copyright © siemens ag 2008. all rights reserved. page 1 june 1, 2011 corporate communications and...

© Siemens AG 2006

Corporate Communications, Generation21Dr. Frank S. BeckerJune 1, 2011

Siemens as an international company - key data, recruiting

criteria and positions occupied by engineers

What employers are looking for – surveys from Germany,

Australia, The Netherlands and Ireland

Industry-University cooperation programs – successful

examples from Siemens

Recommendations to universities

Presentation outline

Copyright © Siemens AG 2008. All rights reserved. June 1, 2011 Corporate Communications and Government Affairs

Siemens: Key attributes (fiscal 2010: Oct.1, 2009 –Sept. 30, 2010)

Since 1847 International Innovative (dynamo in 1866) Focused on electrical engineering and

infrastructure solutions Oriented toward sustainability Socially responsible

In 2010

405,000 employees in 190 countries (68% outside G.) Sales of € 76 billion (85% outside Germany) Active in three business areas; € 3.85 billion R&D spending One third of our ww employees have a university degree, In 2010: 60,800 employees hired worldwide, among these

11,800 engineers (66% with a bachelor‘s degree)

Every hour, Siemens receives orders of € 9 million

Pole of the 1868 Indo-European telegraph line

© Siemens AG 2006


Thorough knowledge of one’s subject as the prerequisite for employment

Ability to judge analytically, structure one’s work, make “plausibility checks,” carry out research, evaluate information and identify problems

Ability to look beyond one’s own area of competence and take other factors (such as costs) into account

Independence, initiative, independent learning, work techniques, creativity, discipline, frustration tolerance, ability to set priorities

Interpersonal skills: communication, feedback, a feeling for situations, capacity for teamwork, fluent English

Some skills can best be learned at the university, while others can also be acquired at work or in one’s private life!

Industry is not looking for academic degreesbut for problem solvers with a range of skills:

Corporate Communications, Generation21© Siemens AG 2010

Electrical engineers at Siemens Germany apply their skills in many different positions

as of 10/2010

Engineering 21.6%

Audit, Administration/Support, Communication, Finance, Facilities, HR, Legal 1.8%

Procurement, Supply chain/Logistics 1.2%

Manufacturing 2.1%

Project management 9.2% Quality 2.6%

Research & Development 23.4%

Sales/Marketing 20.5%

Technical Services/Services 13.2%

Total 13,049

General management,Strategy 1.5%

Information technology 2.9%

June 1, 2011

© Siemens AG 2006








Some recommendations to universities

Presentation part two

June 1, 2011© Siemens AG 2006

Corporate Communications and Government Affairs, Dr. Frank S. Becker

Example No. 1 (Germany): Student qualifications sought by electrical engineering companies

Industrial internship in Germany

Internship abroad

Commitments outside university

Semester abroad

Bi-national course of study

0 10 20 30 40 50

47

22

16

15

1

Source: ZVEI priority survey 2006, response = 100%

in %

© Siemens AG 2011

Dr. Frank S. Becker

Personality

Practical experience

Command of English

Knowledge of computers

International experience

Grade on final exam

Type of degree (bachelor’s, master‘s, diploma)

Duration of course of study

Example No. 2 (Germany): The most important factors for employers

20

27

29

33

33

59

71

87

Source: Study by Universum Communications and access KellyOCG for Wirtschaftswoche, April 18, 2011

0 in % 10050

What employers are looking for in job applicants

Lack of practical experience

Lack of soft skills

Inadequate technical knowledge

Poor match with corporate culture

Unsatisfactory grades 16

21

27

33

56

0 in % 7050

Criteria that put a candidate out of the running

June 1, 2011

June 1, 2011

© Siemens AG 2010Corporate Communications, Generation21Dr. Frank S. Becker

3

4

8

4

9

14

32

33

46

53

63

63

64

65

58

21

Very important for the job

Very well taught at university

Example No. 3 (Germany): Skills mismatchas observed by young professionals in electrical eng.

