corporate brochure 2016-17 web

FLEETWOOD TOWN FOOTBALL CLUBC O R P O R A T E B R O C H U R E 2 0 1 6 / 1 7

CONTENTSJoin the club // 03Partnerships // 04Testimonials // 05

Club sponsorship // 06Player sponsorship // 08Match sponsorship // 09

Match ball sponsorship // 10Programme sponsorship // 11

Match day hospitality // 12Executive boxes // 13

Stadium advertising // 14Digital advertising // 15

E-programme advertising // 16Football events // 17

Fleetwood Town Business Club // 18

FLEETWOOD TOWN FOOTBALL CLUB // WELCOME

The Club’s commercial team are looking for new signings to join their growing list of localand regional businesses for the 2016/17 season.

Commercial opportunities are available to suit your business needs, so whether you wishto entertain clients as a thank you for their business, or reward your staff for a job welldone then our corporate hospitality is a fantastic way to do this. Over 5,000 peopleenjoyed VIP treatment last season.

Businesses may also want to grow their business contacts and raise awareness of theirbrand to corporate clients or the local community via sponsorship. We are keen toencourage greater networking via all commercial partners with a series of social eventsplanned to enhance business relationships between partners, be that via networking,partnering or getting your company some positive PR in the public domain.

Away from Highbury, our £8m training complex at Poolfoot Farm, Thornton is alreadybringing huge benefits to the club and the community and is one of the finest facilities ofits kind in the country with state-of-the-art grass elite and 4G pitches and Crossbar & GrillRestaurant which we encourage everyone to use. Now is a great time for your business toget involved so we encourage you to - Join the club!

The Commercial Team

Message from the Chairman …

“We are privileged to enjoy excellent relationships with a wide range of local businessesacross Fleetwood and the Fylde Coast and many of our commercial partners have been akey part of our incredible journey through the leagues over many years.

We pride ourselves in offering a wide range of commercial opportunities at verycompetitive prices so why not join us and be part of one of football’s most vibrant andsuccessful clubs of recent times.”

Andy Pilley - Chairman

join the club

PARTNERSHIPS

04 // FOR ALL ENQUIRIES CALL 01253 775080 OPTION 2

PARTNERSHIPS // WWW.FLEETWOODTOWNFC.COM

Official PartnersOfficial partner status is a partnership which provides exclusivity for sponsorship rightsfor the 2016/17 season and beyond. The club will look to maximise the sponsorshipopportunity and develop a partnership providing brand awareness and exclusiveassociation with the club so you can promote official partner status to your customersand suppliers and grow your business with us. Prices available on request.

Club PartnersClub Partner status provides the opportunity for a business to develop arelationship with the club for the supply of products and services in addition toa sponsorship commitment each season. Prices available on request.

International Partner OpportunitiesAs the club continues to grow and develop across all areas we are now exploringalternative partner arrangements further afield across the world.

In 2015 we reached a historic agreement with Lokomotiv Tashkent FC based inUzbekistan which will see a number of exciting new developments over the next 12months and beyond. This partnership will not only provide the club with footballdevelopment and international academy opportunities for future football talent it willalso provide international business opportunities to UK based businesses who arelooking to import and export goods and services. As well as a football tour fordevelopment squad and first team players, we are exploring the potential to develop ajoint Commercial Tour working with British embassy and sports agency KickWorldwide.

We have also entered into partnership relations with organisations across Europe todevelop new international links with clubs

Further details will be released over the coming months for all internationalpartnerships.

“This was our first season of being both a commercial partner and sponsor ofFleetwood Town. From a financial point of view this has been a fantastic opportunitythat has been both beneficial to us and the Club. The commercial team at Fleetwoodreally know how to look after their sponsors and throughout the season they havepushed our company name through press and social media. The use of the matchdaycorporate facilities has been a brilliant way to treat and entertain our clients withexceptional food and service every time. We look forward to continuing thisrelationship next season.”

- Matt Porter, Sales Director, Hesketh Press, Print Partner.

We love to delight our employees, customers, business partners and overseas contactswith hospitality tickets for the Fleetwood home games. It’s always seen as a treat bythose granted tickets because of the excellent organisation in the Parkside Suite by theclub’s commercial team, the modern and tasteful surroundings and excellent food fromTwelve restaurant of Thornton – all of which is the best I’ve ever come across! Many ofthe AGC Chemical’s team were already Fleetwood fans but now there are additionalnew fans since they were lucky enough to enjoy the atmosphere of the game and thegreat corporate hospitality at Fleetwood Town thanks to the tie-up with AGC.

