coroprate identity book ( arnold bread )
DESCRIPTION
Coroprate Identity Book on the Arnold bread companyTRANSCRIPT
Brand Identity
1 2
Introduction to Branding
Introduction
Logo
Colors of Logo
Colors Pale�e
Logo Speci�cations
Typography
Logo Do’s & Dont’s
Stationery Designs
Advertisement Placement
Web Page Layout
Pg. 1
Pg. 3
Pg. 4
Pg. 5
Pg. 6
Pg. 7 & 8
Pg. 16
Packaging Designs Pg. 17
Product Pg. 18
Closing Remarks Pg. 19 & 20
Pg. 15
Pg. 13 & 14
Pg. 11 & 12
Pg. 9 & 10
ContentBranding Intro
Contents
ContentsBranding Intro
Branding Intro
A strong brand is invaluable as the ba�le for customers intensi�es day by day. It's important to spend time investing in researching,
de�ning, and building your brand. A�er all your brand is the source of a promise to your consumer. It's a foundational piece in your
marketing communication and one you do not want to be without.
1 2
Introduction to Branding
Introduction
Logo
Colors of Logo
Colors Pale�e
Logo Speci�cations
Typography
Logo Do’s & Dont’s
Stationery Designs
Advertisement Placement
Web Page Layout
Pg. 1
Pg. 3
Pg. 4
Pg. 5
Pg. 6
Pg. 7 & 8
Pg. 16
Packaging Designs Pg. 17
Product Pg. 18
Closing Remarks Pg. 19 & 20
Pg. 15
Pg. 13 & 14
Pg. 11 & 12
Pg. 9 & 10
ContentBranding Intro
Contents
ContentsBranding Intro
Branding Intro
A strong brand is invaluable as the ba�le for customers intensi�es day by day. It's important to spend time investing in researching,
de�ning, and building your brand. A�er all your brand is the source of a promise to your consumer. It's a foundational piece in your
marketing communication and one you do not want to be without.
�e new Arnold logo is more BRIGHT, and BOLD. It stands out more than the old logo did. We kept the wheat themegoing within the logo. We just made it
more formal. Inorder to give the Arnoldbrand a more serious look.
New Logo
Old Logo
Introduction Logo
LogoIntroduction
Introduction Logo
Introduction
A�er 15 years of amazing service we are reenergizing the Arnold Brand. With the same intense passion we hope to bring forth a new era and a new look to our Brand. With this rebranding
of Arnold we challenge competitors, not only in Quality and Quantity, but now Visually. With this rebranding we hope to improve sales, help stimulate the customer visually, as well as make
the Arnold Brand mark recognizable globally.
�is new Brand mark helps the new image of Arnold bread by giving the logo a more diverse feel and look. Some feel that the Symbol or “logo” of a store is not important, but in actuality the Logo is one of the main
things that make a store incredible when paired with Costumer Service as well as Selection .
3 4
�e new Arnold logo is more BRIGHT, and BOLD. It stands out more than the old logo did. We kept the wheat themegoing within the logo. We just made it
more formal. Inorder to give the Arnoldbrand a more serious look.
New Logo
Old Logo
Introduction Logo
LogoIntroduction
Introduction Logo
Introduction
A�er 15 years of amazing service we are reenergizing the Arnold Brand. With the same intense passion we hope to bring forth a new era and a new look to our Brand. With this rebranding
of Arnold we challenge competitors, not only in Quality and Quantity, but now Visually. With this rebranding we hope to improve sales, help stimulate the customer visually, as well as make
the Arnold Brand mark recognizable globally.
�is new Brand mark helps the new image of Arnold bread by giving the logo a more diverse feel and look. Some feel that the Symbol or “logo” of a store is not important, but in actuality the Logo is one of the main
things that make a store incredible when paired with Costumer Service as well as Selection .
