copyright mmxvi - amondarose igoe – your speaking ...2017/04/08 · from my heart to your heart,...
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Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
1
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
2
It is time to amplify your speaking results!
Congratulations on making a great decision to receive my
FREE Report - "8 High Performance Speaking Tips so YOU can
Double or Triple Your Speaking Results and your Revenue!"
I wish I could tell you that there was a magic pill to achieving
extraordinary speaking success. There isn't. However, you
absolutely can improve your results if you have the dedication,
passion and commitment that is needed. At first, you might
find what I am going to share with you may be unlike anything you have learned
before. I promise you, I am here to help you achieve your ultimate speaking desires.
Thanks for taking the first step.
From my heart to your heart, I want to thank you for trusting me with your time
and energy. Before you take the fist step in creating more clients and cashflow and
begin reading my "8 High Performance Speaking Tips so YOU can Double or Triple
Your Speaking Results!", I thought you would appreciate knowing a little bit about
me and the how and why I do what I do.
Fate Stepped In and Threw Me a Curve Ball
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
3
Today I am “Your Speaking Success Strategist” and the Creator of the Invincible
Speaker Systems to Amplify Your Impact and Income. As a result, most people
think that being a public speaking expert and successful business owner is
something that came easy to me. Nothing could be further from the truth. In
actuality, it was the exact opposite.
Fate often has a totally different plan for us. That is what happened to me! As I
look back on the past, I would say I used to be a status quo type of gal who never
stretched herself out of her comfort zones, until fate unexpectedly stepped into my
life and threw me a curve ball.
In 1999, I had taken a job with a non-profit organization as a fund raiser. When I
took the job, they didn’t tell me that I had to speak to groups of a 100 or more to
raise funds. I had been a social worker for many years prior to this and had zero
public speaking experience.
When I found this out, I knew I was either going to sink or swim. I was committed
to swimming so I invested in public speaking training programs to learn as much as
I could about presenting so that I didn’t embarrass myself and lose my job.
When it came to learning about the art of public speaking, my initial hesitation was
replaced by the excitement and creative spark I felt during my first presentation.
Before I knew it, I was like a sponge. I wanted to learn as much as I could and I
was determined to master the secrets and the tricks of the trade – and I did!
As a result, I discovered that public speaking could be exciting and fun. The best
part was it tapped into creative abilities I didn’t even know I had. There is nothing
more satisfying, more empowering, than overcoming a limiting belief and roadblock
that once held you back.
In 2004, I made a decision to leave my job and began doing my own personal
development seminars to help others connect with their true passion and purpose in
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
4
life. I quickly discovered that the majority of my clients lacked an essential
professional and personal success skill, how to be a confident and powerful public
speaker. As a result, I began focusing my programs on helping individuals
overcome their public speaking challenges and showing them how to master the art
of professional speaking.
When I took that job in 1999, I never imagined that it would lead me to owning a
business and having a career that I was truly passionate about. Since I left that job
in 2004 and started my own business, I have never looked back. I get to do what I
love to do everyday because I get to help others step into the speaking spotlight so
they can go from invisible to influential.
As a result of overcoming my own significant speaking challenges
and limited beliefs, I have dedicated my life to helping business
owners, entrepreneurs and visionary leaders maximize the profound
power of speaking to create more money, clients and breakthroughs
in their business. I feel incredibly blessed because the power of what
I do now helps my clients from around the globe including North
America, Germany, Switzerland, Romania, England and Australia.
As an Award Winning Speaking Expert and Best Selling Author, I feel
incredibly blessed that today I am widely regarded as an expert in the
field of public speaking. I am the author of “Pain-Free Public Speaking”
and “Share Your Story” and am a contributing author in the number #1
Best Selling book series “Chicken Soup for the Soul.” I have helped
clients from around the globe overcome their biggest speaking mistakes and
achieve massive monetary results. I have trained and coached business
professionals in over 20 different countries.
