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Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

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Page 1: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Copyrights Terms and Derivative versus Transformative Use

IM 350: Intellectual Property Law and New Media

September 15, 2015

Page 3: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Copyright Tom W. Bell 2008, used with permission

3

Trend of Maximum U.S. General Copyright Term

Page 4: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Copyright Term

• For works created from January 1, 1978 onward:– Term begins the moment a work is “fixed in a

tangible medium of expression”– Life of the author plus 70 years– If work-made-for-hire or anonymous work, 95

years from publication or 120 years from creation, whichever is shorter

Page 5: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Fair Use Factors

• (1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

• (2) the nature of the copyrighted work;• (3) the amount and substantiality of the portion

used in relation to the copyrighted work as a whole; and

• (4) the effect of the use upon the potential market for or value of the copyrighted work.

Page 6: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Back to Let’s Go Crazy

• Lenz v. Universal Music, 13-16106 and 13-16107, (9th Cir. Sept. 14, 2015)– Does a copyright owner have to consider whether

the use of its work is a “fair use” before sending a takedown notice under the DMCA?

– Answer – Yes.– Outcome – The Dancing Baby’s Mom gets to take

her suit against Universal to trial.

Page 7: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Derivative v. Transformative

• Why does it matter?– A copyright owner owns the right to control who

can create derivative works based on the copyrighted work.

– A copyright owner does not own the right to control who can create transformative works.

Page 8: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

What is a “derivative work”?

• Based on or derived from one or more already existing works

• Examples:– translations, musical arrangements,– motion picture versions of literary material or plays, art

reproductions,– abridgments, and condensations of preexisting works– a “new edition” of a preexisting work in which the

editorial revisions, annotations, elaborations, or other modifications represent, as a whole, an original work.

Page 9: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

What is “transformative use”?

• “whether the new work merely supersede[s] the objects of the original creation or instead adds something new, with a further purpose or different character, altering the first with new expression, meaning, or message; it asks, in other words, whether and to what extent the new work is `transformative.'"

• Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569, 579 (1994)

Page 10: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Michael Kienitz v. Sconnie Nation, LLC and Underground Printing-Wisconsin, LLC, No. 13-3004

(7th Cir. Sept. 15, 2014).

Mayor Soglin T-Shirt Design

Page 11: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

LIEBOWITZ v. PARAMOUNT PICTURES137 F.3d 109 (2nd Cir. 1998)

Demi Moore Leslie Nielsen

Page 12: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Shepard Fairey v. A.P.

Page 13: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Cariou v. Prince, 714 F. 3d 694 (2nd Cir. 2013)

Page 14: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Recycled Paper v. New Line Cinema

Page 15: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Here Come the Sharks!

Page 16: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Here Come the Sharks!

Page 17: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

Derivative or Transformative?

Page 18: Copyrights Terms and Derivative versus Transformative Use IM 350: Intellectual Property Law and New Media September 15, 2015

The End