corporate-design-manual der giz, stand dezember...

GIZ Corporate-Design-Manual

May 2014

Corporate Design

Date: April 2014 contact: [email protected] Internet: giz.de/cdc

Introduction to GIZ’s corporate design Other business areas/special cases Services surrounding corporate design Overviewofhowtousethevariousdesignspecifications

1 The Logo 1.1 Usage1.2 Dimensions and protection zone1.3 File formats, scaling and application1.4 Colours1.5 Combination with the BMZ logo1.6 Combination with the German cooperation logo

2 Colours

3 Typefaces and fonts3.1 In-house typefaces3.2 Combinations of typefaces

4 Paper

5 Business stationery

6 Publications6.1 Layout grid6.2 Sector projects, projects and programmes in Germany6.3 Design of the inside pages of publications6.4 Lettering on spine6.5 Publishing details6.6 Development cooperation programmes6.7 Information about country brochures6.8 Publishers other than GIZ6.9 Information sheets and worksheets6.10 Newsletters6.11 Sector networks

7 PowerPoint templates7.1 Slide master7.2 Variations and slide master abroad (with German cooperation logo)

8 Emails8.1 Monolingual and bilingual email signatures

9 Word templates9.1 Standards for producing PC forms9.2 Faxes9.3 Press releases

10 Stamps

11 Signs 11.1 OfficesignsoutsideGermany11.2 OfficialidentitycardsoutsideGermany

12 Vehicle stickers outside Germany

13 Trade fairs and exhibitions in and outside Germany

14 Posters

15 Promotional items

Contents

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Corporate Design


Introduction

GIZ’s corporate design (CD) is a set of design standards that ensures the company projects a pro-fessionalandconsistentimage.Itgivesthecompanyadistinctivevisualprofileandencapsulatesthe various elements of the company’s external presentation. For example, the corporate design ensuresthatGIZpublicationsareimmediatelyrecognisableassuchatfirstglance.

When and where to use the corporate design

The corporate design is binding, and forms part of GIZ’s Orientation and Rules (O+R). Its use is man-datory for all materials produced by the company that serve the purpose of personnel recruitment or the acquisition of new clients or commissioning parties, as well as for business reports and GIZ’s own image materials (country brochures).These include publications and electronic presentations, promotional items, business stationery and emails, but also cooperation brochures published according to the GIZ corporate design prin-ciples by mutual agreement with its partners.

The use of corporate design is not mandatory for publications by programmes/projects that are mainly financed by BMZ/the Federal Foreign Office. More details on this are given on the next page.

Similarly, the use of GIZ’s corporate design is not mandatory for project publications nor for joint publications that are published using the partner’s corporate design; the same is true of publica-tions where GIZ is one partner/sponsor among others. However, wherever the GIZ logo is used, the guidelines for the logo must be observed.

Updating the GIZ Corporate Design Manual

The GIZ Corporate Design Manual is regularly updated and is available online on the intranet under Intranet > Services > Communications > Corporate Design and on the internet (giz.de/cdc).

The authoritative version is always the latest online version. Please make sure that you are loo-king at the updated version before using it to produce a publication. You can see from the table of contents which chapters have been most recently updated.

Advice and contactIf you have any questions about corporate design, contact our advisory portal for help. Either send an email to [email protected], or telephone +49-228-4460 4040 (Mo–Fr, 9:00 to 17:00 CET).

GIZ Corporate Design

Corporate Design


Please note that different regulations apply to CIM, AgenZ and other German public-sector clients.

ForinformationaboutthedesignspecificationsforCIM, please contact [email protected]

AgenZ also has its own guidelines. For more information, please contact [email protected]

Other German public-sector clients:

There are currently no binding rules for foreign publications concerning business with other German public-sector clients. When you are cooperating with other German federal ministries, we recommend the following approach:

� InformtheOfficeforPublicSectorClientsinBerlinandtheCorporateDesignTeam ([email protected])

� Suggest to the commissioning party/client that you use the cooperation logo together with the GIZ logo in order to ensure the consistent external presentation of all German public-sector clients.

� This proposal must then be agreed with the embassy in the partner country and the relevant ministry.

If the proposal is rejected, you can consider the following compromise:

Use the logo of the appropriate ministry, the new cooperation logo – with the agreement of the client – and the GIZ logo. At present, use of the cooperation logo is only binding for business with BMZ/the Federal Foreign Office, so it may be the case that other ministries will not join in with this initiative.

The ministry’s logo must always be preceded by a particular phrase. The Corporate Design Team can advise you on which phrase to use in individual cases.

This is another instance where you need to be tactful and diplomatic. If in doubt, accommodate the client’s wishes and show some restraint in presenting GIZ. And don’t forget to name the client!

For publications used in Germany, other rules apply. You can find information on this in the Corporate Design Center at: www.giz.de/cdc.

Other business areas/special cases

Notes on joint development cooperation publications:

� We contribute actively to combined development cooperation publications and are keen to pre-sentourselvesjointlywithotherdevelopmentorganisations.Here,economiccooperationofficersmust assume responsibility for the publication and its coordination.

� In the case of priority sectors in a single country, joint development cooperation brochures should be the rule.

� We must ensure that our clients are also mentioned in the GIZ sections of joint development cooperation brochures.

Corporate Design


GIZ’s advisory portal

Our advisory portal is available to answer all enquiries on the subject of communication. You can contact the portal in two ways: By telephone: Mo–Fr from 9:00 to 17:00 (CET) +49 228 4460 4040 (staff in Bonn and Eschborn simply dial the extension 4040) By email: [email protected]

Corporate Design Center

In our Corporate Design Center you can find logos, templates (Word, InDesign, PowerPoint), graphics, checklists, information about our cor-porate language and corporate imagery, and much more besides. Click on ‘News’ on the website to keep up with important new developments.

http://www.giz.de/cdc

Online printers

You can order business stationery (business cards, letterhead stati-onery, notepads, folders, certificates etc.) from our print shop. Please make sure you always order your business cards from the print shop. This ensures that the right typefaces are used and all logos etc. are correctly positioned. If you are located outside Germany you can order just a PDF file of the business cards and then arrange for them to be printed locally yourself.

http://giz.druckreif.de

We have two online print shops that can print your publications, factsheets, flyers and posters.

For short print runs of up to 500 copies (or 30 copies in the case of posters): http://termindruck.net (website also in English)

For longer print runs of 500 copies or more: http://www.giz-broschuerendruck.de

Word templates

Word templates are available on the intranet under O+R: O+R > Docu-ments and working aids

You can also open the files directly in Word:

File > New > My templates > (choose the appropriate template). You can also generate letterheads directly in Word: File > New > My templates > GIZ general > briefbogen-ausland.dotm or briefbogen-deutschland-bruessel.dotm

Standard PowerPoint presentations

You can find the GIZ company presentation on the intranet, as well as the sample presentation with numerous project examples from GIZ’s work in English, French, German and Spanish:

Services > Communications > PR products > Company presentation

Graphic designer pool

A pool of 39 graphic design service providers is available to help you apply GIZ’s corporate design to your work. You can commission these professionals for any design aspect of printed and online publications.

Services > Communications > Corporate Design > Graphic designer pool

Photo concept

GIZ’s photo concept is available on the intranet. You can pass this on to graphic designers or consultants or to photographers who you com-mission to carry out work. The photo concept describes the nature, structure, colouring, perspectives etc. of photos suitable for use by GIZ.

