corporate identity guidelines · it’s important to follow the spacing and placement of the logo...

CORPORATE IDENTITY GUIDELINES

28 July 2020

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Axens has evolved into a multi-specialist group with an ever-greater international dimension. One of our challenges is to act as one company, offering multiple and combined solutions on a worldwide scale, to better meet global market needs.

This identity unites all employees under a powerful, easy-to-remember brand name and further aids in strengthening our global image with a coherent brand architecture.

These “Corporate Identity Guidelines” bring together all the elements that contribute to our new identity. It is the reference tool for each employee and contributor.

Respecting these guidelines guarantees a consistent, coherent image. Putting these practices to use will foster a quick understanding and adoption of our new corporate identity.

EDITORIAL

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CONTENTS INTRODUCTION TO THE LOGOTYPE

6 Questions & Answers7 Brand Organization

THE GRAPHIC UNIVERSE BEYOND THE LOGOTYPE

10 Logotype Construction11 Safety Zone12 Logotype, Baseline & Mention13 Monochromatic Versions14 Logotype Construction –

Minimum Size15 Prohibited Uses16 Project Logo17 The “By Axens” Leader Line18 Axens Trademarks19 Diagonal Strip20 Fonts21 Colors22 Market Icons

23 Icons24 Design Principles for Illustrations26 Design Principles for Diagrams

and Tables27 Design Principles for Flow Charts

APPLICATIONS

PRINT APPLICATIONS 3132 Letterhead33 Business Cards34 Lanyards35 Tote Bag36 Corporate Brochure37 Corporate Leaflet38 Brochures without Inner Pages39 Brochures with Inner Pages40 Commercial Bulletins42 Banners43 Advertising

SCREEN APPLICATIONS 4546 E-mail Banner47 E-mail Signature48 PPT Template50 Movie Intro & Conclusion51 Motion Graphic Template

INTRODUCTION TO THE LOGOTYPE

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What is the meaning of the new logo?

› The logotype suggests expertise and know-how › The emphasis is placed on the “A” forming a triangle. Each side of the triangle represents Axens, Heurtey Petrochem and Prosernat › The rounded edges of the font emphasize strength and stability

Why were these colors chosen?

There are two colors on the logo: › A warm purple to reflect the corporate stature › An intense mint green to reflect the environmental approach

What does the baseline mean?

› As an integrated group, Axens now offers one of the most comprehensive ranges of solutions with the highest level of performance through multi-specialist integrated offers › It provides clients with tailor-made support throughout their projects


QUESTIONS & ANSWERS

What does the shaperepresent?

› The green shape named "Squash" expresses agility, dynamism, as well as future environmental challenges

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BRAND ORGANIZATIONThe identity reflects the brand architecture, which links the Axens corporate name to various commercial brands and establishes them in their markets. The Axens Group’s brand architecture includes:

Commercial Brand for: › Technology Licensing incl. Natural Gas Processing › Process Design Packages › Commissioning, Start-up, Tech. Services › Training › Revamping › Equipment › Modular Units and Spare Parts › Production & Sales of Catalysts & Adsorbents › Technical Proposals and Assistance for Catalysts & Adsorbents › Catalyst Management

Commercial Brand for: › Process Furnaces: from process design to turnkey Engineering, Procurement and Construction › Furnace Studies › Furnace Revamps › Spare Parts › Technical Support › Training

Commercial Brand for: › Audit & Consulting:

• Asset Optimization• Configuration Development• Project Execution

› Digital Applications• Operations Monitoring &

Optimization• Proprietary Simulation & Design

Software › Energy Efficiency:

• Optimization Studies• Air PreHeaters

Umbrella Brandbringing together allthe Group′s activities

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32°


LOGOTYPE CONSTRUCTION

32°

XYY X

Z

XYY X

Z

XXXX XX

Z

X

XX

X

X

XXX XX XX

XX

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SAFETY ZONEA safety zone must always be kept all around the logotype. This space is equivalent of the height of the “n” of Axens and the “m” of Heurtey Petrochem.

