copyright the cloud networks 2007 1. 2 bologna euro cities workshop, june 28, 2007 the cloud...
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Copyright The Cloud Networks 2007 1
Copyright The Cloud Networks 2007 2
Bologna Euro Cities Workshop, June 28, 2007
The Cloud Networks
Wireless Broadband Mobility in Europe
Copyright The Cloud Networks 2007 3
The Cloud Networks Objective:
• Europe’s wireless broadband mobility network
– A large scale network of networks across Europe
– A mobile broadband experience & user interface
– Integrated content, applications, devices & services
EnterpriseEnterprise
Metro ZoneMetro ZonePublic VenuePublic Venue
HomeHome
Copyright The Cloud Networks 2007 4
• Europe’s largest independent public WiFi network operator • Operate our own network in 8,500+ locations• UK, Germany, Sweden, The Netherlands, Norway & Denmark
• Expanding our network into Denmark and Norway through recently announced partnership with Telenor
• Further network expansion activities elsewhere in Europe driven by enterprise mobility and metro WiFi programmes
The Cloud Networks Current:
Shared Infrastructure, Neutral Host PlatformEnabling Multiple Service Experiences
Unique infrastructure and service delivery capability supporting multiple service experiences on a shared infrastructure
ServiceExperiences
Source: The Cloud & capital markets
0
50,000,000
100,000,000
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YE 2006 YE 2007 YE 2008 YE 2009
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mu
lativ
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evic
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ase
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Cu
mu
lative WiF
i devices as a %
of to
tal W
E cellu
lar su
bsc
ribers
IP communicator
MP3 Players
Digital Cameras
Gaming Devices
Single mode VoWiFi devices
Consumer FMC handsets
Enterprise smartphones
Consumer smartphones
PDAs
Laptops
Western Europe WiFi devices as a % of Mobile Handsets
Device growth:
Copyright The Cloud Networks 2007 7
Our Wireless Cities Today…
• Metro programme launched in 2006 to provide city wide WiFi networks across Europe
• Symmetrical, broadband experience with multi mbps capacity per user
• Rich web based media experiences on mobile and handheld devices
• Indoor hotspot extension from city wide WiFi networks for coverage ubiquity
City of London city wide WiFi coverage
Amsterdam Canary Wharf Stuttgart Karlskrona
Copyright The Cloud Networks 2007 8
City driven Business Model Public – Private Partnership
• The Cloud as Neutral Network Operator Deploys, Maintains and Owns the Metro Network
• The City is Anchor tenant for Municipal Applications, e.g. Mobile Council Workforce and Enhanced Public Safety and Traffic Management (CCTV)
• Primary benefits: minimal risk, increase broadband competition, open access for multiple ISPs, low-cost public access and ads, free service for digital divide
• Secondary benefits: business services, enhance tourism, economic development
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New Ways to Manage Cities…
Security Tracking
Lighting ControlsStreet Light
Controls
Fire Hydrant
Monitoring
Parking Egress Ingress
Emissions EPA
Digital Billboards
Irrigation Systems Parking
Meters
Road Structure
Storm Water
Camera Systems
Police Communica
tions Utility Meter
Reading
Automotive Diagnostics
Records Tracking
RFID
Noise Monitoring
Metro WiFi, your City can Benefit!
Whole Sale Partners Current City Networks
1) Public - Private Partnership1) Public - Private Partnership• The City allows access to street furniture.• The Cloud owns, deploys and maintains the network.2) Management Services Model 2) Management Services Model • The City owns + gets a revenue share of the network.• The Cloud deploys and maintains the Metro Network.3) Franchise Model3) Franchise Model• The City owns and deploys the Metro Network.• The Cloud maintains + gets a revenue share.
FREE SERVICES:• Tourist Information• E-Government• Public Transport information and Payment• E-City Tax Information and Payment
PUBLIC AND PRIVATE SERVICES / APPLICATIONS• Mobile Voice over IP• Internet Access everywhere• Mobile TV and Games• Digital Billboards• Traffic Management, Traffic lights• Public Transport Management & Information• Surveillance / CCTV (Security, Parking,...)• Noise and Pollution Control
Copyright The Cloud Networks 2007 11
The Cloud
The Internet everywhere,the way you want it
Thank you