copyright © 2008 wadsworth / ch. 11 informative presentations 11 eighth edition
TRANSCRIPT
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Communicating For Results
Informative PresentationsInformative Presentations
1111
Eighth Edition
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Opening Quotation1111
Iacocca & Novak, Iacocca, Bantam, 1986, p. 16
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EXXON Valdez Oil Spill
Answer the following questions: --What specific things damaged EXXON’s image & credibility?
--How was CEO Rawl’s presentation perceived by the public?
--What should Rawl have done differently?
EXXON: Case StudyR
eute
rs/C
OR
BIS
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Informative Presentations:
Overview
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Oral Presentations
Informative presentation
Basic types included in this text are . . .
An oral briefing or report that promotes understanding of an idea or body of related facts. For example:
--Volunteer opportunities in the Metroplex--Potential advantages of a company blog
Imag
e S
ourc
e L
imit
ed
/Ind
ex S
tock
Im
ag
ery
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Oral Presentations
Persuasive presentation
Basic types included in this text are . . .
Informative presentation
A deliberate attempt to influence opinions, behaviors, and choices. For example,
--Volunteer work is everyone’s duty--Company blogs should be restricted
Imag
e S
ourc
e L
imit
ed
/Ind
ex S
tock
Im
ag
ery
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High-Quality Presentations
Present true, honest, fair information
Avoid embellishment or exaggeration
Design graphics for accuracy
Express ideas clearly
Present objective facts
Use tact
Include the following characteristics . . .
Joel G
ord
on
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Definition
Tools to Aid Understanding
A clear, explicit statement of what something is, accompanied by one or more of the following:--Comparison or contrast--Two or more examples --The etymology (origin or root meaning)
--Synonym (similar meaning) or antonym (opposite meaning)
--List of essential features
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Definition
Description
Tools to Aid Understanding
A tool that paints a vivid, detailed picture of the topic by using:--Concrete words (instead of dog, say “West Highland white terrier named Mischief”)--Figures of speech such as similes, metaphors & onomatopoeia (words that sound like their meaning)
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Definition
Description
Explanation
Tools to Aid Understanding
A statement that describes the relationship between certain items:--Use with visuals & clear connecting words--For complex topics (begin with “big picture”)--If audience skeptical (begin with “lay” belief,
then present the more accurate belief/theory)
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Definition
Description
Explanation
Narration
Tools to Aid Understanding
A story about real or imagined things, people, or events presented with:
--Detail & enthusiasm--Probability (story is likely & easy to follow)--Fidelity (story rings true to listener experiences)
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Informative Preparation
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Basic Presentation OutlineIntroductionBody
I. Main Point A. B. C. II. Main Point A. B.III. Main Point A. B.
C.Conclusion
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Informative Presentations
Analyze listeners
Determine general topic
Write exact purpose in one
sentence
Plan body of presentation
Prepare conclusion & intro
Practice with notes/visuals
Preparation steps include . . .
Anne D
ow
ie
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Analyzing Listeners
Specific type of group
Goal or purpose of group
Size of group
Characteristics of group
Knowledge of group
Outside the organization, determine . . .
© R
og
er
Pers
son
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Analyzing ListenersHow many people?
Attendance by choice?
What do they know about topic?
Who are they?
Do they know you?
What is their attitude?
Inside the organization, determine . . .
Dig
ital V
isio
n/G
ett
y Im
ag
es
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Identify General Topic
Fits requirements of assignment
Will benefit and interest your
audience
You already know a lot about
You are interested in
Select a topic that . . .
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Exact Purpose
After hearing my presentation, the
audience will…
Write your purpose in a simple sentence beginning with . . .
Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers.”
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Expand Ideas Into Outline
Include two or more items per
level
Capitalize first word in each level
Indent each level
Use standard numbering
Use parallel wording
Basic outlining rules include . . .
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Expand Ideas Into Storyboards
Separate storyboard for each step
Title or thesis statement
Sketch of planned visuals
Supporting statements with sources
Transition sentence at bottom
Storyboards include . . .
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Main points are related ideas, but have no time, spatial, or causal connection.
Topical
Methods of OrganizationFor informative speeches . . .
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Topical
Main points arranged by time (step-by-step, or by date).
Chronological
Methods of OrganizationFor informative speeches . . .
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Topical
Chronological
Main points arranged by location in space (front to back, first to third floor, or north to south).
Spatial (Geographic)
Methods of OrganizationFor informative speeches . . .
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Topical
Chronological
Spatial (Geographic)
Main points indicate an effect-cause or cause-effect relationship.
Causal
Methods of OrganizationFor informative speeches . . .
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Awareness Check1111Organization Patterns . . .Organization Patterns . . .
Check answers at back of book
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Prepare Introduction
Capture attention of listeners
Motivate audience to listen
Convince audience you are
qualified
Give thesis statement
An introduction contains four main steps . . .
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Prepare Conclusion
Summary
Closing thought or statement
A conclusion contains two main steps . . .
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Informative Delivery Methods
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Practice Presentation
Prepare speaking notes on note cards
Practice presentation
Practice using visual aids
Practice using speaking notes and visual aids . . .
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Speaking from memory
Extemporaneous speaking
Speaking from visuals
Speaking from manuscript
Impromptu speaking
Delivery MethodsMethods include . . .Methods include . . .
Lon C
. D
iehl/Photo
Ed
it, In
c.
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The End1111