- Susie Claridge, International Marketing Manager, AGC Europe

As rear shirt sponsors for the first time we have thoroughly enjoyed our experience sofar working with Fleetwood Town’s commercial team. We are keen to get our sportsnutrition brand in the public domain and the sponsorship is helping us promote ourbrand both locally and to the UK market. We have also enjoyed entertaining ourcustomers and rewarding our staff on a match day at Highbury – the hospitality is firstclass!

- Graham Butler, Managing Director, GBR Nutrition, Sports Nutrition Partner

FOR ALL ENQUIRIES CALL 01253 775080 OPTION 2 // 05

WWW.FLEETWOODTOWNFC.COM // TESTIMONIALS

testimonials

CLUB sponsorship


CLUB SPONSORSHIP // WWW.FLEETWOODTOWNFC.COM

Kit SponsorshipGet your brand noticed and enjoy the association with one of the football league’s mostvibrant and progressive clubs as one of our kit sponsors.

Rear Shirt SponsorshipSee your logo on the rear of the 1st team playing and retail shirts. This is a primebranding opportunity especially with national tv and media coverage on Sky Sports, BTSport, BBC, ITV and Channel 5 featuring Live games, highlights and goals on a weeklybasis. This high profile package includes a number of benefits of being a key partner ofthe club. Options include stadium advertising, feature in our match programme and onthe big screen and stadium tv’s. You will also enjoy match day sponsorship andhospitality during the season.

Short SponsorshipSee your logo on the rear of the 1st team playing shorts, a prime branding opportunityespecially with national tv and media coverage on Sky Sports, BT Sport, BBC, ITV andChannel 5 featuring Live games, highlights and goals on a weekly basis. Another highprofile package that includes a number of benefits of being a key partner of the club.Options include stadium advertising, feature in our match programme and on the bigscreen and stadium TVs. You will also enjoy match day sponsorship and hospitalityduring the season.

Prices available on request.

Other Opportunities• Training kit sponsorship• Warm-up wear sponsorship• Travel wear sponsorship



WWW.FLEETWOODTOWNFC.COM // CLUB SPONSORSHIP

CLUB sponsorship CONT.Academy Kit SponsorshipHaving recently acquired Cat 3 Academy status in June 2016 we are launchingFleetwood Town’s Academy at Poolfoot Farm, Thornton for the 16/17 season. We willnow have teams aged from 8 up to 18 who will be based at our new £8m trainingcomplex. They will train regularly each week and play in academy games throughoutthe year home and away. Support the Academy by sponsoring team and staff kit acrossall age groups, a fantastic opportunity to demonstrate your support to this excitingdevelopment in the club’s ongoing growth.

Community SponsorshipFleetwood Town Community Trust is an independent and registered charity working inpartnership with Fleetwood Town Football Club. The team deliver’s community supportto over 100,000 people across the Fylde Coast. There are a number of ways you cansupport this organisation and your association will provide your brand with unrivalledcoverage to the local community and tick all the boxes for corporate andsocial responsibility.

Various packages are available to support these activities with funds generated having apositive impact on your local community such as community partners for allprogrammes.

Future OpportunitiesNew commercial opportunities for club sponsorship will develop over the 16-17 seasonan beyond. Tailor made packages are available on request.


For more details on any of the above or to arrange a visit, either to your business or tovisit us at Highbury Stadium and see what we have to offer, please [email protected] or call 01253 775080 option 2.

player sponsorship


PLAYER SPONSORSHIP // WWW.FLEETWOODTOWNFC.COM

Business packages are now available to sponsor your favourite Fleetwood Town playersfor the 2016-17 season. Player sponsorship provides some fantastic exposure andbenefits for your business and allows you regular contact with your chosen playerthroughout the season.

Select your ‘Cod Army’ favourite to represent your business for the 16/17 season andreap the benefits by association with the club. Enjoy following your chosen player’sfortunes over the campaign and in turn get to know your player with a series of eventsover the season. Full squad and staff list available.

THE PACKAGE INCLUDES...

