copyright © 2011 pleiades publishing services, co. - 1 austin wordpress meetup best practices...

Copyright © 2011 Pleiades Publishing Services, Co. -

http://PleiadesServices.com1

Austin WordPress Meetup

Best PracticesHands-On WordPress

04.11.11

Presenter

H. Sandra Chevalier-Batik

Research AnalystWeb Content Developer

Pleiades Publishing Services

PO Box 1638Buda TX 78610

512.879.8748http://www.pleiadesservices.com

Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com2


Assumptions

• Your WordPress has been installed perfectly

• Your Theme has been installed perfectly• You are ready to created pages and post

articles


Assumptions

• Not so fast Spanky,• We are not ready

to put on a show!


Successful Websites Start with a Plan

How information is organized and accessed is the difference between a successful site…and not so much


Successful Websites Start with a Plan

Haphazard, poorly conceived and executed sites are so common That any organized website is richly rewarded:

• Visitors like easy to use, logical concise sites and are likely to become customers

• Search engines reward well-planned sites with detailed indexing and better rankings.

Planning Your WordPress Website

The time invested in planning your WordPress website will net a successful website that meets clearly identified goals and provides compelling content that draws your audience to your site again and again.

In addition it will be easy to navigate and is attractively designed to complement the content.


Ten basic steps for planning a successful WordPress website

1. Define the purpose of your site2. Identify your goals for the website3. Identify your target audience4. Create a list of content topics and

keywords that will attract your target audience

5. Divide your keyword list into content categories


Ten basic steps for planning a successful WordPress website

6. Draw a flow chart of Pages with connecting links

7. Create a navigation menu8. Develop a unified site design9. Design easy to follow action steps for

site visitors10.Commit to treating your website as a

business unit and follow a set schedule for updating content


1. Purpose of Site

Successful business projects

always “Start with the end in mind.”

Why are you willing to commit time talent and treasure to building a site?

At the end of the day, what do you want this site to do for you?


2. Identify your goals for the website

Here are some sample goals you might have for you website:

• Provide current or potential customers with information

• Earn high page ranking in search engines• Generate new leads• Sell products


3. Identify your target audience

• Who are you trying to reach?• What are they looking for when they come

the site?• What do you want them to do when they

get there — what is the Action Step?


4. Create a list of content topics and keywords that will attract your target

audience

• Who would you consider your closest competitor?

• What words or phases would you enter into Google to find the services or products that business/organization offers?


5. Divide your keyword list into content categories

• Create a list of all of the content that you would like to include on your website that both achieves your goals and would be of interest to your audience.

• At this point, just write whatever comes to mind, do not try

to organize it.

• Divide the List Into Post-it Notes

• Now that you have this list of content, organize it into site-pages.



Content Categories

6. Draw a flow chart (site map) of Pages with connecting links

On a piece of paper and draw a box that represents each page of your website.

Draw lines between the boxes showing how you want the pages to connect to each other.

Draw a flow chart to show how you want users to navigate through the content.

Your flow chart shows the user's experience -- how he or she can navigate through the content.


7. Create a navigation menu

Navigation and Site Maps

• Navigation is the organization of your website so you can make sure each page links to others.

• Actually write out your sitemap and plan where the pages of your website will go and where they will link.

• This avoids confusing connections that lead to visitors giving up and going away.



Navigation Menu

• Visitors use your navigation menu to move to other pages on your website

• Your menus need to be clear and consistent throughout your site.

• Depending on your theme or personal preference the navigation menu can appear in the top or in either of the sidebars

• Your top navigation bar should be limited to about eight links.


Navigation Checklist

• Each page has an obvious link to the homepage

• Each page can be summed up with a keyword or

keyword phrase, and those keywords are your

navigation labels

• You have eight links or fewer in your navigation

with “housekeeping: links like Privacy Policy at

the button of the page (text link)

• Every button is obvious and clearly labeled: the

site navigation requires no explanation



• The navigation buttons are either along the top or

on the left-hand side of the page (visual tracking

software indicates this is optimal positioning)

• Your navigation is identical on every page

• Turn off Flash images that slow or confuse

visitors’ navigation of site

• You have a sitemap for visitors and an XML

Sitemap for search engines



• For every page, you can answer these questions within 10-seconds:

• Where am I?

• Where have I been?

• Where can I go?

• How do I get to the home page?

• Your site is searchable, so your users can opt to navigate your site via the search bar



• If yours is an eCom site, all product images and descriptions link directly to the order form

• All the links to content on other pages within your site work

• Visitors don't have to register to browse your site• The site logo is above the fold in the same place

on every page and links back to the homepage• You give people several ways to get to the same

place.• You don't link to unfinished or 'under construction'

pages - finish the page then link to it.

Create Keyword List

Go To Google Key Word Tool


Site Plan

Producing A Plan for Your Site

• On a piece of notebook paper, or using post-its describe your site. Answer the following questions:

• What am I going to do with this? • Who is going to read this? • What kinds of information will I be posting? • Why am I doing this? • Who am I doing this for? • How often am I going to be posting and adding information?


Site Plan Summary

Compile this information into a paragraph so it looks like this:

This website will be dedicated to ______and ______,and cover the topics of ______and _______.

The audience will be __________ ________________ _______. I will be adding posts every _____________ about ________ _______ ______________. I am doing this because _____________ _____________.

Review Your Site Map, Review Your Site Plan.Get back to the DashboardYou Are Now Psyched AND Ready


8. Develop a unified site design

Create a Visual Theme that is Consistent

Your visual theme creates the mood and atmosphere of your website.

• A consistent set of colors and images creates an impression in peoples minds and imaginations.

Choose a combination of colors that you will use throughout your site.

• Try to choose color combinations that are high contrast and easy on the eyes.

• Choose a set of colors that are consistent with the atmosphere you are trying to create.

• Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

26

9. Design easy to follow action steps for site visitors

We NeedA BIG GREEN BUTTON


10. Your Website Is A Business Unit

Commit to treating your website as a business unit and follow a set schedule for updating content



Your Site is a Business


XML Site Mapping

• An XML sitemap is a document on your site that lets the search engines quickly and thoroughly index your site.

• An XML sitemap is an index of your site that tells search engines how many pages your site has and how those pages link together.

• One XML sitemap works for all major search engines.

• Google offers an XML Sitemap generator


HTML Sitemaps

• HTML Sitemap can be called a site map for humans. It is a single page containing links to all your other pages.

• An HTML site map means visitors are only every 2-clicks away from anywhere on your site.

• It also means that each and every page on your site links to somewhere.

• For a good example of a HTML site map go to: http://ebay.com


Where to Get More Information

The WordPress CODEXhttp://codexwordpress.org

WP CODEX is your Oracle, Your wizard of OZYour Tech Rosetta Stone

copyright © 2011 pleiades publishing services, co. - 1 austin wordpress meetup best practices...

Documents

content copyright

content categories copyright

successful wordpress

products copyright

organized website

list of content topics

compelling content

site visitors