Hands-onknow-how

Methods, systems know-how

Ability to work in teams

Communication skills

Working techniques

Foreign-language proficiency

Leadership skills

Theoretical expertise

0 20 100in %40 60 80

Answers of about 300 young professionals in electrical engineering; Source: VDE survey “Young Professionals 2009“

June 1, 2011

© Siemens AG 2010Corporate Communications, Generation21Dr. Frank S. Becker

Evaluation of findings by mechanical engineering companies:Management

qualities/teaching

International experience

Project management

Networking

Company structures

Management tools

Research knowhow

0 20 in %40 60 80

Is highly competent

Should be highly competent

5

6

17

12

5

1

6768

48

47

40

69

42

60

Source: Impuls/VDMA Survey „Anforderungen an die Promotion im MB und der Verfahrenstechnik“ 2007

Example No. 4 (Germany): Skills mismatch of PhD graduates (mech. eng.) as observed by employers


Example No. 5 (Australia): Skills mismatch as seen by employers

Capacity to learn new skills

Capacity for co-operation and teamwork

Capacity to analyse and solve problems

Oral communication skills

Interpersonal skills with colleagues and clients

Written communication skills

Ability to apply knowledge in the workplaceAbility to develop new or innovative ideas, directions, opportunities or improvements

Time management skills

Ability to cope with work pressure and stress 4,03

4,6

4,33

4,07

4,56

4,38

4,57

4,58

4,6

4,17

4,22

3,72

3,62

3,63

4,04

4,16

3,92

3,83

3,91

3,99

3,5 4 4,5

Source: Nair et al, EJEE 34-2, p.136

Satisfaction

Importance

June 1, 2011


Example No. 6 (Netherlands): Deficits of S&T university graduates as seen by employers

23

29

46

47

60

61

69

77

88

0 20 40 60 80 100

Source: Careers for Science Alumni, Radboud University Nijmegen, OECD presentation, Amsterdam,11- 2005http://www.eair.nl/forum/valencia/authors.asp?achternaam=9410&wat=achternaam

%

Communication skills

Client orientation

Commercial skills

Working to plan, working on projects

Presentation to groups

Consultancy skills

Cooperation in teams

Negotiation

Innovation management

General management

Business economics

-14

-16

-33

-34

-34

-43

-27

-24

-13

-13

-24

-50 -40 -30 -20 -10 0

June 1, 2011


Example No. 7 (Ireland): Deficits of university graduates as seen by employers

June 1, 2011

Source: P. Twomey, University of Limerick, presentation at the 2011 University Business Forum, http://ec.europa.eu/education/higher-education/doc/business/forum2011/presentations/twomey.pdf

-25

-27

-40

-41

-43

-55

-13

-20

-27

-28

-32

-60 -50 -40 -30 -20 -10 0

Communication

Writing skills

Leadership

Projekt management

Independent working

Confidence

Managing your learning

Problem solving

Analytical skills

Organisation

Other


CC CRDr. Frank S. Becker

Employee was unable to apply his/her theoretical knowledge in practice

Employee overestimated his/her capabilities

Lack of social skills/ inability to integrate

Professional qualifications inadequate

Other9

15

20

23

26

Source: DIHK study 2008 “Succeeding with university reform – the business community’s expectations of university graduates”

0 20 in % 30

Example No. 8 (Germany): Unhappy end – why SMEs sacked newly hired university graduates

10

© Siemens AG 2006








Some recommendations to universities

Presentation part three

June 1, 2011 Copyright © Siemens AG 2011. All rights reserved.

Example 1: Siemens offers to students

Internships and Working Students

Work student programs for students. Full time practical experience as intern. Information & Application:

www.siemens.de/career/studenten

Thesis & PhD

Practical topics. In collaboration with and advised by university faculty. Information & Application:

www.siemens.de/career/studenten


YOLANTE - Mentoring Program

Young Ladies Network of Technology. Specifically for science and engineering students. Information & Application: www.siemens.de/career/yolante

TOPAZ - the Siemens Student Program

Development program for working students and interns. Siemens management recommendation is required. Information: www.siemens.de/career/topaz

Siemens Masters Program

Financial support, introduction to Siemens, and networking. A Bachelors degree in mechanical engineering, ET, or IT is mandatory. Information & Application: www.siemens.de/career/mastersprogram

Example 2:Siemens student programs


Example 3: Siemens Graduate Program (SGP)

Requirements

Information & Application: www.siemens.com/careers/sgp

Duration (24 Months)

1. Rotation

(Domestic)8 Months

2. Rotation (Domestic / Abroad)8 Months

3. Rotation(Domestic / Abroad)8 Months

Off-the-job training Siemens "Our Company" General Business Competence Project Management Communication and Management Skills

On-the-job training Field specific and methodology training

GoalDevelopment of leadership skills for future management positions both domestic and abroad.

ContentTwo year rotational program with function changes, international experience, training, mentoring, international conferences and networking.

Masters or comparable degree. Minimum 6 months international

experience. Fluent in both English and the local

language. Previous internship or practical

experience in a related field. Excellent analytical skills. Outstanding social skills. Persuasive personality. Motivation to take on early

responsibility.

