corporate identity 2016

Quick Reference GuideCorporate Identity 2016

Content

Page

LEVEL 1 CORPORATE BRAND

3 Logo size on marketing materials Fonts Corporate colours and secondary colours Background for logo, alternatives

4 Logo size on stickers and how to order

5 Factory buildings and office signs Billboards/signboards Billboards, products

6 Billboards Middle East Shop Decoration – facades and internal Lightbox/signboard on facades

7 Jotun corporate brand, pay-off

8 Business cards, corporate Business cards, sales agents and distributors Corporate stationery PowerPoint, alternatives

9 Penguin pattern

10 Corporate brochures and Annual Report Segment brochures and colour cards

11 Cover, reverse/back – Corporate brochures, Annual Report, Segment brochures Commercial ads Additional ads, general and alternatives Newsletters Top Banners

LEVEL 2 SUB-BRANDS

12 Brochures – front page only

13 Brochures cont.

14 Ads

LEVEL 3 ENDORSED BRANDS

15 Brochures Ads

JOTUN PACKAGING

16 Logo sizes and positioning

JOTUN GIVE-AWAYS

17 T-shirts, mouse pads, etc.

GUIDELINES FOR VEHICLES/VANS/CARS

18 Large vans, small vans, trucks etc. Passenger cars

JOTUN PENGUINS

19 Jotun Penguins representing Jotun’s values – how to use

REVISION MAY 2016

2

NB! Always use templates from Jotun Corporate Identity on jotun.com

Jotun digital guidelines are available online on jotun.com. Follow the guidelines when creating content for existing and new publications or other Jotun sites. The guidelines also apply for video presentations.

All templates can be downloaded from jotun.com

It’s all about our identity!

Visual communications convey important impressions to many types

of audiences and groups, and are critical to the success of our business.

Just as our product development, marketing and sales are planned and

organized, so must our design programme be if it is to be effective.

Style, form, colour and consistency of our total visual identity will tell the world

something about our attitude towards competing in the marketplace. If details

such as brochures, advertisements, packaging, rolling stock, sign layouts and

placement are visually confusing, outdated or disorganized, our customers can

hardly be blamed for thinking of Jotun in similar terms. However, if our exposed

identity is well planned, designed and coordinated, we can efficiently control

the public’s perception of our company.

Our ultimate goal is to enhance the world wide image of Jotun in the mind of the

consumers. We must stand out from our competitors and continually strengthen

our market positions.

To make this happen we have to ask for your personal commitment. It is your

responsibility to ensure that we really ’show our true colours’, and I hope you

will make this ambition widely known in your organization and among business

partners using our Jotun Corporate Identity elements.

Knut Øivind MalminVice PresidentJotun Multicolor &Jotun Corporate Identity

Level 1 Corporate brand, logo size, fonts, colours, backgroundLogo size on marketing materials

Logo size on billboards and signboards

75 mm 110 mm50 mm35 mm25 mm

Background for Jotun logo, alternatives

Solid, A4

Gradient, A4

Corporate typefaces – Frutiger and Times

Corporate colours Secondary colours

PANTONE 281 CCMYK* 100/85/5/35R0, G38, B100HTML 002664NCS 6040R 80BRAL 50223M 100-003Avery 723 Dark Blue**Avery 933 Midnight Blue***

PANTONE 485 CCMYK* 0/96/100/0R213, G43, B30HTML D52B1ENCS 1090Y 90RRAL 30203M 100-368Avery 726 Medium Red**Avery 906 Medium Red***

PANTONE 130 CCMYK* 0/35/100/0R240, G171, B0HTML F0AB00NCS 1070Y 20RRAL 10033M 100-25Avery 904 Chrome Yellow**Avery 904 Chrome Yellow***

WHITE

RAL 9010

LACQUE Art. no. UP 3206 Coates Coating

PANTONE 429 CCMYK* 21/11/9/23R165, G172, B175HTML A5ACAFNCS1

PANTONE 429 C (50 %) PANTONE 429 C (25 %)

* CMYK-values from PANTONE® color bridgeTM coated EURO ** Economical – suitable for medium-life indoor and outdoor applications *** Expensive – superb quality, up to 12-years’ life even in the most challenging condiotions

It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.

