Why Sponsor Cork Pride 2009?

• Gay men earn 15k more than the national average

• Two-thirds (64%) of gay adults say they are likely to consider purchasing household products and

services from companies that market directly to

not†.

• A McGraw

o

o

o

The arguments towards increasing advertising during a recession, coupled with the loyalty and f

behind the purchasing power of the

let’s not forget, by supporting Gay Pride, you are also engendering goodwill towards the LGBT

community of the Munster Region, and stand to reap the benefits.

How will my contribution be spent

• Advertising and executing a 9 Day programme of events

Day, the Library Exhibition, and nightl

• Building partnerships with local artistic talent, culminating in the Cork Pride Parade on the second

Sunday of Cork Pride 2009.

• Subsidizing parade floats and activities held by local groups, in order to make Cork Pride 2009

accessible

• Hiring security and acquisition of insurance for the various

safety and well

• Furthering our fundraising efforts towards becoming self

of Cork Pride in years to come.

† Data courtesy of Gay Community News (GCN.ie)

‡ Data courtesy of Innovating through a Recession by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University

Sponsorship Guide

Why Sponsor Cork Pride 2009?

Gay men earn 15k more than the national average†.

thirds (64%) of gay adults say they are likely to consider purchasing household products and

services from companies that market directly to gays and lesbians over competing brands that do

A McGraw-Hill Research study of over 600 Businesses found that:

1981-1982 – business that maintained or increased their ad spend during this time

averaged higher sales growth during the recession and in the following 3 years!

By 1985 – sales of the businesses that maintained or increased their ad spend

that recession sales had risen 256% over those that had cut back on advertising

Likewise in 2001 – another study found that aggressive recession advertisers increased

market share 2 ½ times the average for all businesses in the post-recession

The arguments towards increasing advertising during a recession, coupled with the loyalty and f

behind the purchasing power of the LGBT community provides a strong argument in our favour. But

let’s not forget, by supporting Gay Pride, you are also engendering goodwill towards the LGBT

community of the Munster Region, and stand to reap the benefits.

spent?

Advertising and executing a 9 Day programme of events—including free events such as the Sport’s

the Library Exhibition, and nightly performances of an original theatre piece.

Building partnerships with local artistic talent, culminating in the Cork Pride Parade on the second

Sunday of Cork Pride 2009.

Subsidizing parade floats and activities held by local groups, in order to make Cork Pride 2009

accessible to as wide an audience as possible.

Hiring security and acquisition of insurance for the various events during the week

safety and well-being for all participants, regardless of age, race, gender, or sexual orientation.

Furthering our fundraising efforts towards becoming self-sustaining, and guaranteeing the longevity

of Cork Pride in years to come.

by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University

Sponsorship Guide

thirds (64%) of gay adults say they are likely to consider purchasing household products and

gays and lesbians over competing brands that do

business that maintained or increased their ad spend during this time

the recession and in the following 3 years!

sales of the businesses that maintained or increased their ad spending during

that recession sales had risen 256% over those that had cut back on advertising.

aggressive recession advertisers increased

recession‡.

The arguments towards increasing advertising during a recession, coupled with the loyalty and force

LGBT community provides a strong argument in our favour. But

let’s not forget, by supporting Gay Pride, you are also engendering goodwill towards the LGBT

including free events such as the Sport’s

y performances of an original theatre piece.

Building partnerships with local artistic talent, culminating in the Cork Pride Parade on the second

Subsidizing parade floats and activities held by local groups, in order to make Cork Pride 2009

during the week, to ensure the

icipants, regardless of age, race, gender, or sexual orientation.

sustaining, and guaranteeing the longevity

by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University

Ways to Sponsor Cork Pride 2009:

Sponsorship Level

€500.00

• Full page advertisement in the Programme of Events

• Logo and direct web link on CorkPride.com

• Listing in Programme of Events Ad Index

€300.00

• Half Page advertisement in the Programme of Events

• Logo and direct web link on CorkPride.com

• Listing in Programme of Events

€200.00

• One Third of a Page advertisement in the Programme of Events

• Logo and direct web link on CorkPride.com

• Listing in Programme of Events Ad Index

€100.00**

• **Add €100.00 to any of the above to get your advertisement available on

the South’s premiere web portal for the LGBT community!

• GayCork.com is ranked 2

of its Forums. Contact Ken today

opportunities at GayCork.com!

€50.00 • For Small Businesses, Societies, and Clubs

• Listing in the Programme of Events and CorkPride.com as a “Friend of Cork Pride”

€25.00 • For Individuals

• Listing in the Programme of

In Kind • We are seeking in kind donations for our pub quizzes in March, April, and May, as well as

various items to support our free programming. Please contact JP or Ken at

info@corkpride.com

Sponsorship Guide

Ways to Sponsor Cork Pride 2009:

What you will get

advertisement in the Programme of Events

Logo and direct web link on CorkPride.com

Listing in Programme of Events Ad Index

Half Page advertisement in the Programme of Events

Logo and direct web link on CorkPride.com

Listing in Programme of Events Ad Index

One Third of a Page advertisement in the Programme of Events

Logo and direct web link on CorkPride.com

Listing in Programme of Events Ad Index

€100.00 to any of the above to get your advertisement available on

the South’s premiere web portal for the LGBT community!

GayCork.com is ranked 2nd nationally in terms of Classifieds, and 3rd

of its Forums. Contact Ken today [info@corkpride.com] to discuss other partnership

opportunities at GayCork.com!

For Small Businesses, Societies, and Clubs

Listing in the Programme of Events and CorkPride.com as a “Friend of Cork Pride”

For Individuals

Listing in the Programme of Events and CorkPride.com as a “Friend of Cork Pride”

We are seeking in kind donations for our pub quizzes in March, April, and May, as well as

various items to support our free programming. Please contact JP or Ken at

info@corkpride.com to discuss details of how you can support Cork Pride 2009.

Sponsorship Guide

€100.00 to any of the above to get your advertisement available on GayCork.com,

rd nationally in terms

to discuss other partnership

Listing in the Programme of Events and CorkPride.com as a “Friend of Cork Pride”

Events and CorkPride.com as a “Friend of Cork Pride”

We are seeking in kind donations for our pub quizzes in March, April, and May, as well as

various items to support our free programming. Please contact JP or Ken at

to discuss details of how you can support Cork Pride 2009.

Programme Advertisement Dimensions:

Sponsorship Guide

21 cm

Programme Advertisement Dimensions:

Sponsorship Guide

Full Page

€500.00

9.9 cm

Half Page

€300.00

10.5 cm

Third of a Page

€200.00

7 cm

Third of a Page

200.00