3 4
Colorsof Logo Introduction
Color Pale�e
Contents
CMYK
RGB
14.84
71
00
10089.8427.73`
-
RGB
160
2235
-
--
CMYK
14.8410089.9480.86
--
--
-
--
-
--
CMYK
RGB
0
249
23750
34.9584.520
-
RGB
251
17665
-
--
CMYK
5.59089.970
--
--
-
--
-
--
4.15
708083
3.113.1133
173174176
59.360.4260.539.64
245245245
7100
1602235
0000
CMYK
----
CMYK
----
CMYK
----
14.8410089.8427.73
CMYK
----
CMYK
----
14.8410089.8480.86
---
---
---
---
---
010010033
2372836
2003442
01001000
-
-
-
2039.6196.476.67
19514646
CMYK
----
CMYK
----
---
---
---
238214136
---
CMYK
----
07518
CMYK
----
54.12
1419337
66.6789.874.12
50336
34.8660.4699.6223.87
38.4370.9893.3318
1448547
0
19213141
19548
235193125
20.73491006.91
CMYK
----
CMYK
----
CMYK
----
---
---
---
---
---
CMYK
----
CMYK
----
CMYK
RGB
2.74
139
135141
4.115.4810.1
-
RGB
222
217214
-
--
CMYK
13.0515.23843.51
--
--
-
--
-
--
CMYK
RGB
00079.69
-
89
9092
-
--
-
--
Colors of Logo
Colors of Logo
65
CMYK
01001000
2372836
----
---
CMYK
CMYK
----
CMYK
----
CMYK
----
----
---
---
---
CMYK
01001000
----
2552420
2539.8464.840
---
196154
108 ---
255255255
0000
2539.8464.8429.69
196154108
255255255
00089.84
�e color choices above, were picked cause they bring out the BRIGHTEST and BOLDEST of the new Arnold logo.
Colorsof Logo Introduction
Color Pale�e
Contents
CMYK
RGB
14.84
71
00
10089.8427.73`
-
RGB
160
2235
-
--
CMYK
14.8410089.9480.86
--
--
-
--
-
--
CMYK
RGB
0
249
23750
34.9584.520
-
RGB
251
17665
-
--
CMYK
5.59089.970
--
--
-
--
-
--
4.15
708083
3.113.1133
173174176
59.360.4260.539.64
245245245
7100
1602235
0000
CMYK
----
CMYK
----
CMYK
----
14.8410089.8427.73
CMYK
----
CMYK
----
14.8410089.8480.86
---
---
---
---
---
010010033
2372836
2003442
01001000
-
-
-
2039.6196.476.67
19514646
CMYK
----
CMYK
----
---
---
---
238214136
---
CMYK
----
07518
CMYK
----
54.12
1419337
66.6789.874.12
50336
34.8660.4699.6223.87
38.4370.9893.3318
1448547
0
19213141
19548
235193125
20.73491006.91
CMYK
----
CMYK
----
CMYK
----
---
---
---
---
---
CMYK
----
CMYK
----
CMYK
RGB
2.74
139
135141
4.115.4810.1
-
RGB
222
217214
-
--
CMYK
13.0515.23843.51
--
--
-
--
-
--
CMYK
RGB
00079.69
-
89
9092
-
--
-
--
Colors of Logo
Colors of Logo
65
CMYK
01001000
2372836
----
---
CMYK
CMYK
----
CMYK
----
CMYK
----
----
---
---
---
CMYK
01001000
----
2552420
2539.8464.840
---
196154
108 ---
255255255
0000
2539.8464.8429.69
196154108
255255255
00089.84
�e color choices above, were picked cause they bring out the BRIGHTEST and BOLDEST of the new Arnold logo.
1.0434 inch
2.1946 inch
SymbolSpeci�cations
SymbolSpeci�cations
Symbol Speci�cations
Symbol Speci�cations
Symbol Speci�cations
Symbol Speci�cations
Clear Zone�e blank area surrounding the Arnold bread symbol (Clear Zone)should stay consistant with the speci�cations shown to the le�.
Standard Form�e Arnold bread symbol is a patented trademark by law. �is symbol will not and should not be alteredunder any curcumstances from its origanalstandard form. Without joint consent from Origanal Creative Design �rm as well as current CEO/Owner ofArnold bread.
See Arnold bread Copyright and Trademark Policy for futher terms and use.
Size and Position
Color
CMYK
RGB
0
2372836
10010033
-
RGB
1711520
-
-
-
CMYK
01001000
-
-
-
-
-
-
-
-
-
-
CMYK
RGB
20
238214146
39.6196.476.67
-
RGB
19514646
-
-
-
CMYK
07518
-
-
-
-
-
-
-
-
-
-
7 8
�e size of the Arnold bread Brand symbol should stay consistant by way of instructions and guidelines set forth on adjacent page and in this booklet. �e symbol should not be scaled smaller than 2.1946 x 1.0434 inches.