It’s important to follow the spacing and placement of the logo in order to protect its visual integrity. In order to be more flexible, the logo is bordered by two zones: › The first one, the “Safety zone” is equal to the full height of the letter “n” for Axens and “m” for Heurtey Petrochem; graphic elements shouldn’t be placed in this area when possible.

› The second, the “Prohibited zone” is equal to half the height of the letter “n” for Axens and “m” for Heurtey Petrochem. This area doesn’t accept any other graphic elements than the logotype.

Prohibited zone

Safety zone

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LOGOTYPE, BASELINE & MENTIONOur visual identity is also linked to the logo colors and must absolutelybe complied with and used with the greatest precision.The full-color version should be used whenever possible and placed on a white background.

This logo with the mention “an IFP Group company” is for institutional communication only. Its use is limited to IFPEN and Axens’ Marketing & Communications departments.The mention “An IFP Group company” is a reference to our affiliation with the IFP Group.

The logo with the baseline is the default logo. To be used in most cases.Our baseline “Powering Integrated Solutions” is the reflection of our marketing position. It is our new brand signature.

This logo without the baseline is used for documents or media that may be kept for a long time.

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MONOCHROMATIC VERSIONSA monochromatic version of the logo exists. It is used when the quadri version becomes illegible because of the background color on which the logo is affixed. A distinction by form was used to continue to distinguish the Squash shape of “A” and “H”.

Black monochromaticClear and light / plain background

White monochromaticDark and busy / plain background

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LOGOTYPE CONSTRUCTION – MINIMUM SIZE

Width ≥ 20 mm Width ≥ 20 mm

Logotype with baseline

Width ≥ 25 mm

Heurtey Petrochem Solutions brand

Logotype with baseline and mention

Width ≥ 20 mm

Width ≥ 20 mm Width ≥ 20 mm

Logotype without baseline

Horizon brand Solutions brand

To ensure legibility, the Axens and Heurtey Petrochem Solutions logos cannot be reduced to less than the sizes defined below.The axens.net or heurtey.net URLs are used for sizes smaller than this rule.

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PROHIBITED USESThe logo must always be enlarged and reduced to scale in keeping with its original proportions. It must not, under any circumstances, be deformed or modified.

1.

4.

1. Do not compress the logo 2. Do not extend the logo 3. Do not change the spaces between the letters 4. Do not change the size of any of the elements 5. Do not change the baseline according to your country need. For example, it is forbidden to add the name of your country 6. Do not move or change the size of the baseline 7. Do not use the mention alone without the baseline 8. Do not change the typography of the baseline 9. Do not add shadow under the logo 10. Do not change the colors of the logo 11 & 12. Do not convert the color version of the logo to white or black and use the available file of the one color logo

5.

8.

9.

12.

2. 6. 10.

3. 7. 11.

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PROJECT LOGOIn-house project logos all use the same architecture.A minimalist symbol placed in a circle accompanies the project name to the right.

The name is written in Proxima Nova Regularin corporate color #02

Symbol in two corporate colors, #01 and #02

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THE “BY AXENS” LEADER LINEFor some of the technologies, products or services, the brand could be illustrated with a logo. This logo should be accompanied by the “By Axens” leader line when not accompanied by the Axens logo.

The leader line is aligned to the right of the logo.

The distance between the logo and the leader has a height of x from a lower-case letter.

The leader line uses one of the logo’s colors. It is printed in Proxima Nova Medium.

The height of the leader is between 1/3 and 1/2 the height of the logo’s typography.

