corporate identity guideline - prysmian group · the corporate brand, as appreciated by investors...

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Corporate Identity GuidelineJune 2018

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The benefits of a strong Corporate Brand:Building a strong Corporate Brand is a crucial step to confirm our role as a leading organization.In fact, Prysmian Group not only is a point of reference for both internal and external stakeholders but it also empowers and facilitates relationships by:

Supporting the growth strategy Being perceived as an aggregator in the cable industry.

Engaging talents Promoting the company expertise by attracting and retaining the best people.

Engaging stakeholders Preserving leadership with a trustworthy company reputation.

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Our Corporate purposeOur Corporate purpose represents a new way to approach the market:

From a cable producer supplying to several industries, to a technology enabler making progress happen

At Prysmian Group, we enable our customers to overcome the challenges they face, to bring energy and information to as many people as possible.

We drive the flow of energy and information everywhere to enable and sustain human achievement everywhere.

1. Innovation & Sustainability

Setting industry standards(P-Laser, FlexTube, Pry-Cam) Sustainability policies

3. Ethics & Integrity

GovernanceEthical policiesCompliance

4. Operational Excellence & Customer Intimacy

Fast Forward projectCustomer proximityGlobal footprint

2. Financial soundness

True public companySound resultsCredibility

5. People & Talent

People valueTalent programmesEmployee experienceEntrepreneurshipOwnership

6. Leadership& Presence

Global track recordIndustry milestones projectsStrong reputation

2 -OUR BRAND STRATEGY

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The six corporate pillarsEveryday we bring to life our purpose inspired by six core pillars encompassing the organization at 360

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Our brand architecturePrysmian Group, operates as a brand platform. Therefore is structured to welcome leading global commercial brands. General Cable joins Prysmian and Draka, operating as the Group’s third commercial brand. From a brand perspective, General Cable, Prysmian and Draka preserve their current visual identity and appear both on commercial and non commercial touchpoints endorsed by the Group, creating a more integrated and synergic brand ecosystem.

From a business perspective, we want to create a clear association and hierarchy between the Corporate Brand,Prysmian Group and its three commercial brands, Prysmian, Draka and General Cable.

The Corporate Brand, as appreciated by investors and employees, benefits from the span, customer intimacy and local approach of its commercial brands

Conversely, the three commercial brands benefit from the backing of the global leader in the cable industry.This is just a first, interim step towards our ambition: a stronger, Prysmian Group.

... ... ...

CORPORATE BRAND

COMMERCIAL BRANDS

PRODUCTS BRANDS

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Our way forwardWhile a full brand identity system including also commercial touchpoints will be developed in the coming months, the next pages show a selection of Corporate key applications of the interim guidelines to help you get to grips with the principles of working with the design identity of the new Prysmian Group. In this phase, all other touchpoints already fit with the current identities.

1 Prysmian Group logotype

1.1 Intro1.2 Main version1.3 Monochromatic version1.4 Use on coloured background1.5 Exclusion zone and minimum size1.6 Incorrect use

8Chapter 1 - Prysmian Group Logotype1.1

Intro

The logotype is one of the most important elements of Prysmian Group corporate identity. Prysmian Group logotype is composed of the “Prysmian” lettering, and the “Group” lettering.It is crucial that all the design elements and colours that compose the logotype are always treated consistently and respectfully. The logotype is owned and registered by Prysmian Group. Any unauthorised use is prohibited.


Main version

The main version, shown beside, should be used whenever possible.

Pantone® Pro. black C* k100R30 / G30 / B30HTML: 1E1E1E

Pantone® Cool Grey 8 C* K60R139 / G141 / B142HTML: 8b8D8E

White

Light background version Dark background version (for eg. on black, blue, brown, grey backgrounds, etc.)