�e Arnold bread brand symbol colors should remain constant. �e brand symbol should always bereproduced on the colors within the book. �e main symbol color should stay consistant with that speci�edin the booklet. As folows:
1.0434 inch
2.1946 inch
SymbolSpeci�cations
SymbolSpeci�cations
Symbol Speci�cations
Symbol Speci�cations
Symbol Speci�cations
Symbol Speci�cations
Clear Zone�e blank area surrounding the Arnold bread symbol (Clear Zone)should stay consistant with the speci�cations shown to the le�.
Standard Form�e Arnold bread symbol is a patented trademark by law. �is symbol will not and should not be alteredunder any curcumstances from its origanalstandard form. Without joint consent from Origanal Creative Design �rm as well as current CEO/Owner ofArnold bread.
See Arnold bread Copyright and Trademark Policy for futher terms and use.
Size and Position
Color
CMYK
RGB
0
2372836
10010033
-
RGB
1711520
-
-
-
CMYK
01001000
-
-
-
-
-
-
-
-
-
-
CMYK
RGB
20
238214146
39.6196.476.67
-
RGB
19514646
-
-
-
CMYK
07518
-
-
-
-
-
-
-
-
-
-
7 8
�e size of the Arnold bread Brand symbol should stay consistant by way of instructions and guidelines set forth on adjacent page and in this booklet. �e symbol should not be scaled smaller than 2.1946 x 1.0434 inches.
�e Arnold bread brand symbol colors should remain constant. �e brand symbol should always bereproduced on the colors within the book. �e main symbol color should stay consistant with that speci�edin the booklet. As folows:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Regular
Arno Pro Caption
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Semibold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Bold
Typopgraphy Typopgraphy
Typopgraphy
Typopgraphy
Typopgraphy
Typopgraphy
Arnold Bread in Text
When Arnold is used in a paragraph (such as in thisparagraph) the Arno Pro Regular typeface must be used. Unless the paragraphy calls for a change than any variation of Arno Pro can be used. If Arnold is used in the sentence ,(�e “A” must be capitalized, followed by lowercased le�ers.)
Never use all upper case le�ers for Arnold Bread in any paragraph. All capitals are not needed, unless it.
9 10
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Regular
Arno Pro Caption
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Semibold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*()
Arno Pro Bold
Typopgraphy Typopgraphy
Typopgraphy
Typopgraphy
Typopgraphy
Typopgraphy
Arnold Bread in Text
When Arnold is used in a paragraph (such as in thisparagraph) the Arno Pro Regular typeface must be used. Unless the paragraphy calls for a change than any variation of Arno Pro can be used. If Arnold is used in the sentence ,(�e “A” must be capitalized, followed by lowercased le�ers.)
Never use all upper case le�ers for Arnold Bread in any paragraph. All capitals are not needed, unless it.
9 10
5
4
3
2
1
Logo Usuage Don’t’s
Logo Usuage Don’t’s
Logo Usuage Do’s
Logo Usuage Do’s
LogoDont’s
Dont’s Do’s
LogoDo’s
1211
5
4
3
2
1
�e Arnold bread logos provided on the right are only forms that should used to illustrate the Arnold bread logo. Unless told so by the Origanal Creative Design
�rm as well as current CEO/Owner ofArnold bread.
�e Arnold bread logos provided on the le� are some of the many incorrect forms of the Arnold logo that
should never be used, under any circumstances. Anyone found using the Arnold logo, in the incorrect
way, can be changed.
5
4
3
2
1
Logo Usuage Don’t’s
Logo Usuage Don’t’s
Logo Usuage Do’s
Logo Usuage Do’s
LogoDont’s
Dont’s Do’s
LogoDo’s
1211
5
4
3
2
1
�e Arnold bread logos provided on the right are only forms that should used to illustrate the Arnold bread logo. Unless told so by the Origanal Creative Design
�rm as well as current CEO/Owner ofArnold bread.
�e Arnold bread logos provided on the le� are some of the many incorrect forms of the Arnold logo that
should never be used, under any circumstances. Anyone found using the Arnold logo, in the incorrect
way, can be changed.