Services -> Communications -> Corporate design -> Visual Language

For those staff members who take photographs themselves we have produced a little guide to photography, giving you useful tips on ca-mera position, perspective and how to take good group photos.

Publications database

You can search the database for GIZ publications and either order or download printed or PDF copies.

On the internet: http://www.giz.de > Media centre > Publications

On the intranet: Knowledge & processes > Information management > i-punkt – finding knowledge > Our Services

Services

Services surrounding corporate design

Corporate Design


GIZ-CD BMZ-CD German Government CD own layoutScope of application

Business reports, GIZ’s own image materials (including country bro-chures) and materials for personnel recruitment or the acquisition of new clients or commissioning parties

All publications that are used in Germany if the programmes/projects receive more than 50% of their funding from De-partmental Budget 23

Publications outside Germany by programmes/projectslargelyfinancedby BMZ and/or the Feder-alForeignOffice

By agreement with the partner, projects/pro-grammes can develop their own layout, which mustbesignificantlydifferent from GIZ’s

Area of use Global Germany Abroad Global

Note Publications produced abroad for use in Germa-ny must adopt the BMZ corporate design.

The ‘German cooperation logo’ must always be used.

For BMZ/Federal Foreign Office-financedprojects/programmes, the German cooperation logo must be placed at the top left on a white background.

Overviewofhowtousethevariousdesignspecifications

Choosing the correct corporate design depends on two factors: how the project is financed, and where the publication will be used. The table below gives an overview of which design must be used when.

Note on factsheets used in Germany and abroadFactsheets that are used both in Germany and abroad must be produced in the relevant design, in other words in the BMZ design for Germany and in the German Government’s design for abroad.

Note on folders with factsheets from various projects/programmesIf you produce a number of factsheets with different financing and you would like to put these together in a single folder, you should choose the appropriate specifications for each factsheet depending on how it is financed, and use GIZ corporate design as the overarching design for the folder.

Corporate Design


Standard logo with company name (German only)Wherever the name GIZ appears with its logo, this standard variant of the logo must be shown. See also the manual on use of the logo (giz-de-cd-logo-einsatz-2012.pdf, German only).File name: gizlogo-standard-mit-unternehmensname-de

Standard size: 10 % of the original file size 13 % of the original file size for gif files

GIZ logo without company name This logo can be used in exceptional cases when there is not enough room for the standard logo.File name: gizlogo-ohne-unternehmensname

Logo variant for IS business areaThe IS business area may also use the logo variant shown here as an alternative to the standard logo.File name: gizlogo-is

Logo variants for offices worldwideThese locations may use this logo variant as an alter-native to the standard logo.File name: gizlogo-‘office-name’

Logo variants for GIZ locations in Berlin, Bonn and BrusselsThese locations may use this logo variant as an alter-native to the standard logo. File name: gizlogo-‘office-name’

1.1 The Logo | Usage

The GIZ logo must not be distorted or modified in any other way (colour, typeface, etc.).

The logo is GIZ’s trademark. The form, colour and typeface of the logo are strictlyspecified.Nochangesoradditionsareallowed.OnlyGIZCorporateCommunicationsispermittedtodesignlogo(e.g.officelogos).No separate logos or logo variants are permitted for projects, sector projects, programmes or divisions. You can download the logos from the Corporate Design Center: www.giz.de/cdc > Logos

Bureau Bruxelles

Agencia Buenos Aires

ISInternational Services

Size of the logo:

On this page the GIZ logo is shown at the size that must be used for A4 publications. Thesizeofthelogointhefileismanytimeslarger, and must be scaled accordingly

Corporate Design


Whenever the logo is used it is essential to maintain the specified pro-tection zone (white space around the logo, the spacing from the nearest lines, images and texts).

1.2 The logo | Dimensions and protection zone

25 mm

25 m

m

60 mm

Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH

25 mm

25 m

m

60 mm

Standorte xxxxxxxxxxxxxxxxxxweltweites Büro xxxxxxxxxxxx

25 m

m

GIZ logo without company name: 25 mm x 25 mm

Protection zone for the office logo: 60 mm x 25 mm

Zip packages are available for: � the standard logo with the company name (DE) � the logo without the company name (only the letters ‘giz’) GIZ standard logo with the

company name and the additional wording ‘implemented by’, ‘published by’ in DE/EN/FR/ES/ AR. ‘Implemented by’ in EN/AR � standard logo with the company name, white (DE) � thelogosofstateofficesinGermany � the logos of the representations in Berlin and Brussels � thelogosofGIZofficesworldwide � the logos of GIZ IS, AgenZ and CIM

Protection zone for the standard: logo:60 mm x 25 mm

Use by third parties If the GIZ logo is used by third parties, they need to be informed regularly if changes or adjustments are made to the logo. If the GIZ logo is positioned next to others (e.g. partner organisations), then the version used depends on the appearance of the page. Third parties could be cooperation partners, agencies, printers etc.

Permission must be obtained from the third parties (clients, cooperation partners and others) before their logos are used in GIZ publications.

Corporate Design


The logo | File formats, scaling and application

Inserting the logo (.jpg or .gif format) in Word documents and PowerPoint presentations:The logo must be reduced (scaled) as follows:On the ‘Insert’ menu: • Click on ‘Picture’.• Then click on ‘File’. • Select which logo you want to use (the logo is inserted).• Right-click on the logo.• In the dialogue box, choose ‘Format picture’.• In the next dialogue box, choose ‘Size’.• Under ‘Scale’ enter 10% in each case for a .jpg or .wmf, and 13% in each case for a .gif.• Click on ‘OK’ (the logo will then appear in its standard size).

Protection zone

(white area around the logo, the spacing from the next lines, images and texts): With the protection zone included, the logo has a minimum height of 25mm!

Format Suitable for File name and appearance

gifScreen media (internet, intranet, CD-ROM)

gizlogo-…..-weiss-trans.gif: white logo on coloured background

gizlogo-…..-sw.gif: black logo on white background

gizlogo-…..-rgb.gif: coloured logo on white background

gizlogo-…..-rgb-trans.gif: coloured logo on coloured background

jpg On-screen presentations and print-outs from Word and PowerPoint

gizlogo-…..-sw-72.jpg: black logo on white background

gizlogo-…..-rgb-72.jpg: coloured logo on white background

gizlogo-…..-sw-300.jpg: black logo on white background,

this logo can be greatly enlarged

gizlogo-…..-rgb-300.jpg: coloured logo on white background,

this logo can be greatly enlarged

wmf Creating PDF files from Office programs

gizlogo-…..-sw.wmf: black logo on white background

gizlogo-…..-rgb.wmf: coloured logo on white background

epsEditing in a layout or graphics pro-gramme (e.g. Illustrator, Freehand, InDesign, QuarkXPress)

gizlogo-…..-sw.eps: black logo on white background

gizlogo-…..-4c.eps: coloured logo on white background

gizlogo-…..-hks.eps: coloured logo on white background

Whichlogofileformatforwhichpurpose?All variants of the GIZ logo are provided in ‘zip’ packages, which contain various file formats and versions (black & white and colour).