1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. For Jotun Multicolor Colour Bar NCS S 2000 N or NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N

for other colour tools and interiors at POS.

Frutiger Neue Ultra Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Frutiger Neue Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Frutiger Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcde fgh i j k lmnopqr s tuvwxyz123Frutiger

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123Frutiger Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123Frutiger Black

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123

Verdana Regular

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z 1 2 3Verdana Italic

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z 1 2 3Verdana Bold

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z 1 2 3Verdana Bold Italic

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z 1 2 3

Frutiger Neue Ultra Light Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Frutiger Neue Thin Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Frutiger Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcde fgh i j k lmnopqr s tuvwxyz123Frutiger Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123Frutiger Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123Frutiger Black Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123

Times Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Times Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3

Font headings for pre-printed and marketing material Digital font for web, PowerPoint and stationery

Font body, for large volumes of text. NB! Also Frutiger may be used on large volumes of text.

Times Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3Times Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcd e fgh i jk lmnopqrs tuvwxyz123Regarding font body it is allowed to use both Times and Frutiger together. Each segment is to decide which font to use, but these typefaces can be used together in the same document. Italic is ment for emphasising, single words, highlights etc.

It is possible to use other colours which are adjusted to products as well as design trends.

Grey colours from the palette can be used in charts, graphics etc.

The height of the red top panel of the logo is used as a principle for the minimum distance of the blue area around the logo, when blue is used the minimum blue around the logo is same as the height of red stripe, but more blue is also allowed.

Logo size on shop posters and display

Only these standard sizes are allowed: 250 mm, 400 mm, 520 mm and 780 mm.

Sizes to be agreed upon as relevant and always as big as possible, and has to be in accordance with regional shop/retail manuals.

NB! Always use templates from Jotun Corporate Identity on jotun.com3

Only these standard sizes are allowed on printed material:

Level 1 Corporate brand, pre-printed stickersLogo size on stickers and how to order

Order directly at Dekorima AS – Phone: +47 33 48 32 20 – Mail: [email protected] may also be placed by your Segment or Region

Stickers are to be printed only in colours (no black/white nor blue/white)

4

Sizes: 25 mm 50 mm 75 mm 110 mm 250 mm – standard for Jotun Multicolor machines 400 mm – standard for Shop in Shop in Middle East and Asia 520 mm 780 mm

JOTUN LOGOS

780 x 230 mm

520 x 151 mm

400 x 117 mm

250 x 73 mm

110 x 32 mm

75 x 22 mm, 36 pcs per set

50 x 14.6 mm, 68 pcs per set

25 x 7.3 mm, 168 pcs per set

Pantone 485 C

Pantone 281 C

Pantone 130 C

Colours

Orders direct from Dekorima AS - tlf. +47 33 48 32 20 - [email protected] may also be placed from your Division/Region

25 x 7.3 mm

50 x 14.6 mm

75 x 22 mm

110 x 32 mm

250 x 73 mm

400 x 117 mm

520 x 151 mm

780 x 230 mm


Level 1 Corporate brand, buildings, billboards, signboards

Billboards/Signboards

Recommended Jotun awareness billboards and signboards – ref guidelines for minimum distance of the blue area around the logoText should only be Jotun pay-off (no segment names to appear under the logo)

Factory buildings and office signs

Signboard on factory/office buildings is preferred with the pay-off “Jotun Protects Property” – also plain signboard might be acceptable, but not preferred. The main colour on buildings should be white, RAL 9010 Pure White, with or without the blue contrast colour.

Recommended product billboard*

Optional pay-off (or no pay-off)


Free space for product-message


Templates, product billboard

5Free space for product-messageOptional pay-off (or no pay-off)


without pay-off

* Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) – and preferably on a blue background.


with pay-off


Level 1 Corporate brand, regional billboards, shop decoration

Recommandation for design of corporate billboards for the Middle East

Billboards Middle EastSpecial recommendation for the Middle East due to laws and regulations regarding Arabic language in combination with English text (50 % Arabic is required).

Note: Taglines have been made slightly smaller due to the fact that two taglines are needed to accomodate local rules and regulations.

