corporate athletic association
TRANSCRIPT
The Corporate Athletic Association
Business Plan
Mission Statement
We are a non-profit organization that provides a competitive atmosphere while improving teamwork, leadership, and camaraderie in the corporate world. Through sport and fitness we actively improve the health and wellness of communities in New York City.
Core Values
● Corporate responsibility● Well being of the community● Promoting efficiency
Organizational Chart
Jeffrey Grygiel
● Chief Financial Officer● Bachelor of Science in Accounting
Responsibilities● In charge of past, present, and
future financial condition
Giancarlo Regni
● Athletic Director● Bachelor of Science in
Clinical Exercise Science● Certified Personal Trainer &
Athletic Trainer
Responsibilities
● Provide administrative direction and oversight for all corporate athletic staff and activities.
● Promote and reinforce overall good health and wellness.
Promotion of Wellness
● Weekly Fitness and Nutrition Articleso Dispel myths.
● On-Site Athletic Trainers (interns)● Smoothie Truck
Christopher A. Forrest● Business Administration,
Finance and Management ● Managing internal and external
operations● Event Scheduling● Crisis management
Scheduling
● One 4-5 Month Season● 16 Games● Playoffs and Championship
Erin McQuillan● Chief Marketing Officer ● Bachelor of Science, Business
Administration; Concentration in Marketing
● Minor in Sport Studies● Responsibilities:
o Promote our Organizationo Reach Target Market
SWOT Analysis ● Strengths:
o No competitorso Unique Organizationo Provides health and wellness to
companies ● Weaknesses:
o Startup Costso Limited number of sports offered
SWOT Analysis● Opportunities:
o Adding more sports to the Associationo Expansion into an athletic facilityo Expansion into cities across the United
States● Threats:
o No funds to continue operationso Limited number of participants
Target Market
● Employees who are looking for a competitive way to be active.
● Businesses that are striving to have more teamwork, leadership and camaraderie in their company.
● Employees of all ages in NYC.
Marketing Strategy
● Social media; Twitter, Facebook, Instagram● Email invitations ● Face-to-Face
Financing● Short-term loans● Sponsors● Investors
Financing
● Estimated start-up costs of $55,000● $4,000 per company to enter (16 team
league)● Anticipating $64,000 in revenues
Costs & Expenses
● Uniform● Equipment● Rent space● Referees● Equipment● Marketing/Advertising● Startup costs● Wages
Sponsorships
● Sporting goods stores● Participating Companies● Local gyms● Health & fitness stores
Goals
Short Term:● Grow the size of our leagues● Offer more sports● Add an additional locationLong Term: ● Open a headquarters for all our activities● Expand our service to many different cities
Questions?