CORPORATE & BRAND IDENTITY >CASE STORIES/

>IN PASSATO I BRAND APPARTENEVANO ALLE IMPRESE E VENIVANO ‘TRASMESSI’ AI RELATIVI TARGET/ OGGI NON È PIÙ COSÌ/OGGI APPARTENGONO ALLE PERSONE CHE CREANO UNA PROPRIA INTERPRETAZIONE DEL LORO SIGNIFICATO E DEL LORO VALORE/IN QUESTO MODO SONO I VOSTRI STAKEHOLDER A CREARE IL VOSTRO BRAND/PER AUMENTARE IL PROPRIO VALORE, UN BRAND DI SUCCESSO RICHIEDE MOLTA PIÙ ATTENZIONE DELLA SEMPLICE IMPOSIZIONE DI UNA IDENTITY, DEVE ESSERE COSTANTEMENTE NUTRITO DALLA QUALITÀ DI TUTTE LE INTERAZIONI TRA L’IMPRESA E COLORO CHE NE VENGONO IN CONTATTO/QUESTO È CIÒ CHE NOI PENSIAMO DEBBA FARE LA CORPORATE & BRAND IDENTITY/

>IN THE PAST, BRANDS BELONGED TO ORGANISATIONS AND WERE ‘BROADCAST’ TO TARGETED AUDIENCES/TODAY, BRANDS ARE DIFFERENT/THEY BELONG TO PEOPLE WHO CREATE THEIR OWN INTERPRETATIONS OF THEIR MEANING AND VALUE/IN THIS WAY YOUR STAKEHOLDERS CREATE YOUR BRAND/TO GROW ITS VALUE, A SUCCESSFUL BRAND NEEDS FAR MORE ATTENTION THAN SIMPLY ENFORCING THE APPEARANCE OF AN IDENTITY, IT HAS TO BE CONSTANTLY NURTURED BY THE QUALITY OF ALL THE INTERACTIONS BETWEEN THE ORGANISATION AND EVERYONE WHO COMES INTO CONTACT WITH IT/THIS IS WHAT WE THINK CORPORATE & BRAND IDENTITY SHOULD DO/

>DESIGN GALLERY

>CORPORATE & BRAND IDENTITY/>CREATIVE & ART DIRECTION/ >NAMING & COPY/>GRAPHIC DESIGN/ >CORPORATE LITERATURE/ >PROMOTIONAL DESIGN/ >EXHIBITION & EVENT DESIGN/ >INTERIOR & RETAIL DESIGN/>SIGN DESIGN/>PACKAGING/ >EDITORIAL DESIGN/ >WEB DESIGN/

CLIENT>PRÉNATAL/ CHILD CARE AND FASHIONSUBJECT>ART DIRECTION & BRAND DEVELOPMENT/

1 >BABY FASHION LOOKBOOK/2 >CHILD CARE GUIDE/3 >WOMAN’S FASHION LOOKBOOK/

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CLIENT>ASSOLOMBARDA/ INDUSTRIALISTS’ ASSOCIATIONSUBJECT>BROCHURE DESIGN/

BROCHURE1 >COVER/2 >INTERNAL PAGE/

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CLIENT>SAS/ INFORMATION & COMMUNICATION TECHNOLOGYSUBJECT>BROCHURE DESIGN/

CASE STORIES BOOK1 >FINANCE/2 >PUBLIC ADMINISTRATION AND HEALTHCARE/

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CLIENT>TESECO/ ENVIRONMENTSUBJECT>BROCHURE DESIGN/

BROCHURE 1 >SERVICES SHEETS/2 >EXTERNAL FOLDER/3 >INTERNAL FOLDER/

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CLIENT>UNA/ SALES & MARKETINGSUBJECT>CORPORATE IDENTITY/

1 >LOGO/2 >COMPANY PROFILE/ 3 >BROCHURE/

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CLIENT>BL LEASING/ FINANCESUBJECT>CORPORATE IDENTITY/

1 >COMPANY PROFILE/2 >LOGO/

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CLIENT>STUDIO LEGALE POJAGHI/ LAW FIRMSUBJECT>CORPORATE IDENTITY/

1 >LOGO/2 >COMPANY PROFILE/

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CLIENT>INTERFIERE/ EXHIBITION SET UPSUBJECT>BROCHURE DESIGN/

>COMPANY PROFILE/

CLIENT>TC EXPRESS/ INFORMATION & COMMUNICATION TECHNOLOGYSUBJECT>CORPORATE IDENTITY/

1 >LOGO/2 >COMPANY PROFILE/

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CLIENT>EGIDA/ INFORMATION & COMMUNICATION TECHNOLOGYSUBJECT>CORPORATE IDENTITY & WEB DESIGN/

1 >WEB SITE/2 >LOGO/

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CLIENT>AUTOEXPERT/ CAR SALES NETWORKSUBJECT>RETAIL & SIGN DESIGN/

1 >LOGO/2 >IDENTITY SYSTEM MANUAL/

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CLIENT>BIG/ INTERNATIONAL EXHIBITION OF CONTEMPORARY ARTSUBJECT>PROMOTIONAL DESIGN/