Z

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Z

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AXENS TRADEMARKSThe symbols ® (Registered) and ™ (Trademark) inform third parties about Axens’ exclusive rights to the brand names concerned and enable Axens to obtain damages in the event of infringement by a third party in certain countries, particularly in the USA.The ™ symbol must be used once the trademark has been filed in a country and is not registered in the USA. › The ® symbol must only be used when the trademark is registered in the US, otherwise such use will be considered fraudulent by the US authorities. › The service mark “SM” is part of the “TM” category, with the intention of emphasizing that the trademark designates services.

Trademark registered in the USA = the ® symbol is to be used.• Trademark filed outside the US and not registered in the USA =

the ™ symbol is to be used.• Brand name not filed nor registered: No symbol.• Please refer to the tables below.

TRADEMARKS ®® / TMArsenicTrap TM

Atol ®®AxSorb ®®AxTrap TM

AXTUCIO TM

Benfree ®®BoBCat TM

Catacol TM

Catapac TM

CATFORMAX TM

CEED TM

Cleanol TM

Connect’In ®®COSWEET TM

Craken TM

TRADEMARKS ®® / TMOrchestra TM

ParamaX ®®PetroRiser TM

Polyfining TM

PolyFuel ®®Polynaphtha TM

PR Series ®®Prime-D TM

Prime-G+ ®®Prime-K TM

R2P TM

PS Series TM

RAM TM

REFORM-3PC [2] ®®Regen-C TM

RegPack TM

Revival ®®Revivoil TM

Rewind TM

RG Series ®®RS2 TM

R2R [5] TM

Selectopol TM

SiTrap TM

SmartSulf ®®Solvahl TM

Sorbotest ®®Spheralite TM

SPREX ®®Sulfrex TM

Sultimate TM

Sweetn’G TM

TRADEMARKS ®® / TMACE ®®ActiGuard TM

AKEE TM

AdvaCap TM

AdvAmine TM

AdvaMEG TM

AdvaSulf TM

AGAT TM

Alkyfining ®®AlphaButol ® ® AlphaHexol TM

AlphaSelect TM

AR Series TM

Arofining TM

Aromizing TM

TRADEMARKS ®® / TMCR Series TM

D2D TM

Difasol TM

DimEne-B ®®Dimersol TM

Drizo ®®Dualforming ®®EasyClip TM

ECONOTHERM [1] TM

EDCPyro [1] TM

Elupar TM

Eluxyl ®®EquiFlow ®®Esterfip TM

Esterfip-H TM

FIT D-Series ®®FIT DC-Series ®®FIT G-Series ®®FIT GC-Series ®®FIT R-Series ®®FIT RC-Series ®®FIT V-Series ®®FlexEne TM

FRNC-5PC [2] ®®Futurol [3] TM

Futurol Technologies [3] TM

TRADEMARKS ®® / TMGasel ®®HCAT [4] ®®H-Coal ®®Hexorb TM

H-Oil ®®HP-FCC TM

HRI ®®HS-FCC TM

HyC-10 TM

Hy-Clean ®®HyDeWax TM

HyK TM

Hy-Quench-NG TM

Hy-Quench-XM TM

Hy-Ring ®®HySCOP ®®HySWEET [5] TM

HyTail TM

Hy-Tray TM

Hyvahl TM

IFPEXOL TM

Impulse ®®Ipsorb TM

Iso-4 TM

Iso-5 TM

Isopure TM

Meta-4 TM

Octanizing TM

Olicrack TM

Oparis ®®OparisMax ®®OparisPlus TM

TRADEMARKS ®® / TMSweetn’K TM

SweetSulf TM

Symphony ®®TEAMS TM

Tempest ®®Tervahl TM

Texicap TM

Twill TM

Vegan ®®webPOS TM

[1] Trademarks held by PCD[2] Trademarks held by PFR[3] Trademarks held by Procethol

2G[4] Trademarks held by Axens NA[5] Trademarks held by TOTAL[6] Trademarks held by ExxonMobil

and used by Axens

EMTAM [6] SM

PxMax [6] SM

TransPlus [6] SM

XyMax [6] SM

ALKEMAX [6] TM

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DIAGONAL STRIPThe solid-colored diagonal strip can be used to position text in certain situations of difficult readability or to liven up the page layout.

