corporate & competency profile

Z A M S TA R S | B A N G A L O R E | J U N E 2 0 2 1

Corporate & Competency Profile

Z A M S TA R S

+ X

The Rational and Emotional Brand Experience Company.

Because good brand experience is great business.

Brands should be defined by their business ambition, purpose, values, audience, competition and persona - the brand experience. We help create your brand.

Brand

The art of brand in context

Do you measure your marketing outcomes? Do you modify your strategy based on response? This iterative cycle of plan, publish, measure and plan again improves effectiveness. We collaborate to plan and execute this for your brand.

Marketing

The math of effective marketing

We have a robust solution for the toughest hurdle that hampers business growth - predictability. We assist in building your sales pipeline and bring predictability to your funnel.

Sales

The science of predictable sales

Sneak Peek

7+ Years in Operations 30+ Associates

200+ Businesses engaged for brand, marketing communication, content marketing and sales over seven years.

20+ New brands launched as strong businesses with marketing and sales support.

24% Average conversion from market qualified leads to sales qualified leads for businesses from over 150K+ MQLs generated.

>$40M In revenues converted through sales solutions for businesses with 85% predictability.

Zamstars brings in a rich blend of experience & expertise to bridge the gap between business and the brand.

Our approach to any project and process is governed by the following principles:

Strategic & creative We use strategic and creative thinking to solve your business challenges. Collaborative partnership We work as part of your team, with shared goals and objectives. A strategic partner, not a supplier. Ambitious yet pragmatic A respectful appreciation of your business needs and timelines, coupled with pragmatic experience, ensure realistic commitments and on-time delivery. High-touch, high energy Dedicated project management, with weekly work-in-progress sessions.

Sales

What we do

Branding

Marketing

Design SystemBrand Strategy Communications Website

Social Media Marketing Perfomance Marketing SEO / Ad Words

Market Research Sales Enablement

Brand Assets

Drip Campaigns

Sales

Marketing

Brand

We make the key functions of the company work in cohesion to drive business growth. Leveraging technology and applying experience & expertise, Zamstars joins as your ‘Partner’: a ‘Business first, Creative enabled, Outcomes focused ‘ consulting firm.

Tech

Process People

Business Growth

SERVICE SPECTRUM

B R A N D

Solve business challenges and create lasting company value for brands through a thoughtful approach to brand building. Branding services include Brand Research, Brand Strategy, Brand Identity and Brand Execution & Personal Branding.

Understand your business and help you strategize, define positioning and align operations / services, including GTM, Business Plan and Service Design.

Branding

Strategic Consulting

Digital Transformation services enable businesses to create engaging digital experiences across multiple touch points for your customers, including website design & development.

Digital Transformation

Service PortfolioM A R K E T I N G

Services ranges from Content Marketing to Social Media Management (SMM), Search Engine Optimization (SEO) to Search Engine Marketing (SEM / PPC). Data is monitored and outcomes are tracked in real-time.

Digital Marketing

Lead GenerationBy managing the lead funnel optimally, we curate campaigns, nurture leads, convert opportunities and retain clients to give your business a visibility on pipeline.

Audio/Visual ContentFrom Corporate videos, to whiteboard animations, from demo videos to motion graphics, Radio jingles to background scores, we do it all!

Media PlanningFrom market analysis, to establishment of media objectives, to media strategy development and execution - we give you comprehensive plans based on your budget.

S A L E S

Market Research

Sales Enablement

We help organizations identify opportunities in the marketplace, can help to minimize risk, and can identify profitable market segments and emerging market trends.

We align your marketing goals, and enable the sales process with tools starting from funnel management to getting orders and improve your sales predictability.

M A R K E T I N G

B R A N D

S A L E S

Build design system for the brand that can be extended to communications and outreach.

Define brand strategy and extend to brand experience.

Design SystemBrand StrategyDefine Messaging and Communication architecture that forms the foundation for outreach

Communication Architecture

Audit, Setup and Manage the Social Landscape ranging from Facebook, LinkedIn, Twitter, Instagram. Plan and execute campaigns for reach and engagement.

Social Media Marketing Perfomance MarketingAudience targeting, Media panning and execute performance campaigns on various social / digital platforms for lead generation / user sign ups.

Audio/Visual ContentResearch. Plan, Design, Produce AV content.

SEO/Ad WordsConduct research on keywords and perform both technical and non-technical SEO for Keyword rankings and run Adwords campaign for conversions.

