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MORE CATS, BUT 80% SPENT ON DOGS Around the world, people spend about $70 billion annually on food for their pets, according to new analysis from GfK. The biggest spenders, not surprisingly, are Americans, with the U.S. accounting for about a third of that total, some $24 billion yearly. European countries, collectively, spend about $20 billion, and the rest is spread around the globe. Dogs represent roughly 80% of food spending, even though they are actually outnumbered by cats, population-wise, in the U.S. and Europe. The sales distribution among wet, dry, and treat pet foods can vary widely from country to country; Dry dog food, the market leader globally, accounts for 45% of spending in the U.K., compared to 80% in the Czech Republic and 74% in South Africa. Among China’s dog owners, small bags (less than 1 kg/2.2 pounds) are top sellers, representing 76% of all dry dog food sales there; this is due to the popularity of small or toy breeds in China’s urban areas. For dry cat food, the U.S. has almost completely moved away from the extra-large (larger than 10 kg/22 pounds) bags that are still popular in the other countries. Also, American cat owners have a strong preference for canned products, while all other countries show high shares for other packaging types, such as trays and pouches. For cats specifically, 94% of all wet cat food sales in the U.S. are attributed to canned products, while the average for all other countries in the GfK analysis was just 37%. Most interestingly, the GfK analysts say, the much-discussed “natural” trend in pet food is almost exclusively a U.S. phenomenon, with “natural” brands accounting for 69% of all dollar sales in the pet retail channel here. The closest to this total across the globe is the U.K., at 38%, followed by the Czech Republic (22%) and Greece (20%). Natural also has captured 68% of shelf space in the U.S., compared to just 34% in the U.K.

TESLA SETS MODEL 3 DEBUT Luxury electric vehicle (EV) maker Tesla will finally reveal its lower-priced Model 3 this month. Checking in with a price tag of $35,000 before any tax credits, the Model 3 is aimed at more mainstream buyers than the previous Tesla models—and could be crucial to growing the company as other luxury EVs proliferate. The Model 3 will have its official unveiling Thursday, March 31 in Los Angeles.

ADVERTISER NEWS More bad news for Volkswagen dealers: in an interview with a German newspaper published on Saturday, the head of the VW brand said it may take months rather than weeks to reach an agreement to fix the U.S. emissions problem. At the moment, there’s a March 24 deadline for VW to tell a federal court if they have found a fix—apparently they have not……There will be something new in the amusement park industry (at least for Six Flags) to advertise this year. This Week In Consumer Electronics reports the

company is teaming with Samsung for virtual-reality headsets on nine of its rollercoasters, where riders on six coasters will be pilots of fighter jets battling alien invaders and on three Superman-themed coasters, riders will battle Lex Luthor’s LexBots……We’ve reported before that the convenience store industry is one of the least-consolidated retail segments, but with most c-stores doing very well now, it may be an excellent time to buy or sell. Chain Store Age reports CST Brands, parent of Corner Store and Nice n Easy,

will explore “strategic alternatives” that could lead to a sale, and Convenience Store News says Massachusetts-based Global Partners is looking to sell off about 125 of its locations. CS News also says consolidation has seen a “dramatic increase” in the last two years with Circle K parent Alimentation Couche-Tard having grown the most in that period……It’s also a good time to be a Burger King franchisee, and Carrols, the largest with more than 700 BK locations, said its same-store sales rose 5.1% in the fourth quarter. Combined with an average 28% drop in the cost of beef, EBITDA profit more than doubled……Net income at Wingstop also more than doubled for its full fiscal year. Domestic same-store sales were up 5.9% for the fourth quarter and 7.9% for the year as the chain added 133 net new stores. About 90% of the 767 units are franchised……Fred’s, one of the few retailers that still reports sales on a Continued on Page 3

