Benesse Art Site Naoshima

"Benesse Art Site Naoshima" is the collective name for all art-related activities conducted by Benesse Holdings, Inc. and Fukutake Foundation on the is lands of Naoshima and Teshima in Kagawa Prefecture and on Inuj ima is land in Okayama Prefecture. Our fundamental aim is to create signif icant sp ac es by b r i ng ing c ontemp ora r y a r t and archi tecture in resonance with the pr ist ine nature of the Seto Inland Sea, a landscape with a rich cultural and historical fabric. Through contacts with art and nature, sceneries and inhabitants of the Seto Inland Sea region, we seek to inspire v is i tors to ref lect on the meaning of Benesse's motto - Well-Being.In all our ongoing activities, we are committed to foster a relationship of mutual growth between ar t and the region, aiming to make a positive contribution to the local communities.

Yayoi Kusama Pumpkin, 1994

B e n e s s e G r o u pC o r p o r a t e G u i d e

2 0 1 8 - 2 0 1 9

www.benesse-hd.co.jwww.benesse-hd.co.jp/en

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What is “Benesse”?

The heart of Benesse is enjoying the process of moving forward step by step,

with resolve, toward the realization of your dreams and aspirations.

Benesse empowers people to solve issues for themselves and to enjoy life to

the full at every stage by offering them the tools and support they need to

create well -being.

We aim to be a globally respected corporate group that is both supported by

and indispensable to its customers, communities, and society in general.

bene (Well) + esse (Being)

Benesse (Well-Being)

● Benesse Group’s Corporate Philosophy

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Helping our customers to achieve well-being throughout their lives.

Representative Director, President and CEO of Benesse Holdings, Inc.Tamotsu Adachi

The Benesse Group is guided by a corporate philosophy of "Benesse = Well-Being." We conduct business in the fields

of domestic and global education, senior nursing care and childcare, and gives our customers the support to make the

best lifestyle choices – the ones that lead to the long-term betterment of their lives. In the 60 plus years since our

founding in 1955, we have accumulated knowledge in the fields of education and senior nursing care and have

provided such services by developing close ties to our customers.

Japan is currently facing a time of significant change. The educational system is now expected to prepare the children

of the 21st century to live and succeed in a society with an uncertain and challenging future. It should therefore

provide more than just knowledge and skill sets; it should also develop the ability to think, make decisions, express

oneself, and learn independently. Japanese society will increasingly need to rely on people with the ability and skills to

work in a global business environment, and we hope to be an essential part of this development. Furthermore, the

rapidly declining birthrate and aging population is increasing the awareness and importance of issues such as support

for raising children and the state of nursing care and assistance for seniors.

In this environment, in fiscal 2018, the Benesse Group has embarked on its five-year New Medium-Term Management

Plan titled, “Transform and Grow Benesse 2022.” Under the slogan “Transform and Grow,” we are planning to

strengthen our management, and by developing existing businesses and expanding into new areas of business

through M&A, we are pursuing the next growth phase.

In the Domestic Education field, we will strive to leverage the combined power of our School & Teacher Support,

Correspondence Course, and Cram School / Classroom businesses to create a competitive advantage and expand the

business ahead of the largest post-war reform of Japan’ s education and entrance exam systems. In the Global

Education business, we will reach out to more countries by strengthening global coordination in our product and

marketing strategies. In the Nursing Care and Childcare areas, we will aim for stable growth while improving and

increasing service quality so that every customer can live each day in his or her own way. In addition, Berlitz

Corporation will drive forward reforms under the strong leadership of its new CEO.

In addition, by utilizing M&As, we will strengthen the competitive advantages of our existing businesses and create a

third business pillar outside of education and senior nursing care ahead of fiscal 2022 with the aim to achieve further

growth of the overall Group. We will also make proactive use of digital technology and AI to increase the unique value

that we offer in education and senior nursing care.

It is our employees who support our growth toward realizing each business strategy. By putting our company

philosophy into practice and creating an environment where employees can contribute their talents, we will enhance

the Group’s competitive edge.

The Benesse Group, as a leading company in education and senior nursing care, is dedicated to offering services that

improve people’s lives and continues to take on the challenge of being a corporate group that is both supported by and

is essential to its customers, communities and society.

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Every One of Us Every One of Us embodies Benesseembodies Benesse

Simone Cynthia EkleBerlitz Talent Growth, Berlitz Japan

The best part of my job is working with clients to gain the skills they need to be more confident and effective working in a global environment.