Recommandation for design of product-billboard for the Middle EastTemplates, product-billboard for the Middle East

6

Examples, product-billboard for the Middle East


Shop Decoration – facades and internalPlease refer to Jotun Multicolor Shop Standardisation Manual.

Example 1 Facade

Template, Facade

Example 2 Interior

Example in use today

Lightbox/signboard on facades when rectangular not possible

Tagline/text can be written in local languages

No. 1 in Paints No. 1 in Paints

Vertical logo type is also allowed to be used in connection with shop-front or shop-side signboards and decoration when the preferred rectangular is not suitable.

When vertical Jotun logo is used on retail shops, it is assumed to be displayed rather large. Small versions of this is not encouraged.



Free space for product-messageOptional pay-off (or no pay-off)

Quality PaintsDealer Name

Pay-off international, alternatives

Pay-off Norwegian, alternatives

Level 1 Corporate brand, pay-off

7 NB! Always use templates from Jotun Corporate Identity on jotun.com

Level 1 Corporate brand, business cards, stationary, PowerPointCorporate Business cards

Front Back One side onlyThai

Chinese

Arabic

Korean

Sales Agents

Distributors

Appointed Multicolor

Centres

PowerPoint, alternatives

Front page + template with Corporate Identity Picture on front page is optional and may be changed in accordance to content in presentation.

Picture on front page is optional and may be changed in accordance to content in presentation.

Three alternative templates are available for download, one for Office 2016, one for Windows Office 2007-2010 and one for Office 2002.

The font Verdana may be used in letters (both digital and printed versions)


Optional template when less corporate identity is necessary. Only by approval.

NameAdressAdress

HEADING BOLD

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Best regards

NameTitle

Jotun A/SP.O.Box 2021N-3202 SandefjordNorway

Visiting address:Hystadvn. 167

Tel: +47 33 45 70 00Fax: +47 33 45 72 42 www.jotun.com

Bank account:7166.05.00361 Reg.No.: 923 248 579

Corporate Stationery

Jotun legal name Address

Jotun legal name Address Jotun legal name Address

Alternative for Sales Agents

Alternative for Distributors

Alternative for Appointed Multicolor Centres

Alternative for Sales Agents

Alternative for Distributors

Alternative for Appointed Multicolor Centres 8

Printing advise

When it comes to printing of blanks, the 3 Jotun Pantone colours (Yellow - Pantone 130 C, Red - Pantone 485 C and Blue - Pantone 281 C) will be converted to CMYK following the convert chart of Pantone.

When printing personal info, on the already printed blanks, use Pantone 281 C

The colourprofiles in the printingmachine follows the Euroscale system.

Finish: Matt Vernish lacquer

Paper: 300 g Multiart Silk (Double Coated Silk Matt Woodfree paper)

Paper in Asia: 300 g Lumi Art Silk. Manufacturer is Stora Enso.

Card size: 85x55 mm

Preferred template with Corporate Identity

Logo with optional pay-off (or no pay-off)

Printing advise

When it comes to printing of blanks, the 3 Jotun Pantone colours (Yellow - Pantone 130 C, Red - Pantone 485 C and Blue - Pantone 281 C) will be converted to CMYK following the convert chart of Pantone.

When printing personal info, on the already printed blanks, use Pantone 281 C

The colourprofiles in the printingmachine follows the Euroscale system.

Finish: Matt Vernish lacquer

Paper: 300 g Multiart Silk (Double Coated Silk Matt Woodfree paper)

Paper in Asia: 300 g Lumi Art Silk. Manufacturer is Stora Enso.

Jotun Corporate Business cards

Template Standard international

Space, always 4 mm

Space, always 4 mm

Direct, mobile, home and fax: Optional and on a needed basis

Space, always 4 mm

Jotun legal nameAddressAddressDirect: +47 12 34 56 78Mobile: +47 12 34 56 78Home: +47 12 34 56 78 Fax: +47 12 34 56 [email protected]

Firstname LastnameJob title, Department (in English)

Frutiger Bold 8,5 ptFrutiger Light 7 pt

Frutiger Bold 7 ptFrutiger Light 7 pt

Leading/ space between all lines8,5 pt

FONTS AND SIzES:

CARD SIzE: 85 x 55 mm

Standard international

조광요턴주식회사

618-230 부산시 강서구 지사동 1205 지사과학단지 블록30T e l: (051) 797 6001Fax: (051) 711 [email protected]://www.jotun.kr

Chang-ho YangPresident

Chokwang Jotun Ltd.