• At the start of the season, the Club will announce the sponsorship of your chosenplayer to over 40,000 followers via the official @ftfc twitter account.• Invitation to start of season event to meet your chosen player (photographopportunity).• Company name displayed on the big screen next to player when the team isannounced.• Company name and logo in player sponsors page in e-programme.• Match day hospitality for two guests for a Grade C fixture.• Opportunity for your chosen player to visit your business once during the season.• Opportunity to visit to the training ground during the season to watch training, meetthe players and have lunch with your sponsored player.• Signed framed match-worn shirt presented by the player at the end of the season.

Cost is £500 + VAT per player


WWW.FLEETWOODTOWNFC.COM // MATCH SPONSORSHIP

Match SponsorshipJoin us as a match sponsor with ten guests at Highbury Stadium in the Parkside Suitefor the 2016/17 season. This is our premium matchday package for you to give yourbusiness exposure to fans and corporate guests and entertain clients in style on the day– all this delivers a fantastic matchday experience for your company.


• A welcome from your host.• Visit the dressing room (photo opportunity).• Delicious 3-course meal prepared by Twelve Restaurant.• 2 bottles of wine on the table.• Waitress service.• Matchday competitions.• Big screen TVs with LIVE games on show.• Matchday programmes and team sheets.• Enjoy Q&A with our matchday guest.• VIP balcony seating.• Half-time refreshments and cheeseboard.• Promotional opportunities including PA announcements throughout, exposure via our matchday programme inc logo on front cover, editorial, screen advert on big screen and on stadium TVs, you can also raise the profile of your business/brand to the Parkside Suite, a corporate audience on matchday.

• Signed Fleetwood Town shirt presented by matchday guest.• Nominate the man of the match and present him with a bottle of champagne on the pitch at the final whistle.

• Photos of the day by club photographer,.

Matches will be graded A*, B and C for the 2016/17 season.Grade A: £1,500 +VAT*, Grade B: £1,200 +VAT, Grade C: £900 +VAT.

*Terms and conditions apply. FTFC reserve the right to premium fixtures.

Match ball sponsorship


MATCH BALL SPONSORSHIP // WWW.FLEETWOODTOWNFC.COM

Join us as a match ball sponsor with 10 guests at Highbury in the Parkside Suite for2016/17 season. This is an ideal platform for you to promote your business andentertain clients and we are sure once you have experienced a day with us you willcome back again.


• A welcome from your host.• Delicious 3-course meal prepared by Twelve Restaurant.• Wine on the table.• Waitress service.• Matchday competitions.• Big screen TVs with LIVE games on show.• Matchday programmes and team sheets.• Enjoy Q&A with our matchday guest.• VIP balcony seating.• Promotional opportunities including PA announcements throughout, fantastic exposure via our matchday programme inc. logo on back cover, editorial, big screen advert, you can also raise the profile of your business/brand to the Parkside Suite, a corporate audience on matchday.

• Present officials with match ball prior to kick off.• Signed Fleetwood Town ball presented by matchday guest.• Photos of the day by club photographer.

Matches will be graded A*, B and C for the 2016/17 season.

Grade A: £1,000 + VAT*Grade B: £850 + VATGrade C: £700 + VAT.

*Terms and Conditions apply. FTFC reserve the right to premium fixtures.


WWW.FLEETWOODTOWNFC.COM // MATCH PROGRAMME SPONSORSHIP

Match PROGRAMME SPONSORSHIPJoin us as Match Programme sponsors with a minimum of 6 guests in the Parkside Suitefor the 2016/17 season. This is an ideal opportunity to promote your business to theclub’s corporate clients and supporters.


• A welcome from your host. • Delicious 3-course meal prepared and served by Twelve Restaurant. • Bottle of wine on the table. • Bar Waitress service. • Match day competitions. • Big screen TVs with LIVE games on show. • Match day programmes and team sheets. • Enjoy Q&A with our match day guest. • VIP balcony seating. • Promotional opportunities including exposure via our match day programmeincluding PA Announcement, logo on front cover, editorial, big screen and corporate TVadvert. • Signed Fleetwood Town Match Programme framed presented by match day guest.• Photos of the day by club photographer.


Grade A: £700 + VAT*Grade B: £600 + VATGrade C: £500 + VAT


Match DAY HOSPITALITY


MATCH DAY HOSPITALITY // WWW.FLEETWOODTOWNFC.COM

Join us as a hospitality guest at Highbury in the Parkside Suite for 2016/17 season. Thisis an ideal way to entertain clients, enjoy a VIP day out with friends and family orcelebrate a special occasion.