Stationery Designs
StationeryDesigns
Business Cards
Bimbo Bakeries USAConsumer Relations
DepartmentP. O. Box 976
Horsham, PA 19044
Bimbo Bakeries USAConsumer Relations
DepartmentP. O. Box 976
Horsham, PA 19044
Bimbo Bakeries USAConsumer Relations DepartmentP. O. Box 976Horsham, PA 19044www.Arnoldbread.com
Stationery DesignsStationery Designs
T-Shirts
CompanyVan
CompanyDelivery Truck
Business Reply Mail
Pen
Envelopes
Le�erheads
Stationery Designs Stationery Designs
Examples of the ARNOLD Symbol on possible branding objects
Arnoldbread.com [email protected]
PLACESTAMP
HERE
PLACESTAMP
HERE
Name
Address
State Zip
Phone
City
Thanks for shopping with us! Buisness Reply MailFirst-Class Mail Permit NO 8620 New York NY
POSTAGE PAID BY ADDRESSEE
6901 Security Blvd Space#139
Windsor Mill, MD 21244
NO POSTAGENECESSARY
IF MAILEDWITHIN THE
UNITED STATES
SUBSCRIE WITH US FOR NEW
UPDATES AND
DISCOUNTS
Bimbo Bakeries USAConsumer Relations Department
P. O. Box 976Horsham, PA 19044
13 14
Stationery Designs
StationeryDesigns
Business Cards
Bimbo Bakeries USAConsumer Relations
DepartmentP. O. Box 976
Horsham, PA 19044
Bimbo Bakeries USAConsumer Relations
DepartmentP. O. Box 976
Horsham, PA 19044
Bimbo Bakeries USAConsumer Relations DepartmentP. O. Box 976Horsham, PA 19044www.Arnoldbread.com
Stationery DesignsStationery Designs
T-Shirts
CompanyVan
CompanyDelivery Truck
Business Reply Mail
Pen
Envelopes
Le�erheads
Stationery Designs Stationery Designs
Examples of the ARNOLD Symbol on possible branding objects
Arnoldbread.com [email protected]
PLACESTAMP
HERE
PLACESTAMP
HERE
Name
Address
State Zip
Phone
City
Thanks for shopping with us! Buisness Reply MailFirst-Class Mail Permit NO 8620 New York NY
POSTAGE PAID BY ADDRESSEE
6901 Security Blvd Space#139
Windsor Mill, MD 21244
NO POSTAGENECESSARY
IF MAILEDWITHIN THE
UNITED STATES
SUBSCRIE WITH US FOR NEW
UPDATES AND
DISCOUNTS
Bimbo Bakeries USAConsumer Relations Department
P. O. Box 976Horsham, PA 19044
13 14
Advertisment Placement Web Page Layout
Web Page LayoutAdvertisment Placement
When placing the Arnold bread logo onto a advertisement the logo must be
always be visible. �e logo can be placed on any of the corners on the
layout, unless theres a placement given by the director of the head of the
original design �rm.
Placement of Arnold on Ads
15 16
Arnold Bread Making
www.arnoldbrakery.com
Memoriable Breakfast
www.arnoldbakery.com
Advertisment Placement Web Page Layout
Web Page LayoutAdvertisment Placement
When placing the Arnold bread logo onto a advertisement the logo must be
always be visible. �e logo can be placed on any of the corners on the
layout, unless theres a placement given by the director of the head of the
original design �rm.
Placement of Arnold on Ads
15 16
Arnold Bread Making
www.arnoldbrakery.com
Memoriable Breakfast
www.arnoldbakery.com
ProductPackaging
Design
Product
ProductPackaging Design
Packaging Design
Wheat
Grain
Buns
Stu�ng
Packaging�e Arnold packaging design, is a simple basic design, of two colors, and one of the forms of the Arnold bread logo
17 18
ProductPackaging
Design
Product
ProductPackaging Design
Packaging Design
Wheat
Grain
Buns
Stu�ng
Packaging�e Arnold packaging design, is a simple basic design, of two colors, and one of the forms of the Arnold bread logo
17 18
ClosingRemarks
ClosingRemarks
Closing Remarks Closing Remarks
Closing Remarks Closing Remarks
Designer : Jamar Cave
�e Arnold bread company, would like to thank everyone who helped to remake, and bring this logo to a new reenergized level, that would give our competitors, a run for there money. Recreating this logo was a challenge, but with the help of
some research. �e Arnold logo got a new reenergized look
19 20
ClosingRemarks
ClosingRemarks
Closing Remarks Closing Remarks
Closing Remarks Closing Remarks
Designer : Jamar Cave
�e Arnold bread company, would like to thank everyone who helped to remake, and bring this logo to a new reenergized level, that would give our competitors, a run for there money. Recreating this logo was a challenge, but with the help of
some research. �e Arnold logo got a new reenergized look
19 20
Brand Identity