FOLDER1 >OUTSIDE2 >INSIDE

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CLIENT>MUNICIPALITY OF TURIN/SUBJECT>PROMOTIONAL DESIGN/

>POSTERS

CLIENT>MUNICIPALITY OF TURIN/SUBJECT>IDENTITY SYSTEM/

1 >LOGO/ 2 >BROCHURE/ 3 >ADVERTISING/

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CLIENT>MUNICIPALITY OF TURIN/SUBJECT>IDENTITY & INTERIOR DESIGN/

1 >INFORMACITTÀ/2 >LOGO/3 >PROMOTIONAL MAILING/

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CLIENT>PROVINCE OF TURIN/SUBJECT>IDENTITY & INTERIOR DESIGN/

1 >INFOPOINT EUROPA/2 >LOGO/

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CLIENT>CINEMAMBIENTE/ INTERNATIONAL FILM FESTIVALSUBJECT>IDENTITY & EVENT DESIGN/

>POSTER

CLIENT>FONDAZIONE ITALIANA DI FOTOGRAFIA/ INTERNATIONAL BIENNIAL EXHIBITION OF PHOTOGRAPHYSUBJECT>IDENTITY & EVENT DESIGN/

1 >CATALOGUE2 >CD ROM3 >LOGO

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CLIENT>CLASS EDITORI/ PUBLISHINGSUBJECT>ART DIRECTION/

GENTLEMAN MAGAZINE1 >INTERNAL PAGES/

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CLIENT>IN-EDITO/ PUBLISHINGSUBJECT>ART DIRECTION/

IN-EDITO MAGAZINE1 >INTERNAL PAGES/2 >COVER/

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CLIENT>TOROC/ 2006 OLYMPIC WINTER GAMESSUBJECT>EDITORIAL & WEB DESIGN/

1 >WEB SITE/2 >NEWSLETTER/

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CLIENT>CASA DELLA CULTURA/ CULTURAL ASSOCIATIONSUBJECT>WEB DESIGN/

1 >INTERNAL PAGES/2 >HOME PAGE/1

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CLIENT>LANCIA/ AUTOMOTIVESUBJECT>EVENT DESIGN & COMMUNICATION/A>IDENTITY/

EVENT FOR THE NINETIETH ANNIVERSARY1 >CATALOGUE2 >BROCHURE

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CLIENT>LANCIA/ AUTOMOTIVESUBJECT>EVENT DESIGN & COMMUNICATION/B>EXHIBITION/

EVENT FOR THE NINETIETH ANNIVERSARY3 >EXHIBITION/

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CLIENT>LANCIA/ AUTOMOTIVE SUBJECT>EXHIBITION DESIGN/

LANCIA LYBRA PRESS CONFERENCE>SET UP

CLIENT>LANCIA/ AUTOMOTIVESUBJECT>EXHIBITION DESIGN/

FRANKFURT AUTOMOTIVE EXHIBITION>SET UP

CLIENT>ALSTOM/ ENERGY AND TRANSPORTSUBJECT>EXHIBITION DESIGN/

TURIN EXPOFERROVIARIA EXHIBITION>SET UP

CLIENT>TELIT/ TELECOMMUNICATIONS SUBJECT>EXHIBITION DESIGN/

GENEVA TELECOM EXHIBITION>SET UP

CLIENT>HONDA/ AUTOMOTIVE SUBJECT>EXHIBITION DESIGN/

PARIS AUTOMOTIVE EXHIBITION>SET UP

CLIENT>HYUNDAI/ AUTOMOTIVESUBJECT>EXHIBITION DESIGN/

GENEVA AUTOMOTIVE EXHIBITION>SET UP

CLIENT>FIAT AUTO/ AUTOMOTIVESUBJECT>EXHIBITION DESIGN/

FIAT SEICENTO PRESENTATION>SET UP

CLIENT>JUVENTUS FC/ SPORT CLUBSUBJECT>ART DIRECTION & EXHIBITION DESIGN/

CENTENARY EVENT>SET UP

CLIENT>RIVA/ BOAT YARDSUBJECT>CORPORATE IDENTITY/

72 73

63’ Vertigo

CLIENT>LUCART/ PAPERSUBJECT>BROCHURE DESIGN/

CLIENT>ALSTOM/ ENERGY AND TRANSPORTSUBJECT>BROCHURE DESIGN/

CLIENT>TESECO/ ENVIRONMENTSUBJECT>NEWSLETTER DESIGN/

TESECOS.p.A. Bonifica

eriqualificazione territoriale dell’ex Raffineria Aquila a Trieste

CLIENT>ENPLUS/ ENERGYSUBJECT>WEB DESIGN/

CLIENT>ATEL / ENERGYSUBJECT>MULTIMEDIA DESIGN/

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