Corporate Brand Guidelines

Who We AreTruStile is the leader in made-to-order stile and rail

architectural doors for the high-end residential and

commercial markets.

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The TruStile MissionWhat We Do Today

We make spaces more distinctive, authentic and special.

Our Aspiration

We seek to inspire and empower a transformation in interior design.

The TruStile VisionWe will redefine the door category by making doors

“an indispensable interior design element” and by building a powerful consumer brand.

TRUSTILE BRAND BOOK: TRUSTILE VISION & MISSION

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TruStile Busines PrinciplesWe believe that revenue and profit growth results from striving to achieve our mission and living by our values.

Our Shared Principles

We are all in this together

• We believe in teamwork and the engagement of all employees

• We are all invested in the success of the company

We are obsessive about customer service and exceeding customer expectations.

We are passionate about quality.

We have a healthy dissatisfaction with the status quo.

• We strive to innovate and continuously improve in all areas.

We have a performance culture.

• We believe in individual and team accountability• Financial rewards flow from performance

We speak openly, honestly and non-defensively about business challenges.

• We can only get better by being candid• All interactions are respectful

We have the desire and an obligation to reduce our environmental impact.

TRUSTILE BRAND BOOK: TRUSTILE BUSINESS PRINCIPLES

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TruStile logo

The TruStile logo may be used to promote TruStile products in marketing literatrue, advertising, direct mail, displays and promo-tional items

To preserve impact of the TruStile corporate logo, always surround the logo with a minimum amount of whitespace equal to 3/4 the height of the box sur-rounding the “TRŪ” of the logo.

The TruStile Driven by Design logo is the preferred logo for use by outside vendors. The TruStile logo without the Driven by Design byline is reserved for TruStile’s own internal use.

Minimum size for print

To maintain legibility, the TruStile logo should be a minimum of 1" wide when reproduced in print. The TruStile Driven by Design logo should be a minimum of 1.2" wide.

Minimum size for digital reproduction

To maintain legibility when reproduced in digital media, the TruStile logo should be a minimum of 170px × 26px. The TruStile Driven by Design logo should be a minimum of 180px × 42px.

1"

1.2"

TRUSTILE BRAND BOOK: LOGO SAFETY ZONE & MINIMUM SIZE

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Do

Reproduce the logo from electronic fi les provided by TruStile.

Display the logo only in approved colors.

Make sure that the logo appears with the registered trademark ® symbol.

Don't

Don't rotate, skew, redraw, outline, shade or change the proportions of the logo.

Don't combine the logo with other logos, words or graphics that might seem to create a hybrid mark.

Don't display the logo in a way that suggest that a third party's product is a TruStile product or that the TruStile name is part of a third party's product name.

Reverse logo

TruStile logos may be reproduced in white against a dark color. The background color does not need to be TruStile blue, as in this example, but should provide suffi cient contrast for the logo to stand out.

TruStile Blue (PMS 5405) TruStile Blue (PMS 5405)

Black Black

doors are the best doors.

Don't change proportions Don't use low resolution web image for print

Don't use logo as text

Don't use against low contrast background

Don't distort logo

Don't modify logo Don't rotate logo

Don't use unapproved color Don't outline logo

Don't use drop shadows

TRUSTILE BRAND BOOK: LOGO COLORS & USAGE

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Corporate PaletteThe TruStile corporate palette is based on three core colors: TruStile Blue, Tan and Gold. At 100% these colors work best for headlines and large solid color blocks.

Be sure to use the reverse TruStile logo and larger reversed text on dark colored areas. Lighter tints of these colors work well as background colors behind text.

PMS 5405

RGB 80 116 138

CMYK 73 47 33 7

PMS 7536

RGB 168 159 136

CMYK 36 32 48 1

PMS 7557

RGB 162 125 45

CMYK 34 46 100 100

60%

100%

60%

100%

30% 30%60% 30%

TRUSTILE LOGO: COLOR PALETTE

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Authentic DesignsThe color palette developed for Authentic Designs works well as a source for accent colors to use with the TruStile color palette.

Some shades of blue in this palette are similar to PMS 5405. It is best to avoid using them directly adjacent to that color.

Art Deco

RGB 49 87 121

CMYK 78 50 18 33

Colonial

RGB 144 121 79

CMYK 40 45 75 15

Contemporary

RGB 104 102 52

CMYK 56 46 92 26

Cottage

RGB 129 140 64

CMYK 39 18 84 27

Craftsman

RGB 87 103 91

CMYK 65 45 60 25

French Country

RGB 76 111 120

CMYK 73 45 43 15

Mediterranean

RGB 154 63 26

CMYK 18 81 100 30

Modern

RGB 144 133 106

CMYK 42 39 60 11

Spanish Colonial

RGB 170 137 59

CMYK 30 40 90 10

Traditional

RGB 112 77 51

CMYK 39 18 84 27

Tudor

RGB 94 126 149

CMYK 68 43 30 4

Victorian

RGB 106 85 103

CMYK 43 54 27 39

TRUSTILE LOGO: AUTHENTIC DESIGNS/ACCENT COLORS

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As with our logo, consistent use of our typefaces reinforces TruStile's brand identity. Our

corporate font is Myriad® Pro, a versatile and elegant sans serif typeface that is included with

the Adobe® Creative Cloud family of graphic design software.

Myriad ProMyriad Pro is the primary typeface for document titles, headlines, introductions, shorter body copy, informational and technical copy, subheads, captions, text in tables, and footnotes. Myriad Pro's tall x-height allows its use at smaller sizes —8 point minimum for captions, 6 point for footnotes.

Light Light Italic

Regular Regular Italic

Semibold Semibold Italic

Bold Bold Italic

Black Black Italic

SemiCondensed Light SemiCondensed Light Italic

SemiCondensed Regular SemiCondensed Regular Italic

SemiCondensed Semibold SemiCondensed Semibold Italic

SemiCondensed Bold SemiCondensed Bold Italic

SemiCondensed Black SemiCondensed Black Italic

SemiExtended Light SemiExtended Light Italic

SemiExtended Regular SemiExtended Regular Italic

SemiExtended Semibold SemiExtended Semibold Italic

SemiExtended Bold SemiExtended Bold Italic

SemiExtended Black SemiExtended Black Italic

TRUSTILE LOGO: TYPOGRAPHY

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