Market Research Sales EnablementConduct and report primary and secondary research for new geography expansion, product market fit, consumer behaviour and new product launch.

Plan and enable CRM solutions. Sales team coaching and build sales team on BOT model.

Service Offerings

AssetsBased on the design system, Define UX/UI & build for websites / Platforms. Design and build Landing pages, microsite and core communication kits.

In the Age of Customer Experience, Content in Context is King. Moving the customer from engagement to conversion.

INSTRUCTIONAL

INSTRUCTIONAL

EMOTIONAL

PROMOTIONAL

Content with clear, crisp CTAs leading the audience to relevant landing pages

Content giving information about the services or solutions the brand provides

Content that strongly connects with the audience on an emotional level

Content promoting offers, monthly promotions and services for the consumers

Actionable Information about the Impact brand creates.

Make the change in mindset of audiences to experience the brands and become part of the brand community.

Attitudinal Change

Elicit audience to advocate the brand.

AdvocacyAwareness

The intent is to take the customer on a journey from awareness of the brand; to adapt to use the brand product / service and eventually become the brand advocate, using 4 categories of content types. Right mix of these content types form the core of content calendar, and with the understanding of the Intent and Behaviour of the audience, we can move them through the journey.

Content Marketing Approach

C A M PA I G N S

AWARENESS ATTITUDINAL CHANGE ADVOCACY

INFORMATIVE INTERACTIVE PARTICIPATIVE

G AT E WAY PA G E S

C O R E A S S E T S

Microsite / Pages as Campaign Destinations

Social Media SEO / AdWords Drips (Email / LN SN)

Social Media Pages Website Videos and Vlogs Blogs & Articles

Content Marketing Framework







Shivakumar Viswanathan Director, Chief Creative Advisor

Responsible for creative definition and strategy with overall creative delivery.

Sivaram Kuppachi Founder, Chief Executive Officer

Responsible for business growth and client relationships.

Vishwanath Sivaswamy Director, Chief Strategy Advisor

Responsible for strategy and expansion plans.

“Effectiveness is not a metric anymore. It is converting leads to new business through a predictable model”

“Brands should focus on customer experience across acquisition, engagement and retention. That is a complete brand experience”

“Creating a rational and emotional brand experience is a great business. Lay the foundation today for a greater tomorrow. It is the cornerstone for success”

Leadership Team

STARTUPS

Acebot India, USA

ABMS Consulting Malaysia

FinanceBuddha India

Youbotics India Singapore

SMALL & MEDIUM ENTERPRISES

iBus Networks India

eJan Networks Japan

The Pump House India

Tatva Global India

CrossOver USA

Petron Corp USA

Bangla Tigers Bangladesh

LARGE ENTERPRISES

DevFactory / Trilogy USA

Four Seasons Bengaluru India

Hilton EGL Bengaluru India

BOSCH India India

NASSCOM India

Bahwan Motors UAE

Durga Projects India

*Partial list

Client List*

Case Study*

AceBot.ai was one of the early entrants in the chatbot landscape. It was one of the initial productivity bots created for the chat platform, Slack. Zamstars designed the product identity and brand communications especially the Website UI & content keeping the initial customer sentiment in mind. Zamstars planned, managed social media campaigns ( Twitter, LN, and FB) and also ran Ad words campings for conversions.

Key Accomplishments were: • Increased Twitter follower base by 100 times

propelling Acebot into Slack’s Top 20 popular bot list

• 25% month-on-month increase in website traffic • Acquired 6000 Slack teams and 50,000 users,

using AceBot across companies • Helped get AceBot ranked as #1 ChatBot on

Slack, #3 on productivity and #9 globally on chatbottle.co’s list

*Partial list

acebot.ai | India, USABrand, Social Media, SEO, Ad Words, Content

Established Brand Awareness and Leveraged TW / LN for

user signups

Crossover is a leading global ‘Remote Careers Platform’. They reached out to Zamstars with a brief to establish the brand experience. We conducted a detailed brand workshop to established the brand personality and extended it to the brand experience. With that as the base we did the UI of the websites and developed it using cutting edge technology.

The platform is built with material design, headless CMS, Angular, used SSR with Angular Universal to make webpages crawlable/SEO friendly and deployed on AWS Amplify. The website is 100% component based and managed through headless CMS.

All Bogs were migrated from Medium. All Articles, Testimonials, Quotes were designed to be presented in a magazine format called “Perspectives”.

*Partial list

Crossover, USABrand. Strategy, Website

Established Brand Definition and designed and developed

Website .

