copywriting for retail with personality
DESCRIPTION
No matter what size your retail store is, we all have copywriting to do. Whether it's your signage, tweets, or email blasts, they all involve copy. And every piece copy is a chance to tell your audience who you are and why they should buy from you.TRANSCRIPT
YOU ARE NOT UNIQUEso you must be better
WHO IS YOUR CUSTOMER?why are they loyal to you?
Communicate Who You Are + To The Right Customers Clearly = Marketing
Finding Your VoiceActivity #1
Give Me 10 Words• Knowledgeable
!• Creative
!!!• Friendly (Best Case Scenario vs. Reality)
!!
• Expert
DESCRIBE YOUR STAFF & STORE
!• Opinionated
!• Multi-Talented
• Passionate
• More house bands per square foot
!• Problem-Solvers
• Talented Technicians
!• Experienced
• Pro
• Authority
10 Words• Original
• Opinionated
• Creative
• Iconoclastic
• Independent
• Passionate
• Talented
• Informed
• Experienced
• Eclectic
WHAT’S YOUR WORD LIST?
Is your store…• Urban?
• Country?
• Fun or Funny?
• High Tech?
• Serious?
• What age group are you
targeting?
• What ethnicity?
WHAT’S YOUR ATTITUDE?
DISPLAY SIGNAGEActivity #2
POWER!Laugh in the Face of Dead Batteries You’ll Always Be Prepared for the Charge
!POWER!Don’t say we didn’t warn you. We always carry extra juice.
!FLASH DRIVES!Thumb drives, keychain drives, jump drives–whatever.Stick them in your USB port.
CATEGORY SIGNAGE
Portable External Hard Drives for Mac Backup • 500GB Capacity
!• USB 3.0 & FireWire Ports
!• Portable
#1 FEATURES
!• Room for 142,000 Selfies
!• Connects to Any Mac
!• Backup anywhere, no power
outlet required
WD My Passport Pro With a revolutionary design that includes an integrated Thunderbolt cable WD’s My Passport Pro provides both power and performance. This portable RAID hard drive is ideal for creative professionals in the field. When high-performance digital storage is critical to get the job done, this high capacity dual-drive boasts speeds as fast as 233 MB/s for HD video, user-selectable RAID configurations and a never before seen compact all-aluminum design.
What makes you different?• We’ve got a large selection
• Meh. How about curated selection?
• We only carry Mac compatible drives
• We’ve tested all the drives we carry
• We’ve been helping people backup their Macs since 1987
#2 WHY YOU
Plus “Call To Action”• Backing up is a good habit
• There are two types of people in this world, those that have lost data
and those that will.
• Your warranty doesn’t protect your data
• Data recovery is really expensive
• Someone cries in our store every day about their lost graduate thesis
• Buy it / Get it / Own it
• Learn More / Find Out
#3 WHY NOW?
WHAT, WHY, WHY NOW?
#4 PUT IT ALL TOGETHER
We have a great selection of external hard drives of all sizes that work with your Mac. These drives are portable but powerful and fit in your pocket.
Don’t sound like anyone else…
#5 REDRAFT FOR VOICE
Backup Before You Pass GoThese hard drives are powerful & portable with lots of space to protect all your files.
#6 CUT TRANSITION WORDSBackup Before You Pass GoThese hard drives are powerful & portable with lots of space to
protect all your files.
!Backup Before You Pass GoProtecting your baby photos one bit at a time—ask us how.
!Backup Before You Pass GoProtecting your vacation photos one bit at a time—ask us how.
Do you sound like anyone else?• An external hard drive allows you to clone your data so you have
two copies of all your files.
• Everything you love in two places at once—external storage keeps
your digital life running no matter what happens IRL.
• Leave no file behind.Capacious, powerful, portable, pocket drives.
#5 STYLE, ALLITERATION, SENTENCE STRUCTURE
WEKNOWSTORAGE
Hard Drives. Just like life, it’s not
simply about size or speed. It can also
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cost of power. Bigger isn’t always better.
So stick with us, and we’ll give
you the skinny on precisely
the right device to save
your creative bacon,
protect your wedding
pictures, or deliver
your assets to a
client across town.
At Tekserve, we
know stuff. Come
in and let us show
you what we know
about Storage.
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Tim: SMB Specialist, Tekserver
WEKNOWSTORAGE
Hard Drives. Just like life, it’s not
simply about size or speed. It can also
EH�DERXW�VHFXULW\��ñH[LELOLW\��VW\OH��DQG�
cost of power. Bigger isn’t always better.
So stick with us, and we’ll give
you the skinny on precisely
the right device to save
your creative bacon,
protect your wedding
pictures, or deliver
your assets to a
client across town.
At Tekserve, we
know stuff. Come
in and let us show
you what we know
about Storage.
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Tim: SMB Specialist, Tekserver
Don’t Look Like ANYONE Else• Create Guidelines For Your
Brand
• Colors
• Logos
• Fonts
• Graphics
• Hire the Best Graphic Designer
You Can Afford
BRANDING
I do speaking & [email protected] @jazminhupp jazminhupp.com