We can also tailor make your day with a host of optional extras if required. Over 5,000people enjoyed our VIP matchday experience last season.


• A welcome from your host.• Delicious 3-course meal prepared by Twelve Restaurant.• Licensed pay bar facility.• Waitress service.• Matchday competitions.• Big Screen TVs with LIVE games on show.• Matchday programmes and team sheets.• Enjoy Q&A with our matchday guest.• VIP balcony seating.• Photos of the day (on request).


Grade A: £69 per person inc. VAT.*Grade B: £59 per person inc. VAT.Grade C: £49 per person inc. VAT.



WWW.FLEETWOODTOWNFC.COM // EXECUTIVE BOXES

executive boxesHire an executive box for 12 guests at Highbury and watch the game in style for the2016/17 season.

This is an ideal way to entertain clients, enjoy a VIP day out with friends and family orcelebrate a special occasion. We can also tailor make your day with a host of optionalextras if required. An experience you and your guests won’t forget.


• A welcome from your host.• Exclusive dining for you and your party only.• Delicious 3-course meal prepared by Twelve Restaurant.• Designated waitress service for your party.• Matchday competitions.• Big screen TVs with LIVE games on show.• Matchday programmes and team sheets.• VIP balcony seating.• Photos of the day (on request).


Grade A: £900 + VAT.*Grade B: £750 + VAT.Grade C: £600 + VAT.


stadium advertising


STADIUM ADVERTISING // WWW.FLEETWOODTOWNFC.COM

Over 100,000 people will watch Fleetwood Town Football Club this season in SkyBetLeague 1 at Highbury Stadium. You could advertise your products and services to thisaudience at competitive rates for the 2016/17 season.

Ground advertisers also have the added bonus of seeing their brand in weekly TVcoverage on Sky Sports, BBC and ITV highlights played out throughout the season, plusChannel 5’s highlights programme ‘Football League Tonight’ at 9pm every Saturdayevening. We could also be fortunate enough to be selected for a live TV fixture, makingthis a fantastic investment. End of season football events and club events also inclusive.

ADVERTISING OPTIONS...

Crowd-facing advertising (8ft x 2ft) £500 + VAT*Various Locations facing home/away supporters.

Non-TV sited perimeter advertising (16ft x 2ft) from £1,150 + VAT*Various locations in the Highbury Stand facing Parkside Stand with a capacity of 2,085including over 250 corporate guests each game.

TV-sited perimeter advertising (16ft x 2.5ft) from £1,350 + VAT*Various locations in the Parkside Stand, Percy Ronson Stand and Memorial Stand.

*Production of boards is not included, great rates available from our preferred supplier.Site plan available on request.

All advertisers will be given a template with sizes and specifications for submission ofcompleted artwork. Any artwork that requires creation from Fleetwood Town FootballClub will be subject to a nominal charge which will be advised in the template.


WWW.FLEETWOODTOWNFC.COM // DIGITAL ADVERTISING

digital advertisingFleetwood Town FC have a number of advertising opportunities available at HighburyStadium for the 2016-17 campaign.

Big Screen & Stadium TV AdvertisingOur fantastic big screen and stadium TVs are a fantastic way to advertise your businessto our growing fan base and corporate clients at Highbury Stadium. This is played outon a match day on a loop programme starting at 12pm on the big screen and up to 32stadium TV’s in corporate areas.

The package includes…• 15 second adverts from £600 + VAT. • 30 second adverts from £900 + VAT.

B2B email advertisingOur Club’s official e-shots may provide your business a unique opportunity for yourbusiness to communicate with our online population of followers. Over the season weissue regular commercial updates to our growing list of FTFC corporate clients.

Packages and prices are available on request to support these opportunities.

Website AdvertisingOur Club’s official website, partnered with the Football League, is a fantastic way topromote your business at Highbury to our growing online population of followers.

• Over 250,000 website visitors (Typically over a 12 month period). • Regular FLi newsletter to over 20,000 FTFC customers which directs traffic back to thewebsite. • Website sponsorship/advertising space available.

Packages and prices are available on request to support these opportunities.