When people feel empowered, they will also see opportunities to help others. This is my dream.

Issei ChoGroup Leader, Tokyo Area Sales Unit 2, Senior High School Education Support Department, Sales Division, Benesse Corporation

My job is to inspire. As I lead my team and work with teachers to develop our students and their schools, I hope to build up a great deal of trust and enjoy numerous great moments.

Working with my team to overcome hurdles and enjoy success ‒ this is Benesse at its best!

Every employee at Benesse can relate his or her own experience of well-being. Employees from different Group companies and positions currently dealing with different challenges share a fundamental commonality that could be described as Benesse’s DNA. The following stories represent Benesse.

I want to help create an increasing spiral of success driven by enjoyment and effort.

Natsumi IshikawaGrade 4 Course Unit, Higher Elementary School Department, Elementary School Education Division, Benesse Corporation

Every day I strive through trial and error to provide teaching materials that will motivate students by helping them to develop their learning ability while having fun.

I am motivated to keep striving for my personal growth and that of the company because it leads to advances in school education.

Shoichi IshikawaClassi Marketing Unit, School ICT Business Development Department, Benesse Corporation and Area Manager, Marketing Division, Classi Corp.

I hope that school education will still be evolving 100 years from now. My goal is to enhance the value of school education using ICT.

I hope that Naoshima remains as a special place in the memories of our overseas visitors.

Lisanne KleinjanFront Desk, Accommodations Department, Naoshima Cultural Village Co., Ltd.

I would like our visitors to leave with wonderful memories of the beauty of Naoshima’s scenery and the stories behind the architecture and art.

I’m enjoying this challenging project of combining digital technology with educational services.

Ken TakagiGlobal Digital Department, Benesse Holdings, Inc.

The ideal approach for developing digital services is to remain constantly focused on the user’s perspective. My aim is to realize digital development from a more customer-oriented perspective using the agile software development method.

We will always be in tune with the many emotions that come with pregnancy and motherhood: joy, hope, and uncertainty.

Kayoko MinamiMedia Business Unit, Tamahiyo Business Department, Kids & Family Division, Benesse Corporation

Pregnancy, childbirth and childcare are naturally happy but also challenging endeavors in life. We understand this and hope to continue providing helpful information through Tamahiyo.

My dream is for Japan to one day be a place where it is not uncommon to encounter English being spoken.I want to create materials that will help people improve their English ability as they prepare for GTEC. I hope to help establish GTEC as a standard for the measurement of English-language ability.

Satomi TanbeCharacter Development, Global Department, Benesse Corporation

Introducing our mascot Shimajiro to the world is an entirely new experience for me, but I am inspired in my work by my colleagues, who are also working toward the same objectives as me.

We are enabling everyone involved in teaching, students, parents and teachers alike, to excel in life.

Eiko YamadaSchool Principal, Higashinakano School, Area 9,First Business Department, Tokyo Individualized Educational Institute, Inc.

Our three educational philosophies are expressed as: “The confidence that you can do it,” “The joy of taking on a new challenge,” and “The importance of having dreams.” I want to communicate these ideals to as many people as possible.

We are entirely dedicated to our customers’ satisfaction, helping them to achieve their well-being.

Kei NonakaGeneral Manager, Setagaya Aria / Musashino Granda Business Department, Tokyo III Area Business Division, Nursing Care II Area Company, Benesse Style Care Co., Ltd.

I hope to make our customers smile with peace of mind, as well as develop staff who can do so while consistently improving the quality of our services.

Yuko UmakoshiContent Development Section, Global Education Development Department (GTEC ), Benesse Corporation

I would like the whole world to enjoy our mascot and the heartwarming communication he brings.

Shimajiro

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Lisanne KleFront Desk, ANaoshima Cul

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Pregnancy, childbirth,

and child-rearing

Elementary,junior high andsenior high school

students

Infants Households andliving

School and working adults Seniors

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Benesse’s five major businesses help resolve social issues throughout the stages of life, from pregnancy, childbirth, and child-rearing to old age. The goal is to make well-being a reality for each customer.

DomesticEducation

OverseasEducation

Nursing Careand

Childcare

LanguageLearning

Lifestyle

Benesse’s services support well-being

Benesse Group’sbusiness domains

Benesse’s Businesses

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Benesse offers assistance for the various stages of life.