Abbreviations: sw = black & white

4c = 4-colour mode (cmyk = cyan, magenta, yellow, black) for printed materials rgb = 3-colour mode (rgb = red, green, blue) for web applications

Fileswiththeextensiongifrequirelittlestoragespace,whilejpgfilesrequiremore.Ifyouneedto send logos to graphic designers, graphic artists or printers, please send the entire relevant zip package.Theexpertswillchoosethefiletheyneed.

Corporate Design


1.4 The logo | Colours

The standard logo in red must always be placed on a white or pale, pastel-coloured background. In black the logo must always be placed on a white or very pale background.




The standard logo in white should always be used on either a red or grey background. If it is placed on a coloured background, the colour of the background must be rich and provide a strong contrast. It is important to ensure that the logo stands out clearly against the chosen background.

These logo variants for offices must always be shown on a white background.

Corporate Design


1.5 The logo | Combination with the BMZ logo

The GIZ standard logo in combinati-on with the BMZ logo.

This combination is only used on media that appear in GIZ’s corpo-rate design.

BMZ design guidelines

Please consult the BMZ design guidelines when using the BMZ logo. You can find these under www.giz.de/cdc > Corporate De-sign – German Federal Govern-ment > BMZ in Germany

Height of the flag elements in the BMZ logo: 15.6 mm

Protection zone (included in the logo file)

25 mm

60 mm


Corporate Design


New German cooperation logo for programmes/pro-jects outside Germany

The new standard German cooperation logo is intended to help present the German Government’s extensive and diverse commitments abroad in a way that is both consistent and easier to recognise. Since the logo was introduced in January 2013, new binding design guidelines have applied to how the German Government and the state-owned implementing organisations of German international cooperation are presented to the outside world. These mainly concern the use of the logo, but also refer to the overall corporate design. This means that publications and other measures abroad appear in the German Government’s corporate design.

The logo must be used on printed matter and also on all other forms of external presentation if they relate to projects/programmes that are largely funded from the departmental budgets of the Federal Foreign Office (AA) and/or BMZ. The same applies to projects/pro-grammes funded by other ministries that join this initiative.

All the relevant information is available on the intranet: Services > Communications > Corporate design and from the Corporate Design Center: Corporate Design – German Federal Government > PR abroad (http://www.giz.de/cdc/en/html/2346.html)

Positioning of the GIZ logo alongside the German cooperation logo

The GIZ logo is positioned either to the right of or below the German cooperation logo, always with additional wording in the official lan-guage of the country (to the left of or above the logo).

You can download the GIZ logo including the additional wording from the CDC. It is permissible to produce other wording in different lan-guages, provided the content is accurate (Implemented by/Published by/Supported by).

The French wording ‘mise en oeuvre’ may be used.

Please note the specified relative sizes. Precise details are given in the manual on the German cooperation logo: giz.de/cdc > Corporate Design – German Federal Government > PR abroad

1.6 The logo | German cooperation logo

Implemented by:

Implemented by:

Corporate Design

Stand: April 2014 Kontakt: [email protected] Internet: giz.de/cdc

2 Die Farben | Hausfarben

Hinweis: Für Digitaldruck und den Druck auf allen glänzenden bzw. be-schichteten Materialien sind die Farbangaben für „Glanzpapier“ zu verwenden.

RotNaturpapier:cmyk 5|100|100|5hks 16NPantone 1797UGlanzpapier:cmyk 5|100|100|15hks 16KPantone 1805CBildschirm:rgb 200|15|15RAL:RAL 3002Sonderfarbe:Epple Sonderfarbe 102750 für Natur- papier im Offsetdruck

GrauNaturpapier:cmyk 0|0|0|70hks 92NPantone 429UGlanzpapier:cmyk 0|0|0|70hks 92KPantone 430CBildschirm:rgb 111|111|111RAL:RAL 7005

Schwarzcmyk 0|0|0|100hks 88NPantone Black UBildschirm:rgb 0|0|0

Hellrot

cmyk 2|42|23|2rgb 235|161|163

Lila

cmyk 15|22|2|5rgb 201|186|209

Orange

cmyk 2|30|75|0rgb 246|184|89

Grün

cmyk 24|0|57|4rgb 191|214|136

Türkis

cmyk 47|4|17|0rgb 131|200|209

Blau

cmyk 50|0|0|0rgb 109|207|246

Neben den Standardfarben rot und grau können weitere Farben verwendet werden. Diese Farbpalette dient als Orientierung, bei Bedarf können Sie weitere Farben hinzufügen.

Corporate Design


3.1 Typefaces and fonts | In-house typefaces

GIZ has three in-house typefaces: GIZ Gravur Condensed, Arial and Ga-ramond. One of these three typefaces, or in some cases combinations of them, can be used as appropriate, depending on which medium is used, how important the text is or what impact you intend to achieve.

Garamond

Recommendation for Adobe Garamond Pro: This is the typeface used for running texts in printed publications. It may be used on its own or in combination. In simple flyers or brochures it may be combined with Arial. In publications that present the corporate image or in lavishly designed publications, Garamond is combined with GIZ Gravur Condensed.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzäöü1234567890;:,.!§%&/()=?ß*#+-@{}®©™€¥£$

Corporate Design

IMPORTANT!

Typefaces (fonts) are subject to copy-right. This means that a licence has to be purchased before you can use a certain computer font. Licences for the Garamond typefaces are available from (among others) www.adobe.de.

Arial

Arial is the PC typeface used at GIZ. It is used for correspondence, forms and publishing on the web. It is also used in Word documents and PowerPoint presentations.


Corporate Design

NOTE

The Arial typeface is pre-installed on almost all computers around the world. There is no need to purchase licences for this typeface.

GIZ Gravur Condensed

Recommendation for GIZ Gravur or Gravur Condensed: GIZ Gravur Condensed is the typeface used for headings, tables and graphics, and for continuous text in publications. It is used in publi-cations designed by graphic designers. The only typeface to be used in combination with it is Garamond.


Corporate Design

NOTE

Typefaces (fonts) are usually subject to copyright. This means that a licence has to be purchased before you can use a certain computer font.

Please contact [email protected]

Corporate Design


3.2 Typefaces and fonts | Combinations of typefaces

This is a body copy in Adobe Garamond Pro Regular 10pt A blind text. From birth. It took me a long time to understand what it means to be a blind text: one does not make sense. Sometimes one gives the impression of being out of context. In many cases one is not read in the first place. But does that mean that I am a bad text? I know that I will ne-ver get the chance to appear in Newsweek. But does that mean that I am less important? I am blind! But I love being a text. And should you indeed read me to my very end I will have achieved something most normal texts don’t.

Headline GIZ Gravur Condensed Bold 21 ptSubheadline GIZ Gravur Condensed Regular 13 pt

This is a body copy in Adobe Garamond Pro Regular 10pt A blind text. From birth. It took me a long time to understand what it means to be a blind text: one does not make sense. Sometimes one gives the impression of being out of context. In many cases one is not read in the first place. But does that mean that I am a bad text? I know that I will ne-ver get the chance to appear in Newsweek. But does that mean that I am less important? I am blind! But I love being a text. And should you indeed read me to my very end I will have achieved something most normal texts don’t.

