core orientation

Are you interested in learning 4 ways to increase profits performance and sales?

Incentive programs increase sales.

Contests can be designed to help reach the company's objectives. The advantage of a contest incentive program is that it is the best way to involve different departments to solve a common problem (absenteeism, customer service, productivity, etc.). Contest themes can be designed to promote the objective or to support a local event or team.

Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program.

Give your sales staff a reason to get out there and sell, sell, sell.

www.promotingmybrand.com

Customer rewards programsincrease repurchase.

A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. Eighty percent indicated they do more business with companies because of reward programs. Another customer Incentive Program is based on loyalty. A well executed customer loyalty program can deliver a substantial array of strategic benefits. Here are some examples.Increase purchase frequency.Build a history of the customer’s purchasing habits to serve them better.Establish a promotional campaign to drive marketing campaigns.Support brand-building initiatives by linking highly-perceived and complementary lifestyle rewards to a brand.


Target Market to most likely buyers of your product/service to

create new customers.

Determine who is your best customer, who can afford and consistently buys or needs your products and/or services.Design a mail piece that provides data on solutions that meet their needs and target market.Arrange for consistent, repetitiouscontact with this target market,educate the potential client on your product and service.


Recognize employees for theircontributions.

happy employees increase customer satisfaction

Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits.


Get results!

When you recognize people effectively, you reinforce…the actions & behaviors you most want to see people repeat. Employees feel cared about & appreciated. It may see simplistic, but people who feel recognized & cared about produce more & better work.


“There are two things people wantMore then Sex & Money…

Recognition & Praise”

1Incentive programs increase sales.

2Customer rewards programs increase repurchase.

3Target market to most likely buyers of your product/service

to create new customers.4

Recognize employees for their contributions. Happy employees increases customer satisfaction.

In summary, remember these four things:


Increase sales by 50%

Would you like to increase brand awareness?

Would you like to increase customer/client satisfaction?

Would improved employee morale improve your profits?

Would you be happy with more profitable sales?


Solutions is our middle name!Whether you need promotional products, print and document solutions, office supplies, eCommerce or marketing strategies, we’re here to DELIVER solutions that best fit your company’s budget and objective.

Carol Lamberson Floyd Lamberson262-620-0941 262-620-0940 www.promotingmybrand.com

Getting NoticedIs your Brand image consistent?

Is your Brand protected?

Is your Company “Top of Mind” in your clients world?

Would you like to increase customer/client satisfaction and retention?


TOP 10 MARKETING MISTAKES

1. Marketing on an Inconsistent Basis2. Lacking Marketing Focus to a Defined Target Audience3. Failure to Market Your Company Brand Consistently4. Lacking a Layered & Diversified Marketing Effort5. Ignoring Current Clients6. Failure to have a Customer Centric B2B Marketing Message7. Not Recognizing that Slow and Steady Wins the Race8. Failure to obtain Regular Customer Feedback9. Lack of Developing a Unique Selling Proposition10. Not Offering an Appropriate Incentive to Your Customers


Marketing on an Inconsistent Basis

•Biggest single mistake of a small business•Not implementing a consistent marketing effort everyday•Waiting to market until you need business or you are not busy

Lacking Marketing Focus to a Defined Target Audience

•Trying to send the same marketing message to everyone does not work•Know how each target audience you serve wants to be sold•Gear your marketing communication efforts to each specific audience

Failure to Market Your Company Brand Consistently

•Build your brand identity and incorporate the same look and feel into all of you marketing and communication materials

Lacking a Layered & Diversified Marketing Effort

•Utilize an integrated marketing communications approach•Employ a cross-section of media to get your message out•Develop a web of communications to reach your target audience at different times and in different places build your brand & Unique Selling Proposition

Ignoring Current Clients

•Too often exclusively focused on bringing in new customers•Expand relationships with current customers•The cost to prospect for new customers is 3x more expensive than growing sales with existing customers•You must do both to maximize success

Failure to have a Customer Centric B2B Marketing Message

•Don’t use marketing messages that talk about capacities & capabilities•Talk in the language of your customer•Build initial rapport based on your customers needs not yours

Not Recognizing that Slow and Steady Wins the Race

•Marketing is a process and not instant pudding•Marketing builds your business over time through consistent exposure•One shot marketing programs almost never succeed

Failure to obtain Regular Customer Feedback

•Test your marketing assumptions & do customer audits•Marketing is all about feedback & adjusting to achieve success

Are you Marketing without a USP?

Lack of Developing a

Unique Selling Proposition

•What makes your company different than your competitors?•What makes your product or service different than your competitors?•A USP is your Unique Selling Proposition. It is the one single statement that will single you out amongst the competition. It should be used in every piece of marketing material. Think of your USP as the philosophical foundation of your business. Don’t market without it.

Not Offering an Appropriate Incentive to Your Customers

•Provide an incentive that is valuable to your customer•Avoid self-serving incentives like a free meeting

The cost per impression of ad specialties is very low, with fractions of a cent per impression

TOTAL IMPRESSIONS AVG. COST

COST PER IMPRESSION

CAPS 3380 $ 6.00 $0.002

BAGS 8927 $ 15.00 $0.002

WRITING INSTRUMENTS 1561 $ 3.00 $0.002

CALENDARS 1725 $ 5.00 $0.003

CUPS/MUGS 1782 $ 8.00 $0.004

SHIRTS 2482 $ 13.00 $0.005

DESK/OFFICE ACCESSORIES 1676 $ 12.00 $0.007

AWARDS 1635 $ 35.00 $0.021

End users remember the brands on the items they have received

0%

10%

20%

30%

40%

50%

60%

70%

80%

34% 37% 46%45% 49%

80%

50%

37%

Your Marketing Strategy

Or lack of a marketing strategy?

What tactics have you used?

Goals for your business this month? this quarter?

this year?

Who is buying

Buying now

3% Buying Now

Open to it

3% Buying Now

7% Open to it

Not thinking about it

3% Buying Now

7% Open to it

30% Not thinking about it

They are not interested

3% Buying Now

7% Open to it


30% They’re not interested

Definitely not interested.

3% Buying Now

7% Open to it


30% They’re not interested

30% Definitely not interested

TOTAL IMPRESSIONS

Cost per Impression/Total Impressions

Cost per impression Total ImpressionsCOST PER IMPRESSION; $0.002

COST PER IMPRES-SION;

$0.002

COST PER IMPRES-SION;

$0.002

COST PER IMPRESSION; $0.003




CAPS

BAGS

WRITING INSTRUMENTS

CALENDARS

CUPS/MUGS

SHIRTS

DESK/OFFICE ACCESSORIES

0 2000 4000 6000 8000 10000

3380

8927

1561

1725

1782

2482

1676

core orientation

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