For new moms For new moms and dadsand dads

We prov ide consc ient ious suppor t inc lud ing knowledge useful in childbirth and consultation on the changing concerns of mothers and fathers as their children grow.

We stimulate the child’ s natural curiosity while treasuring child-parent interaction. We work to instill good lifestyle habits, while expanding children’ s hor izons through intel lectual training, English language education, and so forth.

Pregnancy, childbirth, and child-rearingPregnancy, childbirth, and child-rearing InfantsInfants

For fast-growing For fast-growing young children young children

Encouraging people to interact

House holds and living Senior s

Making the golden years golden

Elementary school is an important time for students to develop their learning foundations. By enabling them to experience the joy of understanding, we help children become more motivated. As they become busy with study and school club activities, we help junior high school students find the way to qualify for the senior high school of their choice using their own individual learning style. We also help senior high school students to continue progressing towards their own futures, through university entrance examinations, overseas study, vocational schools, and so forth.

Elementary, junior high and senior high school studentsElementary, junior high and senior high school students School and working adults

For people who are spreading their wings

In 2017, an estimated 941,000 babies were born in Japan.The figure marked an even faster decline in the number ofchi ldren, dropping below one mil l ion. In addit ion, the environment for pregnancy, childbirth, and child-rearing has been changing dramatically of late, with more people g e t t i n g m a r r i e d a t a l a te r a g e a n d a n i n c re a s e i n two-career households.The Tamahiyo brand is designed to support babies and the i r moms and d ads th rough the on l ine shopp ing business and provision of information via publications like magazines, books, websites, and more.

Declining Birthrate in Japan

With the increase in two-career households, a problem has emerged with children in urban areas in particular being placed on waiting lists due to lack of available places at childcare facilities. In April 2015, the Japanese government establ ished the Comprehensive Suppor t System for Children and Child-rearing. It sets out to enhance both the quality and quantity of early-childhood education, childcare, parenting support, and so forth. Benesse Style Care operates licensed childcare centers rooted in the community, primarily in the Tokyo metropolitan area, based on the concept of creating facilities where employees would like their kids to go.

Childcare Waiting ListsJapan’ s revised curriculum guidelines to be fully implemented for elementary schools from fiscal 2020 call for better classes which realize independent and interactive deep learning to give children the skills they need to live in an age of dramatic change.With education services including Shinkenzemi, Benesse is advancing research and development on qualities and capabilities called for in the revised curriculum. Examples inc lude knowledge and sk i l ls; think ing, decision -making, and expressive capabilities; and motivation to learn and humanity. Benesse also provides educational materials and services tailored to customers.

Active LearningThe new curriculum guidelines include making English language a subject from fifth grade and strengthening instruction in the four skills/five domains of the English language (listening, reading, speaking/ interaction and expression, writing).The Benesse Group will support English language education reform both at home and at school with services like Challenge English, which enables children to learn the four English language skills at home according to their English language experience, Online Speaking, which enables them to have direct, individual conversations with native English speaking teachers, and the Global Test of English Communication (GTEC), which enables them to measure their ongoing progress in English language communication in terms of the four skills.

Four English Skills

Relevant Issues and Benesse’s Proposals

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For new moms and dads

Pregnancy, childbirth, and child-rearing Infants

For fast-growing young children

Encouraging peopleEncouraging people to interact to interact

We aim to get close to customers and help them to live each day in their own way, whatever their age. We are also trying out enabling interaction between seniors and infants in daily life.

House holds and livingHouse holds and living Senior sSen ior s

Making the golden years Making the golden years goldengolden

Elementary, junior high and senior high school students

We provide services related to career and educational advancement for a wide range of age groups. For example, we offer education services, certification exams, and a variety of tests for moving on to elementary schools, junior high schools, senior high schools, and universities. We also support for overseas study, help matching up university students seeking jobs with companies that are hiring, and language education for working adults. We strongly encourage children and working adults’ motivation to learn.

We utilize media such as magazines and websites to deliver a wealth of information on home life, living with pets, and other topics, as well as to form communities.

School and working adultsSchool and working adults

For people who are spreading their wingsFor people who are spreading their wings

About 20 million dogs and cats live in households in Japan, which is higher than the population of children aged up to 15.Further, research has been released showing that having pets is beneficial for children’s education, marital relationships, longevity, and so on. It is fair to say pets now are a member of the family. Through our DOG’ S HEART and CAT’ S HEART website and magazine operations, we are working to raise the quality of life for households with pets.