AMERICAN PET FOOD MARKET: $24 BILLION

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NETWORK NEWS ABC launched its first scripted virtual reality (VR) experience in a deal with Lexus tied to yesterday’s midseason premiere of its drama Quantico. The VR experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt (Johanna Braddy) and Caleb Haas (Graham Rogers) as they track down and apprehend their assigned target. The experience is available at QuanticoVR.com and via the Littlstar app……Production has commenced in New York City on BrainDead, the new comic-thriller for CBS set in the world of Washington, D.C. politics. The series, starring Mary Elizabeth Winstead, Danny Pino, Aaron Tveit, Tony Shalhoub, Nikki M. James and Johnny Ray Gill will premiere in summer 2016. BrainDead follows a young fresh-faced Hill staffer (Winstead) getting her first job in Washington, D.C. and discovering two things: The government has stopped working, and alien spawn have come to Earth and eaten the brains of a growing number of Congressmen and Hill staffers……Wayward Pines returns for a second season on FOX Wednesday, May 25, at 9:00 pm (ET). The 10-episode, second season will pick up after the shocking events of Season One, with the residents of Wayward Pines battling against the iron-fisted rule of the First Generation. Dr. Theo Jedlin (Jason Patric), a new resident of Wayward Pines, awakens from suspended animation and finds himself in the middle of this rebellion, as he tries to understand what Wayward Pines really is and help preserve the endangered human race……Settling quickly into her new job as President, ABC Entertainment, Channing Dungey has issued pick-up orders for the following series for the 2016/2017 season: America’s Funniest Home Videos, The Bachelor, black-ish, Dancing with the Stars, Fresh Off the Boat, The Goldbergs, Grey’s Anatomy, How to Get Away with Murder, Marvel’s Agents of S.H.I.E.L.D., The Middle, Modern Family, Once Upon a Time, Scandal, Shark Tank and Quantico......Terrence “J” Jenkins has been tapped to host the new reality dating series Coupled premiering this Spring on FOX. Coupled follows 12 single, smart and young professional women who will meet face-to-face with eligible single men and decide instantly whether to spend more time with that guy or wait for the next one.

WEEKEND RATINGS It was a rerun, but Shark Tank still led ABC to the 18-49 demo win on Friday, while CBS, led by a Blue Bloods rerun, had the most viewers. The Nielsen overnights showed ABC at an average 1.0 18-49 and an average audience of 4.71 million; CBS 0.9 18-49 and 6.50 million; NBC 0.8 18-49 and 3.96 million; FOX 0.6 18-49 and 2.58 million; and The CW 0.4 18-49 and 0.99 million. Dateline Saturday Mystery led NBC to victory on Saturday night with a primetime average 0.8 18-49 and an average 4.27 million viewers. CBS, with 48 Hours, was at 0.6 18-49 and 3.86 million; ABC, with NBA Saturday Primetime, 0.5 18-49 and 1.68 million; and FOX, with reruns, 0.3 18-49 and 1.29 million.

AVAILS Want to coach at Eastern Carolina’s most successful TV station? Want to join a positive culture? Want to enjoy beaches, sunshine and happy days? Want to control your own destiny and make really decent money? Be a leader at Eastern Carolina’s number one, WITN! TV and digital is where it’s at! WITN is a Gray station and honored to work with the 2016 Station Group of the Year. TV Sales experience is a good thing. Living the golden rule and a strong desire to help people is necessary. Contact hr@witn.com. EOE Quincy Media seeks a Regional Interactive Sales

Manager to coordinate and grow digital sales in five markets in Wisconsin and Minnesota. Working from WKOW-TV in Madison, WI, this individual will drive success through others by engaging the local management and sales teams to execute multi-screen revenue growth that meets or exceed company goals. This position is built for personal and professional growth in an environment that values independence and flexibility. CLICK HERE for details, then send

cover letter, resume, and salary requirements to: Carol Rees at crees@quincymedia.com. EOE Media General’s KRON4, the Bay Area’s News Station, is looking for an enthusiastic and highly self-motivated multi-media account executive to sell commercial advertising along with creative, media partnerships to local businesses and advertising agencies. If you’re looking to marry your passion and drive for success, with a company that’s paving new roads in the world of communications, WE WANT YOU TO JOIN OUR TEAM! CLICK HERE for more information or to apply now. EOE/M/F/V/D Background check and drug screen required. WRSP/WBUI has a rare opening for a seasoned Account Executive in Springfield, IL selling FOX/CW. A strong

account list will be awarded to the ultimate candidate. The ideal candidate will be motivated with a strong competitive spirit, relationship driven and a high sense of urgency. Weekly disciplines, proven New Business development and ability to sell multi-platforms are required. If you are all of this wrapped up in

one package, we want to hear from you! CLICK HERE for more info or to apply now. EOE. WTAT FOX 24 in Charleston, SC seeks a self-motivated, high energy Account Executive. Position includes responsibility of creating and selling customized developmental broadcast campaigns as well as digital business solutions for a wide variety of local clients. Position requires strong interpersonal & communication skills, creativity and attention to detail along with a desire to succeed. Direct sales experience preferred. If you are a self-starter please apply now by sending your resume to jobs@foxcharleston.com and include “WTAT-Sales Executive” in the subject line. No calls please. EOE/Drug Free Workplace!3/7/2016

Osama bin Laden’s will has come out, and in the

will he says he wanted most of his $29 million fortune to be used ‘on jihad.’ And $5

million goes to his Siamese cat, Mr. Peepers.