30th Block Jisa Science Park1205 Jisa-dong, Gangseo-ku, Busan, 618-230, KoreaT e l: +82 51 797 6001Fax: +82 51 711 [email protected]://www.jotun.com/ap

겳 倉豪代表理事




Chokwang Jotun Ltd.



ISO 9001 & ISO 14001

REGISTERED




Chokwang Jotun Ltd.






Chokwang Jotun Ltd.



ISO 9001 & ISO 14001

REGISTERED


Firstname LastnameJob title, Department (in english)


Firstname LastnameJob title, Department (in english)

Sales Agent for

NameTitle

CompanyAddressAddressPhone: +00 00 00 00 00Phone: +00 00 00 00 00E-mail address

Sales Agent logoupper left corner

Sales Agent for

NameTitle


Sales Agent logoupper right corner

Distributors for

NameTitle


Distributors logoupper left corner

Distributors for

NameTitle


Distributors logoupper right corner

Appointed Multicolor Centre for

NameTitle


Logo for Appointed Multicolor Centreupper left corner

Appointed Multicolor Centre for

NameTitle


Logo for Appointed Multicolor Centre

upper right corner

Level 1 Corporate brand, how to use penguin pattern

Penguin pattern for exhibitions, receptions, screens, displays, etc.Penguin pattern should never be used without the Jotun logo with pay-off.

jotun.com jotun.com

jotun.comjotun.com

Optional grey for certain circumstances (regional/segment marketing decide use)

These alternative flags can be used in combination with the ordinary Jotun flags or alone.

Roll-ups: white text can be used on pattern. Jotun logo plus pay-off in the top center as shown in the example. Web address should be placed in bottom center.

9

Note:Use of the grey pattern has to be based on approval from Corporate in Sandefjord or from Regional or Segment marketing.


Corporate brochures and Annual Report, examples

Level 1 Corporate brochures, brand/segments

2020ANNUAL REPORT

Jotun Protects Property

2020ANNUAL REPORT


Segment brochures and colour cards, examples


Decorative Paints Scandinavia







Powder Coatings


Powder Coatings



Protective Coatings

Protective Coatings

jotun.com

Jotun Protects PropertyJotun Protects Property

Marine Coatings

jotun.com


Marine Coatings

Template Template

The Colourful World of Jotun


The Colourful World of Jotun


Logo size A4: always 110 mmJotun corporate pay-off (Jotun Protects Property) to be placed under the logo.Segment names can appear in the titles, subtitles etc.

Margins: Height of blue solid area: 60 mmSpace from logo to the top of page: 10 mm

Gradient: When the selected image is in blue tones and the background is calm, a blue gradient may be utilized. This is a predefined gradient Photoshop-file which is merged from the top and down into the selected image. A deep etched image can be placed into a separate layer on top, in such a way that it lies above the layer with the gradient.

Logo size A5: 50 mm Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm


Level 1 Corporate brand, back covers, ads, newsletters

Level 1 Corporate brand/commercial ads

Level 1 Newsletters Top Banners (examples)

Back Cover – four alternative back cover templates are available for Corporate Brochures, Annual Reports, Segment Brochures etc.

Logo size on format A3 is set to 75 mm

The white stapled area is to be used for advertisement messages (text, photo etc.)

Additional ads, general templates, preferred versions:

Painted by

JotunProtectsPropertyjotun.com

Did you know that the 300 metre high

Eiffel Tower was completed for the

world exhibition in Paris in 1889 and

marked the centennial of the French

Revolution. It is no coincidence that

Jotun has been chosen for the second

time to protect this national monument

from the elements.

Did you know that today Jotun

employs 7,200 people in 40 countries.

Our world is diverse yet we

have one common intention:

Jotun protects property.

