copyrights & us tech giants · spain, italy, germany, poland, czech republic, romania and...

Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France

Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France

Copyrights & US tech giantsWhat are the expectations in Europe?

September 2018

for

Summary

Survey methodology P.3

Perception of relations between the EU

and the US tech giants

P.4

Focus on the protection and remuneration

of creators

P.17

Media organisations content P.21

3

Survey conducted online from the 24th to the 30th of August 2018.

European sample of 6 600 people representative of the population aged 18

and over in Czech Republic, France, Germany, Greece, Italy, Poland,

Romania and Spain

France : sample of 1 000 people representative of the population aged 18

and over

Spain, Italy, Germany, Poland, Czech Republic, Romania and Greece :

samples of 800 people representative of the population aged 18 and over in

each contry

Quota method and adjustments applied to:

sex, age, socio-professional category / incomes, living area.

Survey methodology

Perception of relations between

the EU and the US tech giants

50

48

43

40

50

52

57

60

Reliable information inEuropean countries

The sovereignty andindependence of European

countries

The fair remuneration ofartists in European countries

Data privacy and protectionfor citizens of European

countries

Preserve Do not preserve

Views are quite mixed among the different countries on the role of US tech

giants in Europe

5

Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?

- To all, in % -

Views on the role of US tech giants in Europe, detailed by country

6


- To all, in % of « Preserve »-

49

53

48

50

Reliable information in European

countries

The sovereignty and independence

of European countries

The fair remuneration of artists in

European countries

Data privacy and protection for

citizens of European countries

39

37

34

29

53

53

49

39

45

39

41

34

Czech Republic France Germany Greece

Views on the role of US tech giants in Europe, detailed by country

7


- To all, in % of « Preserve »-

48

46

38

37

64

63

57

54

62

58

54

57

47

43

36

40

Reliable information in European

countries

The sovereignty and independence

of European countries

The fair remuneration of artists in

European countries

Data privacy and protection for

citizens of European countries

Italy Poland Romania Spain

Perception of the power balance between EU and US tech giants by the

population

8

In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?

67%US tech giants

33%European Union

- To all, in % -

Perception of the power of US tech giants by country

9


- To all, in % « US tech giants » -

626465666767

7778

67%US tech giants

Italy PolandRomania SpainGreece Czech

Republic

France Germany

66

34

Perception of the power balance between EU and US tech giants in each country

10


US tech giantsEuropean Union

- To all, in % -

65

35

62

38

77

23

78

22

64

36

67

33

67

33



US tech Giants are generally perceived as being a potential risk for the

functioning of European democracies

11

Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper

functioning of democracy in Europe?

61%Compromise

39%Does not

compromise

- To all, in % -

Feeling that US tech giants compromise or not the functioning of democracy in

Europe by country

12

47495151

626466

76



- To all, in % of « Compromise » -

61%Compromise

France Czech

Republic

Greece ItalyGermany Romania Spain Poland

76

24

66

34

64

36

62

38

47

53

51

49

51

49

49

51

Perception of the risk US tech giants can possibly pose to the functioning of

European democracies in each country

13



▪ Compromises

▪ Does not compromise

- To all, in % -



A feeling of unfairness dominates concerning the way internet platforms share the

revenue generated by their services with artists and content creators whose content

appears on their platforms

14

Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their

services with artists and content creators whose content appears on their platforms?

66%Not fair

34%Fair

- To all, in % -

15

4647

6366666672

76

Perception of unfairness regarding the way internet platforms share the revenue

generated by their services with artists and content creators, by countryDo you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their


- To all, in % of « Not fair » -

66%Not fair

France RomaniaCzech

Republic

ItalyGermany Spain Greece Poland

66

34

Perception on the way internet platforms share the revenue generated by their

services with artists and content creators, in each country

16

Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their


▪ Fair

▪ Not fair

- To all, in % -

76

24

72

28

63

37

66

34

46

54

47

53

66

34



Focus on the protection and the

remuneration of creators

37

50

10

3

Completely in favour Somewhat in favour

Somewhat opposed Completely opposed

There is a major approval among the different countries about the introduction

of rules to guarantee creators’ protection and remuneration

18

Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the

distribution of their content on internet platforms (YouTube, Facebook, etc.)?

87%In favour

13%Opposed

- To all, in % -

19

17

2547

3442

314136

Approval of the protection and remuneration of creators, by country



- To all, in % of « In favour » -

87% In favour

37% Completely in favour

92 91 89 88 88 86 8169

In favour :

Completely

in favour :

Greece PolandItaly SpainRomania France Germany Czech

Republic

47

39

11

3

41

50

63

17 52

24

7

31

588

3

25

56

14

5

34

548

4

42

46

8

4

36

56

62

Attitude on the European Union implementing rules concerning the protection and

remuneration of creators, in each country

20



▪ Completely in favour

▪ Somewhat in favour

- To all, in % -

▪ Somewhat opposed

▪ Completely opposed



Media organisations content

32

49

15

4

Yes, definitely Yes, somewhat

No, not really No, not at all

People mostly think as well that internet platforms should remunerate media

organisations when they reuse their content

22

Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,

videos, etc.)?

81%Yes

19%

No

- To all, in % -

23

184331

232941

2639

81% Yes32% Yes, definitely

86 86 84 83 81 80 7966

Yes :

Yes,

definitely :

Reuse of media content by country


videos, etc.)?

- To all, in % of « Yes » -

Greece GermanyRomania SpainItaly Poland France Czech

Republic

26

6010

4

18 48

25

9

31

49

15

5

23

58

15

4

41

4312

4

43

3617

4

39

4712

2

29

5415

2

Reuse of media content, in each country

24


videos, etc.)?

▪ Yes, definitely

▪ Yes, somewhat

- To all, in % -

▪ No, not really

▪ No, not at all



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Jean-Daniel Lévy

Head of the Opinion department of Harris Interactive France

01 44 87 60 30 - [email protected]

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