Life with Pets

Japan’ s population is aging faster each year, with the ratio of people aged 65 or older (aging rate) at 27.7% as of September 2017.Benesse Style Care delivers an array of services focused on nursing care that enables people to keep leading lives suited to them in a familiar area. One example is housing for seniors, primarily in urban residential areas.

Aging PopulationIn fiscal 2020, the National Center Test for University Admissions is scheduled to be replaced with a new standardized university entrance exam. The aim is to shift to a test that can evaluate thinking, decision-making, and expressive capabilities, in addition to knowledge and skills.At the Benesse Educational Research and Development Institute, we are compiling information and advancing assessment R&D to prepare for projected future reforms in university entrance exams by analyzing various data and predicting future trends.In addition, we will help schools to handle university entrance exam reforms by providing school-oriented products and services such as GTEC, which tests the four English skills.

University Entrance ExaminationReforms

Currently, local governments are implementing their own distinctive educational policies, including integrating elementary and junior high schools and employing English language education and digital technologies in the classroom. To develop and assess the qualities and competencies targeted in the new curriculum guidelines, utilizing information and communication technology (ICT) in particular will gain importance moving ahead.The Classi service supplements school-based and independent learning. Offered via smartphones and tablets, providing support to teachers with their classes and student instruction, and to students with their studies at over 1,800 schools nationwide.

School and Learning Support

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● School education support

Route H lessonStudent consultation at Benesse i-Career

Study SupportShinken Simulated Exams

Overseas study support

Classi (ICT platform for schools)

● Cram schools/Classrooms

● Correspondence courses

Shinkenzemi junior high school courses

Tokyo Individualized Educational Institute Benesse children’s English classes BE studio

Class Benesse Tetsuryokukai

GTEC Speaking TestGTEC

Shinkenzemi senior high school courses

Shinkenzemi elementary school courses Challenge Touch

DomesticEducation

From p rescho o l to sen io r h igh scho o l students and even working adults, we offer educational services and materials tailored to various learning styles and needs, with a prior ity on the fun of learning and joy of self-development.

We offer educational guidance and support, as well as information on further education and career opt ions through educational materials, services and tools leveraging input from school personnel. Additionally, w e h e l p p e o p l e c h o o s e t h e p a t h s o f a d v a n c e m e n t i n l i f e t h a t t h e y f i n d acceptable, whether it be studying abroad or f ind ing a job, to help them open the doors to more of life’s possibilities.

Shinkenzemi fosters independent learning capabi l i t ies through learn ing mater ia ls matched to each ind i v idua l ’ s spec i f i c needs and development stage.

Face - to - face instruction enabling extra attention to detail plus community-rooted service equates to education in tune with individual goals and levels of comprehension.

Rela ted companies

Individual learning that leads to the future

● Benesse Corporation ● Tokyo Individualized Educational Institute, Inc.● UP Inc.● Tokyo Educational Institute Co., Ltd.

● Ochanomizu Seminar Co., Ltd.● Shinken-AD Co., Ltd.● Benesse i-Career Co., Ltd.● Benesse BE studio Inc.

Elementary school

Junior high school

Senior high school

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● Japan

● China/Taiwan/Indonesia

Qiaohu KIDS class

A Berlitz Business lesson A Berlitz Kids lesson

Chinese version of Kodomo Challenge Qiaohu shop in China

Kodomo Challenge EnglishKodomo Challenge (Petit)

Indonesian version of Kodomo Challenge● Overseas study support

● Language studies

An ELS lesson Interpreting

At over 50 sites in 7 countries around the world, we help inter-national students to effectively study the English language over short time periods.

We continue to produce h igh -quality interpreters and translators who are active on the global stage.

A Berlitz Teens lesson A Language Center

Berlitz marked its 140th anniversary in 2018

Taiwanese version of Kodomo Challenge

Overseas EducationWe want to spread happiness through learning around the world.

Language LearningSupporting people with dreams of working on a global stage

Benesse’ s proprietary education services are tailored to children’s developmental stages and are recognized overseas as well for the i r shared va lues in educat ion. We target fur ther g loba l development and business growth, mainly in Asia.

Rela ted companies

● Benesse Corporation● Benesse Corporation China● PT. BENESSE INDONESIA, etc.

K o d o m o C h a l l e n g e c o v e r s d i v e r s e recommended learn ing themes for the preschool period, and creates opportunities for each age level to develop interest and think independently. Further, we offer a wide array of English language education materials to suit dif ferent levels of English language exper ience and prof ic iency f rom ear l y childhood.