Decorative Paints Marine Coatings Protective Coatings Powder Coatings

11

Template TemplateTemplate Template

Logo, A4 size: 50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm)

Additional ads, alternative templates, alternatives for placement of pay-off


Jotun legal nameAdressAdressAdressjotun.com




Jotun head offi ceAdressAdressAdressjotun.com

COUNTRYJotun legal nameAdressAdressAdressjotun.com












































JOTUN WORLD WIDE




Jotun is one of the world’s leading manufacturers of decorative paints, marine, protective and powder coatings. The Group has 70 companies and 36 production facilities on all continents. Jotun products are available in more than 90 countries through own subsidiaries, joint ventures, agents, branch offi ces and distributors. Jotun’s total sales in 2013 was NOK 16,022 million and has more than 9,500 employees. The Jotun Group is organised into four segments and seven geographical regions, and has its head offi ce in Sandefjord, Norway.

Jotun is one of the world’s leading manufacturers of decorative paints, marine, protective and powder coatings.

The Group has 70 companies and 36 production facilities on all continents. Jotun products are available in more than

90 countries through own subsidiaries, joint ventures, agents, branch offi ces and distributors. Jotun’s total sales in

2013 was NOK 16,022 million and has more than 9,500 employees. The Jotun Group is organised into four segments

and seven geographical regions, and has its head offi ce in Sandefjord, Norway.

Jotun is one of the world’s leading manufacturers of decorative paints, marine, protective and powder coatings.

The Group has 70 companies and 36 production facilities on all continents. Jotun products are available in more than

90 countries through own subsidiaries, joint ventures, agents, branch offi ces and distributors. Jotun’s total sales in

2013 was NOK 16,022 million and has more than 9,500 employees. The Jotun Group is organised into four segments

and seven geographical regions, and has its head offi ce in Sandefjord, Norway.

Jotun is one of the world’s leading manufacturers of decorative paints, marine, protective and powder coatings. The Group has 70 companies and 36 production facilities on all continents. Jotun products are available in more than 90 countries through own subsidiaries, joint ventures, agents, branch offi ces and distributors. Jotun’s total sales in 2013 was NOK 16,022 million and has more than 9,500 employees. The Jotun Group is organised into four segments and seven geographical regions, and has its head offi ce in Sandefjord, Norway.

E-marketing newsletter Top BannerInternal newsletter print Top Banner

MAGAZINE 1 – 2013

jotun@home

Alternative internal newsletter Top Banner

Issue 2 I February 2012

Staff NewsletterUAE

Printed bulletin Top Banner

Level 2 Sub-brands, brochures

Treolje VTamquam ancillae




Template Template*

Template

Alternative templates without packshots

Template*

Examples, Jotun Decorative Paints

Examples, Jotun Performance Coatings

Examples, Jotun Decorative Paints (Scandinavia)

Height, abt 50 mm

12


Two alternative logos, A4 size:110 mm (Margins: Height of blue solid area: 60 mm. Space from logo to the top of page: 10 mm) 50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm)

Optional with/without packshots.

Logo, A5 size: 50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm) NB! Always use templates from Jotun Corporate Identity on jotun.com


Optional with/without packshots.


* It is preferred to use the 110 mm logo for all A4 brochures unless otherwise agreed between Segments and Jotun Corporate.

110 mm logo is always preferred*




Height, abt 50 mm

Level 2 Sub-brands, brochures cont.

Template Template* Template Template*

Examples, Jotun Powder Coatings

13



Optional without packshots



*It’s preferred that Jotun Powder Coatings continues as now to always use the large logo 110 mm unless otherwise clearly agreed This according to decisions also made in Jotun Decorative Paints and Jotun Performance Coatings.

110 mm logo is always preferred* 110 mm logo is always preferred*

It’s not just powder. It’s choice. It’s not just powder. It’s choice.

Level 2 Sub-brands, ads

jotun.com

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jotun.com


jotun.com



14

Template with lock up



Template with pack-shot



Logo, A4 size:50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm)

Both gradient and solid is allowed.

Both pack-shots for the wet paints products and lock up for powder products to be compulsary.