Case Study*

iBus Network is an in-building connectivity solutions company. On the journey to realise a digitally connected India, iBus partnered with Zamstars to reforge the brand identity and establish a digital presence through contextually-relevant marketing. Zamstars undertook the website redesign and development (UI/UX) and established their entire digital facade that encompassed website syndication, social media architecture setup, content and design orchestration. This was followed by an outreach programme that drove brand awareness and engagement for iBus. Zamstars also undertook a sales navigator training programme for the iBus sales team to empower P2P humanised interaction for B2B engagement. Through all the marketing orchestration and syndication, iBus closed a deal of $21Mn when Morgan Stanley India Infra invested in iBus through a lead generated from the website.

*Partial list

iBus Networks, IndiaWebsite, Social Media & PR

Orchestrated Digital Transformation. Established Social Media and increased

Brand Awareness.

Case Study*

Petron Corporation is a leading industrial specialty lubricant manufacturer. With operations across the globe, they needed a good website with rich content to show their depth and breadth in the industry. We built the website with rich visual content and detailed technical content. The Website was also made in multiple foreign languages.

We also manage SEO for the website. We have shown about 100% increase in traffic P-o-P within 6 months and got 40+ Keywords in Google 1st page.

*Partial list

Petron Corp, USAWebsite, SEO

Designed & Built Website and managed SEO and Increased user

traffic by about 100%

Case Study*

Bon Happetee was acquired by Omniactive Health Technologies and integrated with Setu’s advanced solution offerings. Combined entity needed to refresh the brand and user experience of the app (web / mobile) that seamlessly integrates the core features and functionality to the products and services of setu.in.

This was done through:

1. Brand and user research 2. Creative Brief 3. UX Design Foundation 4. Visual Design Taskflows and Templates 5. Design Documentation 6. Relaunch Strategy

*Partial list

Setu , IndiaBrand, Design System, UX/UI (Web & Mobile)

Establish Design System and defined UX/UI for web

and Mobile app.

Case Study*

http://setu.in

Rising in the centre of the landmark Embassy ONE development in the heart of India’s high-tech capital, Four Seasons delivers a dynamic experience that reflects Bengaluru’s innovative, entrepreneurial and cosmopolitan spirit.

Zamstars led the brand architecture setup, and managed social media marketing, while defining the design/ visual framework and communications architecture. The engagement encompassed both digital and offline collaterals like the brochure, print ads, standees, banners, social media posts, videos conceptualization, design and execution to name a few.

This was followed by a brand outreach and engagement campaign which reached 15Mn+ users on Social Media with 1Mn+ Engaged users and a total increase of 100K+ followers from 0.

*Partial list

Four Seasons Hotel Bengaluru, IndiaBrand Assets, Social Media, Videos

Social Media Campaigns achieved 15Mn+ reach and 1Mn+ engaged

users.

Case Study*

Project was to define a new design system for Sakshi newspaper.

The Key consideration for this redesign are:

• Restructure the design to accommodate more stories in given real estate.

• Create elements of navigation that will help the reader access all parts of the newspaper intuitively.

• Create a design system that involves elements (header, stand-first, date/place line, body, blurbs, images, captions etc.), components that are combination of elements to make story types, slugs, templates, pages and the book.

• Integrate the tabloid as a cohesive part of the main book - 10 pages main along 4, 6, 7 or 8 pages more of broadsheet with content from the present tabloid.

• The presentation should contain the rationale (why redesign?), design principles, design system and the proposed book design with variants where necessary.

*Partial list

Sakshi Newspaper, IndiaDesign

Entire Broadsheet and inner pagers were redesigned in contemporary style and easy for the users to discover various content nuggets.

Case Study*

Bosch wanted to launch Industrial water filter, focused 100% on Indian Market. They chose Zamstars as their Market Development Partner. The scope was to conduct a deep dive market research to identify the potential industries for the product. Post the MR activity, Zamstars deployed a field sales force team to establish distributor network and also direct outreach to certain companies to seek the products. This activity was backed with a cohesive marketing activity to support sales function and also ran a much appreciated internal employee engagement program to get partners with this initiative.

Totally 7 industries and 100+ prospects were reached out by Zamstars.

*Partial list

Bosch India, IndiaStrategy, Sales Enablement, Marketing, Collaterals

Market Development, Research and Field sales enablement were the key activities of the project.

Case Study*

`

Market Research

GTM Plan

Field Sales Team

Demo / Pilot / SignUps

Product Market Fitment

Product Features

On a mission to create global citizens with a focus on value-based education, the award-winning school - Tatva Global School is touted as one of the best schools in Hyderabad.

