copyright 2007 the bennett group, inc all rights reserved


Step 1. Develop a Strategic Plan for Mailing

Strength:

Already have the essentials of the basic process in place.

Weakness:

Lack of Knowledge - USPS

Opportunity:

Ability to provide turn-key service to "Concept to Doorstep" for your print customers

Threat:

Financial Exposure


Step 2. Increase Your Knowledge of the USPS


Every postal program, every piece of equipment; every postal requirement is designed to facilitate the efficient and accurate movement of mail from the

acceptance dock to the mailbox.

Robotics & AutomatedTray Handling


USPS Internal Costs per 1,000 ”LETTER”s

Manual$50

Automation$5

$15Mechanization


Step 3. Develop a Mailpiece Design Process


Step 4. Purchase Mailing Software


Capital investment will be required for a few pieces of equipment if you want to put the pieces you print into the mailstream. Addressing; inserting; bundling; strapping, metering....the list of new purchases can get lengthy or you may be able to simply retro-fit equipment you already have on your production floor.

Step 5. Ac quire Mailroom Equipment

Step 6. Educate Your Internal Staff

Particularly that one salesman who can never say no to a customer! Your salespeople and your CSR's need to become aware of the risks associated with the responsibility of moving the pieces you print for a client into the USPS mailstream.


There are charges specific to each mailing process and the range can be dramatic; well worth the research time and effort.

Clearly identify what mail related services you can provide to your customer and your cost

• Can you afford to offer the service; perform the presort?

• Will the costs be passed straight through to the customer or will you treat them as a value added service and absorb the costs?

• Make Postage a separate line-item on your invoices

• Carefully research the postage discounts that can be claimed from a customer's mailing list for the Class and Category that they intend to mail at BEFORE writing a proposal.

• Postage presort discounts are based on quantity and density of addresses going to geographic areas by ZIP codes. Ex: Mailing list is 10,000 addresses distributed across the nation. Presort discounts will be small (if any) compared to a list of 10,000 addresses going to a few ZIP codes.

Step 7. Modify Procedures For Billing & Proposals


Step 8. Get Informed Get Involved

Mailers of today need to get involved, get informed and make their voices heard. This investment of your time and effort is critical to the successful growth and development of the mailing industry.

MFSA - MAILING & FULFILLMENT SERVICE ASSOCIATION 1421 Prince StreetAlexandria, VA 22314-2806Phone: (703) 836-9200(800) 333-6272Email: [email protected]: www.MFSAnet.org

NACUMS - NATIONAL ASSOCIATION OF COLLEGE & UNIVERSITY MAIL SERVICESPO Box 270367Fort Collins, CO 80527-0367Phone: (877) NACUMS1Email: [email protected]: www.nacums.org

Postal Customer CouncilPCC WEBSITE: http://www.national.pcc.usps.com


Mary Ann BennettPresident and CEOThe Bennett Group, Inc.71 Goodway Dr SRochester NY 14623-0318

PH 585-424-2702 FX 585-424-2718

[email protected]

THANK YOU

copyright 2007 the bennett group, inc all rights reserved

Documents

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bennett group

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rights reserved step

mailing list

financial exposure slide

mailing process

mailpiece design process