copyright: the ideas presented here and their implementation are the intellectual property of cosine...
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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission.
UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.
w/e 20th October 2013
Key Customer Themes:
• NEW Finest Range: A re-launch of the Finest range is promoted on entry of the store with shrouds on the security gates and a front of store display. High signs, barkers and bus stops continue the promotion throughout the store.
• NEW Kids Mega Sale: 10 bays are dedicated to toys and the sale is supported with hanging signs, bus stops and barkers.
• NEW The New Price Promise: Large, bold signs concentrated in the central aisle advertise this promotion.
• NEW Fruit & Veg Promotion: Bunting throughout the Fruit & Veg department draws attention to the various offers available.
• Halloween: 18 bays are dedicated to themed confectionery, accessories and children’s costumes, supported by overhead signs, bus stops, barkers, balloons and bunting.
• Alessi Crockery Collect Stickers And Dine In Style: Stickers towards a 70% Off voucher are available for every £20 spent in store. Alessi Crockery is displayed on a gondola end.
• General Feel: The store was untidy in places and very busy with themed displays. Plenty of staff were available to assist customers.
Key Deals:• Finest Ready Meals: 3 for 2• Celebrations / Quality Street Tin: £5• Selected Wines: ½ price• Meat, Fish & Poultry: 2 for £7 or 3 for £10• Christmas Wrapping Paper & Cards: 3 for 2• Selected Health & Beauty: 3 for 2
Brooklands – Wednesday 16th October
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Key Customer Themes:• Halloween: 21 bays dedicated to themed accessories
and confectionery with overhead signs, bus stops, barkers and floor stickers. A Halloween costume display is sited at the front of the store and a witch was handing out free samples of popcorn. Additional floor stacks and shippers were sited around the store.
• NEW George Clothing Sale: A ½ price clothing sale is situated at the front of the store.
• Christmas: 9 bays of Christmas confectionery are promoted with overhead signs, bus stops and barkers.
• Saving You Money Everyday: This is the main logo and message throughout the store.
• Price Lock: The ‘Where Prices Go Down And Stay Down’ message is advertised with bunting in the central aisle.
• General Feel: The store had large front of store displays and floor space was taken up with shippers and floor stacks. Plenty of staff were available.
Key Deals:• Selected Wines: 3 for £10• Fairy Liquid: £1• Finish All In One Lemon 26 pack: £4• Daz Washing Powder 38 Loads: £4• Mars Chocolate Funsize Range: £1• Roses/Heroes/Celebrations/Quality Street: £2
Wallington – Wednesday 16th October
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Key Customer Themes:• Halloween: 7 bays in the seasonal aisle are dedicated to
themed confectionery and costumes, supported by high signs, bus stops, barkers and bunting.
• Christmas: 9 bays of themed confectionery and accessories are supported by high signs and bus stops.
• Hot Deals: The ‘Get Them While They’re Hot’ promotion is visible throughout the store and concentrated in the main aisle where the main offers are located.
• General Feel: The store was busy and had additional table displays, floors stacks and shippers. The shelves were tidy and well stocked and plenty of staff were on hand to assist.
Key Deals:• Coca Cola 2 Litres: 2 for £3• Pumpkins: £1• Andrex Toilet Roll 9 pk: £3.75• Foxes Biscuits: Better than ½ Price• Uncle Ben’s Express Rice 250g: Better than ½ price
Sutton – Wednesday 16th October
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Key Customer Themes: • NEW Fireworks: Firework display at entrance with
various offers available.• NEW Waitrose Card: The Waitrose card is advertised
with a large window display together with wobblers, barkers and bus stops throughout the store.
• Halloween: 5 bays are dedicated to themed confectionery and accessories and highlighted with overhead signs, bus stops and barkers. Additional displays are sited at the entrance, tills and gondola ends.
• Brand Price Match: Green barkers, bus stops and large hanging signs state that Tesco’s prices are matched on branded groceries, excluding promotions.
• General Feel: A clean and well laid out store. Shelves were neat and well stocked and plenty of staff were available.
Key Deals:• Aberdeen Angus Mince: 1/3 off• Selected Fireworks: BOGOF• Christmas Baking: 25% off• British Beers: 4 for £6• Christmas Cards: 3 for 2• Selected Vitamins: 3 for 2
Hersham – Wednesday 16th October
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Key Customer Themes:• Halloween: 4 bays and multiple display units around the
store promote Halloween themed products.• Christmas: 2 display units and 8 bays in the seasonal
aisle are dedicated to Christmas confectionery and gifts.
• General Feel: A spacious store with extra displays at the entrance and around the checkouts. Shelves were well stocked with plenty of staff working on the shop floor.
Key Deals:• Selected Meat, Fish & Poultry: 3 for £10• Food To Order: Free bottle of wine when you spend over
£60• Christmas Wrapping Paper: 3 for 2• Halloween Confectionery: 3 for 2• Selected Ready Meals: 3 for £10 for £8
Huddersfield – Wednesday 16th October
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Key Customer Themes:• NEW Happy Diwali: 7 bays dedicated to Diwali,
supported with high signs, bus stops and barkers.• NEW Fireworks: A stand is situated at the front of the
store.• NEW Mobile by Sainsbury’s: A new pay-as-you-go
network promoted at every checkout.• Halloween: 12 bays of themed confectionery, costumes
and accessories with high signs, bunting, standees, bus stops and barkers.
• Christmas: The seasonal aisle has 18 bays of themed confectionery and 14 bays of Christmas gift sets, promoted with overhead signs and bus stops.
• Sainsbury’s Brand Match: Signs throughout the store and car park advertise the brand match with the messsage, ‘The Deals You Get At Tesco And Asda Without Going To Tesco And Asda.’
• General Feel: A clean and tidy store with well stocked shelves and a spacious feel on entry. All checkouts carried advertising for Sainsbury’s finance and mobile phone offers. Plenty of staff were available to assist customers. Key Deals:
• Pumpkins: £3• Spitfire Ale Single Bottles: £1• Fireworks: BOGOF• Pampers Nappies: 2 for £11 • Selected Wines: 1/3 off
Merton – Wednesday 16th October
[email protected] | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog
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