copyright, patents and trademarks
DESCRIPTION
TRANSCRIPT
Copyright, patents and trademarksWhat are they and who do they protect?
Learning objectives By the end of the session you should be able to:
Have confidence explaining the different types of business protection
Demonstrate a clear understanding of the types of business they are designed to protect
Give examples of companies that use this protection and why
So firstly what is property?
Property is anything owned If you have the right to something because
you purchased it, was given it or it come to be your possession in any other way
We think of possessions as tangible items
We sometimes think of property as a house, mainly because that will normally be the most expensive item we buy
SO WHY DON’T PEOPLE JUST TAKE IT?
Law and general views There are penalties for stealing Both legally and socially If I take something of yours, you would see
me doing it, watch. Everybody doesn’t like this You may tell the police
I’m Matt and sorry
for stealing
Pat’s socks
Intellectual Property (IP)
Just because something is not tangible
It does not mean we do not own it
Have you ever had a good idea and somebody has tried to pretend it was their idea
Annoying isn’t it!!!
Copyright Automatically granted to
artists, musicians authors
Only protects original work
Lasts lifetime of artist Artist may have to prove
the date of creation
Fee of charge
Do you know what the
logo looks like?
COPYRIGHT EXAMPLES
Music and paintings
COPYRIGHT EXAMPLES
Drawings and writing
COPYRIGHT EXAMPLES
Any Artwork
Patents What is a patent?
Patents protect the features and processes that make things work. This lets inventors profit from their inventions. (http://www.ipo.gov.uk/patent.htm)
Patents Protect how things work,
how its made and what from
Apply to UK Intellectual Property Office
Lasts 20 years Can sell the rights of the
patent Costs £200
Can you give me an example?
Patents must be new, not known anywhere in
the world prior to filing have an inventive step, not
obvious or a simple adaptation or combination of existing products
be capable of industrial application, having a technical effect
Normally to do with technology
Example patents
Any design with new functions
Example patents
Original designs
Trademarks What is a trademark? A trade mark is a sign
which can distinguish goods and services from those of competitors.
It can be for example words, logos or a combination of both
The Windows sound, and the Nokia ring tone
Do you know what it looks like?
Trademark Used to protect slogans
and images Protects the brand Lasts 10 years Can be renewed Approximately £200
within the UK Trademarks can be
used as a marketing tool so that customers can recognise your products or services
Who has a Trademark?
Examples please!!
Example Trademarks
Almost every brand logo you can think of has a Trademark
Kitemark UK product and service
quality certification mark which is owned and operated by The British Standards Institution
Conceived in 1903 One of the oldest product
marks in the world still in regular use.
products where safety is paramount, such as crash helmets, smoke alarms light bulbs etc....
Do you know what
the logo looks like?
Example products please
Example Kitemarks
Most products relating to health and safety In China you have QS Standard
Why protect a business idea?
Stop copies Retain market advantage Stop negative advertising
by lesser or inferior products trading under your company name
Keep consumer trust in the products / services you supply
Intellectual Property IP
I think we know enough about it now
SO WHAT PROTECTION WOULD THIS BE?
Task
write down at least 3 examples of firms protected by the following
Patent Copyright Trademark
Include a brief summary of why you think the business you selected would be covered by that specific protection
Discussion
What companies you selected and why for:
Patent Copyright Trademark
Learning objectives By the end of the session you should be able to:
Have confidence explaining the different typesof business protection
Demonstrate a clear understanding of the types of business they are designed to protect
Give examples of companies that use this protection and why
QUESTIONS Answer the questions on page 145