Ber l i t z Corporat ion prov ides language learning support for children to seniors in over 70 countries and regions around the world.

In China, where we star ted ful l - f ledged operations in 2006, we now have over 1 mil l ion members. We also plan to begin o f fe r ing Kodomo Cha l l enge cou rse in Indonesia in July 2018. We aim to grow even more as we get c loser to customers in various regions and countries and provide h igh - qua l i t y educat iona l mater ia ls and ser v ices made poss ib le by Benesse’ s expertise.

(Kodomo Challenge)

Aspiring to develop human resources that work on a global stage, we provide forums for learning languages, nurturing a g lobal -mindset, and more.

Rela ted companies

● Berlitz Corporation● Simul International, Inc., etc.

● Interpreting and translation

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● Nursing home and home help services

● Food delivery services ● Daycare and afterschool care

Food delivery service (image)

Nursing care service (image)

Childcare service

So that people can continue to l i v e i n a f a m i l i a r a r e a a n d continue to enjoy a way of l ife t h a t s u i t s t h e m t h r o u g h o u t lives, we operate nursing homes for seniors including fee -based homes and elderly houses with care ser v ices . As of May 31, 2 018 , we o p e r a te 316 s u c h f a c i l i t i e s m a i n l y i n u r b a n residential areas.In addit ion, we prov ide home h e l p s e r v i c e s a n d d a y t i m e nursing care services.

The Benesse no Ouchi Gohan service offers delivery of delicious, seasonally inspired, and nutritionally balanced meals.

Benesse operates 53 daycare c e n te r s a n d 2 5 a f t e r s c h o o l childcare centers, mainly in the Tokyo metropolitan area (as of May 31, 2018). We operate these facilities with t h e a i m o f e x p a n d i n g t h e possib i l i t ies for chi ldren, the future generation.

Nursing Care and Childcare

● We offer a selection of seven series of nursing homes for seniors to suit different lifestyles.

Granny & Granda

Aria

● Pregnancy, childbirth, and child-rearing

● Living

● Pets

We p rov i d e l i fes t y l e i n fo r m at i o n an d support everyday living through a forum for communication with customers.

Utilizing feedback from women in pregnancy or involved in chi ld - rear ing, we provide information and products to assist with everyday living.

Benesse offers magazines, websites, and more to help enrich life with pets.

Tamago Club Hiyoko Club Tamahiyo Shop

Providing healthy environments where people can be themselves

Placing importance on deep respect for people’s individuality and their personal growth, we facilitate the well -being of seniors, children, and their families.

Rela ted companies

● Benesse Style Care Co., Ltd.● Benesse MCM Corp.● Benesse Palette Co., Ltd.● Benesse Senior Support Co., Ltd.

LifestyleHelping with a variety of knowledge including for people who have just started something new

We offer products and services that are fitted to life stages and aim to make women and their families’ l ives r icher and more fulfilling.

Rela ted companies

● Benesse Corporation, etc.

THANK YOU!

DOG’S HEART CAT’S HEART

App: Daily DOG’S HEART and CAT’S HEART

WOMEN’S PARKOfficial website:THANK YOU!

※Companies working in areas such as other business support and Naoshima operations.※Companies working in areas such as other business support and Naoshima operations. ● Benesse Business-mate, Inc. ● Benesse InfoShell Co., Ltd. ● Naoshima Cultural V il lage Co., Ltd.

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CSR at Benesse

Creating New Social Value Originating from “Benesse = Well-Being”

● Initiatives to solve social issues using business resources ● Helping children learn via the Benesse Foundation for Children

● Benesse Art Site Naoshima

The Effort Prize Donation program allows Shikenzemi enrollees to donate Effort Prize Points, which they receive after completing and submitting a task in their studies, to support initiatives for children of the same generation facing difficulties. The program started with the recovery from the Great East Japan Ea r thquake and i s now invo l ved in p romot ing understanding of social issues, such as providing support for children battling serious illnesses, and creat ing oppor tunit ies to par t ic ipate in suppor t activities. In fiscal 2017, the program donated around 2.1million yen.

Benesse Holdings engages in CSR initiatives based on the concept of “Benesse = Well-Being.” Key activities include solving social issues through business operations, and helping to forge sound communities through education, culture, and art as well as support children’s learning via relevant foundations.

From the Naoshima Bath “I♥湯” (I Love YU) operated in collaboration with local residents flows an endless stream of happy faces from interaction with guests.