I have enjoyed every step of my journey into public speaking, especially discovering
my unique ability to help others. Everyday, I get to use my unique talents and gifts
to help my clients connect with the mind, heart and spirit of their audiences and
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
5
ultimately reach new heights. As a result, some of my clients have been featured in
the news, on the radio and in print. I am often humbled when my clients attest
that I impart my talent so incredibly that the benefits are priceless.
If you have had challenges or roadblocks with public speaking, know that if I can do
it, so can you! There is hope! I am no different than you. If you are ready to let go
of those things that hold you back and move past what keeps you stuck, there is a
feeling of freedom, pride, and power waiting for you. All you need is the willingness
and the desire to take one step in the right direction - NOW. Public speaking brings
out the best in everyone and gives them the ability to let their magnificent light
shine so that others may do the same. It will bring out the best in you too! Once
you learn what to do - you will never be the same.
High Performance Speaking Tip # 1
Open with a Bang
Your audience has so many other things on their mind. They have long to do lists,
sick children at home, pressures at work and so on. This is why you never want to
open your presentation by asking your audience a question like this "How is
everybody today?" Usually you will get one or two individuals that will respond with
a simple "Good."
If you were in a presentation and the speaker opened their talk with “How is
everyone doing this evening?” would it grab your attention?
Yep, you are right. That is a big “No!”
You always want to start your speech with something that reminds them of why
they need to be there and clearly indicates that you have something important to
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
6
say. You only have a few seconds to grab the attention of your audience and set
the stage for the rest of your presentation so you need to open with a bang.
When I work with my clients on designing their customized “Signature Presentation
that Sells”, I create for them an opening that has their audience visualize a powerful
and emotion based experience. The purpose is to get the audience to deeply
connect with the reason they are there and why they need to listen to the presenter.
When visualization is done correctly, it says to the audience that the speaker has
something important to say and it is in their best interest to pay attention. It works
every time like magic!
Remember, your opening sets the tone of your presentation and it is a crucial factor
in whether a presentation is financially successful. If your opening doesn’t grab
them, it makes it so much harder to get their attention as you move through your
presentation.
To get the results you want, you do want to spend a significant amount of time on
creating and practicing your opening. It has the potential to be truly powerful so
give it the time and energy it needs.
High Performance Speaking Tip # 2
The Non-Verbal Advantage
Most people think that great speakers are masters of their words. That is partially
true. They are also masters of their facial expressions, harnessing the power of their
voice and utilizing the right body language.
When your words don't match what your body is doing, the non-verbal
communication will win every single time. Non-verbal communication, your body
language, is 55% of your communication so it is super important. To create the
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
7
speaking results you want, you need to make sure that your body is in absolute
alignment with your words.
For example, many individuals believe that standing behind a podium when they are
presenting is a good thing. I absolutely disagree. The podium actually creates a wall
between you and your audience. If they can't see your ENTIRE body, it says to them
from a body language perspective that you have something to hide.
In addition, when speakers are using a podium they tend to grab it with both hands.
What does their body language say at that time? It says they are hanging on to it
for dear life and appear to be nervous. Ultimately, that says they can’t be trusted.
If you want to stand out in a good way when it comes to body language, you need
to avoid this common assumption. Many people just assume their body language is
okay, until they either invest in a video camera and see it for themselves, or have
someone like me carefully critique their non-verbal communication skills.
You would be really surprised at how many people clench their fists, sway their
bodies, awkwardly lean, and bob their heads without realizing it. Once you find out
what isn’t working when it comes to your body language, you can then fix it. Get
clear on what your body is doing when you are speaking because it will change the
way you present forever.
High Performance Speaking Tip # 3
Perfectly Imperfect
I am extremely passionate about teaching others how to be their best when it
comes to speaking. However, on a rare occasion the need to be the best can have
a downside such as when you are trying to be perfect during your presenting. The
end result is that you are so caught up in being perfect that you end up appearing
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
8
inauthentic, unnatural and stiff. As a result, when you become stiff and constricted,
it distances you from the audience and you loose the authentic, inviting and
comfortable you in the process.
