corporate brochure 2016

Transform Your Business into a Digital LeaderGLOBAL DIGITAL MARKETING & SELLING LEARNING SOLUTIONS

“Their program is helping

to transform our inside

sellers into digital

sellers who are skilled in

personalized multimodal

engagement with clients.”

Judy Buchholz,

General Manager,

IBM Digital Sales

www.digitalmarketinginstitute.com

Introduction

As the digital economy continues to grow rapidly, digital is

now an integral part of today’s successful companies. While

organizations are aware of the need to adopt and harness

digital technologies, many are struggling to begin or progress

along their transformation path.

As digital experts, the Digital Marketing Institute is uniquely

placed to help build the digital capabilities of your business

and staff. We work with global organizations to help them understand the impact of, and opportunities within, the digital

economy.

Welcome

DISCOVER MORE ON DIGITALMARKETINGINSTITUTE.COM

Who We Have Helped

At Vodafone, we were challenged with providing relevant, in-depth

and effective professional education to hone the digital skills of its workforce. By integrating content from our specialized modules

into the telecom giant’s e-learning system, we provided a scalable

learning solution to 4,000 staff across 23 markets.

When we were approached by IBM, it became obvious that a new

learning program needed to be developed for their sales team. Our

customized digital selling program transformed IBM’s sales team

into leading digital sellers as they learned new ways to engage with

customers.

The key challenges we have experienced

for an organization’s digital transformation

are two-fold. The first is the scale of change needed to make a business digitized to

compete and thrive in the digital economy.

The second is the lack of skilled digital

professionals available to guide and

support an organization. Both pose great

challenges, but with our support, both are

solvable…

The Digital Marketing Institute provides

the most widely taught set of certification standards in digital marketing and selling

for professionals and industry. Our success

is a result of our dedication to providing

scalable solutions to the digital needs of

organizations and their staff. This devotion to your digital transformation will enable

your business to become an effective and influential digital leader.


Accelerate Your Digital Transformation


Partner with a Global Leader

As the globally recognized certification body for digital marketing and selling education, we set the standard for the digital profession. Our

extensive expertise in the digital sphere ensures your organization

has the framework of knowledge, skills and competencies required to

meet the current and future demands of the digital economy.

For current and future employees, our bi-annually updated e-learning

content ensures your workforce learn cutting-edge and relevant skills

and know-how to keep pace with the ever-evolving digital landscape.

Industry-wide validation

Our Syllabus Advisory Council (SAC) is the industry based working

group which defines and validates the Digital Marketing Institute’s syllabus content. Comprised of the world’s largest and most influential digital brands such as Google, Facebook and LinkedIn, the Council

validates all our course content.

By providing expert reviews and recommendations on a regular basis,

the SAC ensures that learners possess the most up to date skills, core

competencies and knowledge needed to thrive in their digital careers.

“I had the greatest degree of

confidence in the Digital Marketing Institute, both in terms of quality of

content and their global certification standard, which we could apply

across all of our markets.”

Moshin Ghafoor, Head of Global and Commercial

Learning & Development at Vodafone


TESTIMONIAL

Along with global organizations such as IBM and Vodafone, we work with an array of

leading brands across a range of industries and sectors including:

We Add Value to our Clients


How We Do ItWe add value to your business by providing

specialized, flexible and scalable training that

meets your digital education needs. As your

workforce grows and evolves our globally

certified and industry-validated education

solutions can assess, train and qualify your

employees.



Our Certification Programs Drive Significant Change

With digital innovations and technology permeating every aspect

of a business, the potential for disruption is significant. To avoid this, digital needs to be integrated across the strategy, systems

and processes of an organization and adopted as a culture to stay

competitive.

As the role of marketing and sales teams continues to evolve, there

is an increasing need for professionals to keep up with the rate of

change digital presents. A program of continuous learning in digital

marketing and selling provides staff with cutting-edge and relevant skills to drive customer engagement and revenue.

With the progression of your organization’s transformation, the

digital skills of your workforce are of paramount importance.

Providing training that spans employees and teams from all

departments will ensure digital is incorporated across the business to

facilitate decision-making and enhance leadership.

“I would definitely recommend the Digital Marketing Institute for any

organisation looking to undertake

corporate training. The feedback we

have had from our staff is extremely positive and they all feel they have

benefitted from participating.”

Kirsten Lyons, Head of Marketing Communications,

Ulster Bank (part of the RBS Group)


TESTIMONIAL


The growth of digital technologies and channels makes it difficult to keep up. Our goal is to work with organizations to accelerate their digital transformation and upskill staff to one industry-ready standard.

Our Digital Solutions

Dependent on the needs of your organization

we can provide a range of learning programs:

• Off-the-shelf qualifications such as our Professional Diploma in Digital Marketing

and Digital Selling to train and upskill your

staff to one standard

• Specialized programs which combine

specific modules (e.g. mobile marketing, SEO, display advertising etc.) to address

the specific gaps within your business

• New certification programs that address an organizations’ unique business

objectives that will drive your digital

transformation

Become a Corporate Client


1) Professional Certification

Our certified courses offer a structured and defined syllabus based on the digital marketing framework used by Fortune 500 Organizations.

Certifying your employees in digital marketing

and selling validates a baseline, threshold

of skills and competence across your

organization.

2) Digital Skills Assessment

Our Digital Diagnostic enables organizations to

benchmark the skills of individuals, teams or

departments across a number of core digital

marketing competencies. Based on the results,

we can then create a training program that will

address the digital gaps in your business.

3) Cutting-Edge Content

Our e-learning content is reviewed and

updated by our specialist product team on a

bi-annual basis. With over 180-hours of content

that includes video-based lectures, step-by-

step presentations, handbooks and practical

exercises, we cover all the key specialisms

within digital marketing and selling.

4) Marketing Support

As part of our specialized learning program our

marketing team can provide support to your

organization such as:

• Internal marketing campaigns

• Targeted email marketing campaigns

• Tailored brochures

• Branded desk leave-behinds

• Advertising campaigns

• Employee case studies

5) Return on Investment Analysis

Our digital qualifications will position your organization as a digital leader. Along with

growing your market share, investing in your

employee’s future will improve efficiencies, reduce employee churn and enhance customer

acquisition.

6) Learning Management System

With so many businesses operating on a global

scale, Learning Management Systems (LMS)

are vital to the learning and development of

large and growing organizations. Our dedicated

product team can manage the integration of

our online content into your organization’s

global LMS or we can import it onto our

system, allowing your staff to access content remotely.

Solutions


Increasingly, IT solutions are being purchased

‘as a service’, through online engagement, and

often assisted by a seller using digital channels.

In addition, clients are more self-empowered

as they conduct their research online and

choose to reach out to a seller later in the

buying process.

For IBM it became apparent that their sellers

needed to take a different approach to client engagement, beyond traditional selling

techniques – they needed to be more personal,

more social and more digital.

The goal was to empower and educate IBM’s

digital sales staff to adapt to this changing consumer environment. It was at this point

that the foundations for their successful

and ongoing collaboration with the Digital

Marketing Institute were formed.

Read the full partner story here

CASE STUDY


For more information or to speak with an advisor please contact us

353 (1) 531 1200business@digitalmarketinginstitute.comwww.digitalmarketinginstitute.com


corporate brochure 2016

Documents