Copyright © Bloomsbury Publishing Inc. 2013

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ISBN: 978-1-60901-502-2

Unit 6The Auxiliary Level: Supporting Services

Chapter 20Fashion

Auxiliary Services

Key Concepts • Differences among advertising, publicity, and public relations

• Services provided to fashion merchandisers by such media as trade and consumer publications and broadcast media

• Role of store designers and visual merchandisers

• Information provided to fashion producers and retailers by fashion consultants and research agencies, trade associations and trade shows, and buying, merchandising, and product development office

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Fashion Auxiliary Services Offered by the Media

• Fashion Magazines

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Fashion Auxiliary Services Offered by the Media

• Fashion Magazines

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Fashion Auxiliary Services Offered by the Media

• Trade Publications

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Fashion Auxiliary Services Offered by the Media

• The Broadcast Media

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Advertising, Publicity, and Public Relations Agencies

• Advertising Agencies

• Public Relations Agencies

• Other Advertising and Public Relations Services

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Store Design and Visual Merchandising Services

• Store Design

• Visual Merchandising

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Information Resources

• Fashion Consultants and Information Services

• Market Research Agencies

• Trade Associations and Trade Shows

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Buying, Merchandising, and Product Development Organizations

•Location

•Types of Ownership

•Functions of Buying, Merchandising, and Product Development Organization

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