So how can you be “Perfectly Imperfect” and still achieve a new level of speaking
success? Here are two important ways:
# 1 - If you make an unplanned mistake that is clearly a challenge, here is a simple
way to handle those types of presentation imperfections.
� If your mistake may impact your credibility, appears really obvious and you
suspect your audience noticed it, find a fun way to turn it into a fun joke or
humorous story. You audience may think that you made the mistake on
purpose to make them laugh. When that happens those situations are
priceless and you just turned a negative into a positive.
# 2 - If you tend to be perfect and rarely make a mistake, how do you find
perfection in those “minor” imperfections?
� If you are one of those “totally perfect speakers” who never messes up
consider this – plan in two to three little mistakes in your presentation to
show that you are a human being that the audience can relate to. It can be
as simple as a verbal blunder like using an “ah” or an “um”. (Remember, I
am not recommending you use ahs and ums all the time because if you use
them regularly they can absolutely hinder your presentation.) Keep your pre-
planned mistakes simple, subtle and natural looking. The key is to ensure
that when you make a small mistake your audience will be able to relate to
you which can ultimately improve sales.
High Performance Speaking Tip # 4
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
9
Giving It All Away For Free
One of the biggest challenges I see is the “Giving It All Away For Free” presentation
model. Before I get into why it is a serious challenge, I need to be crystal clear
that I am a true believer in delivering amazing content for your audiences because if
you truly give great content they will love you forever and will sing your praises to
everyone they know.
HOWEVER, here is where “Giving It All Away For Free” presentation model becomes
a BIG PROBLEM. Too many speakers don’t know the difference between giving
value and giving away too much of their highly desired information for free. There
is a fine line between the two!
To double or triple your sales, you must include two strategies when you are
speaking:
1. Your presentation content needs to ensure that your audience is receiving
valuable information that they are genuinely excited about it. You want them
to feel good!
2. Your presentation content must leave them wanting more. Even though you
have provided great content, you audience still needs to see you as their next
step. If you don’t do this, it is highly unlikely that your audience will purchase
your products, programs and services. You may have a few purchases,
however it will be limited.
How do you know when you are giving away too much information for free and you
need to change what you are doing? It will become crystal clear to you if you have
ever heard someone say to you:
♥ “That was a great presentation. I have so much to do before I can hire you.”
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
10
♥ “Wow! That was awesome. I have such a long to do list. I don’t know where
to begin. Plus, I can’t work with you until I get all these things finished.”
♥ “You gave us everything we needed. I can’t thank you enough. I know
exactly what I need to do now.”
If you have ever heard those dreaded words, you will need to make some changes
because your audience believes they can either do it without you or they can’t work
with you until they apply all the principles you shared with them. This may be a
huge wake up call for you!
When I am creating my own presentation content and working with my clients on
developing theirs, I always ask myself this critical question “Did I leave them
wanting more?” Make sure you do this too! It will be the deciding factor on
whether what you are currently doing is working for you or if you need to start
making some significant changes :-)
High Performance Speaking Tip # 5
Undervaluing You!
Most presenters know what their products and services do. However, they have
only touched the surface and never looked at how their products or services truly
change lives on a deep level. So much so they are not crystal clear on how to
express their real value to an audience.
First, you need to take some time to really think about the impact you are having
on the lives of others, learn how to really own it and share it. If everyone in your
audience moved forward with your programs, how would it impact them in a
positive way Financially? Physically? Emotionally? As it pertains to their
Relationships? When you think about this, you will realize how significant your
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
11
impact is. Get crystal clear on the power of your impact before you implement the
next step.