*The accuracy of the colours shown on this page has not been verified by Pantone, Inc. These colours may not be compliant with Pantone® colour standards. To verify the colours’ accuracy

refer to updated editions of Pantone® publications. Pantone® is a registered trade mark of Pantone®, Inc. It is strongly suggested not to perform only a visual check but to always use the

Pantone® colour comparison chart and the indicated four colour tone percentages.


Monochromaticversion

The monochromatic version should be used for special applications (eg. stained glass, engravings, carvings, etc.), where the black and white will both be substituted by the material’s natural colour or texture. This is the case, for instance, of silver engravings.

Light background version Dark background version


Use on coloured background

This page shows the logo versions to be used on dark or coloured backgrounds.


Exclusion zoneand minimumsize

The exclusion zone (x) is based on the height of letter “n”, as shown. It is strongly recommended that the logotype is surrounded by as much free space as possible.

The Prysmian Group logotype may be reduced or enlarged, as long as the proportions between the elements remain identical. The logotype must never be less than 12 mm.

x

x

x x

x

12 12 12 12


Incorrect use

Mistakes, however small or apparently insignificant, will tend to reduce the impact of the Prysmian Group identity.For this reason, the logotype must always be used consistently and in compliance with these guidelines. It must never be rotated, distorted, recoloured, cut or altered in any way.Some examples of incorrect use of the logotype are shown on this page.

Exclusion zone not respected

Rotated logotype

Changing size relation between elements

Unauthorized colour

Inappropriate version given the background

Cropped logotype

Distorted logotype

Incorrect positioning of elements

Stationery, practices and digital tools

2.1 Logo lock-up2.2 Business card Prysmian Group2.3 Business card General Cable2.4 Letterhead2.5 Badges2.6 Email signature2.7 Invoice Prysmian Group2.8 Invoice General Cable2.9 PowerPoint Prysmian Group2.10 PowerPoint General Cable2.11 Telephone calls

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15Chapter 2 - Stationery, practices and digital tools2.1

Logolock-up

This page shows the layout of the company logotypes’s lock-up. This is the only allowed lock-up for company logotypes.

The group of logos can be resized but the proportions between the logos should never be altered.

A

A+B

A+B

B

B


Business cardPrysmian Group

All business cards will establish the link between the Group and the three commercial brands.

This version is for:All Corporate/Management Prysmian SalesDraka Sales

Format: 85 x 55 mm.

In case of need, it is possible to have two lines for telephone contacts.

The business card should be printed on Soporset premium o set paper, 350 gr.

Company NameAddress, 0 - 00000 City / CountryT +00 000 000 0000 / F +00 000 000 0000 prysmiangroup.com

FS Truman Regular7/10 pt

FS Truman Light7/10 pt

7 mm

7 mm 7 mm23.5 mm25 mm

7 mm

Front

Back

Name SurnameJob TitleBusiness Unit

M +00 000 000 [email protected]

55 mm

85 mm

FS Truman Regular8.5/10 pt



Business cardGeneral Cable

All business cards will establish the link between the Group and the three commercial brands.

This version is for General Cable Sales.

Format: 85 x 55 mm.

In case of need, it is possible to have two lines for telephone contacts.

The business card should be printed on Soporset premium o set paper, 350 gr.

The logos of the affiliated companies must be placed within the area positioned below General Cable’s logotype.

The maximum height of the affiliate logos is three times the x-height of General Cable’s logotype, while their maximum width is equal to its width.

Front

Back

Company NameAddress, 0 - 00000 City / CountryT +00 000 000 0000 / F +00 000 000 0000 generalcable.com

7 mm

7 mm



7 mm 25 mm 7 mm23.5 mm

Name SurnameJob TitleBusiness Unit

M +00 000 000 [email protected] Surname

Job TitleBusiness Unit

M +00 000 000 [email protected]

55 mm

85 mm

FS Truman Regular8.5/10 pt

xx

3x

max w

max h


Put affiliate logos in this area, aligned on the right

21.5 mm

182.4

Letterhead

This page shows 1st and 2nd sheets of A4 letterhead. The footer is intended to be used on the 1st sheet only.