In 1985, Tetsuhiko Fukutake, the founder of Fukutake Publishing (now Benesse Holdings) decided to develop the island town of Naoshima. The v ision was real ized by Soichiro Fukutake, then president of Fukutake Publishing (currently honorary advisor of Benesse Holdings). As a result of their efforts, Naoshima International Camp opened in 1989 as a campground for kids and island visitors.

We also provide periodic reports to Shinkenzemi enrollees. An excerpt from a report in an informative magazine for junior high school course enrollees is shown in the photo to the right. Donations are used in support activities run by the Benesse Foundation for Children.

In the Kurukuru Recycle program, we collect materials for recycling in boxes placed at Shimaj iro concer t events. Since its start in fiscal 2010, the program has collected 12 tons of educational materials and toys. (As of the end of fiscal 2017)

The paper craft animals made by the children move in time to a choral performance

Art House Project “Kadoya” Tatsuo Miyajima＂Sea of Time ’98＂ Photo: Ken'ichi Suzuki

Chichu Art Museum　Photo:FUJITSUKA Mitsumasa

Inujima Seirensho Art Museum　Photo :Daici Ano

Naoshima International Camp and Benesse House open the doors to the island

In 1998, Benesse Art Site Naoshima initiated a project to reconvert old houses into art spaces in the main residential area of the town. The project expanded the area for exhibiting artwork on the island while also creating opportunities through contemporary art for local residents to interact with people visiting the island.

Bringing contemporary art to the local community

Benesse Art Site Naoshima expanded its network of museums to other islands, opening the Inujima Seirensho Art Museum on the island of Inujima in 2008, and the Teshima Art Museum on the island of Teshima in 2010.

Expanding facilities with other island communities

In 2010, the first Setouchi Triennale international contemporary art festival was held on seven islands of the Seto Inland Sea. The festival was staged again in 2013 and 2016 in even more locations, attracting about one million visitors each time. In the year 2019, the fourth festival is scheduled to be held.

From the Seto Inland Sea to the world

Within its products and services, Benesse Corporation provides participatory-type environmental education programs tailored to children’ s development stages and conducts activities designed to foster children’s interest in the envi-ronment. For example, in Kodomo Challenge, we promote an environmental education program called Kurukuru Recycle for recycling educational materials and toys after Children have finished using them.

Benesse Foundation for Children develops and runs the Sound and Light Zoo workshop for children with developmental disabilities and their parents together with Tokyo University of the Arts Center of Innovation (COI), which promotes research and development through the combination of the arts and academia. The zoo’s unique content comprises images of the children’s paper craft creations presented with music that evokes animals in a program designed to stimulate the senses of the participants. After holding the program twice on campus, in fiscal 2017 it was exhibited at an outside venue in Yokohama. The event will now be promoted in various regions and follow-up programs provided to parents and guardians. We also expect to build a model for ongoing support in the community. The Benesse Group’ s business areas include education and childcare, and we will continue to contribute to the creation of a completely new problem resolution model for children in cooperation with schools, NPOs, experts, and various other parties through our support for the Benesse Foundation for Children.

Benesse H o ld ings , I nc . , and the Fuku t ake Foundation have been working together for over 30 years to develop communities with a focus on art through projects and activities led by Benesse Art Site Naoshima.T he a r t work exh ib i ted a t Benesse A r t S i te Naoshima has been created to take advantage of special ly designed buildings and the pr ist ine backdrop of Japan’s Seto Inland Sea. Artwork is not only exhibited inside buildings, but also displayed outside in natural spaces, creating settings that are unique to the island of Naoshima. This allows visitors to appreciate the meaning of art on an even deeper level. Benesse Holdings and the Fukutake Foundation aim to offer opportunities for people to contemplate well-being by encountering art in that way, as well as by experiencing nature and meeting the island’s residents. Activities mainly based on the island of Naoshima to develop the community through art eventually led to the establishment of an international contemporary art festival called the Setouchi Triennale. This process is being promoted outside Japan as the Naoshima Method. Looking ahead, Benesse Art Site Naoshima intends to continue enhancing community life through art whi le spread ing the message of Benesse’ s approach to well-being around the world.