The angle of the elements comprising the diagonal strip is the same as that used in the

branches of the letter “X” in Axens.It is a 32° or -32° angle.

Depending on the needs, this shape can be resized so long as it complies with the angle of its components, which can be moved.The Warm Purple and Intense Mint colors can be inverted as shown in the non-exhaustive examples shown here.

32° -32°32° -32°

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FONTS

Office usePlease use the Arial font for office use.

› Arial regular› Arial regular italic› Arial bold› Arial bold italic

Print & screen usePlease use the Proxima Nova font for print and screen documents. This one is also a webfont and a paid version font, available on the Adobe TypeKit site for Adobe Creative Cloud users. You can also buy this font on the Mark Simonson Studio website. › Proxima Nova Thin ♦ Proxima Nova Thin Italic ♦ Proxima Nova Light Condensed ♦ Proxima Nova Light Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Light ♦ Proxima Nova Light Italic ♦ Proxima Nova Condensed Light ♦ Proxima Nova Condensed Light Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Regular ♦ Proxima Nova Italic ♦ Proxima Nova Regular Condensed ♦ Proxima Nova Regular Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Medium ♦ Proxima Nova Medium Italic ♦ Proxima Nova Medium Condensed ♦ Proxima Nova Medium Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Semi Bold ♦ Proxima Nova Semi Bold Italic ♦ Proxima Nova Semi Bold Condensed ♦ Proxima Nova Semi Bold Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Bold ♦ Proxima Nova Bold Italic ♦ Proxima Nova Bold Condensed ♦ Proxima Nova Bold Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Extra Bold ♦ Proxima Nova Extra Bold Italic ♦ Proxima Nova Extra Bold Condensed ♦ Proxima Nova Extra Bold Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› Proxima Nova Black ♦ Proxima Nova Black Italic ♦ Proxima Nova Black Condensed ♦ Proxima Nova Black Condensed Italic

АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ

Russian Please also use the Proxima Nova font in Russian documents for print & screen use.› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ

› АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ ♦ АБВГҐДЂЕЁЄЖ

Chinese usePlease use the Microsoft YAHEI font for your print and office documents. It is available in the Microsoft Office Suite.

› Regular 一二三四五六七八九十百千万上中下左右大小春夏› Bold 一二三四五六七八九十百千万上中下左右大小春夏› Arial regular› Arial regular italic› Arial bold› Arial bold italic

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COLORS

Office usePlease use the Arial font for office use.

› Arial regular› Arial regular italic› Arial bold› Arial bold italic

#01WARM PURPLE

#02INTENSE MINT

#03

#15

#16

#17

#18

#19

#20

#09

#10

#11

#12

#13

#14

#04

#05

#06

#07

#08

Pantone CMYK RGB HEX

Level 1 Axens Corporate Colors● #01 7666C 70/70/40/10 99/83/112 #635370● #02 2398C 70/0/35/0 53/182/180 #35B6B4Level 2Axens Intense Colors● #03 198C 0/85/35/0 233/66/109 # E9426D● #04 272C 60/60/0/0 124/110/176 #7C6EB0● #05 654C 100/60/20/10 0/86/138 #00568A● #06 3272C 100/10/50/0 0/145/142 #00918E● #07 376C 60/0/90/0 117/184/67 #75B843● #08 143C 0/30/90/0 251/187/33 #FBBB21Axens Pastel Colors● #09 7615C 50/60/60/15 134/100/91 #86645B● #10 687C 10/55/0/10 208/133/175 #D085AF● #11 305C 70/0/10/0 0/191/223 #00BFDF● #12 346C 60/0/60/0 103/193/140 #67C18C● #13 583C 40/0/80/0 163/207/98 #A3CF62● #14 1215C 0/10/80/0 255/223/79 #FFDF4FAxens Colored Greys● #15 411C 5/30/20/70 102/79/79 #664F4F● #16 689C 5/50/0/40 154/100/131 #9A6483● #17 7454C 45/0/0/35 89/151/177 #5997B1● #18 564C 40/0/20/20 125/178/176 #7DB2B0● #19 7492C 20/0/50/10 189/207/142 #BDCF8E● #20 5875C 0/0/20/10 233/229/195 #E9E5C3Axens Brands Colors● #21 Axens Solutions