The letterhead will reinforce the link between Group and commercial brands.

Chapter 2 - Stationery, practices and digital tools

Legal addressAddress, 0 / 00000 CityTel + 00 000 000 0000www.corporatewebsite.com

Company name

Milan, 01/01/18

Subject of the topic

Dear Mark,

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aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo

enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores

eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet,

consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam

aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit

laboriosam, nisi ut aliquid ex ea commodi consequatur?

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum

qui dolorem eum fugiat quo voluptas nulla pariatur? Sed ut perspiciatis unde omnis iste natus error sit vo-

luptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis

et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur

aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro

quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius

modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex

ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil mo-

lestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

VerdanaRegular8/14 pt

VerdanaBold+Regular6/8 pt

35 mm 35 mm

25 mm

13 mm 13 mm13 mm 13 mm29 mm 29 mm

13 mm

47 mm

13 mm

VerdanaRegular8/9 pt

1st sheet 2nd sheet

17,5 mm

25 mm

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qui dolorem eum fugiat quo voluptas nulla pariatur? Sed ut perspiciatis unde omnis iste natus error sit vo-

luptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis

et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur

aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro

quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius

modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex

ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil mo-

lestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Lorem Ipsum

13 mm

47 mm


Badges

This page shows the layout of badges.Format 55x85mm.

“External” refers to all persons (not employees) working for a period of time at one of the group’s branches (e.g. consultants, interns, sta ff from other offices, etc).

“Guest” refers to all temporary visitors (suppliers, customers, etc).

Both temporary, internal and external badges will follow the principle of qualifying the Prysmian Group with the three brands.Therefore there will be one layout per type of badge which will serve Prysmian Group stakeholders according to their role with respect to the organization.

18 mm

18 mm

15 mm

15 mm

5 mm

5 mm

5 mm

10mm

5 mm

5 mm

5 mm 18 mm 15 mm 5 mm 39 mm

85 mm

85 mm

85 mm85 mm

5 mm

5 mm

44 mm

85 mm

FS Truman Bold9/14 pt




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eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est .

Company NameAddress

21 mm





55 mm

5 mm

5 mm

5 mm5 mm

5 mm

Name SurnamePERSONAL CODELocation

FOTO

NAME

Name SURNAME

SurnameCOMPANY

Company PERSONAL CODE DATA

CODE DATA

FOTO

EXTERNAL

Badge numberCode fi eld

MainInformation

Additional Information

GUEST


5 mm 18 mm 15 mm 5 mm 39 mm



E-mailsignature

This page shows the look of Prysmian Group’s e-mail signature.

All e-mail footers will be aligned to the Prysmian Group house of brands approach, therefore deploying all three below the Group brand.

DOs• The text should be always set in Verdana

9/12 pt, as illustrated.

DON’Ts• Don’t modify the background of the email.• Don’t change the colours of both

background and texts.• Don’t add any further information other

than those shown on this page.

VerdanaBold

9/12 pt

VerdanaRegular

9/12 pt

VerdanaRegular

9/12 pt

Name SurnameJob TitleDivision / DepartmentCompany NameExtra line

25 px 170 px

80 px

T + 00 000 000 0000M + 00 000 000 0000F + 00 000 000 [email protected]

Legal entityAddressCity - Zip CodeCountry


InvoicePrysmian Group

This page shows the layout of the invoice featuring Prysmian Group and corporate logotypes.