Headline in Arial Bold 21 pt Subheadline in Arial Regular 13 pt

Corporate Design


4 Paper | Types of paper

Produkt Paper label Manufacturer Colour Weight Anmerkung

Business stationery

Letterheads EnviroTop Papier Union ultra white 90 g / m²Please always order these products from our online print shop. Business cards EnviroTop Papier Union ultra white 300 g / m²

Courtesy cards EnviroTop Papier Union ultra white 300 g / m²

Brochures

Cover EnviroTop Papier Union ultra white 250-300 g / m² Please always order these products from our online print shop.

Inside pages EnviroTop Papier Union ultra white 90-120 g / m²

Binders / Folders

Cover EnviroTop Papier Union ultra white 300 g / m² Please always order these products from our online print shop.

Inside pages EnviroTop Papier Union ultra white 115 g / m²

Flyers DIN long

DIN long format EnviroTop Papier Union ultra white 150-170 g / m² Please always order these products from our online print shop.

Other

akzente, company report

Cover Arctic Volume 300 g / m²

Inside pages Arctic Volume 115 g / m²

GIZ deliberately uses only high-quality recycled paper with registered environmental labels. There are two online printers available to you where you can easily arrange for your publications to be printed. Please order business stationery from our print shop in order to ensure that all logos, typefaces etc. are the right size and appear in the right place.

The printers:

Our print shop ‘druckreif’ for business stationery, folders/binders, notepads, etc.: www.giz.druckreif.de

Printer for brochures (short print runs of up to 500 copies, digital printing: http://termindruck.net

Printer for brochures (long print runs of over 500 copies, offset printing: www.giz-broschuerendruck.de

If the standard paper types indicated below are not available, white recycled paper of a similar type must be used. If no recycled paper is available, white uncoated paper must be used. When choosing such paper, look for environmental labels such as the Nordic Environmental Label or FSC (Forest Stewardship Council) certification .

Corporate Design


The design of GIZ’s business stationery (letterheads, business cards, courtesy cards) is binding; these are classified as official documents.

It is not permissible to include logos of other companies or institutions on the business stationery, not even for cofinanced projects. The same applies to any additions beyond the stipulated options allowed for personalisation, or emblems of specialist/professional associations or projects. On headed paper, GIZ must be clearly recognisable as the sender; this is no longer the case if other logos are added.

Notes on letter templates in Germany and abroad

If you need letterhead stationery on which the partner’s logo appears as well as the GIZ logo, you can produce your own letterheads. The GIZ margin column must not be included in this stationery. Please make sure that the sender’s address and all relevant contact data are always shown.

Please make sure that you always use the latest version of the letter templates. You can generate these in Word:

� Open Word . � Choose ‘File’ and ‘New’ � ‘My templates’ � ‘GIZ general’ � ‘briefbögen-ausland.dotm’ � or ‘briefbögen-deutschland-brüssel.dotm’ � Click on ‘OK’

When you work abroad, please download the letter template here: https://dms.giz.de/dms/livelink.exe?func=ll&objId=80588991&objAction=browse&viewType=1. Please do not open it directly from the DMS.

� A window opens in which you can enter the recipient’s data and your own personal data and you can choose the language (de, en, es, fr, pt, ru) � If you want the logo to be printed (in case you do not use pre-printed papers) deactivate the box

„use pre-printed letterhead“. � The binding additional wording ‘German development cooperation’ automatically appears in the

preselected language on letterheads abroad.

Notes on business cards

The design of business cards is likewise strictly defined and must not be modified. Staff abroad must have the cooperation logo of the country in question on the back of the card. Please order your business cards from our print shop (www.giz.druckreif.de), which stores all of the logos. Alternatively you can order just a PDF file for printing and print the cards yourself locally. Please note that no other logos apart from the GIZ logo and the cooperation logo are permitted to be shown on business cards, not even for cofinanced projects. If a GIZ staff member has a business card bearing logos relating to a different employer, this can have consequences in terms of liability law and labour law, especially if it is not clear to third parties in whose name the staff member is acting.

The name of the unit or division must be shown on the right, above the address. The section/group may also be shown, on the left below the staff member’s name. No job titles are shown, except for staff at managerial level.

Business cards for CPS/development workers

Staff working for the Civil Peace Service can obtain special cards displaying the CPS logo from the print shop. No other logos (from partners) may be included. Development workers therefore have two business cards: one for GIZ and one for the partner organisation. If a partner organisation’s logo is included there is a fundamental risk that a logo for a different employer on a staff member’s business card will have consequences in terms of liability law or labour law, and it will not be clear to third parties in whose name the staff member is acting.

5 Business stationery | General guidelines

NOTE

The letter templates must not be modi-fied in any way, nor is it permissible to integrate the German cooperation logo into the templates. Only GIZ Corporate Communications is permitted to make any modifications to the templates.

Corporate Design


6.1 Publications | Layout grid and publishing information

Abteilung XYSachgebiet Beispieltext

Headline in 15 Punkt GIZ Gravur Condensed BoldSubheadline in 8 Punkt GIZ Gravur Condensed Regular

DIN A5




DIN lang




CD-ROM




DIN A4




Factsheet DIN A4


All GIZ publications are laid out according to the same grid. Templates (InDesign und Word) are available from the Corporate Design Center for the front and back cover of publications in A4, A5, A6 and DL formats, and for CDs/DVDs and factsheets. Please use these templates in order to be sure that all elements are correctly positioned. You will also find information about font sizes etc. in the templates.

Address details on the back cover

The details shown below are mandatory. You can enter a specific telephone number, fax number and email address.

A division name or similar may be inserted below the company name, leaving a spacing of one blank line.

For all other publications, the name of the company in German and the publishing address must be shown on the back cover. The publishing information must always state ‘Registered offices Bonn and Eschborn’ followed by the publishing address.

For company-wide publications such as:

� Company report � akzente � wir: (staff magazine) � Profile � Personnel report � Environmental report � Capacity WORKS � Publications from Corporate Development � COPEtheaddressesofbothregisteredofficesarealways shown on the back cover:

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Registeredoffices Bonn and Eschborn

Friedrich-Ebert-Allee 40 53113 Bonn, Germany Phone: +49 228 44 60-0 Fax: +49 228 44 60-17 66

Dag-Hammarskjöld-Weg 1-5 65760 Eschborn, Germany Phone: +49 61 96 79-0 Fax: +49 61 96 79-11 15

Email: [email protected] Internet: www.giz.de

Online-pdf files

If you would like to publish an online PDF version of your publication in our Media centre (www.giz.de/Mediathek), please note that the size should not exceed 3-4 MB.

Corporate Design


6.2 Publications | Sector projects/programmes,projects and programmes in Germany

All printed matter that GIZ publishes in the context of BMZ commissions in Germany must comply with BMZ corporate design rules. This applies to programmes/projects that are at least 50% funded from Departmental Budget 23, i.e. publications from sector projects/programmes in particular. The design of such publications follows the guidelines of the BMZ style guide. GIZ is identified as the publisher on the front cover and in the publishing information. This rule also applies to other implementing organisa-tions, such as KfW Development Bank, and it helps maintain the consistent image of German develop-ment cooperation within Germany.

The guidelines on the following pages apply to publications by sector projects/programmes and projects and programmes in Germany implemented on behalf of ministries other than BMZ. The ministry’s logo must be positioned to the right of the GIZ logo on all GIZ media produced by other sector projects/programmes (brochures, flyers, posters, CD-ROMs, presentations etc .).