Height, abt 50 mm

Height, abt 50 mm

Height, abt 50 mm

Height, abt 50 mm

Height, abt 50 mm

Height, abt 50 mm

It’s not just powder. It’s choice.

Ex quo atqui omittam

OLJEMALING/TÄCKFÄRG

Level 3 Endorsed brands, ads

Template

Template

Template

Template

Template

Template

Template

Level 3 Endorsed brands, brochures

Logo always 50 mm and placed on top in center

(Space from logo to the top of page: 13 mm)

Packshots to be placed in lower right corner

Logo always 50 mm, as a minimum

Packshots to be placed in lower right corner

Margins: Space from logo to the top of page: 13 mm. Space from bottom, left/right: 15 mm

When smaller format than A4, the logo is allowed to be 35 mm

Exception: For very small ads, 25 mm logo size can be used as minimum

jotun.com


Silkematt – uansett hvordan du ser på det

NYHET!

Watqui omittam lorumi

lorumiatqui omittam



lorumiatqui omittamEx quo atqui omittam

jotun.com


Silkematt – uansett hvordan du ser på det

NYHET!


lorumiatqui omittam


lorumiatqui omittamEx quo atqui omittam


Height, abt 50 mm

Height, abt 50 mm

Height, abt 50 mm


New agreed guidance for Jotun Decorative Paints (brochures and ads)

Decorative Paints MEIA/SEAP are allowed to define their premium interior and exterior sub-brands (Fenomastic, Lady Design, Majestic, Jotashield etc.) as endorsed brands (the same way as for Lady in Decorative Scandinavia), when it comes to print ads, brochures and colour cards.

Consequently, the smaller logo of 50 mm may be used for brochures etc. for these sub-brands if decided so between region and segment as an alternative to 110 mm when relevant. For ads, however, the logo shall always be 50 mm defined as a minimum, alternatively 75 mm or even 110 mm depending on the size of printed ads, but with no intermediate sizes allowed.

Jotun packaging, logo size/position NOTE! There might be some further challenges when it comes to different shapes of material used for each of the can/pails in different countries, so this issue will always have to be sorted out on a case to case basis with Regional or Segment Marketing Manager.

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Jotun Protective Coatings

Jotun Marine Coatings

Jotun Decorative Paints

Jotun Decorative Paints in Scandinavia

Jotun Powder Coatings

Jotun Protective Coatings

1 ltr 90 mm for horizontal logo 60 mm for vertical logo on the front

5 ltr 176 mm for rectangular logo 122 mm for vertical logo on front



IPC containers to be clearly Jotun branded

Jotun Marine Coatings

1 ltr 90 mm for horizontal logo 60 mm for vertical logo on the front




IPC containers to be clearly Jotun branded

Jotun Decorative Paints

0,5 ltr 50 mm 1 ltr 90 mm 2,5 ltr 90 mm3 ltr 130 mm 4 ltr 140 mm5 ltr 140 mm 10 ltr 180 mm or 210 mm depending shape of can15 ltr 180 mm or 210 mm depending shape of can18 ltr 210 mm20 ltr 210 mm

Special for US gallon like in Thailand

1.0 US gal 110 mm2.5 US gal 150 mm5.0 US gal 210 mm

Jotun Decorative Paints in Scandinavia

Endorsed Brands

0,75 l 50 mm 2,5–3 l 60 mm (exception for Drygolin, Demidekk and Lady which use 55 mm)5 l 70 mm 10 l 80 mm (exception for Drygolin, Demidekk and Lady which use 70 mm)

For Endorsed Brands these sizes are absolute. For Jotun Sub-brands the sizes are to be considered as minimum sizes.


All type of white cardboard boxes should be marked with our logotype, Jotun Powder Coatings and codes referring to the nature of the coatings.