2582C 50/80/0/0 149/75/151 #954B97

● #22 Heurtey Petrochem Solutions172C 0/75/85/0 235/92/46 #EA5B2E

● #23 Axens Horizon569C 90/10/60/15 0/136/114 #008771

The colors are classified by numbers to be able to distinguish between them more easily.The color palette has two levels, level 1 from #01 to #02 and level 2 from #03 to #22.

Level 1, which we need to capitalize on, includes the two colors appearing in the Axens logo: Warm Purple and Intense Mint. They are given priority of use. We always find at least one of the two shades, even if just in touches of color.

The level-2 colors are accompanying colors used to enrich the brand expression and and sometimes in details. They are not used as the main colors. All the colors on this level were designed based on the level-1 colors.

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MARKET ICONSThe icons for the markets in which Axens is are available in several colors so as to cover the different possible cases.The 3 markets in which HP is present are in the brand color.

Axens market icons only Axens market icons with mentionThe market icon with mention takes on the form of a centered text under the mention, in a text aligned to the left or to the right, as appropriate.In the last 2 cases the text is centered vertically on the icon.The markets are written in out in Proxima Nova Regular capitals and presented in the following order:

Heurtey Petrochem Solutions market icons only

OIL REFINING

OIL REFINING

PETROCHEMICALS GASES ALTERNATIVES & RENEWABLES

WATER

X XX X

Y Y

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ICONSTwo kinds of icons are used alongside the market icons: the key figure icons and the schematic icons. The first ones are always represented in two-color formats (references #01/#02 for Axens and #01/#22 for Heurtey Petrochem Solutions) to highlight the data with impact. The second ones are often monochromatic and can be used occasionally in smaller sizes.

Over

70,000 tons of catalysts and adsorbents

each year coupled withcatalysts services

More than

3,500furnaces sold

(with more than 2,000 references)

More than

3,500furnaces sold

(with more than 2,000 references)

Over

70,000 tons of catalysts and adsorbents each year

coupled with catalysts services

The key figure icons are often used on a white background. They can also be used on backgrounds in solid colors.

In this case, they are presented in a white disc.

Key figure icons

Axens Heurtey Petrochem Solutions

Schematic icons

?

The icons are presented in a circle. It can hold a legend to symbolize the brands, for example.

These icons can be applied in reserve for positioning on a solid dark background.

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DESIGN PRINCIPLES FOR ILLUSTRATIONS

Split illustrationsSo-called “Split” visuals are a pillar of our group’s visual identity.Two pictures, each cut in half, are put together by subtly joining their curves to make one single object or original situation.This hybrid produces a symbolic representation of a market or one of our professions.These images are used for large-format communication: stands, rollup banners and brochure covers, as well as on our website.

A distinction is made between 2 types of images – flat illustrations and split illustrations

Various cuts are possible

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Flat illustrations

Illustrations are regularly created to add to the document’s page layout. These images are simplified drawings used to make an often technical explanation more accessible. The final format chosen, called a vector format, is used to export digital documents that are much lighter than if photos were used instead, for example. The image processing technology is also faster, thus avoiding excess waste of CO2 during file transfers.

