technology. He has held various management positions at Burlington Industries - USA, MafatlalBurlington Industries - India Arvind Mafatlal Group-India, Hayat Group – Middle East.
He then took over his father’s legacy business in petroleum sector inclusive of retailing and maintenanceof on shore drilling rigs. He grew this business into a Rupees 400 million business in the span of sixyears.
His diversified business experience in the electrical field exceeds 10 years
He brings together a powerful combination of entrepreneurial skills and business development expertiseto create an exciting era of growth for the company.
At BEYOND LITE, he provides valuable inputs for corporate strategy and business development and isentirely responsible for the LED business.
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INTRODUCTION – About Beyond Lite
About Us
During the years 2007-2011, the founders travelled extensively in search of good energy efficient LEDlighting as they felt that it is the one of the technologies which will drive the future of lighting inIndia.
BEYOND LITE prioritized various partners based on practicality and technical supremacy. On 5 th of May 2011, Beyond Lite started its operations in Hyderabad, India with focus on both Indoor andOutdoor LED lighting. We continue the process till date on finding the OEMs, LED manufacturers, and,LED technology patent holders who will help us redefine the LED lighting landscape in India.
The founders combined total diversified business turnover exceeds USD 15 million as on 31 st March2011.
We had identified a technologically advanced design based on a Globally Patented “Screw & Lock” Design with 3D Thermal Management. This design is patented by BrightLite Systems, Singapore.
We also identified an advanced optics design, again globally patented by Zhihai Lighting, Germanywhich enhanced the pole spacing without compromising on average illumination for outdoor lighting.
At present we have a sales pipeline exceeding USD 2 million for the year 2011-12.
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INTRODUCTION – Outline of Lighting Business
Manufacturing, Sales Products, & Markets
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INDOOR LED LIGHTING – Our Key Partner
BrightLite Systems Pte Ltd, Singapore
BrightLite Systems Pte Ltd was established in 2006. BrightLite Systems is a locally-based LED lightingmanufacturer and technology owner. Focusing mainly on high power LED light source development and
to produce high quality and reliable LED lights to meet customer’s requirement. Providing full turn-key
energy saving LED lighting solution to customer which include design, supply, delivery & installation.
Design capability include Thermal & Optical simulation. First in South East Asia to install High Power LEDlamps for tennis court and basket ball court. (yo:HA @ jURONG)
The Ultra-BrightLite™ LED Light Source is an innovative designed which uses a combination of highpower LED technology, metal housing, secondary optics and a smart compact built-in power supply toprovide an all-in-one solution. With this light engine, it will give the lighting product designer a very lowcost, reliable & complete LED solutions where it helps to shorten the product development cycle and timeto market for a new lighting product design.
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INDOOR LED LIGHTING - Advantages
REDUCTION IN
NUMBER OFCOMPONENTS
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INDOOR LED LIGHTING - Advantages
HENCE CANPROVIDE UPTO
50,000 HrsFREE
REPLACEMENTGUARANTEE
FOR LEDMODULE
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INDOOR LED LIGHTING - Advantages
GLOBAL PATENT
WO 2007/075143A1
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INDOOR LED LIGHTING - Advantages
PARALLELCONNECTION FOR
ALL LED LIGHTSOURCES
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INDOOR LED LIGHTING – LED Modules
Weight ~ 30g
All modules are ofthe same size
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INDOOR LED LIGHTING – LED Modules
ALLOWS TOCREATE 400-
600W LEDLIGHT, IF
REQUIREDWITH LESS
THAN 30 LEDS
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INDOOR LED LIGHTING – Heat Sinks
HEAT SINKOPTIMISED FOR
LONGER LEDMODULE LIFE &
ENSURING
LOWER JUNCTIONTEMPERATURE
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INDOOR LED LIGHTING – Thermal Simulation
JUNCTIONTEMPERATURE DOES
NOT EXCEED 75degrees C in an
ambient temperature
of 45 degrees C
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INDOOR LED LIGHTING – Products
Due to thetechnology 90%of the existing
lighting fixturescan be retrofitted
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OUTDOOR LED LIGHTING – Our Contract Manufacturer
We have a longterm contract
manufacturingrelationship
with the
manufacturer
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OUTDOOR LED LIGHTING – Our Manufacturing Process
We have a strictquality controlsystem in placefor the contractmanufacturing
done by ourpartner
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OUTDOOR LED LIGHTING – Our Technology
Our partner andus combined
having theleading optics
design for
maximum polespacing etc.
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OUTDOOR LED LIGHTING – Our Manufacturing Cost Advantage
Our partner helpsus in reducing
themanufacturingcost so that the
price iscompetitive forthe technology
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OUTDOOR LED LIGHTING – Thermal Simulation
Live ThermalManagementPhotographs
after continuous6 Hrs of running
@ 30 degreesambient
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OUTDOOR LED LIGHTING – Thermal Simulation
Longer life, lessthan 10% Lumen
Depreciationseen @ 50,000
hrs with 1A
current
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OUTDOOR LED LIGHTING – Technicals
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OUTDOOR LED LIGHTING – Technicals
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OUTDOOR LED LIGHTING – Products
Same Design for alltypes of applications.
All products comewith standard 5 Yr
FREE
REPLACEMENTGUARANTEE
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OTHER SERVICES – Adding Value
VALUE ADDITION
Often when asked the question “Why BEYOND LITE?” the obvious Added Value that is the key benefit(s)to the customer & is the main reason that the customers state. Added value such as …
Quality & Genuine Products
Our products comply to the highest of international standards and we ensure that the screening processat the time of product sourcing & selection is rigorous. We don't market products that we ourselveswould not be comfortable using let alone recommend to others. At BEYOND LITE we have your bestinterests at heart, which are safety, production uptime and reliability.
Single Window of Contact for Turnkey Electrification Projects
We provide the total solution of assembling and installation of panel boards, electrical contracting andindustrial solutions through our Associate Engineering Companies & associate partners. This is yet
another way in which we have diversified our business interests to become a total solution provider toour customers. Through this mode we are a “single window of contact” for our customers taking on thecomplete project management responsibility for our client.
M/s Surya International is our key partner. One important thing to note is that our CEO is also one of thepromoters of the above said company with over 15 Years business experience in TURNKEY electricalprojects inclusive of lighting.
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BEYOND LITE & Key Partners – Projects
SOMA CustomerTestimonial - First
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BEYOND LITE & Key Partners – Projects
NSL SEZ Hyderabad
9W LED SelfBallasted Module
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BEYOND LITE & Key Partners – Projects
137W LED StreetLight vs. 250W HPSV
for HighwaysComparison
–
Tested and approvedby LnT InfrastructureDevelopment Limited
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BEYOND LITE & Key Partners – Projects
HighwaysTesting
Eavg=40Lux,
Emin/Eavg> 0.4
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BEYOND LITE & Key Partners – Projects
High BayLighting – Eavg = 200
Lux