Secondly, when you are creating your presentation, think about how you can add
into your talk specific results that those who do invest in your programs and
services achieve. You may find sharing a positive client experience an easy way to
incorporate this principle into your talk that showcases the results they achieved
from working with you.
For example, I have had many clients that are business coaches who want to create
more clients and income with speaking. They often don’t acknowledge the real day
to day impact they have on their clients so when it comes to presenting they tend to
leave this out. They may be hesitant to speak about it because they don’t want to
appear arrogant or cocky.
If you really think about the impact a business coach can have on a life it is
significant. They have the ability to take a struggling business and turn it around so
that it is successful. As a result, the owner's lives have changed, thus avoiding
things like bankruptcy, foreclosure on their home, personal struggles and the list
goes on. It will certainly amp up their results if they shared these types of things
with an audience rather than assuming they can figure it out on their own.
When it comes to you and your business, you have to be willing to “speak it” aloud
to your audiences and tell them about the power of what you do. Otherwise, they
won’t see the real value of you and your offer. It is time for your audiences to know
how amazing you and/or your programs are.
High Performance Speaking Tip # 6
Avoid the Boring and Uninspired
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
12
When you are thinking about registering for a presentation or training event, what
is one of the first things that grabs your attention? If you said “The title”, you are
spot on! A boring and uninspired title will absolutely lead to lack luster results
because if no one shows up or just a few, you may be wondering why should I
bother.
Would you go to a presentation that was titled something like the 3 listed below?
� Pathway to Health
� Sugar Blues
� Relationship Relief
I am pretty sure you are saying something like “No way! They all sound boring!”
That is exactly what a prospective audience member would think. You never want
this to happen to you. That is why your presentation title must be memorable and
enticing at the same time so that it says to the potential attendee “You need to be
there!”
Your presentation title is an essential key element in every presentation. It has to
tell people why they need to be there and what they will learn from you. This is
often the deciding factor whether a prospective guest or team member attends the
presentation or not.
In your title you want to showcase that they will be receiving something special as it
pertains to the information you are sharing. To help you do that you may want to
consider using one of my favorite words to include in your next title such as:
� Secrets
� Tools
� Ways
� Tips
� Strategies
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
13
The words listed above will automatically say to a prospective audience member
that there is something specific they will be receiving which is really enticing to
someone who is reading it.
Remember to keep your titles power packed, easy to read and focused on what the
audience wants. Once you complete your title, ask yourself is it clear, concise and
showcases the end results your audiences are craving.
High Performance Speaking Tip # 7
EC Matters
If you want to leave a lasting impression on your audience, you need your audience
to hear your information, as well as get them to feel and experience what you are
sharing. This is where the Emotional Connection (EC) to your content and your
offer is key.
Most presenters focus on an over abundance of data which makes it seem like they
are talking at the audience rather than having an appealing conversation with them.
The speaker ends up never really engaging the audience in their presentation. As a
result, the audience ends up with a bunch of information flying around their head
that they never really connect with which ensures that they will never apply it.
The information you are sharing with your audience must go from their “head” to
their “heart.” Let me explain. When your content and offer goes from the head
(data based) to the heart (emotion based), that is where they will ultimately say
“That’s for me! I want that!”
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
14
People move forward and/or take action primarily because of emotional impact and
connection. There is a small percentage of the logical mind that is being used and
the majority is the emotional mind that makes the final decision.
A key element in getting them to emotionally connect is to find unique ways to have
your audience participate in your presentation from envisioning a personal
experience to answering thought provoking questions.
To help you really see the power of emotional connection and how it can leave a life
changing impression on your audience, let me share with you a powerful statistic by
William Glasser.
Your Audience Will Remember:
� 10% of what they READ
� 20% of what they HEAR
� 30% of what they SEE
� 50% of what they SEE AND HEAR
� 70% of what they DISCUSS
and…
� 80% of what they EXPERIENCE PERSONALLY
From your opening to your closing, think Emotional Connection and how you can get
the audience to experience what you are saying personally. If you can effectively
get your audience to emotionally experience the information you are sharing with
them, including your offer, you will skyrocket the results for you and your audience.