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DESIGN PRINCIPLES FOR DIAGRAMS AND TABLES

DATA EXAMPLE660

DATA 1 10%DATA 2 5%

DATA 3 15%

DATA 4 30%

DATA 5 35%

DATA 6 5% Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

100

80

60

40

20

0

100

80

60

40

20

0

200

200

200

200

200

Title1 Title 3

MAIN REFERENCE 1

Reference A Specifications A Reference B Specifications B Reference C Specifications C Reference D Specifications D

MAIN REFERENCE 2

Reference A Specifications A Reference B Specifications B Reference C Specifications C

Title1 Title 3

MAIN REFERENCE 1

Reference A Specifications A Reference B Specifications B Reference C Specifications C Reference D Specifications D MAIN REFERENCE 2

Reference A Specifications A Reference B Specifications B Reference C Specifications C

The colors used in the tables can be inverted if necessary.

Pie-type graphs found on the same page are drawn with the same

thickness even if they are of different sizes.

The every-other line option uses one of the corporate colors with 10% shading.

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DESIGN PRINCIPLES FOR FLOW CHARTS

BOX A BOX C

BOX E

BOX F

BOX GINNERBOX A

INNERBOX B

OUTLINE BOX C

BOX B

BOX D

Item 1+

Item 2

FirstEntry

Caption 1

Caption 2

FINAL PROCESS 1FINAL PROCESS 2

FINAL PROCESS 3FINAL PROCESS 4

Boxes and arrows are drawnwith a light border corner radius.

Always separate arrows from the boxes.

Uppercase Proxima Nova Light is used in boxes whenever possible.

Blank spaces are left when placing 2 arrows one above

the other.

Arrows use shape No. 11 from Adobe Illustrator.

The rounded tip is used on the arrows from Adobe Illustrator.

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APPLICATIONS3

PRINT APPLICATIONS

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PRINT APPLICATIONS

LETTERHEADLetterheads are available for each affiliate and each brand in the local paper format.

A4 format US letter format

Axens – S.A. au capital de 154 752 119,13€ – R.C. Nanterre B 599 815 073 – N° SIRET 599 815 073 00094 – N° Identifiant TVA FR 74 599 815 073 – N° APE 7112B

89, Bd Franklin Roosevelt – 92500 Rueil-Malmaison – France – Tél.: +33 1 47 14 21 00 – www.axens.net

1800 Saint James Place – Suite 500 – TX 77056 USA – Tel.: +1 713 840 1133 – Fax: +1 713 840 8375 – www.axens.net Axens North America Inc.

Address Line 2 Line 3 Location, date

Logo aligned into the top

left-hand corner

Address and legal details

are centered at the bottom

of the page

210 mm 8,5 inches

297 mm11 inches

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BUSINESS CARDSBusiness cards are available for each affiliate and each brand. The source files are available upon request.

www.axens.net89, Bd Franklin Roosevelt – 92500 Rueil-Malmaison – France

First Name LAST NAME

Job TitleBusiness Partner Name

[email protected].: +33 1 XX XX XX XX – Mob.: +33 6 XX XX XX XX

www.heurtey.net1800 Saint James Place – Suite 500 – TX 77056 USA

First Name LAST NAME

Job TitleBusiness Unit [email protected].: +1 XXX XXX XXXX – Mob.: +1 XXX XXX XXXX

Back Axens Corporate Back Heurtey Pretrochem

Front Axens Corporate Front Heurtey Pretrochem

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LANYARDS

900 mm

20 mm

Lanyards bear the Axens logo and market icons, with these components presented in the diagonal strip graphic principle.

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TOTEBAG

42 mm

38 mm

The tote bag echoes the Axens logo with the baseline, with the graphic decoration using broken down diagonal strip elements.

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PRINT APPLICATIONS

CORPORATE BROCHUREThe corporate brochure is the document that presents Axens’ general business. It has a different format so to differentiate it from other brochures.