Building a community based on the concept of “coexistence of nature, art, and architecture”

members support other children: Effort Prize Donations

Developmental Disability Support Workshop Held in Cooperation with Tokyo University of the Arts Center of Innovation(COI) Kurukuru Recycle

A brief history of Benesse Art Site Naoshima

ShinkenzemiKodomo Challenge

● Net sales Net sales (Billions of Yen)illions of Yen) ● Operating income Operating income (Billionsillions of Yen) Yen) ● Net sales by business segmentNet sales by business segment (For the year ended March 31, 2018)(For the year ended March 31, 2018)

Benesse treasures its connections with customers above all else.Benesse treasures its connections with customers above all else.

Benesse in Figures

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Enrollment in Shinkenzemi and Kodomo Challenge correspondence courses

2.57millionmillion

millionmillion

copiescopies

OverOver

Correspondence courses for preschool children to senior high school students aged 0 to 18 years. Besides providing carefully designed services to each and every member, we are moderniz ing and upgrading our courses by incorporat ing the latest developments in digital education tools. In doing so, our goal is to further enhance children’s motivation to learn, as well as learning outcomes.

Overview

Financial Data <Consolidated>

History <Benesse Group>

1.27millionmillion

*As of April 2018

Number of Red-Pen Teachers

Around 11,000 Red-Pen Teachers review and correct the work of Shinkenzemi members every month to provide advice tailored to the academic progress of every student.

*As of March 31, 2018

Number of Shinkenzemi supporters

Even after advancing to university and other higher education, Shinkenzemi graduates have registered as Shinkenzemi suppor ters out of a desire to assist current correspondence course members. They help to further motivate current members to study by sharing accounts of their own experiences, communicating with members using the Internet, and through other means.

*Fiscal 2017

Number of nursing home residents

Around 16,000 residents live in nursing homes for seniors operated by Benesse Style Care Co., Ltd. A lmost al l of these nursing homes are located in urban residential neighborhoods so that residents can continue to live in the areas they are familiar with. The nursing homes are open to visits by family members anytime, 24 hours a day.

*As of March 31, 2018

Worldwide locations

Berlitz Corporation provides services in over 70 countries and regions around the world. Berlitz proposes optimal solutions ranging from language training to human resource development programs.

*As of December 31,2017

Total number of students taking Shinken Simulated Exams and Other Exams

Shinken Simulated Exams are one of Japan’s largest mock university entrance exams. Because these exams are backed by such a large statistical population, students can accurately measure their academic performance on a nationwide scale, and this helps them to devise specific study strategies to prepare for university entrance exams.

*The total number of examinees in fiscal 2017

Number of research surveys

Since its establishment in 1980, the Benesse Educational Research and Development Institute has conducted over 400 research surveys and has disclosed the content of these surveys to the general public. The institute strives to give back to society by sharing Benesse’ s knowledge in areas such as issues and the actual conditions surrounding pregnancy, childbirth, child-rearing, education and learning.

Average circulation per month

The THANK YOU! lifestyle magazine and the Tamago Club and Hiyoko Club magazines dealing with pregnancy, childbirth, and child-rearing support the lifestyles of mothers and their families with reader participation content comprised of the voices of customers.

Number of GTEC examinees who are junior high school and senior high school students

GTEC is a score-type test that measures the four English language skills of listening, speaking, reading, and writing. The test is used not only to develop the English capability required for university entrance exams, but also English capability that will be useful for studying abroad and continuing study after high school graduation.

Overseas enrollment

We launched Kodomo Challenge in Taiwan in 1989 and expanded into China in 2006. Overseas enrollment has been increasing steadily, and has now reached 1.27 million.

*As of April 2018

10.1

565,000

8,000

400

16,000 489

Published in July 2018

Headquarters Tokyo Headquarters

*Excludes enrollment in correspondence courses for preschoolers in South Korea based on a 　licensing contract.

*Total number of examinees in fiscal 2017 *Actual results for score-only tests (including the three skills test). The number of GTEC examinees is calculated by Benesse from published materials of each company in fiscal 2016

*October-December 2017 *Number of copies certified by the Japan Magazine Publishers Association

1955

1962

1969

1972

1980

1988

1990

1991

1992

1993

1994

1995

1997

1998

Founded as Fukutake Publishing Co., Ltd. in Minamigata, Okayama CityStarted publication of educational materials and student pocketbooks for junior high school students

Launched Kansai Simulated Exams for senior high school students(developed Shinken Simulated Exams nationwide in 1973)

Launched Correspondence Education Seminar for senior high school students

Launched Correspondence Education Seminar for junior high school students

Announced "enculturation, computerization, and globalization" as corporate identity (CI) at first CI reviewLaunched Shinkenzemi “Elementary School Course”

Launched Shinkenzemi “Preschool Course” (later renamed Kodomo Challenge)Established the Taipei Office

Announced “Benesse” as corporate philosophy and brand at second CI review

Completed construction of the Benesse Logistics Center in Okayama Prefecture, Japan

Established TMJ, Inc.