High Performance Speaking Tip # 8
Seize the Opportunity
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
15
The sad reality is a lot of individuals will read this and never get out there and start
speaking more. They have all the best intentions; however self sabotage and
limiting beliefs are key factors that often get in the way. Those beliefs may be
showing up in your life as procrastination, self-doubt and/or buying into other
people’s negativity.
I hope with all my heart that you are not one of them and you really seize the
opportunity that speaking can provide for you. Now is the time for you to start
speaking more. If you are committed to showing up in this world by being bolder,
bigger and brighter then it is essential that you start speaking to more people,
especially live audiences.
The reality is that speaking is the #1 way to grow your business! Here are the clear
reasons why.
1) When you are the one presenting the information to an audience and you do it
well, you are seen as a TRUE LEADER and EXPERT in your industry. People want to
do business with individuals they believe are experts who can really help them get
what they want. When we are presenting, we all have the ability to showcase our
expert skills and abilities. It is the BEST WAY!
Many of the audience members that attend my live presentations and decide to
work with me do so because I can clearly showcase that I am a leading expert in
the speaking industry. Because they have seen me present which highlights my
abilities, it become crystal clear to them that I can help them get what they want
and need, such as helping them craft their signature presentation and delivering
their presentation with high impact.
2) Have you ever heard the saying “People do business with people they know, like
and trust”? When you are speaking to a live audience, you have a significant
advantage vs. a virtual event like a webinar. They get to see you live which can
clearly help you build an undeniable rapport with them -- that just can’t be done in
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
16
internet based presentations. When they can see you live, it is much easier for them
to relate to you and know you are someone they can TRUST which absolutely
increases conversion ratios (people buying from you!)
3) Picture yourself speaking to one person at a time. Now see yourself speaking to
your ideal audience. There can be 20, 50, 100 or 1000s in your audience. Does it
make sense to speak to one person at a time when you could be presenting to
groups? Which one do you think is a better use of your time?
Yes, when you are speaking to audiences instead of one to one you get to maximize
your time, knowledge and energy. You can spend your time talking to one person
at a time or you can share the same information with 20, 50 or 1000s of people at a
time. And because you’re the expert speaker, they will see your time, knowledge
and energy as having a higher value than if they met you at a networking meeting.
If you want to work smarter and not harder, it makes total sense that speaking is
#1 way to maximize your time, knowledge and energy. It does that for me and for
my clients, it can do that for you too! It is time to seize the opportunity!
Final Thoughts
If you’re not already doing so, it is time to step into the speaking spotlight! Bravo
for being proactive by taking this first step. You are on the right path to
significantly improving your presentation skills and making a bigger difference in the
lives of others. Extraordinary presenters are committed to learning and growing so
they can master the art of speaking and ultimately have the impact, influence and
income they truly desire.
Success is Your Destiny!
AmondaRose
Copyright MMXVI - AmondaRose Igoe – Your Speaking Success Strategist
(800) 610-9056 (Toll-Free) / (561) 498-8919 (Office) / www.AmondaRose.com
17
P.S. If you have any questions at all about designing your key points, delivering
your closing, creating your signature presentation, or booking speaking
opportunities … go to http://AmondaRose.com and contact me. I’ll be sure to
personally read your message and get back to you just as soon as I can.
Need More Help? Read My Raving Client Reviews
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“AmondaRose, I love your professional approach along with your great energy and awesome personality! Your process moved me along quickly, was super well organized and led me to my end goal smoothly. Work with AmondaRose because it will catapult you to the head of the
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“I can’t thank AmondaRose enough for the impact she has had on my business. She has helped me deliver a message that resonates with my target audience. If you want to reach new heights in your business through speaking, AmondaRose is the coach for you.” Gloria Rand
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