Decoration is optional

Decoration is optional


90 mm

385 x 295 mm

360 mm


12 m

m

80 x 32 mm

20 m

m

20 m

m

30 mm

20 mm 207 mm

2020

44 mm 44 mm

60

Label area: H: 140 mm,W: 206,7 mm (as logo)distance from top 6.8 mm

Frutiger Bold 24 pt

Frutiger Roman 24 pt385 mm

101 mm

295 mmProduction no.:

NET: 20 KGS Keep dry and cool!GROSS: 20.8 KGS Handle with care

Jotun Sub-brands

0,75 l 75 mm 2,5–3 l 90 mm 5 l 100 mm 10 l 110 mm

Jotun give-aways

T-shirts

T-shirts optional colours

Example of give-aways. Complete assortment on JOIN.

jotun.com

Jotun MulticolorAll The Colours In The World

Templates for mouse pads

Optional text field in white/correct fonts (Frutiger) Scarf

iPhone app

Backpack Umbrella CaramelToilet bagPenMemory stickCaps

Give-aways to be ordered according to Jotun guidelines on JOIN/resources/marketing or to be produced as described here, 100 % according to Jotun Corporate Identity.For engravement or silk print of Jotun logo, it is allowed to use a gold, silver, black, blue or negative (white) version as well as engraved logo.


Jotun Protects Propertyjotun.com

Three alternativelogo placements

Without collar

1 3

2

With collar

1 3

2

Note: The above decorated van is only an example, and in general pack-shots and product messages are preferred.

Blue areas of the car can be used for promotions; for best possible result we recommend to use foiling.

Trucks with covers Drivers cab is to be in any (light) colour. The truck sides are to be coated in Jotun blue and to be marked with the Jotun logo.

Open trucks Rules for decoration of open trucks please see Corporate Identity Guidelines on jotun.com

Blue areas of the car can be used for promotions; for best possible result we recommend foiling.

Free space for decorationGradient edges is recommended

Note: The above decorated van is only an example, and in general pack-shots and product messages are preferred.

Guidelines for vehicles/vans/cars/trucksLarge vans

Trucks with coverExamples; Sub Brands, Endorsed Brands, Corporate/Segment

Small vans (Caddy)


Car branding – passenger carsPassenger cars can be in any colour and should be marked with the Jotun horizontal logotype on the rear of the car. The size of the Jotun logotype is to be minimum 75 mm and maximum 125 mm, only positioned on back of the car – on left side for right side driving – opposite for left side driving.

Volv_008

Volvo V 701:30 L: 4.722 B: 1.761 H: 1.428 R: 2.664

Free space for decorationGradient edges is recommended

Jotun Penguins

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Jotun Penguins representing Jotun’s values

In addtition to the Jotun values the Penguin also express typical Jotun situations with still figures as: Cheer, Working, Inviting and Happy. This serves as the basis for how we in Jotun want to be perceived.

If other situations not obviously covered by these alternatives, other characters may be developed subject to approval from Jotun HQ. The Penguin is primarily for internal communication, but may also be used externally subject to regional or segmental approval.

It can be used in any situations, like gatherings and any relevant presentations, posters, drives etc. where the unique Jotun Penguin may add charm and effectivness in communication.

Photos of live natural Penguins is certainly allowed, but then preferably the King Penguin or even Emperor Penguin may be used. The King is slightly smaller than the Emperor, but more colourful.

Further guidelines for how to use the Penguin will be availabale on JOIN and on Jotun WEB pages.

All relevant file formats to be download from Corporate Identity at jotun.com.

Jotun Penguins in movieThe video animation of the Jotun Penguin is avaliable for download on jotun.com, both Windows Media Version (wmv) and Quick Time version (mov).

Jotun Penguins in other situations

Cheer Happy Inviting Working

Respect Loyalty Loyalty (alt.)

Care Boldness

The video is presented in one international version with english voice-over.

Local language versions with exact same message, may be produced locally and based on downloadable file with no languages.

The Jotun PenguinThe Penguin is a unique symbol for Jotun, and we want the same look of the penguins used, all over the world. Therefore, Jotun has developed an animated penguin, which also can be used as illustrations. This character represents the Jotun spirit and culture. The Penguin express the Jotun values: care, boldness, respect and loyalty.


Jotun digital guidelines are available online on jotun.com. Follow the guidelines when creating content for existing and new publications or other Jotun sites. The guidelines also apply for video presentations.

All templates can be downloaded from jotun.com

corporate identity 2016

Documents