Zamstars tied up with Tatva as their marketing partner to lead, manage and execute the entire marketing activation encompassing brand identity definition, communication orchestration, design framework, offline marketing and digital marketing.

This included website syndication (design and development), social media architecture setup, content and design orchestration (online and offline ads). With hoardings, banners, brochures, newsletters and all social media designs for Ads, Zamstars led the entire brand awareness, engagement and conversions campaign to drive business value for Tatva.

*Partial list

Tatva Global School, IndiaSocial Media, Videos, Collaterals,

Been associated with the school from start and have played a key role to grow

the student count to 2000+.

Case Study*

NASSCOM is the flagship trade body and chamber of commerce of the IT/Tech industry in India and comprises over 3000 member companies.

NASSCOM partnered with Zamstars to lead the brand design and communication framework for prime initiatives namely the Center of Excellence - Data Sciences and Artificial Intelligence(CoE-DSAI) and BPM council. This work encompassed project management, website development (UI/UX), event management, branding architecture definition and setup and communications orchestration.

One of the key initiatives Zamstars undertook was the responsibility of delivering a compendium for the BPM industry that included drafting 16 case studies from various companies across the Indian market along with the visual definition and execution of the compendium. This was launched by NASSCOM for the general public on April 21st, 2021.

*Partial list

NASSCOM, IndiaProgram Management, Brand, Collaterals, Videos, Content

Program Managed entire AI for Good Program involving Government, Industry, StartUps and Academia. Also Authored

and designed the BPM Compendium, the show case of India BPM industry.

Case Study*

Client Profile*

DevFactory, one of the portfolio companies of the ESW Capital group, was launching a suite of software development tools called DevGraph, which contained 7 products including Engine Yard, a NoOps PaaS solution - the flagship offering from DevFactory. DevFactory wanted to revamp & promote Engine Yard and establish the brand presence for DevGraph in the US market. Zamstars took the charge of product development as well as website and social media management. Below are the functions we manage for DevGraph and Engine Yard: 1. Website Development and Management 2. Product Development and Management 3. Social Media Management 4. Video Concept, Design and Development 5. HubSpot Marketing - Mailer Broadcast and Management

*Partial list

Engine Yard / DevGraph, USAWebsite, Product Design, Social Media

Entire Lifecycle management from Product design, Product Development, Content

Management and Online events for user engagement,

eJan Networks flagship product, Cachatto, is an extremely light and cutting edge technology based end point security product. Used by more than 90% of top 500 Japanese public listed companies, eJan wanted to enter the Indian market. After trying for 3 times in the past, they appointed Zamstars as their Market Development partner.

Zamstars built all their collaterals required for the Indian market. Zamstars built a sales team on BoT Model and established Top 50 companied showing interest in the product. India’s top 10% of BFSI, Healthcare, Technology & Manufacturing sector conducted the Pilot with Cachatto. This enabled eJan to take over the BOT sales team and establish their entry into the Indian Market.

*Partial list

eJan Networks, JapanMarket Development, Collaterals

Built Operate and Transfer (BOT) India Market development team after establishing successful

Pilot Projects in India.

Case Study*

Research

Outreach

Demo / Pilot

BoT

- In

dia

Team

Bangla Tigers is one of the flagship teams in the T10 league that is held in Abu Dhabi every year. The tournament was held among COVID-19 restrictions in 2021 with no live audience and the management needed to convey the fans’ enthusiasm and energy to the team through online engagement.

Tasked with managing social media and on-ground coverage, Zamstars team led the initiative by deploying a team to Abu Dhabi, to cover the entire tournament while keeping the fans hyped and engaged on social media.

The content published by Zamstars reached 2880K+ users on Facebook and Instagram, which increased the page fans from 117K+ to 142K+, with a total of 1641K+ views on the video content. The efforts and results were celebrated by both the management and the team where multiple players from Bangla Tigers expressed their gratitude for Team Zamstars.

*Partial list

Bangla Tigers, BangladeshSocial Media, On Ground Coverage

Reach of 2880K+ Users and 1641k+ Views in. Space of 3 weeks. And 100% Coverage from On-

Ground amidst COVID-19.

Case Study*

Let’s connect.

z a m s t a r s . c o m

Z A M S TA R S

Z A M S TA R S | B A N G A L O R E | J U N E 2 0 2 1

http://zamstars.com

corporate & competency profile

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