June 1, 2011 Siemens Professional Education

Training and study courses with university entrance exams

Bachelor ofEngineeringin Electronic andInformationtechnology (UAS) Incl. Electronic

Engineer for Automation

Incl. Electronic Engineer for Industrial Applications

(FHR/HR; 4 years)

Bachelor ofEngineering inElectro technology(UCE)(HR; 3 years)

Bachelor of Artsin Business Administrationincl. consultancy (UAS)(FHR/HR; 3.5 years)Bachelor of Arts in Management with Engineering (UAS)(FHR/HR; 3 years)Bachelor of Sciencein Computer Science (Uni)(HR; 3 years)Bachelor of Sciencein Information Systems (UAS) (FHR/HR; 3.5 years)Specialist advisor for Integrated Systems, incl. IT Specialist in System Integration Software technologies, incl. IT Specialist in Application Development(each FHR/HR; 3 years)

Bachelor of Engineeringin Mechanical Engineering (UAS)(FHR/HR; 4 years)

Bachelor of Engineeringin Mechatronics (UAS)(FHR/HR; 4 years)Bachelor of Engineeringin Mechatronics (UCE)

(HR; 3 years)Associate Engineer(Industrial engineer) Automation Information technology Mechatronic Systems Communications

technology Mechanical engineering/Energy technology(each FHR/HR; 2 years)

Bachelor of Engineeringin Industrial Engineering(UCE)(HR; 3 years)

Bachelor of Arts in BusinessAdministration (UAS) incl. industrial clerk(HR; 3.5 years)Bachelor of Arts in International Management (UAS) incl. industrial clerk(HR; 3.5 years)Bachelor of Arts in International BusinessAdministration (UCE)(HR; 3 years)Sales specialist incl.IT systems commercial assistant(FHR/HR; 3 years)

FHR: Qualification for University of Applied Sciences entranceHR: General Qualification for University entrance (A-level)

Electricalcareers

Technology careers

Commercial careers

IT careers Metalworkingcareers

Example 4:Siemens SPE dual study courses

June 1, 2011 Siemens Professional Education

Co-operative model with Steinbeis University Berlin:

* FIBAA: Foundation for International Business Administration Accreditation

This model contributes to providing emplo-yees with further and higher qualifications.

Masterof Business

Administration

Masterof Sciencein Innovationand Tech-nology Mgmt.

Bachelor of Engineering

Bachelorof Arts inBusiness

Administration

36 months

24 months

30months

SecondarySchool level

Vocational trainingand 4 years practice

Universityentry level

Vocational trainingor 2 years practice

International and state-recognized university accreditation through FIBAA*

Optimized as in-service study

Optimal number of course days – mainly at weekends

Blended learning – needs-adjusted linkage of course learning and self-learning

Individual support during entire study

PossiblyPromotion

Example 5:Siemens SPE special employee programs

Frank Stefan Becker Corporate CommunicationsJune 1, 2011

SCE supports worldwide practical education on innovative Siemens Industry Automation and Drive Technology products for educational

institutes, in some regions incl. cooperation with ministries of education

Curricula Syllabus aligned

curricula, adaptable with

sample solutions

Workshops Know-how

transfer: IA/DT Products,

Innovations and solutions

Supporttechnical and

product support

for projects and book authors

Training Equipment

Professional didactical

models via our Didactic Partners

PromotersFace-to-Face

Supportworldwide –

in many regions

Trainer Packages

Suitable, well-priced HW/SW products for the lessons

SCE (= Siemens Automation Cooperates with Education) offers:

www.siemens.com/sce

Example 6:Siemens SCE provides training material


Corporate Communications, Generation21Dr. Frank S. Becker

Some recommendations to universities:Become the link between students and employers

Collect and analyze surveys with statements of managers or recruiters as carefully as scientific papers by your colleagues

Define the set of skills and knowledge that your students should possess according to these requirements

Give freshman an overview of their field, involve them in projects with hands-on goals and train them to learn on their own

Use every opportunity to acquaint your students with the work environ-ment, establish contacts with companies (internships, bachelor’s or master’s thesis, teaching materials)

Invite external experts to give presentations on business or social topics relevant for your students

Facilitate international exchange by establishing cooperative arrange-ments with foreign universities to harmonize curricula and procedures

Frank Stefan Becker Corporate CommunicationsJune 1, 2011

The ideal university education is the one that best prepares for real-life challenges!

Why didn‘t he learn how to swim - instead of studying

French?!

Thank you for your attention

[email protected]

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