26 mm

Headline in 21 pt GIZ Gravur Condensed BoldSubheadline in 13 pt GIZ Gravur Condensed Regular

Optional line for division name or similarinformation in 9 pt Gravur Condensed Regular

Font sizes shown are minimum sizes.

Logo line

Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH Logo of commissio-

ning party

The grey area can be used to add anydesign or graphics using colours andfonts of your choice.

On behalf of

Corporate Design


6.3 Publications | Design of the inside pages of publications

The inside pages of publications may be layouted individually. Below are a number of tips on how to use typefaces etc. in order to ensure that your publication is easy to read and understand. Examples are given in the sample pdf.

� Useoftypefaces:Asageneralprinciplealwayssetcontinuoustextasflushleft,raggedright. Insertedboxescanbeformattedasjustifiedtext(flushleftandright).

� Arrangealltextelementsflushleft.

� Useflushleft,raggedrightwithhyphenation.

� Leave a large enough margin around all edges of the page.

� It is best to format main headings in bold at a size 2 to 4 points larger than the continuous text, while sub-headings are best formatted in bold at the same size as the rest of the text.

� Take care that headings of the same level are also always set in the same font size and the same typeface variant (bold, semi-bold, italic, etc.). You should specify at the outset how you want accentuations, lists, footnotes, graphics titles and table headings to appear, and keep to thesespecificationsconsistentlythroughoutthedocument.

� Avoid setting only in uppercase (all capitals) if at all possible. It is not easy to read.

� Optimum legibility is ensured when lines are between 45 and 65 characters long. For DIN A4 format this means setting the text in two columns or one narrow column.

� Page numbers should be easy to read, preferably bold and a little larger than the continuous text, and always in the same place, if possible aligned left and right on the outside.

� Use indentation sparingly to make the text more readable.

� The table of contents can be made easier to read by adding horizontal lines

Corporate Design


6.4 Publications | Lettering on spine

Brochures and books comprising about 50 or more pages can be produced using adhesive binding and a continuous cover. A book produced in this way has a smooth spine which can then show the title and GIZ logo.

Minimum width of spine: 6 mmSize of the logo: 4%

Broc

hure

title

in

10 p

t GI

Z Gr

avur

Con

dens

ed R

egul

ar

Broc

hure

title

in 1

0 pt

GIZ

Gra

vur

Cond

ense

d Re

gula

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Font sizes shown are minimum sizes.

Corporate Design


Where applicable

6.5 Publications | Publishing details

The publishing details of GIZ publications must include at least the following infor-mation (except those details declared optional):

Layout of publishing details:

Itemsfromnamedcontributorsdonotnecessarilyreflecttheviewsofthecompany/theeditors.

Published by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

RegisteredofficesBonn and Eschborn

Friedrich-Ebert-Allee 4053113 Bonn, GermanyPhone: +49 228 44 60-0Fax: +49 228 44 60-17 66

Dag-Hammarskjöld-Weg 1-565760 Eschborn, GermanyPhone: +49 61 96 79-0Fax: +49 61 96 79-11 15

Email: [email protected]: www.giz.de

Name of sector project*

Responsible......

Author/Editors etc........

In GIZ publications for which contractors are responsible, enter the name and (if appli-cable) logo of the contracted company with an explanation of the precise activity (e.g. consultancy, implementation).

Itemsfromnamedcontributorsdonotnecessarilyreflecttheviewsofthepublisher.

.......

Contact person at the ministry .......

Photo credits / sources......

MapsThe geographical maps are for information purposes only and do not constitute recogni-tion under international law of boundaries and territories. GIZ does not guarantee in any way the current status, accuracy or completeness of the maps. All liability for any loss or damage arising directly or indirectly out of their use is excluded.

Layout/Design etc.... . . .

Printed and distributed by........Printedon100%recycledpaper,certifiedtoFSCstandards

Place and date of publication..... Further information may also be included (optional):

division name, translation, litho, proofreading, coopera-tion partner(s) (with or without logo)

For sector projects (except BMZ sector projects)

The email address can be adapted to another functio-nal email address. A website address can be added here, e.g. www.giz.de/algeria

For company-wide publications, include the addres-ses of both registered offices. Otherwise enter the publishing address, e.g. the address of the office or the address of the project or programme.

For sector projects (except BMZ sector projects)

The design of GIZ publications for which contractors are responsible follows the design specifications of the GIZ Corporate Design Manual. The name and logo of the company under contract must be shown in the publishing information of the respective publication. They must not appear on the front or back cover of the publication.

Applicable to publications partly produced by exter-nal consultants

This additional wording is legally binding.

Corporate Design


6.6 Publications | Development cooperation programmes |Design specifications

Design specifications � Publications for German DC programmes (integration of at least two different BMZ interface

instruments; TC, FC, ...) follow their own corporate design � or that of the German Federal Government. � They show the relevant German cooperation logo according to the design guidelines (see Corporate

Design Center: Corporate Design – German Federal Government > PR abroad (http://www.giz.de/cdc/en/downloads/cdc/manual-ELdZ-en-16may2013.pdf). � An additional logo for programmes should not be developed. � Thelogosofparticipatingorganisationscanbeincludedinthepublishingdetailsorasdefinedin

the Corporate Design of the German Federal Government. � The registered company names of the organisations appear in the publishing details.

For supraregional programmes and in a multilateral German DC context the version of the standard German cooperation logo shown below must be used. It is available in English, French, German and Spanish (English shown here as an example):

Corporate Design


Image brochure/country brochure

� Beforeyouconsideranyofthefinerpoints,youneedaconceptthatincludesanobjective,targetgroups and messages. It is not about producing as many publications as possible; it is about ma-king them as meaningful as possible. Assistance on designing a country brochure can be found on the intranet.

� We present ourselves in keeping with the overall German external presentation and its current norms, as well as with the reality on the ground (norms are not always fully up to date). Whenever a decision is made to make changes to the public image, we are quick to implement it.

� GIZ’s image should be balanced in relation to the other German development cooperation actors. Accordingly, the design of a country brochure should not be overly elaborate.

� Country brochures contribute to GIZ’s presentation of itself. A GIZ country brochure must have some added value if it is produced alongside a combined publication of German development cooperation. This is the case, for instance, if (a) GIZ also works for commissioning parties other than BMZ, (b) attempts to procure new contracts in the country seem promising, or (c) there is no joint brochure available locally, and there are no plans to produce one in the near future.

� Information must be shared locally with other colleagues and, depending on the specific situation, a consensus should be reached.

� The costs for a country brochure must be distributed fairly, according to the level of involvement. This means, for instance, that if GIZ International Services is involved in a project, it must also pay its share of the costs.

6.7 Publications | Information about country brochures


6.8 Publications | Publishers other than GIZ

Corporate Design

Minimum requirements for publications that appear in a publishing house’s layout, for example � The GIZ logo must be shown on the title page. � The full name of the company, in German, must be stated in the publishing details: Deutsche

Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Publications published by contractors (for example studies implemented and published by consultants on behalf of GIZ) � GIZcorporatedesignspecificationsapplytopublicationswrittenbycontractors,exceptforthose producedinthecontextofprojectsorprogrammesinGermanyonbehalfofBMZandfinancedat least 50% with funds from Departmental Budget 23, in which case the corporate design guidelines of BMZ are to be used. Publications by projects and programmes outside Germany mustconformtotherelevantBMZandFederalForeignOfficeguidelines. � Logosofconsultingfirmsmaybereproducedinthe publishing details of publications produced

under GIZ design rules, but in no other part of the publication.