Conan O'Brien

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PAGE 3

AD BLOCKERS A GROWING PROBLEM Ad blocking continues to gain ground as more consumers discover how easy it is to install a browser plug-in that eliminates the ads they consider most intrusive—video pre-rolls, displays, interstitials, page takeovers, etc. A new Global Ad Blocking Update from eMarketer says only partial solutions are in sight for those involved in ad-supported digital media. Social video advertising firm Unruly delved into the “why” of ad blocking with a survey that asked internet users whether they were seeing too many ads or being shown the same ad repeatedly. Respondents generally complained more about an excess of video ads than about repetition, but the survey suggests both factors contributed to decisions to install ad blockers. Teads.tv, a video monetization platform for publishers, also studied the factors that inspire users to install ad blockers. With video ads, pre-rolls were considered the most intrusive format, and by extension the one that pushed people to take countermeasures. So, moving away from pre-rolls may help video content providers ease the ad blocker problem. Malware also factors into decisions to install ad blockers, though users aren’t necessarily aware of the presence of malware. They are simply responding to an increase in the incidence of ads. eMarketer found that the percentage of Internet users who had installed ad blockers increased last year from 27% in Q1 of 2015 to 38% by Q4.

LATEST BLACKOUT: UNIVISION FROM U-VERSE AT&T U-Verse dropped the broadcast (Univision Network and UniMás) and cable networks (Galavisión, Univision Deportes Network and others) of Univision Communications on Friday in the latest dispute over fees. Univision accused AT&T of “redlining” for refusing to pay as much for the Spanish network as it does for English ones. AT&T denied that, and noted that U-Verse still carries dozens of other Spanish channels. The blackout does not include Fusion, the English-language cable network that is a joint venture of Univision and Disney. The Univision networks remain on AT&T-owned DirecTV, which is covered by a separate contract.

ADVERTISER NEWSContinued from Page 1monthly basis, had a 0.8% same-store increase in February. It commented the mild cold and flu season had a negative effect on overall sales……Big Lots recorded a 0.7% same-store sales increase for its fiscal fourth quarter which it felt was depressed by Winter Storm Jonas and a later start to the tax refund season……Staples had another bad quarter, but there’s some thought the negatives might improve chances of getting government approval for the effort to acquire Office Depot. Same-store sales were down 4% in the quarter that ended on 1/30 and the chain declined by 73 stores last year. An FTC hearing on the merger starts on 3/21.

AVAILS KWQC TV6 seeks a General Sales Manager for their dominant NBC affiliate serving Eastern Iowa and Western Illinois. KWQC needs a visionary to lead our staff of experienced sales professionals to exceed revenue goals and grow market share across multiple advertising platforms. Candidates should have documented successful experience at all levels of sales and sales management including Local and National Sales Manager success in markets 75-125. CLICK HERE for more info or to apply. EOE M/F/D/V - Background check/drug screen required.

WNCN CBS North Carolina, Media General’s CBS affiliate in Raleigh, NC, has an immediate opening for a goal oriented sales professional. We have all the sales tools and resources in order for you to succeed. Responsibilities include growing existing client billing, cultivating new business, and the ability to generate digital and non-traditional revenue. Applicants for this position must be driven, self-motivated professionals looking to take the next

step in their career. EOE M/F/V/D Background check/drug screen required. CLICK HERE to apply now. EOE WDSU- Hearst Television’s NBC affiliate in New Orleans has an opening for a highly motivated, dynamic and driven Account Executive on our sales team. The AE will be responsible for selling WDSU TV, MeTV, WDSU.com and Mobile, and our specialty apps such as Parade Tracker and Transit Tracker. New Business Development is our #1 Priority. Must be able to thrive in a fast-paced, competitive, multi-media environment. CLICK HERE to apply. EOE Entravision Hartford, the leader in Spanish Language media, seeks an experienced and aggressive television sales executive to join our Integrated Marketing Solutions

staff. This career opportunity offers a customer-focused approach toward media sales. You’ll

have tremendous broadcast television, digital, and mobile sales platforms to drive significant advertising revenues. Spanish Language media is the fastest growing segment in advertising today, and Entravision Hartford/Springfield is a major shareholder in the space. Send resume/cover letter to: savenancio@entravision.com, or fax to 860-278-1811. Compensation is uncapped and limited guarantees are available! KXAS (NBC5) in Dallas-Fort Worth is seeking an Integrated Marketing Manager. The Integrated Marketing Manager is responsible for the development of sales marketing strategy and cutting edge multiplatform marketing solutions that drive advertising revenue for KXAS-TV, NBC 5 Dallas. Bachelor’s Degree and a minimum 5 years marketing experience developing marketing plans to grow client base required. CLICK HERE to learn more or to apply now, or visit http://www.nbcunicareers.com/ and search for job number 26257BR. EOE.

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3/7/2016

Government regulators say no hover board scooter

currently on the market meets proper safety

standards. The other thing hover board scooters don’t

meet: women.

Seth Meyers