Prysmian S.p.A.Sede Legale.Comm.Amm.: Via Chiese, 6-20126 Milano-ItaliaTel. 02 64491Capitale Sociale Deliberato Euro 25.010.926,20Capitale Sociale Sottoscritto e Versato 21.673.884,70Partita IVA 04866320965 - VAT Nr. IT 04866320965Cod. Fisc. N.04866320965Reg. delle Imprese di Milano n. 1777895

INVOICEN. 2067500794 Date 24.05.2018ReasonCustomer 20151874For the Attention of:

Payer:YOFC - YANGTZE OPTICAL FIBRE AND CABLEJOINT STOCK LIMITED COMPANYNO. 9 GUANGGU AVENUE,430074 WUHAN, HUBEI - P.R.CHINACINA

Sales Dept.AgentContact Person Dean Arvin PerianenOrder Confirm 2026001601 Date 24.05.2018Your Ref. DateYour Acc.Ref.

Ship To:YOFC - YANGTZE OPTICAL FIBRE AND CABLEJOINT STOCK LIMITED COMPANYNO. 9 GUANGGU AVENUE,430074 WUHAN, HUBEI - P.R.CHINACINAShipping Cond.:

GROSS WEIGHT 0.000NET WEIGHT 0.000DRUMS NO.

Invoice

Inco: -Destin:Carrier:Packing:

Bill to party:YOFC - YANGTZE OPTICAL FIBRE ANDCABLEJOINT STOCK LIMITED COMPANYNO. 9 GUANGGU AVENUE,430074 WUHAN, HUBEI - P.R.CHINA

Payment:Terms: 60 days invoice dateBank: UNICREDIT VIA TOMMASO GROSSI 10 20121 MILANO

IBAN IT62K0200809440000030046012

Method:

Pag. 1 / 1

Item Art. Code DESCRIPTION UoM Quantity Net Price Amount VAT

10 100027 V 2 Air tickets bought to attend the YOFC Board of Directorsmeetings

PC 1.000 7,067.60000 7,067.60TD

Contributo Ambientale Conai assolto ove dovuto

VAT TD operazione non soggetta art. 7 ter dpr 633/72

Con richiamo al D.P.R. N.224/88 si ricorda che il produttore non risponde se non per prodotti commercializzati in confezione originale.In caso diverso, al rivenditore e all'utilizzatore del prodotto è fatto obbligo di divulgare e osservare le raccomandazioni per l'uso che accompagnano il prodotto.

NATURA DEI BENI-LEGENDA A=Accessori per cavi S=Servizi *Totale sul quale deve essere conteggiato l'eventuale sconto cassa.B=Bobine M=Miscele isolantiC=Cavi V=Materiali variI=Componenti trasmissione dati

Alla fornitura oggetto della presente fattura si applicano,anche per gli interessi di mora, le nostre Condizioni Generali di Fornitura per Cavi e Conduttori elettrici isolati edite dall'ANIE e attualmente invigore.

Total of Good and Serivces*0.00

Amount Net of Tax7,067.60

Vat Base0.00

Sales Vat0.00

Fixed Tax0.00

Total Amount7,067.60

Curr.EUR


InvoiceGeneral Cable

This page shows the layout of General Cable standard invoices featuring Prysmian Group endorsed logotype.


Power PointPrysmian GroupGeneral Cable

This is a standard format for presentation slides prepared with Microsoft Power Point.

All the technical information about Power Point slides are already preset in the templates available with the guidelines.

See Sections 3.4 –3.8 for information about imagery, illustrations, icons, and graphs. Headline for slide title here

and second line here

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui offi cia deserunt mollit anim id est laborum.

Main title here

Date, Place


Power PointPrysmian Group

Main title here

Date, Place

Headline for slide title hereand second line here

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Section title here

1

Subtitle can appear here in this size


Main title of the paragraphLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore

15

Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor








15





Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ul-lamco laboris nisi ut aliquip ex ea commodo consequat.

www.prysmiangroup.com

Thank you


Telephone calls

The operator dealing with inbound or outbound telephone calls should qualify:

· Prysmian Group HQ and current Prysmian and Draka operations as Prysmian Group

· General Cable HQ and current General Cable operations as General Cable

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www.prysmiangroup.com

corporate identity guideline - prysmian group · the corporate brand, as appreciated by investors...

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