Made Berlitz International, Inc. (later renamed Berlitz Corporation), the world’s largest language services company, a subsidiaryLaunched the Tamago Club and Hiyoko Club magazines

Relocated the Tokyo Office (now the Tokyo Headquarters) to Tama-shi, Tokyo　Changed name to Benesse CorporationListed on the Second Section of the Osaka Securities Exchange (OSE)

Benesse’s stock listing moved to the First Section of the OSE

Made Simul International, Inc. a subsidiary

2000

2001

2003

2006

2007

2009

2010

2012

2013

2014

2015

Listed on the First Section of the Tokyo Stock ExchangeEstablished Benesse Care Corporation, provider of nursing care servicesMade Shinkoukai Co., Ltd., a provider of residential-care services for seniors, a subsidiary

Made Berlitz International, Inc. (later renamed Berlitz Corporation) a wholly owned subsidiaryEstablished Learn-S Co., Ltd., a publisher of educational materials for senior high schools　Consolidated three nursing care-related Group companies to form Benesse Style Care Co., Ltd. Made Shinken-AD Co., Ltd. a subsidiaryEstablished Benesse Hong Kong Co., Ltd.

Made Ochanomizu Seminar Co., Ltd. a subsidiary

Made Tokyo Individualized Educational Institute, Inc. a subsidiaryEstablished Benesse Corporation China

Established Tokyo Educational Institute Co., Ltd.Changed Benesse Group to a holding company systemChanged name to Benesse Holdings, Inc.

Made Bon Sejour Corporation a subsidiary

Made UP Inc. a subsidiaryBon Sejour Corporation was folded into Benesse Style Care Co., Ltd. through a merger

Established Benesse Palette Co., Ltd., provider of food delivery services　Established Benesse Senior Support Co., Ltd. to operate a nursing care consultation serviceMade Minerva Intelligence Co., Ltd. (now Benesse BE studio) a subsidiary

Established Benesse Infoshell Co., Ltd.Established Benesse i-Career Co., Ltd.

Benesse Holdings, Inc.

Headquarters/ 3-7-17 Minamigata, Kita-ku, Okayama-shi, Okayama 700-0807, JapanTokyo Headquarters/ 1-34 Ochiai, Tama-shi, Tokyo 206-0033, Japan

Representative Director and President, CEO Tamotsu Adachi

January 28, 1955

13.6 billion yen

20,387 (As of March 31, 2018)

First Section of the Tokyo Stock Exchange (Ticker code: 9783)

Name

Locations

Representative

Date established

Capital

Number of employees (Consolidated)

Securities listing

Domestic Education:47.2%

Nursing Care and Childcare: 25.7%

Language Learning: 13.2%

Overseas Business: 6.7%

Other :7.2%2014/3 2015/3 2016/3

466.3 463.2 444.1 430.0 434.4

2017/3 2018/3 2014/3 2015/3 2016/3 2017/3 2018/3

35.8

29.2

10.87.6

12.6

11,000

1.02millionmillion

22

Benesse Art Site Naoshima

"Benesse Art Site Naoshima" is the collective name for all art-related activities conducted by Benesse Holdings, Inc. and Fukutake Foundation on the is lands of Naoshima and Teshima in Kagawa Prefecture and on Inuj ima is land in Okayama Prefecture. Our fundamental aim is to create signif icant sp ac es by b r i ng ing c ontemp ora r y a r t and archi tecture in resonance with the pr ist ine nature of the Seto Inland Sea, a landscape with a rich cultural and historical fabric. Through contacts with art and nature, sceneries and inhabitants of the Seto Inland Sea region, we seek to inspire v is i tors to ref lect on the meaning of Benesse's motto - Well-Being.In all our ongoing activities, we are committed to foster a relationship of mutual growth between ar t and the region, aiming to make a positive contribution to the local communities.

Yayoi Kusama Pumpkin, 1994

B e n e s s e G r o u pC o r p o r a t e G u i d e

2 0 1 8 - 2 0 1 9

www.benesse-hd.co.jwww.benesse-hd.co.jp/en