Corporate Design


6.9 Publications | Information sheets and worksheets

Possible uses

This publication format is intended for texts that do not appear within publications but are, for exa-mple, to be offered on the internet for download or are distributed as worksheets during conferences.

The details shown in the publishing information are the minimum required. They can be personalised as necessary. The GIZ standard logo must be shown. GIZ offices or GIZ IS may also use their own logo variants. The template is available from CDC > Templates & graphic material > Office & layout templates > Facts-heets, note sheets, information sheets and worksheets

optional

Titel

Seite 1/1

Überschrift

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Zwischenüberschrift Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH • Sitz derGesellschaft Bonn und Eschborn • Friedrich-Ebert-Allee 40 • 53113 Bonn/Deutschland T +49 228 44 60-0 • F +49 228 44 60-17 66 • Dag-Hammarskjöld-Weg 1-5 • 65760 Eschborn/Deutschland • T +49 61 96 79-0 • F +49 61 96 79-11 15E [email protected] • I www.giz.de


Logo des Auftraggebers

Corporate Design


6.10 Publications | Newsletters

A newsletter is an email that appears periodically in either HTML or text format. It summarises current news and themes.

A newsletter provides an overview with links to further information and is sent to a group of sub-scribers. Newsletters can appear in four different layouts:

� A newsletter with teaser text and links leading to various pages on the GIZ internet and GIZ intranet or DMS. Documents on the intranet are saved in DMS and can also be linked.

� A self-contained newsletter without links or references to other documents. It has a maximum length of 3,000 characters.

� A bullet list with each point comprising no more than two lines, to report on new issues in brief. The maximum number of bullet points per topic is eight.

� A newsletter with a short overview and a link leading to a page on the internet or intranet. This page contains an explanatory text and a PDF document for download.

Newsletters should be produced with the same care as all other media (brochures, publications, webpages, CD-ROMs etc.), because every newsletter is an important marketing tool and means of communication. The design of newsletters is therefore subject to the corporate design rules.

Newsletters are produced with the aid of software called Mailingwork. Users merely have to insert text and images. Background information, a checklist for preparing your newsletter and the handbook for the newsletter application are available on the intranet at:

https://intranet.giz.de/cps/rde/xchg/giz_intranet_en/XSL/hs.xsl/-/HTML/770.htm

Corporate Design


6.11 Publications | Sector networks

Sector networks within GIZ � TheGIZdesignspecificationsapply. � Donotdevelopseparatelogosorfree-standingemblemsoridentifiers. � A recognisable design or series design can be developed for the ‘banderol’ on all GIZ publications,whichcanbeconfiguredfreely.

Sector networks between GIZ and third parties � The companies and institutions concerned must determine among themselves which corporate

design principles are to be used to design the sector network’s publications. � Free-standingemblemsoridentifierscanbedeveloped. � IfthedesignfollowsthedesignspecificationsofGIZ,anysuchemblemoridentifierappearsin

the banderol. � If the design follows the corporate design principles of another institution, at least the GIZ

logo and the full name of the company in German (Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH) must be shown in the imprint.

Corporate Design


7.1 PowerPoint templates | Slide master, content slides

Published by: Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbHRegistered offices Bonn and EschbornP.O. box of office location or head offices of GIZPostcode and city of office location or head offices of GIZGermanyTFEI www.giz.de

Author/Responsible/Editor etc.Name and (optional) logo of consulting companyLayout etc. (optional)

The design of these templates is binding, and their use is mandatory.Do not change the design of the header or footer.Certain differences apply to various organisational units (see table on next page).

The GIZ slide masters are the basis for all PowerPoint presentations intended for target groups inside or outside GIZ.•Theslidebackgroundiswhite.•TheGIZISlogoversionorthelogoversionoftheGIZofficemustbe inserted in the header of the slide master.•Theredframeshowstheboundariesofthetextbox.Thisareashould not be enlarged, but in exceptional cases can be extended to the right.•Pictures(graphics)canbeinsertedanywhereintheareabetweenthe header and the footer.•Usepicturessettothebestqualitybutsmallestpossiblesize,to preventthesizeofthepresentationfilefrombecomingtoolarge.

Use of typefaces and fonts• We use the GIZ in-house typeface, which is Arial. Colours: black,

RGB grey (r=147, g=147, b=147), RGB red (r=200, g=15, b=15)• Recommended font size: at least 20 pt for screen-based presenta-

tions• Accentuations in continuous text: with high-contrast colours or bold

(not underlined or italic)• Internal text links and external links to the web: 14–18 pt Arial,

link colour: red (RGB red: r=200, g=15, b=15)

The template for your presentation is available from CDC > Templates & graphic material > Office & layout templates > PowerPoint

Please note that a separate template with the German cooperation logo is available for BMZ/Federal Foreign Office programmes/pro-jects abroad: CDC > Corporate Design – German Federal Government > PR abroad

The second and/or last page of all presentations by sector projects is an additional slide with publishing information including the GIZ standard logo with company name and the BMZ logo. Further publishing information can also be stated here.

The header of the title slide differs from the subsequentcontent slides.

Datum Seite 3Name des Referenten oder Abteilungsname

The globe is shown in the header from the second slide onwards.

Corporate Design


International Service

GIZ locationsBonn, Berlin,Brussels

Sector projects,programmes/projects in Germany GIZ offices outside Germany Programmes outside Germany

SLIDE MASTERLogo

Use IS logo version

Use local office logo version

GIZ standard logo with company name

Office logo or standard logo with company name

GIZ standard logo with company name

CONTENT SLIDES

Slide with publi-shing information, information regar-ding the commissio-ning party

The second and/or last page of all presentations by sector projects is a sli-de with the GIZ standard logo with the company name and the BMZ logo with the addition ‘On behalf of’.

Separate templates with the German cooperation logo in the header are available for projects largely financed by BMZ/the Federal Foreign Office.

Separate templates with the cooperation logo in the header are available for projects large-ly financed by BMZ/the Federal Foreign Office.For supraregional projects, the German cooperation logo with the German flag is used.

Further publishing information

Publishing information can be placed on a slide at the end of the presentation. See also ‘Publications | Publishing details’.

Specifications for the publishing details are included in the template.

Zusätzliche Folie mit Logos

An additional slide showing partner logos or names with a de-scription of their role in the project/programme can be placed at the end of the presentation.

An additional slide with space for partner logos or names and a description of their role in the project/programme can be placed at the end of the presentation.

7.2 PowerPoint slides | Variations

Powerpoint template for outside of Germany

Corporate Design


8 Emails | Monolingual and bilingual email signatures

Given name, family name (with academic title if required)

Unit, office, project (optional, please state full name)

Position within GIZ, group (only state position if management post)

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (full name of company)

P.O. Box xxxxxxxx (postal address)

Postcode and city (postcode, city)

Country (country name if appropriate)

T + 49 xxxx xx-xxxx (international telephone number)

M + 49 xxx xxxxxxxxxx (optional)

F + 49 xxxx xx-xxxxxx (optional)

E [email protected] (email address)

I www.giz.de (company website)

S Name of Skype account (Skype name)

IMPORTANT!