190 mm

297 mm

PRINT SPECIFICATIONS

Format:• 190 x 297 mmInner pages 1 x 4 pages format 380 x 297 mm (open):• Semi-mat paper 150 g/m²• Two-sided quadri printedInner pages 1 x 8 Pages format 297 x 740 mm (open):• 4 folds• Semi-mat paper 150 g/m²• Two-sided quadri printedCover:• Format 190 x 297mm

(open)• Semi-mat paper 250 g/m²• Two-sided quadri printedFinished options:• Two metal staples• Cover mat laminated on

one side

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CORPORATE LEAFLETPRINT

SPECIFICATIONS

Format:• 280 x 217mm (open)• 93 x 217mm (closed)• Semi-mat paper 250g/m²• Two-sided quadri printed

93 mm

217 mm

This document sums up the content of the corporate brochure. Its format is designed to be slipped into a commercial envelope or, for example, into a jacket pocket during a trade show. The file can be printed out on an office printer.

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BROCHURES WITHOUT INNER PAGESDifferent brochures are designed for the markets, brands and certain products. All of them are in pocket form that can hold documents in A4 paper format and smaller. Commercial fliers are usually inserted in them to round out the brochure’s content.There are several models: 2 folds with a flap and 3 folds with a flap.Inside pages can be added.

2-folds brochure without inner pages 3-folds brochure without inner pages640 mm

225 mm

695 mm

330 mm

305 mm

495 mm


2-FOLDS BROCHURE

Format:• 225 x 305mm (closed)• 640 x 330 mm (open)• Semi-mat paper 300 g/m²• Two-sided quadri printedFinished options:• Cover mat laminated on

two sides• Cutting shape• One glued flap

3 FOLDS BROCHURE

Format:• 225 x 305mm (closed)• 695 x 495 mm (open)• Semi-mat paper 300 g/m²• Two-sided quadri printedFinished options:• Cover mat laminated on


225 mm

305 mm

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BROCHURES WITH INNER PAGESPRINT

SPECIFICATIONS

2-FOLDS BROCHURE WITH INNER PAGES

Format:• 225 x 305mm (closed)4 Innner pages:• Semi-mat paper 200 g/m²• Two-sided quadri printedCover + fold:• Format 640 x 330mm

(open)• Semi-mat paper 300 g/m²• Two-sided quadri printedFinished options:• Two metal staples• Cover mat laminated on


3-FOLDS BROCHURE WITH INNER PAGES

Format:• 225 x 305mm (closed)4 Innner pages:• Semi-mat paper 200 g/m²• Two-sided quadri printedCover + fold:• Format 695 x 495mm

(opened)• Semi-mat paper 300 g/m²• Two-sided quadri printedFinished options:• Two metal staples• Cover mat laminated on


2-folds brochure with inner pages 3-folds brochure with inner pages640 mm

225 mm

695 mm

330 mm

305 mm

495 mm

225 mm

305 mm

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US format

PRINT APPLICATIONS

COMMERCIAL BULLETINSThe commercial bulletins are printable directly on your office printer without pre-printed paper.See below for the US version.

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› Maximus dollam aperum utemquam quundant

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B E N E F I T S

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TESTIMONY

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16 mm 7 mm

7 mm16 mm 10 mm 10 mm








B E N E F I T S





TESTIMONY



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TESTIMONY



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A4 format US letter format

A4

7mm 7mm

› For the A4 format a margin of 16 mm should be placed at the top and the bottom of the document and a margin of 7 mm on both sides.

› For the US format a margin of 7 mm should be placed at the top and the bottom of the document and a margin of 10 mm on both sides.

