corporate communications in digital world
TRANSCRIPT
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Yerevan, July 2016
Corporate Communications
in Digital Age
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Overview 1. Digital Revolution
2. First Things First
3. Strategic Level: Planning and Tools
4. Tactical Level: Case Studies and Tips
5. Q&A
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#SMMForum Facebook Competition
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Digital Revolution Web1.0 Web2.0 Web 3.0
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Web 1.0 vs Web 2.0
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Think Real-Time
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Corp. comm. vs Marketing comm.
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Three principles to manage change
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New Formula: Who + What = Where
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Why do you need a plan?
•If you don’t have a plan, you’re going to get overwhelmed and feel like you’re lost in too much information
•If you don’t have a plan, you’re not going to know where you’re supposed to start and finish
•If you don’t have a plan, you’re not going to know what to measure your success against
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B2B Content Distribution in UAE
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3 types of strategies
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Social Listening
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Tools
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Google alerts
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Real-time social media search tool
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Buzzsumo.com
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https://hootsuite.com/plans/free
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Planning strategy & tools
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Planning Tools
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Common mistakes in Armenia
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1. Fake fans or followers
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2- No strategy, no goals
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Connect offline with online
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• posting the same type of content again and again• constant promotion of products• non professionals/ hire young professionals
Other mistakes
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Tactical Tips• 80/20 rule 80% of the budget for scaling and 20% for testing 80% of the content for engagement and 20% for selling• Gamification – engagement with clients as with players (competitions, awards, etc. )• Create relationship not selling (and then they will
remember you when they want to purchase)• Connect OFFline events with Online: e.g. flashmobs, photo frames, etc.
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• Landing pages • Make your web-site mobile friendly • http://www.launchingnext.com• www.Wearesocial.com • www.socialmediaexaminer.com
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“Turn On” Notifications – Banner
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Best & worst time on Social Media
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