Logos (including the GIZ logo), images, different font colours and formatting etc. are not permitted in the signature.

All GIZ staff must use a binding email signature on emails sent to external recipients. As any formatting is often lost when emails are sent, in this case it is the content that really matters. To ensure a uniform appearance and a small file size, it is not permissible to include logos – not even the GIZ logo – or colours, images or dividers made up of letters or numbers in the signature.

Bilingual email signatures contain the signature details in German and one other langua-ge. The languages are formatted identically and are separated by a forward slash.

Given name, family nameBereich, Büro, Projektname/Department, Office, Project nameFunktion, Gruppe/Function, Group Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbHPostfach /P.O. Box xxxxxPLZ und Ort /Postcode, City Deutschland/Germany T + xx xxxx xx-xxxxM + xx xxxx xxxxxxxF + xx xxxx xx-xxxxxxE [email protected] Name of Skype account (Skype)I www.giz.de

Corporate Design


9.1 Word templates | Standards for producing PC forms

Company-wide PC templates and templates in O+R

There are a range of PC forms for internal and external communication. You will find all PC forms applicable to all departments in the GIZ forms and in O+R. These forms are designed in accordance with the GIZ standard for the production of PC forms. They all conform to a uniform design. Recurring content, for example, is always represented in the same way. Typographic tools such as font size and weight, lines and selection fields are used uniformly and sparingly. Inappropriate design features such as placing text in boxes are avoided. This uniform appearance is binding.

The standards in detail:

� The GIZ logo is placed at the top right of the PC form. � The form title is placed at the top left at the same level as the GIZ logo. � Predefinedtextandenteredtextaredistinguishedfromeachotherbythefontsizeandfont weight.Thepredefinedtextmaybeaccentuatedbybeingshowninbold.Theenteredtextis inserted at a size 2pt larger, max. 11pt, in regular font. Exceptions to this rule are all forms produced on the basis of the letter or the memo in brief template. In this case no distinction is madebetweenpredefinedtextandenteredtext. � Theformnumberisplacedatthebottomleftonthefirstpage.Thelastdigitisanindicatorof thecurrentversion.Thisisfollowedbyindicationofthegivenlanguage,alwaysidentifiedbythe relevant ISO abbreviation (de, en, es, fr etc.).

Corporate Design


9.2 Word templates | Faxes

You can find the latest version of all Word templates, memos in brief and similar documents on the intranet > O+R > Documents and working aids.

The fax sheet shows the logo and all legally required information.

It is not permissible to make any changes to the legally required information .

Optionally you may also use Arial Regular 9 pt as the font (but not for the logo).

Telefax

Betreffzeile Sehr geehrte Damen und Herren, Mit freundlichen Grüßen

An

Firma

Telefon

Fax

Seiten

, T F Ihr Zeichen Unser Zeichen 1. Januar 2012

Marginale Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbH

Sitz der Gesellschaft Bonn und Eschborn

Friedrich-Ebert-Allee 4053113 Bonn, DeutschlandT +49 228 44 60-0F +49 228 44 60-17 66

Dag-Hammarskjöld-Weg 1 - 565760 Eschborn, DeutschlandT +49 61 96 79-0F +49 61 96 79-11 15

E [email protected] www.giz.de

Amtsgericht BonnEintragungs-Nr. HRB 18384Amtsgericht Frankfurt am MainEintragungs-Nr. HRB 12394USt-IdNr. DE 113891176Steuernummer 040 250 56973

Vorsitzender des AufsichtsratsStaatssekretär Hans-Jürgen Beerfeltz

VorstandTanja Gönner (Vorstandssprecherin)Dr. Christoph Beier (Stellv. Vorstandssprecher)Dr. Hans-Joachim PreußCornelia Richter

Commerzbank AG Frankfurt am MainBLZ 500 400 00Konto 58 89 555 00BIC (SWIFT): COBADEFFXXXIBAN: DE45 5004 0000 0588 9555 00

XXXXXXXXXX XXXXXXXXXX

XXXXXXXXXX XXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXX XXXXXXXXXX

Corporate Design


9.3 Word templates | Press releases

The press release shows the logo and all legally required information.

It is not permissible to make any changes to the legally required information.

You can find all the latest Word templates, memos in brief and similar documents on the intranet > O+R > Documents and working aids.

Press releases are only issued by Corporate Communications. Responsibility lies with the director of the Corporate Communications Unit.

Press releases do not have a personalised recipient. In the right-hand column it is only possible to edit the details about the editor.

Redaktion:

Max MusterjournalistT +49 61 96 79-11 22F +49 61 96 79-80 11 22E [email protected]

Verantwortlich:

xxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxx

Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbH

Sitz der Gesellschaft Bonn und Eschborn

Friedrich-Ebert-Allee 4053113 Bonn, DeutschlandT +49 228 44 60-0F +49 228 44 60-17 66

Dag-Hammarskjöld-Weg 1 - 565760 Eschborn, DeutschlandT +49 61 96 79-0F +49 61 96 79-11 15

E [email protected] www.giz.de

Amtsgericht BonnEintragungs-Nr. HRB 18384Amtsgericht Frankfurt am MainEintragungs-Nr. HRB 12394USt-IdNr. DE 113891176Steuernummer 040 250 56973

Vorsitzender des AufsichtsratsStaatssekretär Hans-Jürgen Beerfeltz

VorstandTanja Gönner (Vorstandssprecherin)Dr. Christoph Beier (Stellv. Vorstands-sprecher)Dr. Hans-Joachim PreußCornelia Richter

Commerzbank AG Frankfurt am MainBLZ 500 400 00Konto 58 89 555 00BIC (SWIFT): COBADEFFXXXIBAN: DE45 5004 0000 0588 9555 00

XXXXXXXXXX XXXXXXXXXX

XXXXXXXXXX XXXXXXXXXXXXXXXXXXXX XXXXXXXXXX

XXXXXXXXXX XXXXXXXXXXXXXXXXXXXX XXXXXXXXXX

Corporate Design


10 Stamps | Document stamps

The various stamps shown here are meant to be examples and recommended types. Their design can be adapted to suit particular requirements.

example Eschborn

Document stamp/round sealOnly suitable for the standard version of the logo. The full name of the company, Deutsche Gesellschaft für Inter-nationale Zusammenarbeit (GIZ) GmbH, must always be shown.

Office CairoDeut

sche

Gesell

schaft für Internationale Zusammenarbeit (GIZ) GmbH · German Development Coope

ration

·

Document stampAlogovariantforanofficeorsectorprojectcanalsobeincluded in this version. The full name of the company, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, must always be shown.Programme names or other details are shown below the GIZ name.

DocumentstampsforIS,sectorprojectsandofficesThis version is especially suitable for logo variants used byofficesorsectorprojects.The full name of the company, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, must always be shown.

Deutsche Gesellschaft fürInternationale Zusammenarbeit ( GIZ ) GmbH Postfach 5180 . 65726 Eschborn

Corporate Design


11.1 Signs | Office signs outside Germany

� German development cooperation offices present themselves uniformly using the German cooperation logo in the respective official language of the country concerned.