E-PROGRAMME advertising


E-PROGRAMME ADVERTISING // WWW.FLEETWOODTOWNFC.COM

We broke new ground in the 2016/17 season when we launched our new £1 match dayprogramme, the cheapest in the football league. With technology is now becoming atthe top of everyone’s agenda and we also offered a free of charge E-programme on amatch day which fans can download from their mobile device from a club e-shot or viasocial media.

The programme is sent out to season ticket holders and members prior to kick offfollowed by social media which increased readership significantly providing addedcommercial value and benefits to our partners and advertisers.

The Club will also continue to produce this programme and offer this service for the 16-17 season. Readership has grown since adopting the approach using new technology toan average of over 2500 online views per game plus hard copy sales.

All adverts on the e-programme will be hyperlinked with click through capability viaany device and with over 20,000 members plus a further 60,000 followers on socialmedia. The potential audience that will see this is a fantastic opportunity to promoteyour business.

Inside Covers £1500 plus VAT (min 23 league games plus EFL Trophy)Prime advertising space exclusive to your business. Please note this is in both printedand e-programme edition

Full Page Advert £1000 +VAT (min 23 league games plus EFL Trophy) Please note this is in the e-programme only.

Sponsored Pages from £500 +VAT (Min 23 league games plus EFL Trophy)Sponsor a featured page in the programme with your company logo.This will appear in hard copy and E-programme


WWW.FLEETWOODTOWNFC.COM // FOOTBALL EVENTS

football eventsAs a club we host a number of football events across all venues every year. HighburyStadium can cater for all aspects of football from club led business events withsponsors to hosting prestigious cup finals, corporate football events and tournaments.We also now have Poolfoot Farm, our new £8m training ground based in nearbyThornton which consists of elite grass pitches, community grass pitches, 4G pitches for11, 9, 7 and 5-a-side football. It also has fitness facilities and a fantastic bar andrestaurant on site.

Stadium/Training Ground HireAt the end of each season Highbury is available to hire for your football event.Tournaments, Festivals, Charity Matches, Cup Finals or a game with friends and familyon the pitch we can tailor make a fantastic day for your event. Packages include pitchhire, room hire including board room, VIP areas and catering options for supporters inthe stands or VIP guests. These events can also be hosted throughout the year atPoolfoot Farm.

Corporate HireWe host a number of corporate football events over the calendar year. The club hostB2B networking events bringing together club sponsors and the business communityproviding your business with some fantastic networking opportunities. We can alsoorganise any corporate football events for your business with customers and suppliershere at Highbury and can accommodate these events at our new training ground atPoolfoot Farm.

Club EventsAnnually Fleetwood Town host a number of club events. Open Days to meet theplayers, our annual Fireworks night, Family Fun Days and Party on the pitch are allevents open to the local community and next generation of fans and familiesthroughout the year.

Prices and packages available on request.

fleetwood town business club


FLEETWOOD TOWN BUSINESS CLUB // WWW.FLEETWOODTOWNFC.COM

Fleetwood Town Business Club was launched in March 2013 and as a group weregularly refer over £1million of business to each other every year.

Hosted fortnightly, we are keen to grow our links with the business community andprovide a platform for local businesses to promote their own businesses and fellowmembers of this exclusive club.

Membership will be by category of business ie Building Contractor, Accountant,Mechanic, Printer etc and is by invitation only. Visitors are welcome to attend and getto know the group as well as offer a unique product or service that is of benefit tomembers before committing to joining the club.

We also look to organise a business to business events every year at Highbury Stadiumand at Poolfoot Farm, our new £8m training ground. We also host a number of socialactivities annually for all members and their businesses.

Fleetwood Town host, administer and promote the Business Club to the benefit of allmembers and has proved to be a great investment for businesses involved.

Annual Membership£100 +VAT per member per annum

Breakfast£10 per month via Direct Debit

Email:Telephone:

Mobile:Website:

[email protected] 775080 option 207854 846820www.fleetwoodtownfc.com

@FTFCCommercial

/FleetwoodTownCommercial

Contact the Commercial Team

Address: Fleetwood Town Football ClubHighbury StadiumPark AvenueFleetwoodLancashireFY7 6TX

@FTFC

/Fleetwood-Town-FC

/fleetwoodcodarmy

FLEETWOOD TOWN FOOTBALL CLUBC O R P O R A T E B R O C H U R E 2 0 1 6 / 1 7

corporate brochure 2016-17 web

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