copyright © 2009 school nutrition association. all rights reserved. national leadership conference...
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Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
National Leadership ConferenceNSLW & NSBW
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
EGGBOT
CRUNCHMR BREAKFAST
FRUIT AVENGER
YOGURL
SANDWICH SENSEI
NSBW 2009School Breakfast Superheroes
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Results
• 63,582 visitors to NSBW section of SNA web site
• 55,000 downloads
• Almost 5 million PR impressions
• 91% of sweepstakes entrants saw an increase in participation
• Design awards
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Design a Superhero Contest
• Over 800 national entries (record)
• Winning Entries to be announced early May
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Design a Superhero Entries
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Design a Superhero Entries
Cereal Cowgirl
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Design a Superhero Entries
Splash
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSBW 2009 Design a Superhero Entries
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
National School Breakfast Week
March 8-12, 2010
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Theme
• ‘School breakfast gets children “Ready, set, go!” for a day of learning and achievement.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Art Contest
• Art contest for students
• “What does School Breakfast make you ready for?” • Fill in the blank:
• “School Breakfast. Ready Set Go ______!” • Students should illustrate their answer
• 3 national winners receive a prize pack
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
www.schoolnutrition.org/nsbw
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools and Info
• April issue of SNA’s magazine• Member site www.schoolnutrition.org/nsbw
– Permission form for logo usage– Menus for NSBW based on 5 breakfasts– Toolkit with ideas and instructions– Participation sweepstakes– Backpack brochures for students and parents– Downloadable presentations & press release– Activity sheets – Banner ads for school web sites
• Emporium shop• Education Session at ANC Vegas
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Thank You General Mills
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Petunia Pita Pocket: 6.6%
Biff Burger: 20.5%
Larry Lasagna: 14.6%
Gloria Grilled Cheese: 15.6%Pete Pizza: 42.7%
President of School Lunch 2008
NSLW 2008Presidential Edition Results
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NSLW 2008Presidential Edition Results
2006 2007 2008 Total
Total Number of Votes 250,000 267,000 296,000 813,000
Paper v. Online Votes 57% v 43% 63% v 37% 66% v 34% 62% v 38%
Online Tool Downloads 40,000 60,000 62,500 162,500
PR Audience Reach 10.5 M 8.5 M 14.7 M 33.7 M
Award winning campaign
• National design awards
• Associations Advance America awards (ASAE)
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NATIONAL SCHOOL LUNCH WEEK
October 12-16, 2009
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
“All-Star School Lunch” Theme
• NBA inspired campaign • 5 “basketball teams”
– Healthy school lunch menu items – Coached by a current or former NBA/
WNBA player
• The campaign runs from August to October 2009, culminating during NSLW
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
MEET THE “ALL-STAR’ TEAMS
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Vince Carter
CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The salad is made with lean turkey and dark leafy vegetables
Vince’s Veggies
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Dwight Howard
VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES |LOW FAT WHITE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The beans in the quesadilla are a great source of protein and fiber
Dwight’s Quesadillas
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Chris Paul
VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!CP’s Pizza is made with whole grain crust & lowfat cheese
CP’s Pizza
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Steve Nash
CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD |CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The chicken parmesan is made with whole grain pasta and lean meat
Nash’s Noodles
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Diane Taurasi
BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES |VEGETARIAN EGG ROLL | LOW FAT MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!This dish is made from lean beef, brown rice and lots of vegetables
Taurasi’s Teriyaki
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Team Trading Cards
• Download each “team’s” trading card complete with photos of the famous honorary coach.
• The back of the card features nutrition “stats” and information.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Contest: Draft Your All-Star School Lunch Team
• Students draft and name their All-Star Team– 2 Ways to enter: Online or cafeteria
contest– 4 national winners will receive a prize
pack
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• Member site www.schoolnutrition.org/allstar– Menus– Toolkit – Contest entry forms – Participation tracker sweepstakes – Backpack brochures for students and parents– Downloadable presentations & press release– Trading cards
• Official web site– www.AllStarSchoolLunch.org
• Emporium for posters, balloons, pencils, aprons, bags, rulers, stickers etc…
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Thank you MilkPep!