� The GIZ logo appears below the German cooperation logo, slightly indented.

� Programme and project names appear below the GIZ logo, left-aligned with the German cooperation logo.

� This layout is the key element of the signage outside German development cooperation offices.

� The format, material, size and finishing are not specified. They should match the style of the building .

Further translations of ‘German development cooperation’ can be found at Corporate Design Center > Corporate Wording

If you have any queries about translation, please contact GIZ Language Services: [email protected]

* English: German Development Cooperation Office Spanish: Oficina de la cooperación alemana para el desarrollo French: Bureau de la coopération allemande au développement Portuguese: Escritório da Cooperação Alemã para o Desenvolvimento

No line between GIZ logo and programme name

Typeface for programme name: BundesSans, bold 100% black

Placement: left-aligned to flag

Placement of GIZ logo: slightly indented

New binding additional wording (for GIZ sharing country office with other German developmentcooperation organisations). Translations see be-low*. Second line in German is optional.

Sample office sign, Accra

Programme for Climate change adaptation of agro-ecosystems in Ghana

Corporate Design


11.2 Signs | Official identity cards outside Germany

Identity cards in Germany are issued by the In-house Service Centre in Eschborn.

Design guidelines for official GIZ identity cards outside Germany:Whenever official identity cards are required outside Germany, they must include at least the following:

Front: � TheGIZlogooftheoffice � Passportphoto(intheofficialpassportphotoformatofthecountry) � Given name � Family name � Nameofoffice/project/programme � Card number (optional) � Country

Back: � Addressofoffice/project/programme � Thefollowingnoticeintheofficiallanguageofthecountry:‘ThisidentitycardisthepropertyofGIZ.

Its misuse is punishable by law. Its loss is to be reported immediately. The card must be returned to theGIZofficeattheendofthecontractperiod.

,

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Address of office Street name, city, countryT + xx xxxx xx - xxxxI www.giz.de

This identity card is property of GIZ. Its misuse is punishable by law.Its loss is to be reported immediately.12345

Peter Alexander Mustermann

University Cooperation for Postgraduate Training and Research

‘Country’

Corporate Design


12 Vehicle stickers outside Germany

Signs and lettering on vehiclesGIZ vehicles should be white. They are labelled with the German cooperation logo and the small GIZ logo without the company name.Please refer to the manual for the German cooperation logo: CDC > Corporate Design – German Federal Government > PR abroadThe recommended size of the logos is A3 (German cooperation logo) and A5 (GIZ logo). The GIZ stickers can be ordered from the print shop: www.giz.druckreif.de

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Corporate Design


13.1 Trade fairs and exhibitions | In and outside Germany

In GermanyThe design of a stand at a trade fair or exhibition can be chosen as appropriate. It must be clearly apparent to visitors what the theme of the exhibition is and who the exhibitor is.The use of logos of organisations taking part in the exhibition is dependent on the location and the subject of the exhibition.

Templates for posters, roll ups and backdrop banners are available at CDC > Templates & graphic material > Graphic templates > Posters, roll ups, backdrop banners



Outside Germany At exhibitions intended to present German development cooperation on location, the relevant coope-ration symbol and the GIZ logo must always be displayed on the stand. The logo must be placed at a clearly visible position on the stand. The size of the logo depends on the circumstances, but as a rule its diameter should be no less than 40cm.

Exhibitions at our Bonn, Eschborn and Berlin locations Exhibitions can be held at our locations in Bonn, Eschborn and Berlin. Please arrange the dates with the relevant local staff: Bonn: [email protected] Eschborn: [email protected] Please note that Corporate Communications merely coordinates the dates and checks the quality of the exhibitions. Organisation of the exhibitions, especially setting up and dismantling, is the respon-sibility of the organisational units themselves.

Corporate Design


14.1 Posters

Please use Gravur Condensed Bold for headlines, and adjust the font size to suit the poster format. Use Gravur Condensed Regular for sub-headlines, and Adobe Garamond Regular for continuous text. You may insert pictures and graphics anywhere you choose on the poster format.

The position of the GIZ logo is determined by the graphics grid prescribed for posters. The appro-priate size of the logo to use for the various poster formats is shown in table 14.4 .

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Minimum publishing details:• Full name of GIZ• Internet address• Year of publication

You can choose the position of the publishing details as required, but they should run either vertically or horizontally along the edge of the poster.

26 mm

Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH Logo of commissioning party

Outside Germany the standard logo can be used instead of the office logo.

!Posters for programmes/projects abroad thatarelargelyfinancedbyBMZ/theFederalForeignOfficemustbedesignedaccordingto Federal German Government guidelines together with the German cooperation logo .

On behalf of

Corporate Design


14.2 Posters | Logo sizes

Please use the logo sizes shown in the table below to suit the vari-ous DIN formats of the posters.

DIN format ( in mm )

DIN A 3 ( 297 x 420 )

DIN A 2 ( 420 x 594 )

DIN A 1 ( 594 x 841 )

DIN A 0 ( 841 x 1189 )

Minimum size of logo

14 %

20 %

28 %

40 %

Example:Poster in DIN A3 format‘Getting results. Working efficiently.’

Example:Poster in DIN A2 formatStandard poster with description of GIZ’s work


Die Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

unterstützt die Bundesregierung in der internationalen Zusammenarbeit

für nachhaltige Entwicklung und in der internationalen Bildungsarbeit.

Sie ist in mehr als 130 Ländern tätig. In Deutschland ist das Unternehmen

in nahezu allen Bundesländern präsent.

Mehr Informationen unter: www.giz.de

Globale Zukunftsfragen

prägen unsere Arbeit.

Wir gestalten nachhaltige Entwicklung weltweit.

Corporate Design


15 Promotional items

Use of promotional items

Promotional items should be used in a targeted manner as part of the company’s overall commu-nication strategy. They convey the company’s image, and they represent the work and expertise of GIZ as a German company with international operations.

There are many opportunities for using promotional materials. Whatever the case, however: the reason for giving the promotional item and the gesture of giving it are more important that its material value. Ideally, these items will serve as a positive reminder of GIZ and its work.

Currently there are three product categories available from the GIZ promotional shop:

•Giveaways–simpleandusefulitemstosuitalmostanyoccasion,whichcanbegivenawayevenin relatively large numbers, for example at trade fairs. Low cost.•Standarditems–slightlyhigher-valueitemsthatarealsosuitabletobegivenonapersonalbasis.•Premiumitems–higher-valuebrand-nameitemsforspecialoccasions,whichcanalsobegivenaway without being ‘branded’, i.e. without GIZ lettering.

The Promotional Shop is accessible on the intranet under A-Z > Promotional material

‘Ambition’ ball-point pen GIZ greetings card USB stick (8 GB) Solar-powered calculator

Key ring Baseball cap ‘Sharky’ ball-point pen Lanyard with pocket

Deutsche Gesellschaft fürInternationale Zusammenarbeit (GIZ) GmbH

RegisteredofficesBonn and Eschborn

Friedrich-Ebert-Allee 4053133 BonnTelefon: +49 228 4460-0Telefax: +49 228 4460-1766Germany

Dag-Hammarskjöld-Weg 1-565760 EschbornTelefon: +49 61 96 79-0Telefax: +49 61 96 79-1115Germany

E-Mail: [email protected]: www.giz.de