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Format:• 210 x 297 mm or US letter2 pages:• Printing paper 80 g/m²• Two-sided quadri printed4 to 8 pages:• Format 640 x 330mm

(open)• Semi-mat paper 300 g/m²• Two-sided quadri printedFinished options:• Printing paper 80 g/m²• Two-sided quadri printed• See printing information

below

Printer:

Print

Copies:

Pages to Print Comments & Forms

Page Sizing & Handling:

Booklet subset:

Size BookletMultiplePoster

Sheets from

Binding

Both sides

Printing_Machine

Left

11 x 8.5 inches

1 4to

Orientation:

Want to print colors as gray or black ? i

i

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Page Setup Print Cancel

Page 1 of 4 (1)

All

Current PageSumamrize Comments

Documents and Markups

Pages 1-18

1

Properties Advanced Help

Portrait

Landscape

Auto-rotate pages witheach sheet

More Options

Select print “All” pages

Select “Booklet” page handling

Select “Both sides” booklet subset

Select “Left” binding

Select “Portrait” orientation

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BANNERS

800 mm

2000 mm

› The files are prepared at 1/2 the final size. › Only use the market icons and the logo in white versions. › Upcoming for the country where the rollup banner is made; dimensions may vary.

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ADVERTISINGThree different advertisements are available. All three can be customized depending on the advertising media chosen.

Ehentias de quamus mi, site dolupta delenda imus arum ute id magnienim ut officitate nusOluptatquibus dolupit atentibus, similluptae. Ilitectorio. Hit officiistis et quibusdandes num imet ip. www.axens.net

ADVERTISING CATCH

PHRASE

Presentation wording of the key visual.

The catch phrase is always written in capital letters, centered and vertical in the middle of the visual.

The image is set in a block whose upper left and lower right corners are rounded.

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For in-house communication, a .png image can be imported into the e-mail header.

SCREEN APPLICATIONS

E-MAIL BANNER

The angle of the elements comprising the diagonal banner is the same as the one used in the branches of the letter “X” in Axens.

Colored banner(see available colors, page 19)

Visual (photo)

32°32°

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SCREEN APPLICATIONS

E-MAIL SIGNATUREE-mail signatures are available for each brand.

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SCREEN APPLICATIONS

PPT TEMPLATEThe PowerPoint template uses the 16:9 slide size to meet the recurring needs for this type of format. A different template exists for each brand, only the cover slide and the Thank You slide change.Except for Heurtey Petrochem Solutions, for which everything has been revised.

Footer | 2 | 4Footer

OIL REFINING

PETROCHEMICALS

GASES

ALTERNATIVES & RENEWABLES

WATER

| 6Footer

| 3Footer

| 5Footer | 7Footer | 8Footer

| 9Footer

Thankwww.axens.net

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www.axens-solutions.net

Footer | 2

Thankwww.axens-horizon.net

Footer | 2

Thankwww.heurtey.net

Footer | 2

Customized Templates for the Axens brands

The template is tailored to each brand. Only the cover page and the conclusion page are different.

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SCREEN APPLICATIONS

MOVIE INTRO & OUTROThis is used in the animated intro and conclusion with the most appropriate brand logo for the topic of the video.

Intro

Conclusion

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SCREEN APPLICATIONS

MOTION GRAPHIC TEMPLATEAll Axens videos start with a panel using the shape of the diagonal strip and presenting the title of the presentation. Another panel at the bottom of the screen, also using the diagonal strip model, gives the first and last names of the speakers along with their positions.

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�Introduction to the LogotypeQuestions & AnswersBrand Organization

The Graphic Universe Beyond the LogotypeLogotype ConstructionSafety Zone�Logotype, Baseline & MentionMonochromatic Versions�Logotype Construction – Minimum SizeProhibited UsesProject LogoThe “By Axens” Leader LineAxens TrademarksDiagonal StripFontsColorsMarket IconsIconsDesign Principles for Illustrations�Design Principles for Diagrams and TablesDesign Principles for Flow Charts

ApplicationsPrint ApplicationsLetterheadBusiness CardsLanyardsTote BagCorporate BrochureCorporate Leaflet�Brochures without Inner PagesBrochures with Inner PagesCommercial BulletinsBannersAdvertisingScreen ApplicationsE-mail BannerE-mail SignaturePPT TemplateMovie Intro & ConclusionMotion Graphic Template